4 minute read
Vnya - Organic Food Enterprise
Vnya is a unique organic, zero-waste, all-Indian food brand committed to healthy, sustainable, and socially-friendly living. It was founded in March 2020 by an entrepreneur named Supriya Sarin who embarked on a mission to revolutionize the way India approached food production and consumption. The enterprise, which has operations in Mumbai and Goa, is dedicated to creating a waste-less world while promoting clean eating and zero-waste living.
A Revolution in Agriculture
Vnya's journey began with a resolute commitment to changing the way we consume and produce food. Supriya set out to address the pressing issues of resource depletion, pollution, and waste caused by overconsumption. By changing values and behaviours and making systemic changes in how products are made, distributed, and used, Vnya is promoting a more sustainable and responsible way of using and reusing resources.
A Product Range Like No Other
Vnya offers a diverse range of natural and wholesome products, all meticulously curated to ensure a clean and waste-free supply chain. Many of these items are handmade by Supriya's mother, following her grandmother's cherished recipes. Ingredients are sourced directly from producers who employ eco-friendly methods like water mills and hand chakkis to reduce waste and conserve energy.
Vnya’s amazing product lineup includes organic heirloom rice, wheat, Pahadi pulses, regional spices, fresh fruits, vegetables, homemade pickles, masalas, and refreshing beverages like Buransh and Malta squash. Vnya also provides hand-rolled Santushti dhoop (incense), essential oils, and superfoods that are both nutritious and environmentally conscious. These offerings reflect the brand's commitment to quality and sustainability.
A Founder with a Vision
Supriya Sarin, the driving force behind Vnya, hails from Agra. However, she was raised in Mumbai. She pursued Mass Communication at Sophia College and began her professional journey at the age of 19. After interning at a film production house during her college days, she went on to work as an assistant director at the prestigious advertising production house, AD FILM VALAS. In 2016, she founded "The Wired Society," her own production company, before venturing into the world of clean eating and zero-waste living with Vnya in 2020.
The Goa Connection
In April 2021, Supriya came to Goa for a shoot and decided to make it her permanent home. She had always felt a deep connection with Goa's sense of community and its commitment to sustainable living. This decision brought Vnya's unique approach to clean eating and zero-waste living to the eco-conscious community in Goa.
A Mixed Response and Steady Growth
When Vnya first launched, it encountered a mixed response from the public. Some embraced the concept of clean food and zero-waste retail with enthusiasm, while others were initially hesitant. Over time, as Vnya established its presence and demonstrated its unwavering commitment to sustainability, public perception shifted positively, and a growing customer base emerged.
Clients Who Share the Vision
Vnya's major clients include individuals who prioritize environmental sustainability and their own wellbeing. Their key demographic consists of ecoconscious consumers, health-conscious individuals, environmentally responsible families, and those who appreciate the superior quality and flavour of clean, chemical-free foods.
Overcoming Challenges and Future Plans
Supriya's transition from a different professional background to creating a clean food company with a zero-waste retail concept posed inherent challenges.
However, her commitment and determination have allowed Vnya to overcome these obstacles and establish a sustainable and eco-friendly supply chain. The goal now is to create a wastefree grocery and lifestyle brand with a chain of stores across India.
A Message to Aspiring Entrepreneurs
Supriya's journey with Vnya offers valuable lessons to aspiring entrepreneurs in Goa and beyond. Supriya urges people to incorporate eco-friendly practices into their endeavours to align with global trends and connect with the environmentally conscious community. She also advises entrepreneurs to plan their entrepreneurial journey with clear goals and thoughtful strategies.
In a world where sustainability and responsible living are more important than ever, Vnya stands as a shining example of how one entrepreneur's vision can lead to a brighter, greener future for us all.
For more information about Vnya and the various products offered by them:
Call/WhatsApp: 8433554497.
Website: www.vnya.in
You can also follow Vnya on social media:
Instagram @Vnya.in
Facebook: @Vnya
