5 minute read
Mirasha
Mirasha, a homegrown venture, started off as a simple hobby during a workshop, where Emera Remedios discovered the intricate art of soap making. What began as an exploration into different shapes and fragrances has blossomed into a thriving business, built on the foundation of all-natural ingredients and the desire to create something free of harmful chemicals. With a strong commitment to quality, Mirasha prides itself on being SLS-free, paraben-free, and sulfate-free.
From its humble beginnings to its current standing as a local favorite, Mirasha has become a brand that reflects the passion and creativity of Emera Remedios. What sets this venture apart is not just the use of natural ingredients, but also the customizability and variety of soaps offered, which cater to different themes, occasions, and personal preferences.
The Journey Begins: Turning a Passion into a Business
Emera Remedios began this journey as a hobby, sparked by a workshop that introduced her to the world of handmade soaps. As she started experimenting with different molds and shapes, the process became more than just a pastime—it became a passion. Driven by the desire to create something pure and natural, she dedicated herself to learning the nuances of soap making, ensuring that every product she crafted was free of harmful chemicals such as parabens, sulfates, and SLS (Sodium Lauryl Sulfate).
Mirasha crafts an array of delightful hampers and candles, including aromatic coffee candles, Diwalispecial Indian sweet candles, and unique coconut shell designs. They offer customized candles for special occasions such as birthdays, takeaways, anniversaries, and weddings. Their creations also come in elegant wooden bowls, terracotta bowls, urlis, and glass jars. Adding to the charm are their specialty candles, inspired by desserts like rasmalai and gajar ka halwa.
Customization The Heart of Mirasha
Beyond the natural ingredients, what truly sets Mirasha apart is its customizability. Whether it's for a special occasion or simply a thoughtful gift, Mirasha
offers personalized soaps that can be tailored to any theme or event. From weddings and baby showers to seasonal hampers, the brand provides unique, themed soaps that serve as perfect giveaways or party favors.
With different molds and colors to choose from, the customization options are limitless. Customers can select the shape, color, and fragrance to suit their specific needs, making each soap not only a skincare product but also a personalized gift. For example, during special occasions like Father's Day, Mother's Day, or Grandparents' Day, customers can order soaps designed specifically to reflect the celebration.
Additionally, the brand offers hampers tailored to the changing seasons. These hampers feature a selection of soaps that are designed to complement the season, whether it's the warmth of summer or the coolness of winter.
Reaching the Market: From Instagram to Local Pop-Ups
In today’s digital age, Mirasha has successfully tapped into social media platforms like Instagram and Facebook to reach its audience. Through these platforms, the brand showcases its diverse range of products, allowing customers to place orders directly via social media. The interactive nature of these platforms has also facilitated word-of-mouth promotion, which has been instrumental in growing the business.
However, Mirasha does not rely solely on online sales. Emera Remedios also participates in local popup markets, such as the Tuesday Made in Saligao Market and the Pilerne Heritage Market. These popup events provide an excellent opportunity for customers to experience the products firsthand, ask questions, and learn more about the brand’s values. Through these interactions, Mirasha has built a loyal customer base that continues to grow through word-of-mouth recommendations.
Challenges and Successes: The Journey So Far
While Mirasha has enjoyed significant success, the journey has not been without its challenges. One of the biggest hurdles the brand faces is sourcing highquality, natural ingredients at a reasonable cost. These additional expenses contribute to the overall cost of the soaps, making them slightly more expensive than mass-produced alternatives.
Despite these challenges, Emera Remedios’s dedication to quality has never wavered. Every ingredient is sourced from certified suppliers to ensure that the final product is safe, natural, and effective. Even the packaging reflects this commitment to sustainability. While cling wrap is used to prevent moisture buildup on glycerin soaps, the overall packaging is designed to be eco-friendly, with handmade or paper boxes used for most products.
The feedback from customers is what truly brings joy to Emera, as it reinforces the belief that following one’s passion can lead to great things. When customers rave about the quality it’s a reminder that hard work and dedication pay off.
Looking Ahead: What’s Next for Mirasha?
As Mirasha continues to grow, Emera Remedios has big plans for the future. With a focus on expanding the range of products and reaching a wider audience. Additionally, Emera hopes to continue experimenting with new ingredients, molds, and fragrances, ensuring that the brand stays fresh and innovative.
Ultimately, Mirasha is a testament to the power of following your passion. Through creativity, dedication, and a commitment to quality, Emera Remedios has built a brand that not only reflects her values but also brings joy and beauty into the lives of others.
