5 minute read
Paperie Goa
In the beautiful town of Curchorem, Goa, Ratisha Nicola Menezes shines as a designer who creates stunning wedding invitations at her studio, Paperie Goa. Besides running her design studio, Ratisha is a dedicated mother and teaches at a local school. She has a Bachelor's degree in Computer Applications and a Postgraduate Diploma in Business Management. This article will look at Ratisha's journey, her accomplishments, the challenges she faces, and her future plans.
Early Influences
Ratisha’s love for design started when she was young, during her school days. She first learned about graphic design then, but her real passion took off when her best friend, Manisha, asked for help with a wedding invitation. Ratisha designed a beautiful invitation on a budget, and the positive feedback led to more work. This success marked the start of her career in wedding invitations, which was something she hadn’t planned on initially.
Professional Growth and Establishment of Paperie Goa
With a passion for sophisticated design and love for beautiful paper, Ratisha started Paperie-Goa in the year 2017. From conducting consultations to understanding trends to memorising etiquette, she says she learned so much in these years. Her attention to detail and commitment to quality have helped her build a strong reputation. Ratisha believes that a wedding invitation is more than just paper—it reflects the couple’s style and sets the tone for their wedding. Her dedication has made her a well-known name in Goa’s wedding industry.
The Design Process
Ratisha's design process is all about ensuring that each invitation is both perfect and personal. It begins with a consultation to gather basic information about the wedding, such as the date and the number of invitations needed. She then delves into the couple’s vision by exploring their colour preferences and design ideas. Whenever possible, Ratisha prefers to meet clients in person to better understand their style. While Ratisha primarily focuses on the design, printing, and coordinating with vendors and clients, her sisters and mother play a crucial role in assembling the invitations. Together, they create beautiful paper goods that reflect the couple’s unique vision.
Print Techniques and Materials
Ratisha knows a lot about different print techniques and materials. She offers various print methods like digital printing, foiling, screen printing, and letterpress to add unique touches to each invitation. She also offers a range of paper types, from matte to metallic and handmade papers. Her expertise ensures that each invitation is not only beautiful but also feels special to touch.
Client Relationships and Expectations
Ratisha’s success comes from her ability to connect with clients who understand the value of a welldesigned invitation. Her clients see the invitation as an important part of their wedding, not just a piece of paper. Ratisha’s focus on understanding their vision and preferences helps her create invitations that exceed their expectations.
Challenges and Solutions
One challenge Ratisha faces is the common belief that wedding invitations are just disposable items. She works to change this perception by creating invitations that have emotional meaning and are valued as keepsakes. Her goal is to make each invitation a special part of the couple’s story.
Social Media and Inspiration
Social media platforms such as Instagram and Pinterest play a crucial role for Ratisha, offering a wealth of inspiration and helping her showcase her designs to a broader audience. While these platforms are valuable, Ratisha finds the deepest inspiration from her clients. They bring unique ideas and current trends, enriching her creative process and ensuring that each design is fresh and tailored to individual preferences.
The Importance of Timely Bookings
Ratisha advises clients to book their invitations at least six to eight months before the wedding. This allows her enough time to design, print, and make any necessary changes. She always keeps clients informed about any potential delays, ensuring they know what to expect.
Customization and Personalization
Ratisha’s designs are often semi-customized, but she also takes on special requests that need extra personalization. For example, she created an invitation with illustrations of the London Bridge and the Statue of Liberty for a bride who had moved from the UK to the US. Such projects push her creativity and skill to new levels.
Balancing Multiple Roles
Managing her roles as a designer, instructor, and mother is challenging, but Ratisha handles it well. Her time management skills and dedication help her balance her work and personal life.
Conclusion
Ratisha Nicola Menezes’s journey from a schoolgirl with a passion for design to a successful designer is truly inspiring. Her dedication to her work, ability to balance her various roles, and commitment to her clients make her stand out in the design industry. As she continues to innovate and inspire, Ratisha remains a shining example of pursuing one’s dreams and striving for excellence.
