Brizz Medical -Buying medicines made easy.

Brizz Medical Pvt. Ltd. is a Panjim-based Goan startup registered with Startup India and Startup Goa. The company was founded by Isha Sunil Kher in March 2019 when she was pursuing her final year of B.Pharm from Goa College of Pharmacy. The service was initiated in January 2020 with the motto to ‘never say no to a patient who needs medicines’.

Brizz tries to relieve the physical and mental stress that goes into the purchase of medicines like navigating through traffic, visiting multiple stores to find medicines, waiting in long queues, finding a decent parking spot, and going through the trouble of practicing social distancing in pharmacies.

Presently the Managing Director of Brizz, Isha has been residing in Goa since 1997. She once was caught in a situation where she was in urgent need of some medicines. Quite annoyed with the unavailability of the medicines, she hopped from one pharmacy to the next, one parking lot to another, through the traffic, heavy rains, and long queues. It was like a treasure hunt without clues, but with no luck. At that point, the whimsical kid in her really wished for a magical genie to help her out and tell her where to go.

Isha realized that a lot of people experience such kind of a problem, and that buying medicines is in fact quite a hassle. Troubled patients have to go through the physical and mental stress of parking, traffic, long queues, etc., only with the uncertainty of finding their medicines. As a pharmacy student, these issues bothered her a lot.

Isha kept pondering on ways to solve all these issues. When she finally came up with a solution, it was still a very big step to take for the young 22-year-old. However, with the support and backing of her parents, she decided to take the leap, and Brizz was born in 2019. When she was ready to launch Brizz’s mobile app to the public, Covid swept in like a storm.

While Brizz helped deliver medicines to people easily, that was only one part of the problem Isha wanted to solve. As a pharmacist herself, she understood the plight of local pharmacies. With rising digitalization, there has been an increasing trend to order medicines through apps.

However, this development could bring over 1 million local brick-and-mortar pharmacy stores on the brink of closure, and threaten over 20-30 million people with job loss. The goal behind Brizz is to help local pharmacies survive and thrive in a digitalized environment.

The response of the customers was really great when Brizz had just started off, as it was the only app delivering medicines efficiently from local pharmacies all over Goa amidst the pandemic. Isha feels very happy that she started Brizz, because it was only through Brizz that she was able to help hundreds of people get their medicines with ease. She was able to deliver medicines to people living in remote areas like the island of Chorao, as they couldn't come to the city during the lockdown. People from all over India and abroad ordered medicines through the Brizz app for their elderly parents and family members in Goa during the curfews and lockdowns imposed during the initial phases of the pandemic.

Brizz delivers medicines in almost all places in Goa. They promise same-day delivery in the big cities and next-day delivery in other parts of the state.

The biggest roadblock for Brizz has been to find ways to reach out and advertise its services to customers. During the 1st wave of the pandemic, they couldn’t advertise at all and relied solely on word of mouth for publicity. Now that cases have dropped, they are set to advertise and make more people aware of their service.

Post Covid, Brizz has expanded the range of products that they deliver. They now deliver anything related to healthcare, including allopathic, ayurvedic and homeopathic medicines, veterinary medicines, and surgical products, ranging from wheelchairs to beds. If the medicine is not available in local stores, they coordinate with other sources and ensure delivery to the patient on the same day.

Brizz has not yet taken shape completely. It continues to evolve with time and experience. Isha and her team intend to finalize their modus operandi so that the module is reliable and replicable all over India. However, the core purpose behind the venture continues to be helping needy patients and local pharmacies connect with each other as quickly as possible. ‘Vocal for Local’ is their way forward.

To place an order for medicines from Brizz Medical,

Call /Whatsapp on: 7746077960

or

Visit: www.brizz.in