VOLA ART ESCAPE

VOLA ART ESCAPE is an art gallery and studio based in Candolim. It was established in 2010. Based out of Goa, it has operations Pan India as well as globally. At the helm of affairs of this unique venture is its Founder and Managing Director, Ms. Viola Rodrigues. Viola is a name and a brand in the field of art in Goa. She has established herself as a pioneer, working in the industry for 12 years now and breaking new uncharted ground. She is an enthusiastic artist who handles each and every project by herself with the support of her artistic team. She is known for delivering quality work on time.

She is multifarious in all mediums of art. Starting her career at a very early age of 5, Viola started learning the basics of art and color by trying out everything, be it sketching, doodling or painting. Her initial paintings and drawings were based on fashion trends of different styles of outfits and garments. Her father, Vernon Rodrigues, who saw her keen interest and talent in painting, encouraged her to pursue a career in the field. “My parents were always open minded and persuasive and always encouraged me to follow my goals to the fullest.” she says.

The Art Gallery

Following her passion and love for painting, Viola opened her own online art gallery named “VOLA ART ESCAPE”. Later, she took it offline and opened a physical art gallery in Porvorim which moved to its present day location on Candolim's Main Road, next to Lemon Tree Amarante and the Candolim Health Centre.

In the gallery, there are paintings of various genres like abstracts, contemporary art, comprehensive art, religious art, detailed doodling and various other Indian art variables which are available for purchase. There are live artists working in the art gallery, from whom walk-in customers can personalize their portraits or paintings. Viola describes her art gallery as “a piping hot cup of tea for everyone”.

Other than the work in the gallery, Viola also takes personal orders for portraits, sculptures and culture murals from walk-in customers, as well as customers who get to know about her through word of mouth publicity and satisfied referrals. Viola, who prefers detailed artworks, always takes time to understand her customers and their unique preferences and choices before delivering their requested masterpieces in time.

Viola’s Team

Viola has a team of around 25+ artists who are based in different parts of India and work under the brand of VAE who handle the Goa region as well as pan India operations including 5 professional artists who are based in the Middle East and Europe with different forte covering all sorts of art.

Starting Vola Art Escape

Viola always had a dream of starting her own business. However, when she did start Vola Art Escape, she got limited by people around her who were in the same field and who created obstacles to limit her. After some time, her passion started wearing down and she was beginning to compromise on her work ethic and self belief. Viola says that by sheer will power and lots of encouragement from loyal family members and close friends, she has been able to redirect so much negativity in these years when Covid and life expectancy is limited to one day at a time and ambition is just a word.

“To turn myself around was the biggest hurdle”, she says. “Negativity is the biggest obstacle to my ambition”. Viola then came to a resolution to either focus on the obstacle and try to overcome the difficulties or quite simply re-route my objective without compromising on my passion and my skill. “To optimize my skills, I decided to work with people who were less ambitious and more eager to do something real”, she says.

The Story Behind The Name

The word “Vola” means to fly high and escape from this sad world into a world of art and passion. “I decided on the name “Vola Art Escape” as it would give me a kaleidoscope of advantages”, says Viola. “I found that colors were my main expression and in what was a dull and gloomy perspective, this absolute sense of medieval war at present raging all around me was totally limiting all my real thoughts of finance and dulling my ambition to a zero”. Vola Art Escape is a total escape to an avenue where your skills and sense of adventure opens up into a Pandora's Box. Viola started this adventure because of the total lack of incentive and encouragement wherever she turned. Everyone was more interested in the financials than the creativity. “Survival skills and money juggling are for people who have the facility of a circus, but not for someone with a burning desire to succeed”, she says.

Types of Paintings and Services Offered

Vola Art Escape offers a plethora of paintings and ideas from different cultures, dynasties and native ethnicities. It is an expression of vibrant colors and silver linings in every cloud. They offer all types of artwork such as wall murals, canvas paintings, abstract art, sketches, portraits, doodles etc. They also organize face painting, live caricature, live sketching, live canvas painting, Speed Art and many more artistic services for corporate events, private events and birthday parties.

Viola says that the USP of her firm is that they create customized wall murals and professional canvas paintings based on their clients design, size and budget specification, without compromising on the quality of the art. “We are a one-stop shop for all our clients artistic needs and as our tagline states: ‘YOU NAME IT. WE PAINT IT’,” she adds.

Major Clients

Vola Art Escape has sold 1000+ paintings Pan India, across the Middle East and Europe in 2020 while the world was still experiencing the peak of the pandemic. Viola has done professional wall murals and customized canvas paintings for hotels, restaurants, clubs and casinos.

These include the Taj Group, Hyatt Group, Strike Casino, Tito’s Club, Club Antares, Cohiba, Ritz Classic, Best Western Group, Lemon Tree Group, Tomato’s Restaurant & Bar, Sun City Resort, Silver Sands Resorts and many more establishments all over Goa. They have also sold paintings to the famous and Honorable Mr. Narayan Bandekar, who is their prestige client. He has offered a lot of support to Vola Art Escape by having their paintings displayed at The HQ Hotel in Vasco. “He has always been a father figure to me”, says Viola.

In 2019, Viola worked with the prestigious brand Seagram’s Royal Stag wherein she accepted the challenge and completed 100 professional wall murals in 100 local tavernas all over Goa in just 30 days. “It was a huge challenge for me as an artist to complete 100 wall murals across Goa from North to South within the stipulated time, but I managed to do it”, says Viola. Recently, Viola also did art related work for the prestigious international brand ‘Best Western’.