Rinaldo Rozario: Owner of Super Shine Facilities.

Rinaldo Rozario is the Proprietor of Super Shine Facilities – a major brand in Goa’s facility maintenance industry. Their website talks at length about their services and USP. But we wanted to hear it from Rinaldo. Our regular Humans of Goa interviews cover influencers, creators, and artists. But this time we wanted to hear from a pure Goan entrepreneur from the services sector. Rinaldo was kind enough to answer some of our questions as we tried taking him back in time and learning from his journey. Let’s get started.

Tell us a bit about yourself. Your story of being an entrepreneur.

My name is Rinaldo Rozario and I run Super Shine Facilities. Our office is located at Panjim. We at Super Shine adopt an innovative approach to bring customer excellence in both service and pricing.It all started years ago when I completed my MBA Finance from Manipal University. As I approached the culmination of the final semester, I was given a random topic for my final project. The topic was Facilities Management. You must have guessed it; I fell in love with it. After I came to Goa, I worked for a Facilities Management company and then decided to venture into the journey of Super Shine by myself.

What is the USP of Super Shine?

Our motto is – Making A Clean Difference. We adopt a 4M Matrix of Manpower, Machine, Material and Method that gives us a competitive edge over our competitors.

What was the biggest challenge when setting this venture? And how did you overcome it? The biggest challenge we faced was cut throat competition by large MNCs and Pan Indian companies. The only way we could overcome it, is through our service delivery.

How does Super Shine stand apart from its competitors?

Our 4M Matrix and our processes help us build a sustainable and profitable business. My first client is still with us even after 7 years. This proves that our approach works.

How has Super Shine impacted the Facilities industry in Goa?

Well, I believe that within the services industry, there are a lot of expectations from the clients. The key aspects are ‘how to deliver’ and ‘when to deliver’. Add to that, our forecasting in terms of operation planning and manpower management has kept us ahead of the curve. We have clarity in our operations and that’s the biggest facet of Super Shine Facilities. We did face problems like most businesses do. We faced problems with personnel. Some migrated towards our competitors. Hence, we decided to create job pockets in rural villages in India. This way we could train our staff in their respective villages with support from the local panchayats. We ended up creating job opportunities for numerous underprivileged people. They train with us, work with us, and amazingly, some of them have gone on to build houses for themselves in their native villages. The impact Super Shine has had on their lives is immense. I am proud of that fact.

What is the legacy you want to leave behind? And for whom? Any expansion plans?

I want to create a people friendly company, where we not just work together, but actually create magic. A culture of growth is what Super Shine stands for.

Tell us about your 3 top clients. How did you solve their problems?

My first property was at ‘The Crown’ in Panjim. The Human Resource Manager then was Mrs. Rani Mahambre. She trusted us. She gave us that first opportunity, and seven years later we are still delivering perfection for them. Our clientele then included Taj, Amma, Marriott, W, Westin and more. I remember a lovely story. I got a call one night from one of our clients. It seems the previous facilities company who worked at their property ended up destroying a portion of gorgeous Italian marble at the lobby. They had used some wrong chemicals and that made it worse. Super Shine was not tasked with restoring the marble’s mirror-like shine. Most companies would decline covering up for another company’s mistake, but we took up that challenge. After working day and night, we restored the marble and saved close to Rs. 28 Lakhs for the client.