S T Y L E
G U I D E
BRANDING IDENTITY BOOK SELF PROMOTION
LOGO DESIGN The concept for my logo began with geometric design of the letter ‘B’ the logo is simplified to just two triangles to make the shape of the letter ‘B’ which is my initial. Within my logo there is a play button highlight in the Pantone colour Red 032 U, to represent my passion for all things technology and digital. I also believe that work should be fun and playful when experimenting with design.
HOW THE LOGO WORKS
PLAY BUTTON
PLAY BUTTON
PLAY BUTTON
TECHNOLOGY
LETTER ‘B’
RED
GEOMETRIC
The ‘X’s’ indicates how the logo should not be used. I designed the logo and experiemented with different versions. The logo looks strong in one solid colour with no outlines both black and white and inverted.
X
X
BEN BRADFORD | GRAPHIC DESIGN PROCCESS BLACK C=75 M=68 Y=67 K=90 #000000
BEN BRADFORD ... WITH COMPLIMENTS
BEN BRADFORD G R A P H I C
COLOUR SCHEME The logo is black and red, the red highlights a play button which shows my technology side of working.
BEN BRADFORD G R A P H I C
D E S I G N
BEN BRADFORD | GRAPHIC DESIGN
D E S I G N