PAT T E R N S O F T H O U G H T
Co pyright © 2015 by M im i C hau . All rights re se rve d. No pa rt of this publ ic at io n m ay b e re p ro d u c e d without e xpre ss per m issio n f ro m M im i C hau . + …
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C O N TA C T
PHONE
Mim i C h a u
408 . 472. 1725
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WEB
he l l o m i m i c h a u @ g m a i l.com
it s m im ich au .com
+ ‌ D E D I C AT I O N
I dedic ate this book to my gran dmother.
+
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 0
INTRODUCTION
MIMI CHAU
I'm just a simple, sarcastic glutton that likes to Netflix and cook on my days off. + ‌ PAT T E R N S O F T H O U G H T
L o o k i n g b a c k o n t h e pa s t 4 yea rs o f my a c a d emic life, I 've l ea r n ed a l o t a b o u t mys el f a n d h ow I wo rk . No t to say tha t I ' ve fi g u red ever y t h i n g o u t , b u t i n a n u t s h el l I n ow know my s t ro n g po i nt s a n d wea k n es s es . A s d es i g n ers , we a re a l l c o l l ec t o rs o f s o m e s o r t . Throug h the yea rs , I ' ve a c c u m u l a t ed a n u m b er o f pro j ec t s a n d the p rocess t h a t go es a l o n g w i t h i t . H avi n g c o l l ec t ed s o m a ny objec ts a nd s t a c k s o f pa per t h a n yo u c a n c o u nt , I h ave l ea r n ed to org a nize my c h a o t i c c l u t t er ( h o u rs o f Tet r i s wel l s pent) . Wh i le choosing a n d n a r row i n g d ow n wh i c h pro j ec t s t o a d d , I h a d notic ed a c o m m o n t ren d : pa t t er n s . L i ke my h a b i t s o n o rg aniza tion in rea l l i fe, t h e s a m e pa t t er n o f t h i n k i n g a ppl i ed t o my desig ns. At a g l a n c e i t 's m o re t h a n o bvi o u s t h a t t h ere's a l ot going on, b u t s h o r t ly a ft er i t 's c l ea r t h a t t h ere i s a n o rd er to thing s. Ever y t h i n g h a s i t s ow n pl a c e wh et h er i t 's c o m pu t erized, ha nd d raw n , o r t y pe. Th e c o l l a b o ra t i o n o f s h a pes , l i n es , a n d s pa c e i n my desig ns a re t h e s a m e a s my h a b i t s o u t s i d e o f d es i g n . Th a t's how I t h i n k , t h a t i s my pa t t er n o f t h o u g ht . + ‌ I H O P E YO U G E T A S M I L E O R T WO F R O M T H I S P O RT FO L I O.
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
TA B L E O F CO N T E N T S
p age ⁄ 0 14
PAT T E R N 0 1 Tho u ght s o n P r int 2
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p age ⁄ 0 30
pa ge ⁄ 0 4 6
pa ge ⁄ 0 62
PAT T E R N 0 2
PAT T E R N 03
PAT T E R N 0 4
Tho u ght s o n Pac k age D es i g n 2
Th o u g ht s o n Ty po g ra phy 4
Th o u g ht s o n P rint 1
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p age ⁄ 0 7 6
pa ge ⁄ 0 8 6
pa ge ⁄ 0 96
PAT T E R N 0 5
PAT T E R N 0 6
PAT T E R N 0 7
Tho u ght s o n Pac k age D es i g n 2
Th o u g ht s o n Pa c k a ge D es i g n 1
Th o u g ht s o n Pa cka ge D eisg n 3
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p age ⁄ 10 6
pa ge ⁄ 1 2 2
pa ge ⁄ 1 64
PAT T E R N 0 8
PAT T E R N 0 9
PAT T E R N 1 0
Tho u ght s o n Id e nt it y 2
Th o u g ht s o n Pa c k a ge D es i g n 4
Th o u g ht s o n L ogo D esig ns
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 1
018
0 1
PROJECT No. 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
YUM YUM LONDON PROMO
The focus is on trying to put a smile on your face. + … OBJECTIVE
Our semester-lon g assign ment was to c reate a promotiona l bro c hure for an existin g c ompany. The main objec tive is n ot to c rea t e wha t ever looks c ool or somethin g we would n ormally gravitate to, but t o be a bl e to ‘blen d’ to our c lient’s design an d style. … SOLUTION + THOUGHTS
I n order to design with the style of YumYumLon don [Stud i o] , p hysi c a l toys that the studio made were photographed in a humoro us way. The studio themselves like to in c orporate humor an d wit as m uc h a s p o ssible everythin g they touc h. That theme in spired me to c rea t e a f unny broc hure, c ards, an d art to promote them. Bein g an avid c ollec tor of all sorts of toys an d vinyl c ollect a bl es, I ha d a lot of fun with this projec t. Not to mention get to add a few m o re figurin es to my still-growin g c ollec tion . … TA R G E T A U D I E N C E
Design ers, Collec tors, an d Child-at-Hearts.
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COURSE
INSTRUCTOR
Print 2
E szter Clark
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TERM
D U R AT I O N
Sprin g 2014
15 weeks
019
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
020
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
021
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
022
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
023
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
024
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
025
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
026
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
027
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
028
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
029
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
030
PROJECT No. 1
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
031
M I M I C H A U _ PAT T E R N S O F T H O U G H T
PAT T E R N 0 2
034
0 1
PROJECT No. 2
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
NOZAKI TOFU [COMPANY]
Design like handling the delicateness of tofu. + … OBJECTIVE
Durin g the sec on d half of this semester we were c hallen ged w i t h t he projec t of revitalizin g an ex istin g delic atessen . From re -bra nd i ng t o c reatin g n ew produc ts, we were to design a system for the p a c k a g i ng . … SOLUTION + THOUGHTS
I c hose a loc al tofu shop an d dec ided to visit them in Sa n Jo se. Chester Nozaki an d his wife are on e of the few loc al tofu shop s (S a n Jo se Tofu Co. ) aroun d that produc e han d-made tofu c ompared t o m a c hi nes. Un expec tedly, the proc ess is laborious an d physic ally de m a nd i ng . B ec ause it is a labor that is c on sidered to be taken with pride a nd ho nest y, I wanted to c reate somethin g that reflec ted their spirit. Upon researc hin g, I foun d bambooto be a great material th a t resem bl es their produc t an d work ethic . The c rates that were used t o m a ke t he tofu were the in spiration for the tofu pac kagin g an d en g raved t hei r logo to resemble tradition al Japan ese c arpentry. … TA R G E T A U D I E N C E
Vegetarian s, Vegan s, Health c on sc ious, E n joyers of tofu.
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COURSE
INSTRUCTOR
Pac kage Design 2
Thomas Mc Nulty
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TERM
D U R AT I O N
Sprin g 2012
6 weeks
035
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
036
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
037
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
野 崎 NOZAKI 038
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
039
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
040
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
041
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
042
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
043
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
044
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
045
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
046
PROJECT No. 2
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
047
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 3
050
0 1
PROJECT No. 3
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
R U D I M E N TA L : T Y P E C O N F E R E N C E
Forgetting the basics and the fun of learning them all over again. + … OBJECTIVE
We were given the assign ment of c reatin g a typographi c c o nferenc e that in c orporated any topic that we wanted [of c ourse hav i ng t o rel a t e with type]. On e of the hardest c hallen ges I ’ ve fac ed wa s c rea t i ng a typographic c on feren c e that utilized an d in c orpated re-educ a t i ng o neself of the origin al fearless c reativity of youn g c hildren . … SOLUTION + THOUGHTS
I foun d that in return in g to the ‘basic s’ c an refresh and rel a x o nes min d, fuelin g n ew ideas for c reative design . The c on fere nc e I c rea t ed uses regular shapes an d c reates them into entirely diffe rent syst em s as an example of how the c on feren c e c an help man ifest . Al o ng w i t h several applic ation s, badges an d agen das were c reated as wel l . Durin g the proc ess of design , I struggled with design bl o c k a nd just c ouldn’ t figure out what I should do with this c on c ept. Thro ug h l o o kin g through many Japan ese design , I was in spired with the si m p l i c i t y an d c haos that worked c ohesively. … TA R G E T A U D I E N C E
Design ers an d design ers with c hildren .
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COURSE
INSTRUCTOR
Typography 4
Ariel G rey
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TERM
D U R AT I O N
Sprin g 2014
15 weeks
051
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
052
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
053
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
054
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
055
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
056
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
057
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
058
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
059
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
060
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
061
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
062
PROJECT No. 3
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
063
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 4
066
0 1
PROJECT No. 4
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
S N A P F E S T [ I VA L ]
Teaching art and music is equally important as any other subject. + … OBJECTIVE
For the first half of the semester, we were given an aweso m e p ro jec t t o c reate an d design any gen re music festic al that would have a benef i t to the c ommun ity. Havin g listen ed to Jazz an d all sorts of sub-c a t ego r y of the gen re, I dec ided to make a Jazz Fesival dedic ated to fo c usi ng o n music educ ation in sc hools. … SOLUTION + THOUGHTS
I researc h both past Jazz posters an d modern . After many t r i a l a nd errors of many variation s, I was geared into a style th a t wa s m o re ‘min imal-edgy’ with typographic ac c ents. This was on e of my f avo r i t e projec ts bec ause design in g somethin g that really plays as a st ro ng ho bby person ally reson ated with me. I un expec tedly en joyed d esi g ni ng the c on c ert tic kets an d posters. … TA R G E T A U D I E N C E
Vegetarian s, Vegan s, Health c on c ern ers, Anyon e hat en joys t o f us.
+ …
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COURSE
INSTRUCTOR
Print 1
Troy Alders
…
…
TERM
D U R AT I O N
Fall 2013
6 weeks
067
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
068
PROJECT No. 4
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
069
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
070
PROJECT No. 4
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
071
A JAZZ CONCERT TO BENEFIT ART & MUSIC IN PUBLIC EDUCATION
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
072
0 2 0 3 0 4 0 5 0 6 0 7
S N A P F E S T . C O M
8/27/2014 6PM-11PM
0 1
OPEN TO ALL JAZZY CATS!
THE WARFIELD SAN FRANCISCO PROJECT No. 4
0 8 0 9 1 0
073
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
074
075
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
076
PROJECT No. 4
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
077
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 5
080
0 1
PROJECT No. 5
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
C A S I TA B U NGA L OW
There are skaters that can be into bird-watching too.. maybe. + … OBJECTIVE
Our c hallen ge an d objec tive was to simply c reate a birdho use o ut o f sustain able an d rec yc led materials. … SOLUTION + THOUGHTS
After havin g researc hed the many types of birdhouses t ha t were a l ready available, it dawn ed on me that there weren’ t really m a ny ‘ho m es’ for Hummin gbirds. I struggled with fin din g a material tha t wa s bo t h sustain able an d c olorful until a frien d of min e mention ed a n a r t i st who c reated sc ulptures out of rec yc led skateboards. BOOM. Tha t i d ea in spired me to make a birdhouse of rec yc led skateboards; bei ng bo t h c olorful an d sustain able. The great thin g was that many sk a t e sho p s had broken boards in a rec yc lin g bin available. I thin k that this projec t was partic ularly valuable bec au se I no t o nly learn ed n ew skills both (physic ally an d on c omputer), but a l so fo und the whole proc ess in c redibly rewardin g. Bein g able to make so m et hi ng with my own two han ds was an amazin g feelin g. … TA R G E T A U D I E N C E
Those who already own /want to own birdhouses, bird wat c hers.
+ …
…
COURSE
INSTRUCTOR
Pac kage Design 2
Thomas Mc Nulty
…
…
TERM
D U R AT I O N
Sprin g 2012
6 weeks
081
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
082
PROJECT No. 5
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
casita bungalow
083
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
084
PROJECT No. 5
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
085
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
086
PROJECT No. 5
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
087
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 6
090
0 1
PROJECT No. 6
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
EAGLE LIGHT
Light up your home while potting a few plants here and there. + … OBJECTIVE
Bein g in struc ted to take an ex istin g light bulb bran d, we were exp ec t ed to rebran d an d repac kage the produc t. I c hose E agle Light l i g ht bul bs with the parent c ompany Anthropologie. … SOLUTION + THOUGHTS
While tryin g to c han n el my in n er ‘Anthropologie’ vibe, I th o ug ht t ha t i t was best that I used warmer Sprin g c olors that differntiat ed t he wa t t age an d that wood would give it a upsc ale feel. I also wa nt ed a c o ntain er the c ustomer c ould keep, so that in spired me to i nc l ud e sm a l l pac kets of design to eac h box that allowed them to plant s m a l l f l owers (Red Clovers, Forget Me Nots, M int) into the reusable wood en p a c k a ge. … TA R G E T A U D I E N C E
Vegetarian s, Vegan s, Health c on c ern ers, Anyon e hat en joys t o f us.
+ …
…
COURSE
INSTRUCTOR
Pac kage Design 1
Christin e G eorge
…
…
TERM
D U R AT I O N
Sprin g 2012
6 weeks
091
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
092
PROJECT No. 6
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
093
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
094
PROJECT No. 6
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
095
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
096
PROJECT No. 6
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
097
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 7
100
0 1
PROJECT No. 7
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
S O C I A L C I R C L E Z I N FA N DE L
For the Millennials, wine reflects a sense of maturity and adventure. + … OBJECTIVE
Workin g with Trin c hero Win ery in Napa Valley, we were req uest ed t o c reate a n ew Zin fan del label that c atered spec ific ally to the Mi l l enni a l s demographic . It n eeded to look approac hable while bein g a f fo ra d a bl e. … SOLUTION + THOUGHTS
After visitin g the Trin c hero Win ery an d seein g there ma ny d i f ferent labels, I went to the stores an d interviewed many c ustomers o n t hei r preferen c e on labels an d what attrac ted them to it. I found t ha t m a ny were the image of many different c harac ters bon din g over a bo t t l e o f win e gave me the idea of people ran gin g in ages en joyin g t hi s w i ne. A whimsic al approac h was born , whic h brought me to a more i l l ust ra t ive approac h. Addin g a pop of c olor added more dimen sion and a t t ra c t ed the eye. Han d drawin g the c harac ters was fun , I usually illustrate o n t he c o m puter so this was refreshin g to break free from my n ormal ro ut i ne a nd get out of my c omfort zon e. I f time permitted, I would de f i ni t ely m a ke an addition al 2 bottle design s with different c olors an d cha ra c t ers. … TA R G E T A U D I E N C E
M illen n ials, Adults in their 20s, win e enthusiasts.
+ …
…
COURSE
INSTRUCTOR
Pac kage Design 3
Thomas Mc Nulty
…
…
TERM
D U R AT I O N
Sprin g 2013
7 weeks
101
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PR
102
ROJECT No. 7
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
103
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
104
PROJECT No. 7
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
105
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
106
PROJECT No. 7
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
107
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 8
110
0 1
PROJECT No. 8
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
FISHER-PRICE TOYS
Nostalgic American toys that inspire and educate for generations to come. + … OBJECTIVE
Throughout the whole semester, we were to give an ‘uplift’ t o t he c o m pany of our c hoosin g. Rebran din g their identy an d c reate a p p l i c a t i o ns that fit their style an d demographic was also part of our ta sk s. … SOLUTION + THOUGHTS
Seein g how the c urrent logo of Fisher-Pric e was, I saw an o p p o r t uni t y to rebran d it to a more frien dier style for kids. The approac h I d esi g ned to was a tec hn ic al-blueprint style due to the researc h an d t ho ug ht t ha t was applied into makin g the toys. Bein g a kids c ompany, I used br i g ht c olors to appeal to c hildren an d stuc k to a lighter primary p a l et t e. … TA R G E T A U D I E N C E
Families, G ran dparents, Relatives an d frien ds with c hildren.
+ …
…
COURSE
INSTRUCTOR
Identity 2
Todd Hedgpeth
…
…
TERM
D U R AT I O N
Fall 2013
15 weeks
111
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
112
PROJECT No. 8
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
113
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
114
PROJECT No. 8
0 1
0 2
0 3
0 4
0 5
0 6
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1 0
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PROJECT No. 8
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1 0
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118
PROJECT No. 8
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1 0
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120
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PROJECT No. 8
Am
u
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e sem
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nt
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k Par
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1 0
!
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PROJECT No. 8
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1 0
T-shirt (with detachable cape)
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M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
PAT T E R N 0 9
126
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PROJECT No. 9
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1 0
A E R O & I T S P R I VAT E B R A N D S
The essentials every family needs for their own home and backyard. + … OBJECTIVE
Un der the Aero bran d, we design ed produc ts un der the go ur m et a nd outdoors c ategory. The design s n eeded to be on a high-e nd sc a l e a nd worked c ohesively as a system, but also differentiate p er c a t ego r y. Aside from our store bran d, we were ex pec ted to c reate a num ber o f private bran ds un der Aero. … SOLUTION + THOUGHTS
Un der Aero's store bran d, we've design ed produc ts that ent er t he c a t egories: grourmet, outdoors, kitc hen , baby, an d home. Our p r iva t e st o re bran ds are Garn ish, Mun c hkin , M ilk & Hon ey, an d Colten.
+ …
…
COURSE
INSTRUCTOR
Pac kage Design 4
M ic hael Osborn e
…
…
TERM
D U R AT I O N
Fall 2014
15 weeks
… TEAM
M imi Chau Jac q uie Wallac e Fei Yan g Carrie Lepper
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M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
BABY
… DEPARTMENT
Cookin g
P R I VAT E B R A N D S
128
0 1
PROJECT No. 9
0 2
0 3
0 4
0 5
OUTDOOR
0 6
0 7
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1 0
GOURMET
…
…
DEPARTMENT
DEPARTMENT
B aby
Outdoors
…
…
DEPARTMENT
DEPARTMENT
Cock t ails
Games
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M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
… KEY WORDS
S o ft | C u te | Play f ul | Calmin g … BRAND PROMISE
Kee p i n g b a b i e s wa rm an d pro t e c t e d . … TA R G E T A U D I E N C E
Mo th e rs , Pa re n ts , G ran d pare n t s, F r ie n d s of f a m i li e s w it h k id s.
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PROJECT No. 9
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0 2
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1 0
BABY
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132
PROJECT No. 9
0 1
0 2
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1 0
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134
PROJECT No. 1
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0 9
1 0
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M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
OUTDOOR
136
PROJECT No. 9
0 1
0 2
0 3
0 4
0 5
0 6
0 7
0 8
0 9
1 0
… KEY WORDS
Ou tdoors-y | Qu a l ity | Bol d | Sim pl istic … BRAND PROMISE
Doing fa m ily Su m m er's the Am erica n way. … TA R G E T A U D I E N C E
Fa m ily m en, Fa thers who enjoy cooking, Fa m il ies.
137
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
138
PROJECT No. 9
0 1
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1 0
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140
PROJECT No. 9
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1 0
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M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
GOURMET
142
PROJECT No. 9
0 1
0 2
0 3
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0 8
0 9
1 0
… KEY WORDS
Artisa n | Va riety | Exotic | Cl ea n … BRAND PROMISE
Spicing u p you r pa ntry w ith both l oca l a nd exotic fl avors. … TA R G E T A U D I E N C E
Mothers, Gra ndm others, a nd/or Ma rtha Stu a rt-enthu sia sts.
143
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
144
PROJECT No. 9
0 1
0 2
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1 0
145
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146
PROJECT No. 9
0 1
0 2
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1 0
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148
PROJECT No. 9
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1 0
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150
PROJECT No. 9
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1 0
… KEY WORDS
Intrica te | Gol d | Em bel l ishm ents | Enterta ining … BRAND PROMISE
The l u xu ry of Spea kea sy cockta il s m a de right in you r hom e. … TA R G E T A U D I E N C E
Newly weds, Ages 2 9– 45, Grou ps throw ing socia l events.
151
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152
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PROJECT No. 9
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‌ DESIGN ELEMENTS
We sketc hed out a lot of elements we wanted to in c orporate into out pac kagin g. A few were in spired by Swiss furn iture for a modern appearan c e.
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M I M I C H A U â „ PAT T E R N S O F T H O U G H T
S I X P I E C E STA I N L E S S ST E E L
BAR KIT Our products are made using durable, commercial, quality materials prefer red by professional chefs and restauranteur s. Dish Washer Safe
154
0 1
PROJECT No. 9
FOR CLASSIC
C O C K TA I L S
2
0 3
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0 5
0 6
0 7
0 8
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1 0
FOR CLASSIC
1
FILL TO LINE
COLOSSAL CUBE ICE MOLDS MOLDS
0 2
FILL ICE MOLDS TO THE LINE
C O C K TA I L S
COLOSSAL CUBE ICE MOLDS 2
2
MOLDS
GENTLY LOWER SILICONE CAP DOWN
3
FREEZE FOR 4-6 HOURS, 37째F
155
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
LS
KIT KEY JIGGERS TRAY
156
PROJECT No. 9
0 1
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1 0
157
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158
PROJECT No. 9
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1 0
159
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
… KEY WORDS
Int r i c a te | G o l d | E mb e llis h m e nt s | Ent e r t aining … BRAND PROMISE
Th e l u x u r y o f Sp ea ke asy cock t ails mad e r i g ht i n yo u r h om e . … TA R G E T A U D I E N C E
Newly wed s, A ges 2 9 – 45, Grou ps t h row ing s ocial eve nt s .
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PROJECT No. 9
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PROJECT No. 9
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1 0
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PROJECT No. 9
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1 0
165
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PAT T E R N 1 0
168
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PROJECT No. 10
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LOGO DESIGNS
To non-designers: there's more than what meets the eyes. + … OBJECTIVE
These are a few logos I 've worked on from the past 4 . 5 yea rs o n va r i o us c lass projec ts. M any design ed by myself an d a c ouple with g ro up m a t es. … SOLUTION + THOUGHTS
I n the past logo design s were n ot my stron gest stren gt h, but c l o se to rec ently I 've c ome to start en joyin g them. Perhaps my p eers have rubbed off on me or I 've started to un derstan d the proc ess fo r t hem , maybe even a c ombin ation of both. Regardless, repetition a nd p ra c t i c e made me more c omfortable in design in g logos. Past this p a ge shows the a variety of identity that I worked very hard design in g .
+ …
…
COURSES
INSTRUCTORS
Pac k, I D, & Print Classes
All mention ed in p o r t fo l i o
…
…
TERM
D U R AT I O N
2010– 2014
4 years
169
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
HEIDI HA C L O T H I N G E S T .
170
2 0 1 5
N E W
Y O R K
0 1
PROJECT No. 10
0 2
0 3
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1 0
HEIDI HA C L O T H I N G E S T .
2 0 1 5
N E W
Y O R K
171
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
172
PROJECT No. 10
0 1
0 2
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1 0
173
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
174
THANK YOU FOR YOUR SUPPORT
‌ THOSE WHO GOT ME TO WHERE I AM NOW
Grand m a, B rot h e r, Mom, Dad, Cin dy Dan g, Patric k Bac un gan , Sammi Hyun , Jack ie B row n, Je s s ica L in , M aya Yahya, Win n ie Chan , Robert Ribao, Amy Vit iya, Magg ie Blis s , Luisa Betan c ourt, Adriel Soc rates, M ic hael Pan gelina, A nd rew R at e r m ann , E rik Hac c ou, Alex Chen , Vivian Le, Ben Sc heuerm an, Ne il Wood m an, An drew Khuu, Heidi Ha, M ic hael Osborn e, Thomas McNu lt y, A r ie l Grey, Darrell Hayden , Todd Hedgpeth, Christin e G eorge, David Hake , Mich ae l K ilgore, Bob Slote, Colin Sebastian , M ark Reyn olds, an d Mar y Scot t .
175
M I M I C H A U ⁄ PAT T E R N S O F T H O U G H T
… COLOPHON
Type Faces:
Centrale Sans, Klinic Slab, Zona
Photography:
Mimi Chau & Plotnet
P a p e r :
1 0 0 # F i n c h F i n e I D Te x t S t o c k
Software:
Adobe Creative Suite & CC
B i n d e r :
The Key Printing & Binding
+ …
…
WEBSITE
h e l l o m i m i c h a u @ g m a i l.com
it s m im ich au .com
+ … SCHOOL
Ac a d emy o f A r t Unive rs it y: Sch ool of Graph ic D e s ig n 79 New Mo ntgo m er y St re e t , San F rancis co, CA 94105
+ …
…
COURSE
INSTRUCTOR
S e n i o r Po r tfo l i o
Mar y Scot t
176
COLOPHON
177