Digital marketing brochure - Innovative Technology Solutions

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“The Latest & Most Updated Training Course�

Digital Marketing

Accompanied with Powerful Professional Certificate

Digital Marketing Course Learn Digital Marketing and Increase Your Business, Grow in Career or Start your Career


Join Our Digital Marketing Course and Become A Google Adwords + Facebook Certified Professional Google Adwords Certification Adwords Fundamental Search Adver sing Display Adver sing Video Adver sing Shopping Adver sing Mobile Adver sing

Google Analytics Certification Facebook Blueprint Certification Industry Recognized ITS Certification

www.itstraining.in


Social Media Analyst

2 0 1 7

Salary : 18k to 30k A er 3 years of experience Designa on- Social Media Manager

Content Marketing Executive Salary: 21k to 35k A er 3 years of experience Designa on- Content Marke ng Manager

PPC Analyst Salary: 18k to 30k A er 2 years of experience Designa on - Sr. PPC Analyst Salary: 35k to 65k

Online Reputation Executive

J o B S www.itstraining.in

Salary: 21k to 30k A er 3 years of experience Designa on- Online Reputa on Manager

Digital Marketing Executive Salary: 21k to 35k A er 3 years of experience Designa on- Digital Marke ng Manager

Freelance Digital Marketer Monthly earning with just 2-3 projects: 40k to 75k Monthly earning with just 4-5 projects: 1Lac to 1.5lacs


What You Will Learn Here ? 15 Modules of Digital Marke ng with Prac cal

Content Marketing

Website Creation

Search Engine Optimization

Online Marketing

Google Adwords

Google Analytics

Social Media Marketing

Lead Generation

Ecommerce Marketing

Mobile Marketing

www.itstraining.in

Email Marketing

Online Reputation

Marketplace Selling

Online Media Buying

Adsense & Affiliates Marketing


01

Introduction to Online Marketing DURATION : 04 HOURS

Getting Started With Digital Marketing ·Defining Digital Marke ng ·Career Op ons in Digital Marke ng ·Need of Digital Marke ng ·Growth of Personaliza on ·Tradi onal Vs. Digital Marke ng

Constituents of Digital Marketing ·Introduc on to Traffic Acquisi on ·Suppor ng digital Channels ·Pro's & Con's of online Marke ng ·What to expect from Each Channel

Digital Marketing Framework ·4 Stages of Marke ng ·Understanding each stage with a case ·Selec ng the best channel for each stage www.itstraining.in


02

Introduction to Website Creation DURATION : 12 HOURS

Getting Started with Website Creation ·Types of Websites ·Key Website Terminology

Buying Domain & Hosting ·Learn how to Buy Domain & Hos ng ·Interlinking Domain & Hos ng Servers ·Understand Cpanel ·Understand File & Folder System in Server ·Create your first Page

Configuring Wordpress Basics ·Install Wordpress ·Understand Difference between installing Wordpress on root Vs. Child Directory ·Understanding WP Dashboard ·Understand difference between post & page ·Create your first page & post

Wordpress Customization ·Update Wordpress Menu ·Understand & Install Plugins ·Understand & Install WP Themes ·Add Basic customiza on to theme ·Understand how to select paid theme www.itstraining.in


03

Search Engine Optimization DURATION : 10 HOURS

Search Engine Overview ·Know Defini on and importance of Search Engines ·Understand Anatomy of Search Engine Result Page ·Understand Key Search Engine Processes

Introduction ·Know why search ranking ma ers ·Define SEO ·Understand Key Factor involved in SEO

Introduction to Keywords ·Why to do keyword Research ·Key Query Types ·Essen als of s good keyword

Keyword Selection ·How to select keywords as per user personas ·Different User Stages ·Top 5 Keyword Selec on tools ·Sor ng Keywords down ·Target Keywords for different pages

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To Be Continued....


Continued....

On Page SEO ·Content Op miza on ·Content Relevance ·Content Length & Depth ·Essen al of Op mized Website Copywri ng

HTML Optimization ·Be able to op mize HTML for SEO ·Know the best prac ces & formats for wri ng Title, Descrip on, Heading, Anchor & Image Tags

Architecture Optimization ·Improve readability of your website for search crawlers ·Know essen als for architecture op miza ons meta robots tag, url structure, canonicaliza on, sitemap & robots.txt crea on and site speed op miza on.

To Be Continued....

03

Search Engine Optimization


Continued....

Off Page SEO ·Social Signals ·Know importance of Social Content Sharing ·How to get social signals

Webmaster Tools ·Know How to Integrate website with Webmaster Tool ·Understand key tabs in webmasters tool data highlighter, search analy cs, sitelinks, removing url's adding sitemap & robots.txt

Link Building ·Know What is Link Building ·Differen ate between good and bad link ·Old link building Methods ·New Link Building Methods

Local SEO ·Understand Concept of Local Seo ·Know Ways to improve posi on for local search queries

SEO Tools & Algorithm ·Top 10 Seo Tools ·Using these tools for compe tor analysis, Audit, repor ng, & SEO ·Key Google Algorithms ·How to save & Recover from these updates ·Crea ng Penalty free seo strategy

03

Search Engine Optimization


04

Web Content / Blog Marketing DURATION : 04 HOURS

Introduction to Content Marketing ·Defining of Content Marke ng ·Content Marke ng Advantages ·Content Marke ng Rules

Getting Started with Content Creation ·Most Popular content Types ·Quick Ways to Create different types of Web Content ·Key Content Crea on tools

Creating Content Calender ·Generate Content Ideas ·Developing Content Plan ·Crea ng Pos ng Schedule

www.itstraining.in


05

Email Marketing DURATION : 04 HOURS

Introduction to Email Marketing ·Defining Email Marke ng ·Understand its importance ·Understand Email delivery process

Email List Building ·Why to Build Email List ·Where to Capture Email Contacts with Example

Types of Marketing Mailers ·Acquisi on / Direct Promo on ·Usage Promo on Mails ·Educa onal ·Feedback/Survey ·Trigger Based

Introduction to Opt-in Mailing ·Know key Op n So wares ·Use Op n Email So ware ·Create an email list ·Installing tracking code on your website ·Segmenta on Introduction to Mass Mailing ·Need of Mass Mailing ·Mass Mailing setup process

www.itstraining.in


06

Google Adwords / PPC DURATION : 08 HOURS

Introduction to Google Adwords ·Defining of Adwords ·Ad Types ·How Adwords Work

Adwords Campaign Structure ·Key Adwords Terms ·Overview of Adwords campaign structure with example

Creating a Winning Adwords Campaign ·Good Vs. Bad ad Copies ·Campaign best prac ces

Adwords Ads Extensions ·Understand Adwords Keyword Match types ·Add be er control over targe ng

Keyword Match Types ·Broad, Exact & Phrase Match ·Modifiers

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To Be Continued....


Continued....

Introduction to Display Ads ·Display Campaign Setup ·CPC vs. CPM Bids ·Display Adgroup targe ng op on ·Display Ad best prac ces

Intoduction to Video Ads ·Se ng Up Video Ad Campaign ·Video Ad Targe ng op ons

Adwords Remarketing ·Remarke ng Concept ·Se ng remarke ng tag on website ·Using remarke ng list for targe ng

Tracking Performance & Conversions ·Introduc on to Conversion Tracking ·Se ng Conversion tracking in website ·Checking Conversion stats ·CPA Bids

06

Google Adwords / PPC


07

Web Analytics DURATION : 04 HOURS

Intoduction to Web Analytics ·Understand importance of Web Analy cs ·Know Why to use Google Analy cs for Tracking

Getting Started with Google Analytics ·Google analy cs setup ·Understand structure of Web Analy cs ·Understand Difference between account, property, view & user access ·Understand dimensions & Matrices ·Key GA Reports

Key GA Reports ·Audience Report ·Acquisi on Report ·Behavior Report ·Conversion Report

Other GA Essentials ·Se ng Goals & Filters ·Custom Campaign Management ·Adwords & Webmaster integra on with GA ·Se ng Custom Reports

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08

Lead Generation & Conversion Optimization DURATION : 04 HOURS

Getting Started with Lead Generation ·Define a lead ·Understand 4 Pillars of Lead Genera on ·Know types of Landing Page ·Know landing Page essen als ·How to create op mized form ·Key offers to Promote

Introduction to Conversion Rate Optimization ·Define CRO ·Understand it's importance in lead genera on

Getting Started with CRO ·Types of tes ng ·Understanding tes ng by example ·Key things to test ·Overview of A/B Tes ng Tools

www.itstraining.in


09

Social Media Marketing DURATION : 04 HOURS

Introduction to Social Media ·Define Social Media ·Know top Social Media Ac vi es ·Why People Prefer to Use Social Media ·Importance of Social Media for Business ·Understand Poten al of Social Media ·Know its impact based on hierarchy and business scale ·Step to Create social media presence for a brand

Exploring Social Media Potential ·Size of Network ·Audience Demography ·Marke ng Purpose ·Pro's & Con's od each Social Media Channel

Social Media Profile Setup ·Facebook Pages & Groups ·Twi er Profile setup ·Linkedin Profile Op miza on ·Google Plus ·Youtube Channel Setup ·Instagram & Pinterest www.itstraining.in

To Be Continued....


Continued....

Social Media Learning ·Ideal Frequency & Length of Posts ·Compe tor Research ·Social Media Content Planning ·Social Media Calender Crea on

Social Media Participation ·Understand Rules for social media par cipa on ·Understand Manuals Vs. Automated Pos ng ·Overview of Tools for Managing Automated Pos ng

Social Media Advertising ·Understand importance of Paid adver sing ·Facebook Ads ·Instagram Ads (Via Facebook) ·Twi er Ads ·Linkedin Ads ·Youtube Ads ·Premium Social Media Invetory

09

Social Media Marketing


10

Online Reputation Management DURATION : 02 HOURS

Online Reputation Management 路Understand why to integrate listening in your strategy 路Overview of key tools to be used for online listening 路ORM Checklists 路Understand key performance indicators for your online Presence

www.itstraining.in


11

Ecommerce Website Marketing DURATION : 04 HOURS

Getting Started with Ecommerce ·Introduc on to Indian Ecommerce Industry ·Essen als for ecommerce website crea on ·Op ons for ecommerce store crea on

Selling Products with Woocommerce ·Install and Customize Woocommerce ·Create first Product ·Know how to integrate payment gateway ·Know how to integrate logis c services

Other Key Ecommerce Essentials ·Se ng Payment Gateway with Woocommerce ·Se ng Logis cs with woocommerce

Setting up SaaS Store ·SaaS store Features ·Store Registra on ·Store Customiza on ·Uploading Products

Shopping Ads ·Merchant Centre Integra on ·Se ng PLA & Dynamic Remarke ng www.itstraining.in


12

Introduction to Marketplace Selling DURATION : 02 HOURS

Getting started with Marketplaces ·What is Marketplace and it's advantages ·Top Marketplaces in India

Registering on Marketplace ·Step by Step registra on Process

Panel Overview ·Seller Panel ·Inventory Panel ·Pricing Panel ·Order Management ·Image Guidelines ·Content Guidelines

Key Guidelines ·Pricing & Category Guidelines ·Packaging Guidelines ·Logis cs Policy ·Shipping Policy ·Return Policy ·How to sell more on Marketplace www.itstraining.in


13

Mobile Marketing DURATION : 04 HOURS

Introduction to Mobile Marketing ·Defini on ·Why Care ·Understanding the device shi

Mobile Web Marketing ·Mobile Website Op miza on ·Mobile Search Ads ·Mobile Display Ads

Tools For ASO ·Key Tools For ASO ·Live Walkthrough

Mobile App Marketing ·Organic Promo on - App Store Op miza on ·Paid App Promo ons

www.itstraining.in


14

Online Media Buying DURATION : 02 HOURS

Introduction to Online Media Buying ·Understand Media Buying ·Understand 3 important players & their roles

Online Ad Types ·Text Ads ·Banner Ads ·Rich Media & Video Ads

Online Media Buying Models ·Evolu on of Online Ad Buying ·Key Ad Targe ng Op ons ·Ad Inventory Types

Getting Started ·Step by Step media buying approach

www.itstraining.in


15

Adsense & Affiliate Marketing DURATION : 04 HOURS

Introduction to Adsense Marketing ·Mone zing Op ons with Google ·Adsense Pi alls to avoid ·How to build a site that Google loves ·How to Build traffic to your Adsense site ·Op mizing Returns of your Adsense Sites

Introduction to Affiliate Marketing ·Types of Affiliates ·Categories of Affiliate Programs ·Choosing Right Affiliate Program ·Registering with Affiliate sites ·Choosing right offers ·Picking and adding tracking ·Managing Pay outs & Campaigns

www.itstraining.in


BECOME AN EXPERT IN

DIGITAL MARKETING

Learn Online Marketing Increase Trafď€ c on your Website Generate Potential Leads

www.itstraining.in


How Digital Marketing is Helpful ? Working Professional Get More Career Oportuni es Faster Career Growth Learn What others will learn later Work Part me as a freelancer Give yourself an edge over other employees

Enterpreneurs Find more customers online for your product / service Gain Exper se in opera ng your business online Increase your revenue by marke ng on internet Reduce your Adver sing Cost upto 60% Generate leads though inbound marke ng.

Business Owners Increase Sales Revenue Get Be er ROI on your marke ng expenditure Generate Poten al Leads Create Brand Awareness and increase visibility Spend your marke ng budget for your target audience only

Job Seekers Make your CV stand out & get more call & crack interview High Career growth with advance skills Earn commission as and aďŹƒliate Marketer Give Companies extra reason to hire you Have increased self esteem and respect from fellows www.itstraining.in


Innovative Technology Solutions Address: B 100 A, South city 1, Near Signature Towers, Gurgaon – 122001 Phone: +91-124-4253759 | Email: enquiry@itstraining.in Website: www.itsgroup.in | www.itstraining.in | www.itsrecruitment.in

Learn Digital Marketing and Increase Your Business, Grow in Career or Start your Career


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