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Digital Marketing
Accompanied with Powerful Professional Certificate
Digital Marketing Course Learn Digital Marketing and Increase Your Business, Grow in Career or Start your Career
Join Our Digital Marketing Course and Become A Google Adwords + Facebook Certified Professional Google Adwords Certification Adwords Fundamental Search Adver sing Display Adver sing Video Adver sing Shopping Adver sing Mobile Adver sing
Google Analytics Certification Facebook Blueprint Certification Industry Recognized ITS Certification
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Social Media Analyst
2 0 1 7
Salary : 18k to 30k A er 3 years of experience Designa on- Social Media Manager
Content Marketing Executive Salary: 21k to 35k A er 3 years of experience Designa on- Content Marke ng Manager
PPC Analyst Salary: 18k to 30k A er 2 years of experience Designa on - Sr. PPC Analyst Salary: 35k to 65k
Online Reputation Executive
J o B S www.itstraining.in
Salary: 21k to 30k A er 3 years of experience Designa on- Online Reputa on Manager
Digital Marketing Executive Salary: 21k to 35k A er 3 years of experience Designa on- Digital Marke ng Manager
Freelance Digital Marketer Monthly earning with just 2-3 projects: 40k to 75k Monthly earning with just 4-5 projects: 1Lac to 1.5lacs
What You Will Learn Here ? 15 Modules of Digital Marke ng with Prac cal
Content Marketing
Website Creation
Search Engine Optimization
Online Marketing
Google Adwords
Google Analytics
Social Media Marketing
Lead Generation
Ecommerce Marketing
Mobile Marketing
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Email Marketing
Online Reputation
Marketplace Selling
Online Media Buying
Adsense & Affiliates Marketing
01
Introduction to Online Marketing DURATION : 04 HOURS
Getting Started With Digital Marketing ·Defining Digital Marke ng ·Career Op ons in Digital Marke ng ·Need of Digital Marke ng ·Growth of Personaliza on ·Tradi onal Vs. Digital Marke ng
Constituents of Digital Marketing ·Introduc on to Traffic Acquisi on ·Suppor ng digital Channels ·Pro's & Con's of online Marke ng ·What to expect from Each Channel
Digital Marketing Framework ·4 Stages of Marke ng ·Understanding each stage with a case ·Selec ng the best channel for each stage www.itstraining.in
02
Introduction to Website Creation DURATION : 12 HOURS
Getting Started with Website Creation ·Types of Websites ·Key Website Terminology
Buying Domain & Hosting ·Learn how to Buy Domain & Hos ng ·Interlinking Domain & Hos ng Servers ·Understand Cpanel ·Understand File & Folder System in Server ·Create your first Page
Configuring Wordpress Basics ·Install Wordpress ·Understand Difference between installing Wordpress on root Vs. Child Directory ·Understanding WP Dashboard ·Understand difference between post & page ·Create your first page & post
Wordpress Customization ·Update Wordpress Menu ·Understand & Install Plugins ·Understand & Install WP Themes ·Add Basic customiza on to theme ·Understand how to select paid theme www.itstraining.in
03
Search Engine Optimization DURATION : 10 HOURS
Search Engine Overview ·Know Defini on and importance of Search Engines ·Understand Anatomy of Search Engine Result Page ·Understand Key Search Engine Processes
Introduction ·Know why search ranking ma ers ·Define SEO ·Understand Key Factor involved in SEO
Introduction to Keywords ·Why to do keyword Research ·Key Query Types ·Essen als of s good keyword
Keyword Selection ·How to select keywords as per user personas ·Different User Stages ·Top 5 Keyword Selec on tools ·Sor ng Keywords down ·Target Keywords for different pages
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To Be Continued....
Continued....
On Page SEO ·Content Op miza on ·Content Relevance ·Content Length & Depth ·Essen al of Op mized Website Copywri ng
HTML Optimization ·Be able to op mize HTML for SEO ·Know the best prac ces & formats for wri ng Title, Descrip on, Heading, Anchor & Image Tags
Architecture Optimization ·Improve readability of your website for search crawlers ·Know essen als for architecture op miza ons meta robots tag, url structure, canonicaliza on, sitemap & robots.txt crea on and site speed op miza on.
To Be Continued....
03
Search Engine Optimization
Continued....
Off Page SEO ·Social Signals ·Know importance of Social Content Sharing ·How to get social signals
Webmaster Tools ·Know How to Integrate website with Webmaster Tool ·Understand key tabs in webmasters tool data highlighter, search analy cs, sitelinks, removing url's adding sitemap & robots.txt
Link Building ·Know What is Link Building ·Differen ate between good and bad link ·Old link building Methods ·New Link Building Methods
Local SEO ·Understand Concept of Local Seo ·Know Ways to improve posi on for local search queries
SEO Tools & Algorithm ·Top 10 Seo Tools ·Using these tools for compe tor analysis, Audit, repor ng, & SEO ·Key Google Algorithms ·How to save & Recover from these updates ·Crea ng Penalty free seo strategy
03
Search Engine Optimization
04
Web Content / Blog Marketing DURATION : 04 HOURS
Introduction to Content Marketing ·Defining of Content Marke ng ·Content Marke ng Advantages ·Content Marke ng Rules
Getting Started with Content Creation ·Most Popular content Types ·Quick Ways to Create different types of Web Content ·Key Content Crea on tools
Creating Content Calender ·Generate Content Ideas ·Developing Content Plan ·Crea ng Pos ng Schedule
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05
Email Marketing DURATION : 04 HOURS
Introduction to Email Marketing ·Defining Email Marke ng ·Understand its importance ·Understand Email delivery process
Email List Building ·Why to Build Email List ·Where to Capture Email Contacts with Example
Types of Marketing Mailers ·Acquisi on / Direct Promo on ·Usage Promo on Mails ·Educa onal ·Feedback/Survey ·Trigger Based
Introduction to Opt-in Mailing ·Know key Op n So wares ·Use Op n Email So ware ·Create an email list ·Installing tracking code on your website ·Segmenta on Introduction to Mass Mailing ·Need of Mass Mailing ·Mass Mailing setup process
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06
Google Adwords / PPC DURATION : 08 HOURS
Introduction to Google Adwords ·Defining of Adwords ·Ad Types ·How Adwords Work
Adwords Campaign Structure ·Key Adwords Terms ·Overview of Adwords campaign structure with example
Creating a Winning Adwords Campaign ·Good Vs. Bad ad Copies ·Campaign best prac ces
Adwords Ads Extensions ·Understand Adwords Keyword Match types ·Add be er control over targe ng
Keyword Match Types ·Broad, Exact & Phrase Match ·Modifiers
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To Be Continued....
Continued....
Introduction to Display Ads ·Display Campaign Setup ·CPC vs. CPM Bids ·Display Adgroup targe ng op on ·Display Ad best prac ces
Intoduction to Video Ads ·Se ng Up Video Ad Campaign ·Video Ad Targe ng op ons
Adwords Remarketing ·Remarke ng Concept ·Se ng remarke ng tag on website ·Using remarke ng list for targe ng
Tracking Performance & Conversions ·Introduc on to Conversion Tracking ·Se ng Conversion tracking in website ·Checking Conversion stats ·CPA Bids
06
Google Adwords / PPC
07
Web Analytics DURATION : 04 HOURS
Intoduction to Web Analytics ·Understand importance of Web Analy cs ·Know Why to use Google Analy cs for Tracking
Getting Started with Google Analytics ·Google analy cs setup ·Understand structure of Web Analy cs ·Understand Difference between account, property, view & user access ·Understand dimensions & Matrices ·Key GA Reports
Key GA Reports ·Audience Report ·Acquisi on Report ·Behavior Report ·Conversion Report
Other GA Essentials ·Se ng Goals & Filters ·Custom Campaign Management ·Adwords & Webmaster integra on with GA ·Se ng Custom Reports
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08
Lead Generation & Conversion Optimization DURATION : 04 HOURS
Getting Started with Lead Generation ·Define a lead ·Understand 4 Pillars of Lead Genera on ·Know types of Landing Page ·Know landing Page essen als ·How to create op mized form ·Key offers to Promote
Introduction to Conversion Rate Optimization ·Define CRO ·Understand it's importance in lead genera on
Getting Started with CRO ·Types of tes ng ·Understanding tes ng by example ·Key things to test ·Overview of A/B Tes ng Tools
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09
Social Media Marketing DURATION : 04 HOURS
Introduction to Social Media ·Define Social Media ·Know top Social Media Ac vi es ·Why People Prefer to Use Social Media ·Importance of Social Media for Business ·Understand Poten al of Social Media ·Know its impact based on hierarchy and business scale ·Step to Create social media presence for a brand
Exploring Social Media Potential ·Size of Network ·Audience Demography ·Marke ng Purpose ·Pro's & Con's od each Social Media Channel
Social Media Profile Setup ·Facebook Pages & Groups ·Twi er Profile setup ·Linkedin Profile Op miza on ·Google Plus ·Youtube Channel Setup ·Instagram & Pinterest www.itstraining.in
To Be Continued....
Continued....
Social Media Learning ·Ideal Frequency & Length of Posts ·Compe tor Research ·Social Media Content Planning ·Social Media Calender Crea on
Social Media Participation ·Understand Rules for social media par cipa on ·Understand Manuals Vs. Automated Pos ng ·Overview of Tools for Managing Automated Pos ng
Social Media Advertising ·Understand importance of Paid adver sing ·Facebook Ads ·Instagram Ads (Via Facebook) ·Twi er Ads ·Linkedin Ads ·Youtube Ads ·Premium Social Media Invetory
09
Social Media Marketing
10
Online Reputation Management DURATION : 02 HOURS
Online Reputation Management 路Understand why to integrate listening in your strategy 路Overview of key tools to be used for online listening 路ORM Checklists 路Understand key performance indicators for your online Presence
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11
Ecommerce Website Marketing DURATION : 04 HOURS
Getting Started with Ecommerce ·Introduc on to Indian Ecommerce Industry ·Essen als for ecommerce website crea on ·Op ons for ecommerce store crea on
Selling Products with Woocommerce ·Install and Customize Woocommerce ·Create first Product ·Know how to integrate payment gateway ·Know how to integrate logis c services
Other Key Ecommerce Essentials ·Se ng Payment Gateway with Woocommerce ·Se ng Logis cs with woocommerce
Setting up SaaS Store ·SaaS store Features ·Store Registra on ·Store Customiza on ·Uploading Products
Shopping Ads ·Merchant Centre Integra on ·Se ng PLA & Dynamic Remarke ng www.itstraining.in
12
Introduction to Marketplace Selling DURATION : 02 HOURS
Getting started with Marketplaces ·What is Marketplace and it's advantages ·Top Marketplaces in India
Registering on Marketplace ·Step by Step registra on Process
Panel Overview ·Seller Panel ·Inventory Panel ·Pricing Panel ·Order Management ·Image Guidelines ·Content Guidelines
Key Guidelines ·Pricing & Category Guidelines ·Packaging Guidelines ·Logis cs Policy ·Shipping Policy ·Return Policy ·How to sell more on Marketplace www.itstraining.in
13
Mobile Marketing DURATION : 04 HOURS
Introduction to Mobile Marketing ·Defini on ·Why Care ·Understanding the device shi
Mobile Web Marketing ·Mobile Website Op miza on ·Mobile Search Ads ·Mobile Display Ads
Tools For ASO ·Key Tools For ASO ·Live Walkthrough
Mobile App Marketing ·Organic Promo on - App Store Op miza on ·Paid App Promo ons
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14
Online Media Buying DURATION : 02 HOURS
Introduction to Online Media Buying ·Understand Media Buying ·Understand 3 important players & their roles
Online Ad Types ·Text Ads ·Banner Ads ·Rich Media & Video Ads
Online Media Buying Models ·Evolu on of Online Ad Buying ·Key Ad Targe ng Op ons ·Ad Inventory Types
Getting Started ·Step by Step media buying approach
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15
Adsense & Affiliate Marketing DURATION : 04 HOURS
Introduction to Adsense Marketing ·Mone zing Op ons with Google ·Adsense Pi alls to avoid ·How to build a site that Google loves ·How to Build traffic to your Adsense site ·Op mizing Returns of your Adsense Sites
Introduction to Affiliate Marketing ·Types of Affiliates ·Categories of Affiliate Programs ·Choosing Right Affiliate Program ·Registering with Affiliate sites ·Choosing right offers ·Picking and adding tracking ·Managing Pay outs & Campaigns
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BECOME AN EXPERT IN
DIGITAL MARKETING
Learn Online Marketing Increase Trafď€ c on your Website Generate Potential Leads
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How Digital Marketing is Helpful ? Working Professional Get More Career Oportuni es Faster Career Growth Learn What others will learn later Work Part me as a freelancer Give yourself an edge over other employees
Enterpreneurs Find more customers online for your product / service Gain Exper se in opera ng your business online Increase your revenue by marke ng on internet Reduce your Adver sing Cost upto 60% Generate leads though inbound marke ng.
Business Owners Increase Sales Revenue Get Be er ROI on your marke ng expenditure Generate Poten al Leads Create Brand Awareness and increase visibility Spend your marke ng budget for your target audience only
Job Seekers Make your CV stand out & get more call & crack interview High Career growth with advance skills Earn commission as and aďŹƒliate Marketer Give Companies extra reason to hire you Have increased self esteem and respect from fellows www.itstraining.in
Innovative Technology Solutions Address: B 100 A, South city 1, Near Signature Towers, Gurgaon – 122001 Phone: +91-124-4253759 | Email: enquiry@itstraining.in Website: www.itsgroup.in | www.itstraining.in | www.itsrecruitment.in
Learn Digital Marketing and Increase Your Business, Grow in Career or Start your Career