Khaddar
Winter Collection 2013
House of ITTEHAD A Project of Ittehad Group of Textiles
Mr Nazim Sheikh
CEO
What we love about fashion and style is not only all the amazing clothes, designs and prints but the designers, stylists and other talented people behind the magic. Over the years we have come across a lot popular fashion statements in our designs and inspirations from the concepts of environment that indulges our customers and inspire us whenever we are in a ‘fashion’ funk. I thought it would be fun to share these with our customers today. The only rule is not to be boring and design great whenever we can. Life is too short to blend in. The most important thing to remember is that you can wear all the greatest clothes and all the greatest design, but you’ve got to have a good spirit on the aesthetics. That’s what’s really going to make you look like you’re ready to rock the world.
Kasif Chaudhary
Brand Director
We not only think of all colors but the absence of color. We have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony in our designs that endures our customers. There’s nothing interesting about looking perfect you lose the point. We want what you’re wearing to say something about you, about who you are. Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can still be something creative and positive. There will be days that you don’t want to dress up chic but Ittehad has some decent looking authentic wear, you can give the illusion that you’ve just been working out, as opposed to giving up on life of design.
All stitched outfits shown are available exclusively at yours closest House of Ittehad outlet
Faisalabad guJranwala gujrat rawalpindi sargodHa Dubai UK
Bisma Mehmood
Creation & PR Manager
The elegance is as physical, as moral quality that has nothing common with the clothing. You can see a countrywoman more elegant with the Ittehad designs than one so called elegant woman. Our design has always been the strong ones of the design world. The customers are always seeking from the point of aesthetic and concepts of our prints. Fashion is so close in revealing a person’s inner feelings and everybody seems to hate to lay claim to vanity so people tend to push it away. It’s really too close to the quick of the soul. everyone knows they’re going to look beautiful with our prints, and I don’t think women should look like costumes. They shouldn’t look like fashion victims but the most elegant creature wearing something fabulous.
Naeem Niazi
Facebook.com/houseofittehad
www.ittehadtextiles.com
Creation Head
I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business. Ittehad still caters the same quality of design to every individual. It’s just really important I think for fashion to be affordable, because everyone should have the opportunity to wear fabulous things and be happy and comfortable in what they are wearing. That’s definitely how we actually work and how we like to think about clothes and fashion.
Design: 2712-A Shirt: 2.5M Trouser: 2.5M Dupatta: 2.5M
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Khaddar
Winter Collection 2013
Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary. Beauty is also submitted to the taste of time because beauty is something that changes with time. Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
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Winter Collection 2013
We invented our designs by taking for granted that everything we did not like would have an opposite, which we would like. Fashion anticipates, and elegance is a state of mind ,a mirror of the time in which we live, a translation of the future, and should never be static.
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Winter Collection 2013
Fashion is what one wears oneself. What is unfashionable is what other people wear. Art produces ugly things which frequently become beautiful with time. Fashion, on the other hand, produces beautiful things which always become ugly with time.
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Today, fashion is really about sensuality-how a woman feels on the inside. In the ‘80s women used suits with exaggerated shoulders and waists to make a strong impression. Women are now more comfortable with themselves and the prints they wear. That is more than enough for them anyway.
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Winter Collection 2013
While clothes may not make the woman, they certainly have a strong effect on her self-confidence - which, we believe, does make the woman. Thus Fashion and style has the ability to inspire self-confidence and have us feeling we can take on the world.
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Winter Collection 2013
The only real elegance is in the mind; if you’ve got that, the rest really comes from it. The beauty of a design is not in the clothes it wears, the contours that it carries, or the way it’s put in a composition. The beauty of a design is seen in its aesthetics, because that is the doorway to the heart, the place where love of a customer resides.
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Khaddar
Winter Collection 2013
True beauty in a print is reflected in her design. It’s the caring that it lovingly gives, the passion that she shows and the beauty of aesthetics only grows with passing years. Fashions fade, style is eternal. The most important thing to remember is that you can wear all the greatest designs and all the greatest prints, but you’ve got to have a good aesthetics on the inside to make it look good on you.
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Khaddar
Winter Collection 2013
It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low end, classic labels, and up and coming designs all together. One is never over dressed or underdressed with a Little Black in Dress.
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