IVA Radio Network eZine April/May by IVA Radio Network

Dr. Ande

Kenny Wesley

Creating a new dynamic for promoting business, books and music world wide. p. 25

Crooner, songwriter, musician - Kenny does it all. He visits IVA Radio Plays and talks about his recently opening for Stephanie Mills and about the disappearance of Smooth Jazz Radio stations. p. 27

Jun/Jul 2011

Advice from the “60 Minutes or Less to Success Radio” network

Keeping Your Business Afloat During Economic Downturns p. 18

Unemployed? We’ve got 3 Job Search Tips to lead you to your next successful interview. p. 9

Panel on Hiring Trends

Financial Terrorism: A Very Real Threat Author, H.T. Narea sheds some light on this subject in his latest thriller: The Fund p. 22 Overcoming Adversity Author Alexander T. Devareaux shares his secrets to success. p. 12 Writing eBooks as a Moneymaking Passion p. 144

Stefanie Frank Reinvention is her specialty. p. 21

5 Experts in HR, Career Coaching and Transition teleseminar to discuss the current hiring trends - Why you should attend. p. 16

Employment Blues How to recession-proof you job - NOW! p. 24

3 IVA Radio Network eZine Jun/Jul 2011

On Sale Now!!!

Season One

The best of our guest experts, tips and advice on: Ÿ Ÿ Ÿ Ÿ Ÿ

Small Business Entrepreneurship Job Hunting Publishing ...and more

Get them today. Collect your favorite shows or get the best of season one box set containing 3 bonus “Best of Shows”. These discs can help you grow your business or establish your career. Topics covered: • Branding • Marketing • Hiring • Interviewing • Freelancing

3 IVA Radio Network eZine Jun/Jul 2011

Advertising thatâ&#x20AC;&#x2122;s Right for You & Your Business

Advertise on

radio via one of our shows!

Visit us online today to take advantage of this great sale and generate some holiday income for your business!!!

6 |Editorâ&#x20AC;&#x2122;s Notes 7 |Calendar

6 IVA Radio Network eZine Jun/Jul 2011

Networking Improves Relationships When people use the term networking it comes with the connotation that you are “selling something”. This is unfortunate because you are selling something to someone every day of your life. Whether you are trying to convince that perfect woman to say “yes” to a date or marriage” you or you are trying to convince your parents to let you stay out on a school night. You are networking in one form or another.

60 Minutes or Less to Success

A d v e r t i s i n g Phone: 888.883.5846 ext. 108 Email: ads_sales@ivaradionetwork.com Selling the IVA Radio eZine Or Products in Your Store Phone: 888.883.5846 ext. 104 Email: ads_sales@ivaradionetwork.com Website: www.ivaradionetwork.com Send All Correspondence To: 10824 Olson Drive, Suite C188, Rancho Cordova, CA 95670. Please include your name, mailing and email addresses, and telephone number with any correspondence. IVA Radio Network is not responsible for returning unsolicited manuscripts, CDs, DVDs, or other media unless a SASE is included.

It’s the give and take of all relationships that builds the network and once you give your word or someone extends that trust to you; live by your bond. Strive to only say what you can do then do what you say.

Publisher: Oubliette Publishing Website: www.oubliettepublishing.com

Not only will this build your credibility within your network it will extend beyond your wildest dreams and filter into every aspect of your life. Build your networks on honesty, trust and character. These are the foundations of strong networks and relationships.

Subscription: Electronic Media (iPad, iPhone, etc.) rates vary depending on app selected. Physical subscription is as follows: US: 1 year, $75.00, 2 years, $145.00, 3 years, $220.00. Canada 1 year, $85.50, 2 years, $170.00, 3 years, $255.00. Expedited Delivery Service: Domestic first class add $15/year. Canadian air, add US$20/year. International air add US$20/year. Payable in U.S.. Funds drawn on a U.S. Bank. (Canadian price includes GST, BN 12271 3209 RT.) Copyright © 2010, Oubliette Publishing. Printed in U.S.A. Title registered as trademark. All rights reserved.

Contact the Writer Send us an email Customer Service & Subscription Questions client_services@ ivaradionetwork.com General queries, Submissions & letters inquires@ivaradionetwork.com

IVA Radio Network’s mission is to inspire, instruct, inform and promote success in business, career, entertainment, media, and writing at all levels. “ ”

7 IVA Radio Network eZine Jun/Jul 2011

Calendar IVA Writes Now!

Saint Jerrod of RUDIES on IVA Radio Plays Dr. Ande, Really Enjoyed talking with you. Thank you for your intrest in RUDIES music. thanx again, Saint Jerrod RUDIES http://www.reverbnation.com/rudies Tracy Woody On IVA Radio Plays Hi Dr Ande,

KIVA B&C Talk Radio June 1 Stefanie Frank June 8 Panel Discussion - Hiring Today June 15 H.T. Narea June 22 Chitoka Webs

IVA Radio Plays

You are so down to earth, informative, and keep things real. Thanks for the opportunity to interview with your station. I look forward to talking with you again. Very truly yours, Tracy www.TracyWoody.com

June 7 Vaughn Ripley Alexander T. Devareaux June 14 Paulette Harper Patricia E. Carrington June 21 Mo Stegall June 28 Cheryl Bannerman

June 3 Crazy Hearts Jessi Teich June 10 Kindred Teddy Pressberg June 17 Eric Rogberts Vince Falzone June 24 Glenn White Stephen Poppell & the Wolfpack July 1 4th Ward Afro Kiezmer Orchestra

9 IVA Radio Network eZine Jun/Jul 2011

Mondays, 6AM Pacific/Eastern

www.ivaradiotipsandtactics.com

s p i T g n i k Jo b S e e

Resume Writing Tactic s

Social Networking for Job Hunting

Hidden Job Market Locating

Interviewing Techniques

9 IVA Radio Network eZine Jun/Jul 2011

3 Job Search Tips That Increase Your Success Job seeking is no fun. Okay there we’ve gotten that out of the way. In today’s crowded job market you are not only competing in an environment over populated by layoffs but also with age variables, social grouping, corporations that still believe that outsourcing to foreign countries is good for their business – to bad it hurts the local and national economy and so many other factors. With all that going against you there is still hope. The light at the end of that tunnel is your perseverance and the passion you have to perform your sill set no matter what industry you are in. So here are 3 tips that will help you increase your job search success.

1. Approach finding a job as if it were a fulltime job, because it is. If you had a job, you would report to work at the same time each day (like 8 am), take an hour (or less) for lunch, and quit at the same time each day (like 5 pm). You would work five days every week. And you would work hard to accomplish as much as you could because your career depended upon it. When you are searching for a job, you should follow the same type of schedule because your future depends upon it. Treating your job search like a part-time hobby guarantees that it will take longer.

So, begin tomorrow by reporting to work and spending the day on tasks that lead to a job.

2. Approach finding a job as if it were a project. That means you should set goals for yourself, make plans, and monitor your progress. You should apply all of the tools and skills that you used in your last job to the project of finding your next job.

3. Be your own boss. Set expectations for what you need to accomplish, provide direction, and monitor your work. Meet with yourself once each week to evaluate your performance. I recommend doing this by writing two reports. The first is a candid evaluation of what you accomplished during the previous week. The second is a description of your plans for the coming week. Your plans should include your goals, actions, and priorities. The first time that you write these reports, write an evaluation of what you have done so far. Describe the results that this effort has produced. And compare these results with what you wanted to have. Next, map out a realistic plan for the next week based on achievable goals. For example, you could set goals for the number of people you will call, the number of networking meetings you will attend, and the research you will conduct. In the coming weeks, compare the results that you obtained during the previous week with the goals that you set. For example, if you planned to attend twelve networking meetings and you attended only two, you should a) explain why this happened and b) plan actions that will correct such a difference. You should also analyze why you missed your goal because this provides insights on what you need to do differently. For example, your goal (e.g., of attending twelve networking meetings) may have been set too high. Or maybe there are things you can do that will make it easier to achieve your job search goals, such as car pooling with a friend who is also looking for a job.

Finding a job is a full time job. Work through it with a plan and the support of a good boss (yourself). Best of success.

As you must expect, this is an important project. The sooner you complete it, the sooner you gain a promotion into a job.

11 IVA Radio Network eZine Jun/Jul 2011

Visit us online today and check out our great specials Job Seeker Packages start at $99 Basic Corporate Branding Package is $399 complete with hosting

Need a Speaker? Dr. Ande, host of IVA Radio Network and Dr. Ande Radio and author of “The Temporary Employees’ Handbook: A Guide to Success”, “Trimming The F.A.T. From Your Resume”, The Successful Job Seeker” and “The Job Hunters’ Handbook” is available to help you with your speaker or presentation needs. This radio talk show host , business owner, dark fantasy/science fiction, publisher and children’s writer believes in promoting success - at all levels.

Will work with: Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

K-12 College / University / Alumni Organizations / Associations Business / Companies / Corporate Conferences / Trade Shows Fundraiser's / Library Events Trainings / Retreats

Available for: Ÿ Ÿ Ÿ Ÿ Ÿ

Public Speaking Promotions Presentations and Awards Ceremonies Keynote Addresses And Motivational Speaking.

Topics covered: If you are seeking an experienced motivational speaker to host your event or presentation, Dr. Ande is ready to

aide you. Just contact her today about booking.

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Social Networking On/Offline Marketing Overcoming Adversity Literacy Creative Writing & Journaling Being Your Own Boss

For information visit us online at www.drandeonline.com To book Dr. Ande to speak at your engagement please contact:

14 IVA Radio Network eZine Jun/Jul 2011

is a very important first step of building an eBook. It gives the writer focus and direction. Now, for every subject, you have to make sure you have some good information to give. The following kind of information does well in eBooks:타

Tips and pointers Do-it-yourself methods Personal anecdotes and experiences Motivational writing Interesting and lesser-known facts Website links for getting more information

You get the picture. You have to add value to your eBook. Give as much resourceful information as you can. Now, sit down to writing. You are definitely going to put your heart and soul into it because this is a subject that interests you. Remember also to make your eBook presentable. The following are some practical tips you will need to use along the way:Use a good font Use subtitles and headings Use simple language Let your ideas flow systematically.

16 IVA Radio Network eZine Jun/Jul 2011

Panel Discussion: H

Wednesday, June 8th 1pm Join us for our first Panel Discussion on Hiring Practices in Todayâ&#x20AC;&#x2122;s Workplace. After reading spurious numbers of conflicting articles over the past few years about what it takes to be hired in a downed economy we decided to host a teleseminar on the subject. We gathers a panel of experts from various human resources fields, career coaches and career transition specialists and we will present them live on June 8th. This is an open panel discussion and all are welcome to join in.

Host Dr. Ande, of IVA Radio Network and author of The Successful Job Seeker will be your host for this special event.

Our Panel James T. Thomas III Mr. Thomas is an accomplished business executive with keen experience in change management, human capital analysis, organizational development, executive coaching, leadership development, complex M & A integration, complex employee relations resolution, and HR alignment with business imperatives. He is considered a trusted business advisor, and successful proactive leader and developer of human resources and management

17 IVA Radio Network eZine Jun/Jul 2011

To register please visit: http://conta.cc/l2xUmh

Hiring Practices Today

m Eastern/10am Pacific Robin Harpe Robin Harpe is the founder of Navigate Your Life, a career coaching, training and HR consulting firm specializing in branding for recruitment and retaining top talent through diverse channels utilizing social media.

Tony Deblauwe, founder of HR4Change and has an extensive background working with individuals and corporations in the areas of organizational design, human resources management, leadership, and development. A certified coach, he received his Masters degree in Organizational Development and Human Resources from the University of San Francisco, and he has written articles for several trade publications including the Northern California Human Resources Association and CareerSource magazine. Cindy McGreever believes in relationship building. She likes to help employers with all of their hiring needs. Whether it’s a search project, a job posting or assessment tools used in pre-employment screening, n addition to assisting job seekers through my recruiting practice, I offer several personalized services on Top-Sales-Jobs.com for candidates. Mock interviews, resume critiques and similar services can fine tune the job search process for people who are looking for a new opportunity.

Susan Arth An HR Specialist with an innovative and enthusiastic workforce development Consultant with 15+ years progressive experience in outplacement, career counseling, transition coaching, training, human resource functions and organizational development. Creative “out of the box” thinking combine with analytical skills to produce relevant and effective training programs, enhanced performance and increased productivity. Copyright (c) MMXI | IVA Radio Network | All Rights Reserved.

18 IVA Radio Network eZine Jun/Jul 2011

Staying Afloat During Economic Downturns If you're the owner of a business you're going to have a much more personal view of the effects of the economic recession, because it's going to be your profit margin that's beginning to show a loss. It's times like these when many business owners find themselves wishing that they could go back to the days of being a mere employee, because then all they had to worry about was whether or not they were going to keep their job-not whether or not their investment was about to come crashing down around their heads and leave them in debt and bankrupt. The good news is that if you're a business owner facing the inevitability of an economic recession you're in a unique position to take advantage of it. An economic recession can be the savvy business owner's best friend if you know how to use the opportunities that only present themselves in times of hardship like these. If you're prepared to take the steps you need to take in order to make those opportunities a reality then you're in a perfect opportunity to ensure that when all those other businesses out there are floundering yours continues to thrive. The first thing you have to remember is that an economic recession happens for a reason, and that reason is that people are trying to hold on to their money like they're afraid the next Great

Depression is waiting right around the corner for them. You're not going to be able to pry that money out of your customers and clients with clever marketing strategies. They're far too clever for that (or so they would like you to think). If you can't get money out of them the old fashioned way, how are you going to keep your business afloat? By doing what businessmen and women have been doing for centuries to make sure that they stay on the top of their game. You're going to undercut your competition! Think of it this way. If you only had fifty dollars in your pocket and you needed to buy a new lamp from your home, where would you be more likely to go to purchase that lamp? To an expensive retailer that specializes in high quality lamps and might have something that was only a little scratched or chipped for fifty dollars or your local Wal-Mart, where you can purchase a perfectly fine lamp for half that amount that will be more than serviceable until

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19 IVA Radio Network eZine Jun/Jul 2011

Staying Afloat During Economic Downturns Cont.

you have the money to buy something high quality that will last? The reason that Wal-Mart is one of the top retailers in the country, and it's not because it offers high quality, one of a kind items. It's because it offers mediocre, generic but necessary items cheap. Stores like Wal-Mart thrive in times of economic recession like this because even those shoppers who turned their nose up at the idea of shopping someplace so completely lacking in designer brand labels will view things a little differently when their budget doesn't allow for them to continue living the lavish lifestyle to which they've grown accustomed. They are thrust into a position where they will dominate the retail market because they are able to offer a wide variety of the basic and not so basic necessities of daily living (like living room lamps) at a price dramatically lower than that of their competitors. take a page out of Wal-Mart's book. During an economic recession people are looking for ways they can save money, even if it means accepting slightly inferior quality products and services. If you can offer them top of the line products and services for a lower price than your competition, you will have done three things:

An economic recession takes loyalty like that and throws it out the window, because when you get down to it most people are far more worried about the state of their own pocketbook than they are about whether or not a company they happen to do business with stays in business. If you can offer your goods and services at a lower price than your competition you can rest assured that you're going to be enjoying their business for a long time to come. 3. You've cemented your future. As I mentioned above, consumers develop an incredible sense of loyalty for the providers of their goods and services when the experience has been good. By stepping in and offering them a great deal you've laid the foundation for building a fantastic relationship with your customers, and while you continue to offer them that same great deal you're guaranteeing that even when the economy picks back up you'll keep their business and their loyalty. Regardless of how dirty or underhanded it may feel, take the time to shop around and see what your competition is charging-then deliberately undercut them. Remember, all's fair in love and war, and when it comes to helping your business through an economic recession it's definitely a war.

1. Ensured that you have a steady stream of profit coming in at a time when most businesses are losing money. If you can convince these customers that you deserve to have their business you'll be able to keep money flowing steadily into your pocket-and you better believe they're going to tell their money-conscious friends. 2. Stolen them away from your competition. Loyalty is a beautiful thing in the business world. As a general rule, when consumers find a provider or supplier that they are happy with they will continue to do business with them to continue enjoying that same smooth relationshipâ&#x20AC;Śeven if it means they have to spend a little extra.

27 IVA Radio Network eZine Feb/Mar 2011

Business or Careers If you have questions We have answers

Wednesdays Starting at 10 AM Pacific Time www.kivabandctalkradio.com

Call in 888.492.0308 x102

21 IVA Radio Network eZine Jun/Jul 2011

www.kivabandctalkradio.com

Spotlight Guest Stefanie Frank, In 2005, left her job practicing law (after more than 11 years of full time litigation practice in the construction field) to start her own business. Her first business floundered because she was not passionate about it.

clients and by teaching clients to write and market for business in effective, engaging ways that get results. You will LOVE her approach to writing… and if you escaped the Corporate Cubicle with the notion that a white paper is a four-letter word that means “fluff” or boilerplate, Stef’s model for writing will dispel that myth.

But something seemingly unrelated to business happened around this time that would change things forever: Stefanie discovered the sport of triathlon. Finishing two half ironman distance races in one year (a goal that initially seemed impossible) transformed the way Stefanie sees herself in the world and restored the self confidence that had eroded away over years of working way too much and lacking passion for what she was doing.

Take Your Email Marketing Campaign to Another Level!

You can imagine…given my passion for sports and my own adventures of hiking, biking, kayaking, canyoneering, and who knows what comes next… that I just LOVE her story. You are going to love it too whether you love or loathe sports because it is about learning more about WHO you are and how that acts as a catalyst for your whole life. Her business, White Papers for Entrepreneurs, Stefanie serves both her clients and her own passion for writing by writing powerful and profitable White Papers (Free Reports) for her www.tinyurl.com/voicefollow Copyright (c) MMXI | IVA Radio Network | All Rights Reserved.

22 IVA Radio Network eZine Jun/Jul 2011

www.kivabandctalkradio.com

Wednesday,June 15th, 10 AM Pacific

H.T. Narea H.T. Narea, an international investment banker, has focused his career on global emerging markets. During his 20+ years of experience, including his positions as a managing director and principal at JPMorgan Chase in New York, he has a d v i s e d governments, companies and banks in countries around the world on debt restructuring's, infrastructure projects, M&A, private equity, debt trading and syndicated finance. He is also the author of various published financial articles. He is a graduate of Georgetown University’s School of Foreign Service, where he has also taught a graduate course on international finance. He is the son-in-law of Paul Erdman, the creator of the financial thriller fiction genre. He holds U.S. and Chilean citizenships, and is fluent in English, Spanish and Portuguese. His family’s roots are in Spain’s Basque country and he has lived in Chile, the U.S., Brazil, Venezuela and Thailand. He makes Greenwich, Connecticut, his home with his wife and two young daughters. THE FUND will be published by Forge/Macmillan in May 2011.

He has created a suspenseful and brilliantly crafted thriller centering around financial terrorism. Synopsis: U.S. Defense Intelligence operative Kate Molares is investigating a suspicious international money trail. Her instincts place her at the center of a plot involving a terrifying new kind of terrorism—financial terrorism—perpetuated by a suave, handsome Middle Eastern hedge fund mogul. His goal is to wreck the West by bringing the global economy to its knees. Kate’s mission takes her from the defense intelligence command center on the outskirts of Washington, D.C. to the oil-fueled economy of Caracas, Venezuela; from the U.N. to the site of a deadly Islamic conspiracy in the Iberian Peninsula. Kate is in a race against time, to fit together the pieces of this global puzzle…or risk the catastrophic destruction of the world’s financial markets. He’ll be joining us to discuss the very real possibilities of financial terrorism and his latest work. For more information visit:

http://htnarea.com

23 IVA Radio Network eZine Jun/Jul 2011

www.kivabandctalkradio.com

Wednesday,June 22nd, 10 AM Pacific

Spotlight Guest Chitoka Webb Chitoka Webb shares her poignant, funny and inspiring life story from her humble beginnings to her rise as CEO, choosing to find the light and love in herself and others along a journey from the lowest valleys of misery to adrenaline-filled tops of personal and professional achievement. A successful business owner, motivational speaker and author who lives in Hendersonville, TN. Raised by her single mother, Webb grew up in the Preston Taylor housing projects, landed her first job in a grocery store at only 13 years old. When a senior in High School, she was told by school authorities she couldn't graduate with her class just a week before the ceremony due to being one point short in her chemistry class. Now, in her mid-30s, Webb owns several businessesâ&#x20AC;&#x201D;that she founded. She began her self employed career at 23. In 1999 Webb left Nashville and moved to Atlanta, where she nurtured numerous relationships with professional athletes and successful business leaders. Working as the only female barber alongside 14 other male barbers. Her highlight moment came during Super Bowl XXXIV when she was invited by her client Anthony Dorsett (Son of football great Tony Dorsett) to attend the event as their barber. After much success and accomplishing set goals she returned to Nashville in pursuit of a dream to own her own barbershop, which she opened in October 2001. She worked three full time jobs for three months to make this dream a reality. Her life and business motto is "Do unto others as you would have them do unto you" pulling herself up by the

bootstraps these humble beginnings brought more success. After developing two health care agencies and a new state-of-the-art barbershop Webb developed Chitoka L.Webb Holdings, Inc. which oversees her professional ventures, and the early development stages of a Foundation which supports her community service projects. Through her impressive business growth, Webb suffered blindness for six months as a result of Behcet's disease. High doses of Steroidal eye injections and medications corrected her failed eye sight. The Behcet's diagnosis led Webb to write her memoir, Something Inside of Me (Greenleaf Book Group, July 1, 2011). Some of Webb's successes include being appointed by the governor of Tennessee as a board of trustee to a state appointed board, a mentor for the Nashville Juvenile Justice Center, president of the Nashville Chamber of Commerce Business Council and being elected to the prestigious E n t r e p r e n e u r s Organization. Webb currently volunteers as an auditor for the Nashville United Way and serves as a board member for the Middle Tennessee YMCA. You can find out more about Chitoka on the web:

http://www.chitokawebb.com/index.php

24 IVA Radio Network eZine Jun/Jul 2011

Recession Proofing Your Job The first thing you want to do is protect your job. It's going to be the small start-up companies who haven't firmly embedded themselves into society that will feel the ax the fastest when a recession comes around. When people stop spending money, they're going to be among the first companies to stop receiving it because they simply haven't had time to dig in their roots. If you work for a company that's going to feel very little effects as a result of a recession you have very little to worry about. Regardless of what company you work for, however, now is a great time to start making yourself indispensable. It's simple fact that the employees that are the first to go when a company starts making lay-offs are the ones who aren't deemed to be important enough to stay. This can be for a variety of reason - anywhere from your contributions arenâ&#x20AC;&#x2122;t noteworthy to you just donâ&#x20AC;&#x2122;t fit into the popular clique at the office (yes, this happens all the time). Itâ&#x20AC;&#x2122;s deemed that those employees have to go in order for the company to thrive. Making yourself an indispensable part of your company is the first step toward recession proofing your job. Even companies that are cutting down on their staff are going to hesitate to get rid of individuals who are essential to their company's daily operations. This would be an excellent time to consider volunteering to take on extra work or become more actively involved in long term projects or contracts.

move you become the new man on the block, and immediately become more vulnerable when the time comes to go through and decide who will go and who will stay. Right before the string of layoffs in 2007 due to the termination of numerous government contracts one well known government agency had just opened a new department and moved a large quantity of their oldest and most experienced employees on over. Despite the fact that many of these employees had put in more time with the company than the management they were working under, because their department was "new" they were among the first to lose their jobs when the company started laying off. Attitude counts-a LOT. A recent article published by Fortune magazine stated that when management is trying to decide who will stay and who will go, often attitude and the employee's ability to boost morale is as strong a determining factor as their ability to do their job. When the going gets tough, the tough have to get going. Remember, companies trying to stay on top during a recession are going to have higher expectations of their employees than ever before. The only way these employees are going to be able to meet those expectations is if they are able to keep their morale high. An employee who drags that morale down is going to quickly find themselves looking for another job.

If you can, involve yourself in several projects your company is working on (obviously without stretching yourself so thin that you can no longer do your job to the best of your ability). The more pies you have your fingers in, the more hesitant management will be to let you go. In times of recession companies may be cutting back on their employees, but that doesn't mean that they're going to be able to cut back on the amount of work they have to do. It just means that that work is going to be re-delegated. If you're already actively involved in several ongoing projects the company will find it much easier to simply accord you extra responsibilities on these projects than to attempt to bring a new man up to speed. A heads up-this is NOT the time to attempt to apply for a promotion or a transfer, however promising that transfer may be. The minute you accept this type of

25 IVA Radio Network eZine Jun/Jul 2011

Dr. Ande

Author/Business Owner/DJ/Media Producer/Speaker/Trainer

Heard Weekdays on

www.ivaradionetwork.com & www.DrAndeRadio.com When Dr. Ande left her last “corporate job” in 2008 she had every intention of moving into another “corporate job”. But after traveling to the Netherlands and Nigeria she returned home with no real prospects or offers. So she did what she’d heard so many “experts” claim you should do when seeking new employment. She set up her profile on LinkedIn and began growing her “list”. After that she began to expand her social network by creating a Twitter account then Facebook and finally restarting her MySpace. But like so many others she failed to see any real results after joining groups and engaging in discussions. So she decided to research and find a way to market her skill sets as a consultant. So she managed to gather some clients and worked on several projects but this wasn’t fulfilling her passion. After completing the projects she put consulting on the back burner and thought about what made her truly happy. She remember how much writing had made her excited and she had often used her talents to create on/off boarding manuals and technical end user guides for previous employees. With this in mind she set about finding a way to promote her first book, “The Temporary Employees’ Handbook: A Guide to Success”. The market was ripe as most companies, still fearing economic setbacks were staffing with temporary employees rather than bringing on permanent staffs. She set

52 IVA Radio Network eZine Feb/Mar 2011

AD MI ON T E

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Are you looking for a place to showcase your cause or entertainment expertise?

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And weâ&#x20AC;&#x2122;ll see how we can help your promotion out. Signed & Unsigned musical artists & Indie filmmakers welcomed.

27 IVA Radio Network eZine Jun/Jul 2011

Guest Spotlight Kenny Wesley several national recording artists such as Jimmy Sommers, Yolanda Adams, Ledisi, Maya Azucena, Tamia and Jean Carne. His songs have been featured by a host of worldwide media outlets to include: ABC's "The View", WUHR Radio, Music Choice and African Rhythms (UBC Radio). Most recently Kenny has opened for Stephanie Mills. He has also just completed his Masterâ&#x20AC;&#x2122;s in Spanish with an emphasis on interpretation and translation. He is working on an EP which will be out later this year. Definitely a bold and refreshing new young talent in the music world.

How many musical artists today can sing and song write in three languages -- fluently, have fouroctave ranges, are expert pianists, and dedicate their lives to serving the world through music?

www.kennywesley.com

Kenny sings with the tenderness of a soul crooner, and in the same breath, with incredible agility and freedom. Kenny Wesley is the young new face of contemporary and jazz music. Originally from Jacksonville, North Carolina, Kenny is part of a rich music heritage. "My mother and almost all of her side of the family are incredible musicians, so it seemed natural for me to be a musician." He was barely a toddler when he started singing and by age 9 he had already created his first compositions for voice and piano. His love for music and other cultures has taken him around the world where he has performed before presidents, dignitaries, heads of state, and high profile celebrities. Kenny has performed in notable jazz venues including the Bluenote (NYC), Blues Alley, Bohemian Caverns, Johnny's Uptown and Twins Jazz. He has shared the stage with

Call today To Speak With an Incorporation Specialist

888.340.7239 Give Operator Code: 9733

Use this URL for More Information

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28 IVA Radio Network eZine Jun/Jul 2011

Generating Buzz

Feature Story

5 Ways to Get Started What is Buzz?

Regularly use more active ways of listening, like setting up online customer communities, commenting on blogs and getting out on listening tours with customers. Listening carefully provides clues to what people are talking about, what they're concerned and frustrated about, what trends are dissipating or emerging, what language and feelings are resonating or falling flat.

Buzz is a form of marketing. It is the ability to spread awareness for your product or service through word-ofmouth. The goal is to create enough positive buzz that it feeds back into business success.

Tell a story

Sounds simple right? It is, and it isn't. There are basic ways you and your employees can generate buzz. And there are some more complicated ways. The crux of it is twofold: 1. You have to do it, and not enough people do; and,

Everyone loves a good story. Just make sure that you tell it in a way that is concrete and personal. Everyone and every business has a story to tell, a distinctive voice than can make a space for itself amid the noise. Good media buzz is primarily about identifying your story and determining who cares about it. It can be time-consuming, but this kind of work is inexpensive and can give the business owner a greater understanding of his industry.

Celebrity Buzz

In theory it sounds wonderful. In practice, many people struggle with the notion of getting everyone involved; including the marketers/PR people and everyone else. Nevertheless, you need to recognize the importance of buzz marketing. When you consider how powerful word-of-mouth can be in terms of generating positive awareness for your business as well as direct leads and referrals, you'll realize the need to get going.

When celebrities appear in a company's product advertisements, it can create a very loud buzz. This happens because, one people are unconsciously drawn to the familiar. This means that right off the bat, the presence of a celebrity gives many customers an extra reason to stop and pay attention to whatever is being endorsed. The second reason is the widespread belief that a celebrity endorsing something represents "a true" endorsement - that the celebrity uses the product and believes it to be better than its competitors.

The secret is to reach deep into your soul to talk about what you believe in as it affects your audience.

Celebrity endorsements can carry the same weight for customers as a recommendation from a friend.

Remember the important element in word-of-mouth marketing is having a point of view. This means you have to incorporate your passions, beliefs, perspectives and insights about your industry, category or issue. This is how you engage people in conversations. Talk about the ideas that provoke conversation and build. These fundamental ideas exist in every organization.

Don't Waste Time on Promoting Based on a Myth

2. You have to keep doing it, and too many people give up.

With that said here are 5 ways to uncover fresh ideas that provoke conversation and help people get to know your organization in a deeper way.

Listen

It is a long held believe that the best way to get the industry's attention is with a 'first, biggest or best' of a new product or service. However, if you are the second company to offer something, you are already at a disadvantage. The way around this is to show why yours is different. If you can do this then you are on your way to getting buzz. It is a myth that companies have to spend a lot of money on marketing to become buzz magnets. Too many companies think they need to do ongoing promotions which is doing nothing but wasting money. Promotions are important, but there needs to be something behind it.

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Generating Buzz: 5 Ways to Get Started Here's an example of inexpensive buzz generation. Nabisco, maker of Oreo cookies, implemented one of the best and least-expensive promotions during a 1997 news assembly at the National Restaurant Association conference. The cookie company generated an economical buzz by listing the event in daily conference announcements, in addition to distributing a "media alert" that they were holding the press briefing. The information given out was not ground breaking but Nabisco pulled off the buzz generating coo by feeding the news conference attendees milk and Oreos. As a result, the company had a packed house of hungry reporters and PR people listening to their announcement.

not presented professionally, your company's or professional image will suffer. Press releases are often the backbone of an appealing media kit. A well-written news release serves as an outline of what the story is. If the release is written like a news story, and it actually has news in it, it is more likely to interest the reporter in doing a piece on it. If you are not a good writer, hire one, third- and fourth-year PR students make good PR writers.

Media Kits Build Media Relationships

Including published clips about your company is a popular tactic; however, sending reprints from other publications can sometimes backfire. For example, the New York Times does not want to see that The San Francisco Chronicle already covered your story. The response you will receive is that the story has been covered. Also don't change the date on news releases. A news release is a snapshot in time. If you are caught changing the date on news releases to make them appear 'fresher,' reporters will not trust that anything you tell them is current.

There are several strategies for developing media kits, but experts agree a visually appealing media kit, with professional photos and well-written press releases are an important resource for creating buzz. A good media kit will pique an editor's curiosity and gain the company free publicity.

Professional artwork is also important and should always be included in a professional media kit. It should contain graphics in a variety of formats as well as black-and-white and color pictures for scanning. A well-prepared media kit will provide an editor with everything he or she needs to run a story on your company.

While the appearance of the kit can peak a reporter's interest, the buzz a company is looking to create comes from the effort put behind the kit, from the development of the content to the follow-up discussions with reporters. The biggest mistake most companies make in creating media kits is making it look or read like a company or product advertisement. The goal of distributing a kit is to generate a story, but also to provide a valuable resource. If you can demonstrate a perspective beyond your company and can tie in the relevance of your company to the broader business environment, you'll become a valued resource.

Combine buzz marketing and your understanding of how important the Web has become, with blogging, podcasting, social networks and social media and this is a no-brainer. The art of building a successful PR campaign revolves around creating strong relationships with the media and your customers, planning special events and building an image elements that when combined gain publicity, or "buzz," for your company. You need not spend thousands of dollars creating buzz about your company, however. Innovative methods, such as identifying a media niche, creating a theme, and using trade shows and celebrity spokespersons are all publicity-generating vehicles for budget-minded businesses.

See, a simple ploy that not only created buzz, but incorporated the product and company passion while pulling off a relatively inexpensive yet effective promotion. It fit the company culture and accomplished Nabisco's goal of getting reporters to their news conference.

So what should be included in a professional media kit? Just the facts. Experts say less is more, information-wise. Small business owners should include a company biography, a professional photograph of the key players and the product or performance of a service, a fact sheet and a recent news release geared toward the target audience. But, never include sales information in a press kit. However, a half-baked press kit could do more harm than good, so you shouldn't skimp on value. If the information is

There's a famous saying that goes like this, "If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising. If you put the sign on the back of an elephant and walk him into town, that's promotion. If the elephant walks through the mayor's flowerbed, that's publicity. If you can get the mayor to laugh about it, that's public relations. And if you planned the elephant's walk, that's marketing."

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