Designed & developed

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Designed & developed in Belgium

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Because we design and produce our floors in-house, there is a big involvement in ensuring your cushion vinyl floor is made with care and attention.

When you know just what it takes to create a new floor, from the research for a new design to testing and production, you’ll be amazed to learn that every year our design & production experts are responsible for around 25-30 new designs. That keeps us ahead of the latest home interior trends. So whether you’re hunting for cool concrete or a worn wood, there’s a vinyl roll floor ready and waiting.

It all starts with an authentic material, such as a piece of reclaimed timber, ceramic tile or stone slab; or with a rising trend spotted at an international design fair. From these originals our designers analyse every last detail, recreating imperfections to bring true-to-life designs that can be perfectly translated in comfortable cushion vinyl flooring for your home.

Working in parallel, our engineers work intensively to refine function, developing innovations that improve every aspect of the floor. At every layer they are looking for marginal improvements. From easy-to-clean matt finishes for a more authentic look, through to backings that can absorb more noise or boost impact recovery, we believe taking care of the details will always make a better floor.

With more than 400 designs across our collections, spanning everything from timeless woods and classic ceramics to modernist terrazzo, there’s care and attention evident in every vinyl roll floor.