Contents

Coastal Surrounding Markets

Introduction

• Leland

• Hampstead

• Oak Island

• Holden Beach

• Topsail/Surf City/ North Topsail

• Southport

• Emerald Isle/ Atlantic Beach

• Carolina & Kure Beach

• Sunset Beach

The Southeastern coastal region of North Carolina has been a hidden gem of vacationers for decades due to affordability, a small-town feel, and immaculate beaches. In recent years, Wilmington and Wrightsville Beach have seen a dramatic increase in population with both baby boomers and young families wanting to live near the beach full–time and second home buyers, putting upwards pressure on pricing and decreasing supply. This trend skyrocketed with COVID-19 and home buyers flocking to communities with access to the outdoor activities afforded by the beaches, water, and great climate. As the stock market recovered and turned bullish, home buyers had more access to more wealth and the ability to purchase second homes, leading to supply decreasing even more.

We compared the number of homes sold in 2019-2023 emerging market areas now attracting interest above $750,000, as these markets have developed increased popularity and appeal as high demand areas saw inventory decline during COVID.