Finding a Profitable Niche and Keyword for eBook Publishing
Research the profitability of your niche. • Go to Amazon.com • Change dropdown options to “Kindle Store”. • Click “Go” without putting anything into the search box. • Choose your category and sub-category and click. • Results shown are the bestsellers in that cat.
Research the profitability of your niche. • Ignore books with publication dates within last 3 months. • Open Tabs of Each of the bestsellers product pages. • Find each books bestseller rank. • Any category not at least 25,000 is NOT profitable. • 25,000 > is a good category.
Choosing a Profitable Keyword. • • • •
Go to Amazon.com Change drop down option to “Kindle Store”. Start typing the primary keyword in your niche. Write down/note the suggestions that appear as you type. • Type a synonym for the keyword and record the options. • Repeat with all primary keyword you can think of.
Choosing a Profitable Keyword. • https://adwords.google.com/o/KeywordTool • Input all keyword you gathered. • Set search setting for “exact match” and set search settings to “global”. • Note all the keywords. Search suggestions in Amazon does not mean it’s searched often.
Choosing a Profitable Keyword.
• Open up a spread sheet. • Compare the value of all keywords as titles. • Go to Amazon.com, change drop down to “Kindle Store”, search first candidate keyword, open a tag for first page results. • These keyword are most relevant, NOT bestsellers. • Results within Amazon are titles you will be competing with.
Choosing a Profitable Keyword. • Open the product page, scroll down to product details, note the Amazon Bestsellers Rank of top 12-16 results.
Criteria for choosing primary keyword. • Search results should have good search numbers and low competition. This will filter many. • Ideal: One result with Bestsellers rank under 25,000 • Ideal 2: Find one book with BSR below 10,000 • Ideal 3: 2 books between 10,000 – 20,000 • Ideal average below 200,000. Leave anomaly’s out the equation.
Criteria for choosing primary keyword. • The best keyword have all three criteria. • Drop down ‘Sort by Popularity’. • Check at least 2 top relevancy results appear on top relevancy results. • Copy elements bestseller covers have onto your own cover. • Note what bestsellers are using for category and prices. Use as guide for your own.
Criteria for choosing primary keyword. • Gradually work your price up to the bestsellers average price. • Do “Broad Match” research of primary keyword on Google. • Top results = most relevant keyword. • More of these one your website will make Google deem your website relevant. • Decide on keywords from top results and add some to secondary keywords.
Criteria for choosing primary keyword. • Use them in product description, in your books introduction and preface. • This convinces amazon search algorithm your book is relevant. • Assist in relevancy ranking.
More Information http://www.authopublisher.com/niche-ebookkeywords/