Hannah Sellars | Ivonne Rivas
Company Overview - Fashion and accessories retailer based in Arteixo, Galicia - Founded in 1975 by Amancio Ortega and RosalĂa Mera - Belongs to the fashion retail group, Inditex - Vertically Integrated
Demographic - Gender: Female & Male - Age: 18-40 - Occupation: Sales, Design, Marketing - Income: 40,000+ - Mainly Urban dwelling - household size: 1-3 members
Psychographic - Busy lifestyle - Enjoys social media, gatherings with friends, shopping, and keeping up with trends - Values a decent quality product but at an affordable price - Tech Savvy
Zara Kids -Ages: 0-12, Boys, girls and babies -Urban children with style -Zara Kids carries trendy and modern looks with a playful twist
Sustainable Concept -Children grow at a rapid rate the first 10 years of life -buying a new wardrobe every 6 or so months, creates an unnecessary amount of waste -Upcycling used Zara clothing and accessories into children’s clothes Extends the life of the garments -It also decreases the amount of waste from children’s clothing
Process
Step 1
Step 2
Step 3
Materials
REcycled Button up
Nylon Makeup bag
Recycled Mesh
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Digital Marketing