rising humorous
axed
orf l fatboy coffeetable book. Enjoy me.
1
r e d n o wfuller e f i l A
4
5
There’s no stopping the Fatboy® family tree. It’s growing and taking shape like you wouldn’t believe. Gigantic lamps, bags with moonboot soles, über-sized umbrellas, magical bag-blanket combo… All designed in the name of a wonder-fuller life. Keep your eyes peeled because it’s only the start of the Fatboy® legacy. 6
7
meet the fam 8
9
your dog will love me !
Truth be told, I’m not much of a people person. However, I will become your dog’s best friend in no time. Don’t believe me? Ask your dog. Oh that’s right, you don’t speak dog. Well, I do. So just trust me on this one. My extreme comfort and handsome design will draw your dog in and put him down for the best nap ever. A flat-on-your-back, throw-all-four-limbs-in-the-airand-cock-your-head-to-the-side kind of nap.
i’m available in 8 colors and 2 marimekko® patterns
Size Small: 60x80x15 cm Weight: 2,3 kg Size Large: 120x80x15cm Weight: 4,8 kg Easy to clean
i’m available in 2 sizes for big and little breeds: s and l
hi ! i'm the doggielounge 10
11
i offer extreme luxurious comfort
i have enough room for one, two or three people !
i’m available in 10 colors
Forget about fancy spas, incense sticks or easy listening music. You haven’t felt truly relaxed until you’ve hung out with me. My smooth fabric and sturdy support frame guarantees that nothing besides a torrential downpour will disturb us. Take one swing on me and you’ll feel like you’re sipping a coconut on a sunny beach in Hawaii listening to the ukulele. Size: 330x100x110 cm Weight: 24,5 kg Practical bag for carrying Maximum weight: 200 kg
hello ! i’m the headdemock
float like a feather on my sturdy support frame
12
13
i’m available in 10 colors
pick me up and carry me around
I’m on a boat. Wait, no, I’m in the back of your car. Oh look, I’m on your roof terrace. I’m in the garden, at the beach, in your living room. I’m in your basement? I’m everywhere you want me to be. Because I can handle any situation, thanks to my rain, stain and UV protective coat. Show me how far you can take your outdoorsiness. Or not. Size: 190x140 cm Weight: 8,9 kg Coated for outdoor use Dirt and moisture repellent
i’m very suitable for outdoor use
hola ! i’m the buggle-up 14
15
i light up the dark
i’m very suitable for outdoor use Personally, I love the dark. Without it, I would simply be another ingenious piece of modern design furniture. But in the dark, I stand out. My strong waterproof design lets me shine a new light onto the deepest corner of your backyard, or add that extra bit of ambiance to your library. From top to bottom, I transform into a brilliant silhouette with only one purpose: for you to love the dark as much as I do. Size: 60x90 cm Weight: 12 kg Cable length: 5 meters Energy efficient Outdoor proof IP55
bonjour ! i’m edison the grand 16
place me indoor or outdoor, i like it both ! 17
yo ! i’m the soulbag
i’m on a holiday !
hello ! i’m the eetwie
i’m getting my tan on...
18
we'll be back Hi, I’m Eetwie. Unusual name, I know. I’m special because I’ve taken the bean out of beanbag. Instead I long to be filled with your favorite things. Built with the sturdy fabric only Fatboy® has the secret for, I’ll hold your stuff safe like no other pouch. And on top of that, or in this case, on the bottom of that, my underside is reinforced with a super-thick rubber sole.
19
You've met Eetwie? Well, I’m her older brother. They say I’m a more masculine version of her. But “they” are selling me short. I’m a robust shoulder bag with enough space to hold your stuff, my sister’s stuff and then some. And I don’t stop there, oh no, I’ve got soul. I boast a thick, funky rubber sole, which will keep your stuff safe from the worst of mishaps you can imagine. So, let’s get going!
i’m available in 16 colors
People totally underrate quality relaxation time. They’re always in a rush to get somewhere. Or do something. But what about going nowhere? Or better yet, doing nothing? See, that’s what I’m all about. I’m comfy and I’m soft. I’m basically irresistible and you my friend, should pick up the phone right now and call in sick. You deserve it. Your body deserves it. So dive right in, and, relax. After all, there’s so much nothing to do. Size: 180x140 cm Weight: 6,8 kg Fatboy® by Jukka Setälä
hei ! i’m the original
i’m already bought over 1 million times!
i’m a very oversized lifestyle icon 20
21
Fat News
The Fatboy Daily
our mission We don’t intend to be the first piece of furniture on the moon, even though that would be pretty cool. We simply want to create a wonder-fuller life for you by making everyday stuff and experiences more fun and exciting.
breaking news
FATLINE brand personality
Everyday
what do we have in common with our fans ?
Extra Edition History Special
From consumer research, we know that our fans perceive Fatboy® as being like a “sunday morning feeling”: it’s a sense of pure relaxation, of being free and uninhibited, of getting a break from the routine. Building upon that insight, we have identified a common ground for both fan groups and the brand.
vox pop hero products With the evolved positioning and visual identity, we also introduce a new selection of “hero products” to all markets. Hero products are like the “spokesbags” for Fatboy®. They’re specifically chosen to highlight the world of Fatboy® and to make sure everyone enjoys Fatboy® as the lifestyle brand that it is. That's why we start this catalogue with them!
- Padre de familia
Fatboy® is not just a single person. It’s an entire family, each with their own quirks and key attributes. Nonetheless, they are still related and have shared characteristics. They all have big personalities and warm hearts. Are surprisingly funny, humble and funloving. They can fit into any social situation, but will always stand out because they are just a tad bit different from everyone else. The Fatboy® family is the quirky cool neighbor you always wish you had. They are always down to have people over for a spontaneous party or random activity. Regardless of the occasion, Fatboy® likes to have a good time and facilitates wonder-fuller ways to enjoy the situation at hand. 22
My Fatboy® hammock is the ultimate relaxation. - Rob
My first experience with Fatboy® was at a beach club. It was morning and the sun was shining. - Imelda
Fatboy® is open and relaxed, that Sunday morning feeling. - Harald
country after country without using voodoo or cunning marketing tricks.
Once upon a time Jukka Setälä, a designer from Golla (Finland), was listening to the edgy tunes of Fatboy Slim (no, really!) while designing the 21st century beanbag. This combination of activities resulted in an oversized beanbag of the highest quality with a cheeky huge label on the side. Fatboy® the original was born.
The only trick in the book was, and still is, to always treat Fatboy® as an established brand and to only act upon opportunities when it’s good for Fatboy®. And now.. there’s no stopping the Fatboy® family tree! Gigantic lamps, über-sized umbrellas, magical hammocks and outdoor chandeliers, all designed in the name of a wonder-fuller life.
Dutchman Alex Bergman happily adopted this cute oversized 'baby' in 2002. He intuitively saw a great future lying ahead for this one and started the brand ‘Fatboy®’. Since the launch on the Dutch market in 2002, the design of Fatboy® proved to sell itself. Within 9 years Fatboy® successfully conquered
Selling in over 50 countries and every continent, plus a USA branch…keep your eyes peeled because it is only the start of the Fatboy® legacy. 23
i’m the kids proof version of the original
hallo! i’m the junior
I'm irresistible to any child and child-resistant at the same time. How’d I pull that one off, you ask? Well, unlike most toys, I don't break. I don't need superglue to get fixed. I will even endure tantrums thrown by the most ruthless kids. And, last but not least, I have the power to make anyone with baby teeth fall asleep. Size: 100x130 cm Weight: 3 kg Easy to clean
i’m available in 16 colors 24
25
i’m made of the highest quality natural textile i’m your denim beanbag Secretly wish it would be socially acceptable to wrap yourself in denim from head to toe? If you’re one of those jeans lovers, we’re made for each other. Holstered in high quality organic indigo jeans, I’m the denim Daddy. Let’s get acquainted and chill for a while. Even if you get me dirty — relax. I’m totally easy to clean up. Size: 140x180 cm Weight: 7 kg Innerbag Washable
the one and only!
jeans
what ’s up !? i’m the jeans 26
27
i fit everywhere you like: in a tree, in your bathroom, enjoy me...
i’m a signature design by demakersvan i use led technology
i rock ! i'm the rockcoco i’m the first worldwide outdoor proof chandelier!
Look at me people! Feast your eyes on my beautiful curves and voluptuous design. I bring back Rococo style, making it fitting for the 21st century. Don’t let my looks fool you; I’m no Prima Donna. No sir. My delicate frame will brave the outdoors with eminent vigor. I’ll be glad to hang in your tree, over your pool or even in your bathroom, as long as I can add that extra dash of style to your life. Size: 68x62x62 cm Weight: 6 kg Cable length: 7 meter IP 55 UV stabilized Dirt- and moisture repellent Fatboy® by DeMakersVan
i have 3 shades of light 28
29
there’s no stopping the fatboy family
fatboy’s family of products fit easily into any environment while boldly standing out
we come in peace…
30
31
yo ! i'm the mètahlowski i’m available in 6 different metallic colors
Ever thought what disco would look like if it were furniture? Think no more, because I’m right here, in front of your eyes. They call me the Mètahlowski. I’m just as comfortable as The original. And my shiny metallic leotard look has made the Bee Gees seriously consider a reunion tour. Size: 180x140 cm Weight: 7,5 kg Flexible Metallic look
titano silvi
goldi
i’m made of funky & smooth italian fabric with a subtle shine
bronzo
black
white
i’m the perfect alternative for unaffordable design
32
salut ! i’m the marimekko
Just like Jackie O’ did back in the 60’s, I’m going to make heads turn. The iconic Finnish flower pattern printed on my soft canvas comes to life in a whole new way. I will take full responsibility for making the rest of your furniture jealous and I’m okay with that. After all, that’s the least I could do for you. Size: 140 x 180 cm Weight: 6,8 kg Easy to clean
unikko® black unikko® red
kaivo unikko® blue
i’m an original dressed like an oversized bouquet of flowers to sit on! 35
Sometimes you want more than the ordinary and I’m all for it. See, I too like to stand out. Thanks to my pressuresensitive fabric, your weight defines who I am. You make me into an ever-changing-one-of-akind art wonder. So go ahead Picasso, mold me, define me and reinvent me. Or just sit on me. That’s okay too.
i’m available in 3 colors
i’m so sexy !
Size: 180x140 cm Weight: 7,6 kg Color changing effect Flexible
latoya
michael
buon giorno ! i’m the djeksun 42
janet
i stretch into another color when you sit down on me 43
i have 2 shades of light
bonsoir ! i'm edison the petit
i’m portable !
Bonsoir, I’m Edison the Petit. I’m the small, tough and portable version of Edison the Grand. If you need a gentle yet powerful light source, I’ll be your lamp. And I mean it. I’ll glow your mind wherever your mind may be. Just pull my tag and voilà! You’re in the presence of a brilliant and bright little piece of design. Size: 25x16Ø cm Weight: 0,5 kg Battery and charger included Splash resistant UV stabilized Dirt- and moisture repellent
i use led technology
44
45
i’m available in 16 colors
i offer endless possibilities for use
Everyone has that one thing in life they are really good at. Not me. I have 46. For instance, I’m really good at holding up your aching feet, or giving the kids something comfortable to sit on while watching TV. Hell, you can roll me around like a barrel if you feel the urge to. It would be my pleasure. Simply put, I’m here to make your life easier. That is what I like being good at most of all. Size: 35x50Ø cm Weight: 1,9 kg Easy to clean
ciao ! i'm the point 46
47
make me into streets, blocks and other modules
howdy ! i'm the avenue
Remember that movie where a crazed scientist shrinks his kids by mistake? I like to think of myself as a gigantic building block and you as the shrunken hero. Now, imagine an unlimited number of me. You can just piece us all together. Build The Great Wall of China in your office space? You got it. Think the Eiffel Tower would give your Swedish sauna more zing? You bet. Go ahead and unleash your inner architect. Coated for outdoor use Dirt and moisture repellent First
i’m available in 3 colors (taupe, black, white)
Size: 58x58x47cm Weight: 5,2 kg Second
Size: 36x90x47cm Weight: 5,9 kg Block pattern
Parc pattern
i’m perfect at home, in the garden, at work or your local beachclub 48
49
Ciao ragazzi. I’m the Cuscino. My wardrobe is extensive and chic. See these patterns, and this subtle use of color? I call it bedazzling, but you can also call it classic. I’ll fit perfectly with the rest of your stylish interior. Truth be told, being the limited edition product that I am, I deserve the Louvre, but I’ll be equally happy in your apartment.
my logo has a distinctive color
i’m available in limited editions
Size: 99x99 cm Weight: 4,2 kg High end Italian fabric Limited
i’m a big pillow offering extreme comfort
hi ! i'm the cuscino 50
i’m highly fashionable: true italian style
51
hallo ! i'm the desswerrum
i’m available in 2 colors of ’brabants bont ’: taupe and red
I take undercover to a whole new level. My fashionable disguise will have you mistaking me for a designer cushion, but don’t be fooled. I’m no ordinary pillow. I’m actually a hot water bottle, warmer than your beloved blanket and more huggable than your favorite teddy bear. When feeling sick, I’ll pamper you until you feel better. And while we’re on the subject of motherly chores, I’ll even water your plants once I turn cold. Size: 45x45 cm Weight: 1 kg
easy pull your picnic cloth into a bag and vice versa
i’m a hot water bottle and a pillow in 1
Washable Fatboy® by Anne van Strien
i’m the perfect picnic gear If you’re like me, you love a good picnic. I‘m a super handy carrying bag that transforms into a cozy blanket with the simple shake of a hand. Flanked on the upside with a classic gingham pattern and on the other with a water and dirt resistant fabric, I literally make walks in the park a walk in the park. So get out there and push the boundaries of picnicking. It’s what us picnickers are meant to do. Size: 180 cm diameter Weight: 1,6 kg 5 mm foam inside Washable
i’m only available in brabants ’bont ’ red
52
hi ! i'm the knäpsäck 53
to a wonder-fuller life !
54
55
i’m tattooed with an extreme innovative laser technology
aaight ! i’m the tattoo Cool isn’t cool enough for you? Well, get ready because I’m back with some fresh ink in the form of a fierce dragon tattoo. That’s right. I did it. Committed for life to being the most comfortable place to crash with a bit of edge. So settle in, I promise I won’t bite. Size: 180x140 cm Weight: 10 kg
i’m a limited edition
Flexible Limited
become 1 of my 500 owners and receive an official owner certificate !
i’m made of the highest quality italian fabric
56
57
i’ll introduce your original to the great outdoors
hi ! i’m the jacket
i’m available in 15 fashionable colors
Change is everything and fashion dictates. I know. Grey is the new black and before you know it, it isn’t all that. Good news is I’ve now got you covered. I’ll easily wrap around your favorite Original Fatboy® and modify it to your heart’s content. I can also convert it to the outdoors or viceversa. Fashion better keep up with me. Size: 140 x 180 cm Weight: 2 kg
i’ll cover your original i use sunbrella® technology
Washable Excellent color fastness
58
59
i’m covered in 2 colors of the famous marimekko® unikko® pattern
i’m an oversized bouquet of flowers over your head!
whooha ! i'm the flowerpowersol I’m all about sharing. Myself that is. I love having people under me for a little sunshading get together. Better yet, when it rains, I throw the sickest sheltering parties ever. Feel free to join and bring your friends, your friends friends and their friends friends. There’s enough of me for everybody. And thanks to my slender black base, I’ll be steady as a rock once I’m planted on the ground. Size: 3.5m in diameter, variable height Weight: 13 kg Water resistant fabric Separate stylish black base
pull my iconic red line to hoist the parasol my fatboy vane shows you where the wind is heading for
size 70 cm Ø weight: 25 kg
60
61
hi ! i’m the pullover i’ll fit over your original Allow me to introduce you to the talk of the town. Me. Simply wrap any Original with me and you have a piece of art with a story waiting to be told. So if you happen to bring home a date and get caught in one of those awkward silent moments, just talk about beautiful, amazing, interesting me. Size: 140 x 180 cm Weight: 0,3 kg
moonlander
Washable
postbag
milkmaid
choose between 4 iconic designs
persian rug 62
63
come on! i’m the rockie
i’m available in 3 colors
Life sometimes calls for something tougher than tough. That’s where I come in. Call me rugged all you want, once you get to know me you’ll find that I’m actually a big softy. The treatment they put me through at the factory is no joke. It turns my thick and sturdy cotton coat into a soft-to-the-touch-love-metender kind of skin. All I need now is a special someone to share all this love with. Size: 180x140 cm Weight: 7,7 kg Flexible Sturdy and smooth
george
i’m made of a lively italian fabric with a brushing effect
cassius
my fabric is treated 3 times to create the lively effect!
joe 64
65
there’s no stopping the fatboy family tree it’s growing and taking shape like you wouldn’t believe
66
67
68
69
names names names 70
red
olive green
dark purple
turquoise
orange
brown
pink
blue
white
silver
black
limegreen
dark grey
cobalt
taupe
camouflage
red
olive green
dark purple
turquoise
orange
brown
pink
blue
white
silver
black
limegreen
dark grey
cobalt
taupe
camouflage
red
dark grey
lime green
black
orange
brown
pink
camouflage
unikko速 black
unikko速 red
brabants bont red
brabants bont taupe 71
red
olive green
dark purple
turquoise
pink
blue
white
silver
dark grey
cobalt
taupe
camouflage
red
olive green
taupe
turquoise
limegreen
sand
white
black
red
olive green
taupe
turquoise
limegreen
taupe
moonlander
sand
white
postbag
white
orange
black
orange
orange
brown red
green
plum
aquamarin
sand
taupe
navyblue
light aquamarin
light plum
citrus
skyblue
charcoal
off red
dark brown
jeans
george
joe
cassius
latoya
michael
janet
unikko速 black
unikko速 red
goldi
silvi
titano
white
black
limegreen
brown
brown
black
black
milkmaid
bronzo
persian rug 72
73
fatboy is like a sunday morning feeling
follow the fatboy family on twitter and facebook
74
75
fatboy® the original bv There’s no stopping the Fatboy® family tree. It’s growing and taking shape like you wouldn’t believe. Gigantic lamps, bags with moonboot soles, über-sized umbrellas, magical bag-blanket combo… All designed in the name of a wonderfuller life. Keep your eyes peeled because it’s only the start of the Fatboy® legacy.
De Steenbok 19-21 5215 MG ’s-Hertogenbosch The Netherlands P.O. Box 400 5201 AK ’s-Hertogenbosch The Netherlands Phone: +31 (0) 73 615 42 00 Fax: +31 (0) 73 615 42 01 info@fatboy.com
Fatboy® is a registered trademark in the Benelux and Europe. The name, logo and design (idea, detailed and application) are subject to a claim and are legally protected. Fatboy® reserves the right to discontinue items without advanced notice and to make changes as to colors, materials, equipment and specifications at any time. / ©Copyright by Fatboy® 2010 / Legal action will be taken against any copyright infringement.
follow the family: twitter.com/fatboy_original become a fan of the family: facebook.com/fatboy
fatboy.com
76
77
surpr cheekily h
rela
colo 80