IVORY
media pack
Group 3 Maritina Halvatzi Shaun Kong Maria Katsika Harriet McCarroll Serena Samra Emma Whiston Amanda White
Mission Statement Ivory stands for simplicity, minimalism and class. It is a name chosen to signify a clear-cut and clinical feel. Ivory is an off-white, reflecting our viewpoint to fashion. Combining these aspects, we represent the relationship between the reader and the industry.
Editorial Policy Ivory came about after we started to doubt people’s perception of a fashion magazine. Along with each season, designers incarnated their philosophy into their designs. People see them selling clothes, whilst we see them selling their philosophy. We believe those philosophy’s were constructed bit by bit, from what inspired them artistically, the music they play in their studio, to their decision in sourcing of fabrics, the way each hem gets finished. Undoubtedly we are always amazed by the collection they brought out each season, but it’s what is beyond the garment and beneath it that is really mesmerizing. With that in mind, we chose to have a different take on viewing fashion. Just like our name Ivory, an off-white shade suggests, the shiniest in limelight is not we focused on; instead, we go all the way behind the scene, to reveal the making process and the philosophy, demonstrating the intimate connection between them. In the past few years, we see the coming of the 3D era. We hope the dimension we are building in Ivory would bring our readers a fresh experience, inspiring them with a new way in consuming fashion.
Magazine Format Full single page spread, portrait Height x width
Full double page spread, portrait Height x width
Full: 297mm x 210mm Bleed: 303mm x 216mm
Full: 297mm x 420mm Bleed: 303mm x 426mm
Single Page
(3mm bleed)
Double Page
(3mm bleed)
Visual Identity As an intellectual fashion magazine, Ivory embraces minimal and clinical aesthetics. Ivory-bordered images being embodied in large scale of white spaces resembles a gallery space.
Readership Ivory magazine targets the socially active reader and provides a source of unconventional but luxurious fashion knowledge to speak directly to the intelligent, affluent and sophisticated audience. Ivory also addresses professional individuals with a strong interest in the creative industry and reaches a general readership of 8,995. Example Reader Profile Lilly wakes up at 7 every morning to make sure that she has enough free time to go to Le Pain Quotidien with her ipad and a cappuccino along side breakfast. She has been working in the creative industry for the past few years and has a high disposable income that allows her to visit Dover Street Market every once in a while. Lilly is a regular shopper of Comme des Garçons, Ann Demeulemeester and Diane von Fusternberg and has a keen interest in spotting new designers such as Simone Rocha, Mary Katrantzou and Elliot Atkinson. She lives in the lake district of London whilst adoring the creative atmosphere of Shoreditch and Dalston. As a member of The Barbican and Royal Academy of Arts, she also visits independent galleries like Haunch of Venison. She loves one of a kind designs and enjoys to shop in exclsusive boutiques such as Start and Darkroom. Lilly lives life to the full and always welcomes new experiences.
Demographics Female: 61% Male: 39% Age range between 20 – 40 ( with an average age of 29 ) Socioeconomic rating AB: 71% ABC1: 29%
IVORY Magazine Launch Issue Content Advertisements.
Articles: Inspired by artists, up-and-coming designers and photographers. Interviews with stylists and directors.
Editorials: Inspired by the theme of the issue. Inspired by an up-and-coming artists.
Competitors Flaunt Purple S Self Service Tank
Accessory or footwear designer.
Launch Issue Flat Plan
Back Cover
Cover
IFC
Advert
Advert
Contents
Main feature article
Theme editorial title
Theme editorial
Main feature editorial
Main feature editorial
Main feature editorial
Article
Editorial
Editorial
Theme editorial
Editorial
Editorial
Editorial
Editorial
Article
Article
Editorial
Article
Advert
Advert
Advert
Advert
Advert
Theme Description
Advert
Advert
Article on theme
Theme editorial
Theme editorial
Theme editorial
Theme editorial
Article of interview
Article of interview
Article of interview
Editorial title
Cover Paper Matt Paper Gloss Paper Editorial
Editorial
Editorial
Editorial
Editorial
Main feature article title
Main feature article title
Main feature article
Main feature article
Main feature article
Editorial
Main feature article
Main feature article
Main feature editorial
Main feature editorial
Main feature editorial
Availability and Potential Stockists Exclusive to the UK Bookstores: Claire de Rouen ICA bookshop Magma Soho Original Bookshop
Boutiques, Galleries & Department Stores: Barbican Beyond the Valley Browns Dover Street Market Tate Modern Whitechapel Art Gallery
Potential advertisers/sponsership
Advertising rate card
Marc Jacobs
All advertisments will be printed on gloss paper.
Vivienne Westwood
INSIDE FRONT COVER SPREAD (dps) - £4,200
Miu Miu
INSIDE BACK COVER SPREAD (dps) - £3,000
Prada
OUTSIDE BACK COVER - £6,000
Stella McCartney Chanel
FULL SINGLE PAGE - £2,100
Celine
DOUBLE PAGE SPREAD - £2,200
Diane Von Furstenberg Givenchy Paul Smith Yves Saint Laurent Chloe Lanvin Dover Street Market
Launch and promotional tools IVORY magazine is proud to announce that the official launch will be held at the Barbican multi-arts and conference venue, at 7pm on Sunday 1st of April. The date is specifically chosen to accommodate the biannual issues; being May and November. This is the ideal time to introduce IVORY’s concept and philosophy as the magazine will be in time for the summer trends and available in selected stockists from Monday the 2nd of May. The venue is exquisitely located in the heart of London and presents a large variety of events, including art, music, theatre, dance, film and education. ‘In the last decade, the Barbican has undergone a radical transformation bringing all the artforms under one roof and finally fulfilling its true potential, to present wideranging international programme and multi-arts festivals, which break down the traditional artform boundaries.’ IVORY similarly, has bought two artforms together to create this magazine. The unique structure of the Barbican strongly represents the diversity of the issue and together, they have a strong connection. The guest list to the launch event would consist of: Up-and-coming designers Photographers Stylists Editors Press Selected celebrities according to our audience In conjunction with this event, IVORY would be promoted the entire month in advance by: The launch of it’s website Posters in all the stockists and individual newsagents Selfridge’s magazine department A video advertising the magazine would be promoted in: Barbican Tate Modern SHOWstudio Vimeo
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