Identity Brand Style Guide
Content Introduction Logo
2 3-5
Typography
6
Color palette
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What not to do Applications
8-9 10-12
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Introduction Crumbs bakery is famous for its delicious tiramisu since 1980 though it has various kind of breads and cakes. Therefore, to leave impression in customer’s mind, the tiramisu was chosen to represent the bakery’s pride. Tiramisu is made of ladyfingers dipped in coffee. It has layers of cakes and cream. This coffee flavoured dessert cake comes from Italy where ancient culture beauty is preserved. The country is a combination of modern and ancient elements. The purpose of brand manual is to create an authentic, modern and friendly logo.
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Logo Maximum reduction size 18mm Logo clearance The clearance is the proctection zone of the logo which is caculated by X. This unit measurement is the high of the word “CRUMBS”.
1X 4/9 X 1X
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Logo Different version of the logo In case the product have dark backgound, the logo will have this style of design. For example, jam jar is in dark color, if there is no white background, we will not see the logo.
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Logo Different version of the logo The logo is not encouraged to be horizontal. However, if the case requires, the logo can be used like this
1X 3/9 X 1X 14/9 X
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Typography
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz ,./;’<>?”:!@#$%^&* 0 1 2 3 4 56789
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz ,./;’<>?”:!@#$%^&* 0 1 2 3 456789
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz ,./;’<>?”:!@#$%^&* 0 1 2 3 4 56789
Bold
Regular
Italic
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Color palette cmyk rgb hex #
52:67:84:68 60:40:20 3C2814
cmyk rgb hex #
0:0:0:0 255:255:255 FFFFFF
cmyk rgb hex #
0:60:100:0 245:130:31 F5821F
cmyk rgb hex #
14:32:53:4 210:167:124 D2A77C
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What not to do 1. Do not straighten the tiramisu, it must be slightly inclined. 2. Do not change the position of the fork and it should look like a fork, not a spoon. 3. Do not stretch the logo. 4. Do not remove any element of the logo. 5. Do not let the word â&#x20AC;&#x153;Crumbsâ&#x20AC;? cover any part of the tiramisu. 6. Do not place the logo on dark background without the white line.
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Applications Business card 6mm
6mm 6mm
14mm Huynh Thuy Vi Director (+84)162 857 6167 ivyh@gmail.com
7mm 2mm
Crumbs Bakery 184, Le Dai Hanh, Ward 11, HCMC Tel: 08 3709 465 Web: crumbsbakery.com
14mm size 48x80(mm)
13mm
font size: 9 pt
15mm
font size: 8 pt
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Applications Envelope 13mm 36mm 6mm 49mm 29mm 21mm
font size: 8 pt
Crumbs Bakery 184, Le Dai Hanh street, Ward 11, HCMC Tel: 08 3709 465 Mob: +84162 857 6167 Web: crumbsbakery.com
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Applications
8mm
Letter head
8mm
size 210x297(mm)
42mm
font size: 11 pt leading : 14.4 pt
27mm
Crumbs Bakery 184, Le Dai Hanh street, Ward 11, HCMC Tel: 08 3709 465
8mm
Mob: +84162 857 6167 Web: crumbsbakery.com