Each year, thousands of youth are faced with the unbelievable agony of childhood obesity. With this dilemma on the rise, DJ Whoota joined forces to help with the national Let’s Move Campaign by First Lady Michelle Obama with recognition from WAT-AAH! to find a way to inspire youth to move while having fun. As a child, DJ Whoota now age 19, remembers how many children teased and taunted him for not being the average weight. “My mother would make me get off of the couch and go outside to play, she would even take the time to go out with me. She always told me that being heavier than others changed my appearance and not my heart. She would find ways for me to keep up my heart rate so that when the pounds started shedding, my heart wouldn’t be weak. We enjoyed dancing, basketball, bike rides and swimming, but the one activity that I thought was fun and not exercise was dancing. So, today I have vowed to take a stand to help others find ways to enjoy a healthy and balanced life while reaching goals during movement. As a disc jockey, I move the crowd, but now I am challenging the youth to ‘Move Your Body’ with Beyonce’s Flash Workout. “ DJ Whoota along with WAT-AAH, Believe In Me Youth Organization (BIMYO) and iZiggy Promotions have teamed up to form an after school ritual for the youth that encourages them to reach successful goals while staying active and fit.
The goals of ‘Let’s Move’ is to increase the movement in after school programs within the North Carolina region. Each program that participates will receive supplies to replenish their programs for the school year. DJ Whoota will visit after school programs on ‘Keep Moving It Friday’s’ during the months of October – December There will be prizes given at each start of the program to encourage the youth to continue to move. We have partnered with many community partners that are willing to give out exercise equipment, passes to the gym and more for the student that moves the most. As a part of the ‘Let’s Move’ initiative, we have adapted the ‘Move Your Body’ Flash Workout by Beyonce. This workout is full of movement and best of all, it’s fun! The students will learn the steps to the ‘ Move Your Body’ Flash Workout with a live dj. Each program will received a copy of the workout to continue in the efforts of staying fit. As the program comes to a close in December, we will have an event that will allow all of the programs to join together to perform the ‘Move Your Body’ Flash Workout.
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Childhood obesity has more than tripled in the past 30 years. The prevalence of obesity among children aged 6 to 11 years increased from 6.5% in 1980 to 19.6% in 2008. The prevalence of obesity among adolescents aged 12 to 19 years increased from 5.0% to 18.1%. Obesity is the result of caloric imbalance (too few calories expended for the amount of calories consumed) and is mediated by genetic, behavioral, and environmental factors. Childhood obesity has both immediate and long-term health impacts: – Obese youth are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure. In a population-based sample of 5 to 17 year-olds, 70% of obese youth had at least one risk factor for cardiovascular disease. – Children and adolescents who are obese are at greater risk for bone and joint problems, sleep apnea, and social and psychological problems such as stigmatization and poor selfesteem. – Obese youth are more likely than youth of normal weight to become overweight or obese adults, and therefore more at risk for associated adult health problems, including heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis. Healthy lifestyle habits, including healthy eating and physical activity, can lower the risk of becoming obese and developing related diseases.
Childhood Obesity DASH/Healthy Youth http://www.cdc.gov/HealthyYouth/obesity/
DJ Whoota will select 15 afterschool programs to involve in the movement of ‘Let’s Move’. These programs will consist of the following: 10 programs: Ages 5-12 5 programs: Ages 13-16 Each of these programs will focus on 11 weeks of movement with the Move Your Body Flash Workout. While being instructed on the workout, students will also have a one time overall instruction on the importance of healthy eating, dieting, and the importance of drinking water. At the end of the program, each participating site will receive a bulk of school supplies and instructions on how to keep their students fit and active. We will also host an event for all of the students to perform the Move Your Body Flash Workout for their family and friends to see the difference that the program has made within their lives.
Levels of Sponsorship Platinum Level: $3,000 - $2,500 • [SPONSOR BRAND] trademark receives top--‐level, below--‐the--‐name recognition (e.g. “Let’s Move School Supply Jam” presented by [SPONSOR BRAND].” • Presenting Sponsor level recognition by providing welcome remarks at event (presentation by company representative) • Booth at event to pass along information to event attendees • Customized opportunities to engage the public, involve employees & clients, and create innovative ways to benefit from the sponsorship. • Sponsor logo receives dominant presence on event t-shirts • Sponsor logo receives dominant presence on event banner/sign(s) • Sponsor logo included in event print and electronic advertising and thank you emails sent to participants • Sponsor logo included on BIMYO and event websites • Certificate to place on display as the “Presenting Sponsor” • Official use of BIMYO logo through term of agreement • 10 T-Shirts • 10 Reserved seats at the event Gold Level: $2,4999 - $1,500 • Sponsor logo first--‐tier location and size on event t--‐shirts • Sponsor logo first--‐tier location and size event banner/sign(s) • Sponsor logo included in event print and electronic advertising and thank you emails sent to participants • Sponsor logo included on BIMYO and event websites • Certificate to place on display as a “Let’s Move School Supply Jam Official Partner” • Official use of BIMYO logo through term of agreement • 5 T-Shirts • 5 Reserved seats at the event
Silver Level: $1,499 - $500 • Sponsor logo second--‐tier location and size on event t--‐shirts • Sponsor logo second--‐tier location and size event banner/sign(s) • Sponsor name included in event print and electronic advertising and thank you emails sent to participants • Sponsor logo included on BIMYO and event websites • Certificate to place on display as a “Let’s Move School Supply Jam Partner” • Official use of BIMYO logo through terms of agreement • 2 T-Shirts • 2 Reserved seats at the event Bronze Level: $499 - $250 • Sponsor logo third--‐tier location and size on event t--‐shirts • Sponsor logo third--‐tier location and size event banner/sign(s) • Sponsor name included in event print and electronic advertising and thank you emails sent to participants • Sponsor name included on BIMYO and event websites • Certificate to place on display as a “Let’s Move School Supply Jam Contributing Sponsor” • Official use of BIMYO logo through terms of agreement • 1 T-Shirt We do understand that you many not want to do something on a sponsorship level, so here are other ways that you may be able to support: • • • •
Donate school supplies; backpacks, pens, pencils, notebook paper, etc. Donate gym passes, bicycles, swim lessons, tennis lessons, equipment of the after school programs, etc. Donate healthy cooking lessons Donate gift certificates for the after school programs If you or someone that you know would be interested in sponsoring the “Let’s Move School Supply Jam’s” or would like to participate, please contact LaShawn Walls at 704.490.0170 or via email at believeinmeyouthorg@gmail.com