RS-44 style guide by izwn

Identity Style Guide

Introduction 2 ; Introduction 3 ; About Basic Elements 4 : About logo ( i ) 6 ; Logo positive 8 ; Logo colours 10 ; Colour relationships 12 ; Logo size usage 16 ; Logo doâ&#x20AC;&#x2122;s & donâ&#x20AC;&#x2122;t Typography 20 ; Typeface Style 22 ; Type replacement Applications 29 ; logo layout v32 ; collaterals 37 ; Merchandise 40 ; Aircraft & Vehicles

introduction ;

style guide ;

Introduction ;

The goal of this Style Guide is to establish a clear, consistent and unique visual identity for RS-44 brand, and also to describe the verbal and visual elements that represent the RS-44 corporate identity. This includes the brand name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who RS-44 are is essential to presenting a strong, unified image of the brand. These guidelines reflect RS-44 commitment to quality & style. The RS-44 brand ; including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the brandâ&#x20AC;&#x2122;s interests by preventing unauthorized or incorrect use of the RS-44 name and marks.

* The first section defines the basic elements of the RS-44 visual identity and discusses its usage. The remainder of the guide explores how to combine and incorporate the basic elements into the agencyâ&#x20AC;&#x2122;s print and media communications.

about ;

RS-44 ;

About ;

RS-44 is a tribute brand to the USSR space rase program during the cccp cultural era of Soviet Russian. RS-44 intends to express an exciting, anxiety and mysterious human learning journey to the space for science ethusiast, student and future human explorers to study, investigate and to have a better understanding about our own planetâ&#x20AC;&#x2122;s history, future, Mars and the Universe.

Future exploration could uncover evidence of life, answering one of the fundamental mysteries of the cosmos ; Does life exist beyond Earth?

RS-44 builds faster than light speed spacecraft that could take human farther into the solar system, including to an Asteriod. RS-44 space airline will serve as an exploration vehicle that will carry anxious souls to the space, provide emergency abort capability, sustain the audience during the space travel, and provide safe re-entry from deep space return velocities.

basic element ;

logo ;

Vector ; The vector pointing 45degree, represents aeronautics dashing at a very high speed up the universe.

[+]; The [ + ] symbol is a metaphor of the stars. The stars represent the space.

Emblem of the brand ; The emblem/logo of the brand is a fusion of the space shuttle wings and the number 44, simplified into graphical elements. Draws element influence from Wim Crouwel futuristic typeface, New Alphabet.

basic element ;

logo ;

RS-44 logo ;

elements ; The RS-44 logo includes two components : The space shuttle wings symbol and the RS-44 logotype in DIN black typeface. ; The symbol is a stylized version of the spacecraft wings and the number 44, it can stand alone as a graphic element. ; The RS-44 logotype may not be modified in any way or used without the wings symbol.

symbol produce positively.

basic element ;

6 color ;

basic element ; color ;

The Symbol may be used positively or negatively [ reversed black to white ]. Positively means Black or colour on a white or lighter ground. Negatively means reversed out of a darker ground so that the shape of the Symbol exposes the lighter background material.

symbol produce negatively.

colour ;

basic element ;

Logo colour ;

#ff0000 C - 0% M - 99% Y - 100% K - 0%

#00000 C - 75% M - 68% Y - 67% K - 90%

basic element ;

colour ;

Logo variations ;

The Logo has two variations ; a full-color logo (#ff0000) and a one-color black logo (colour of your choice). Select the most appropriate of the three variations of the logo based on production requirements, media qualities, visibility and proper usage.

colour ;

basic element ;

Color relationships ;

full color ; The full colour logo should be applied on a background that provides sufficient contrast (less than 75% on the red value, or other colour values that provide enough contrast). When placing the RS-44 logo against a coloured background, do try to ensure that it stands out against the background colour

* The RS-44 uses a basic colour palette to avoid using different versions of the same colour. Percentage tints can be used in any of these colours. Only bright or pale colors may be used where appropriate.

black and white ; The black and white logo should be applied on a background that has less than 50% black value. Avoid placing the black and white RS-44 logo on a fully black background.

colour ;

basic element ;

safe zone ; 0%

becareful ; 50%

danger ; 75%

acceptable pale, pastel colour hues ;

acceptable bright. vibrang colour hues ; [ * note ; do not use colour same as logo ]

acceptable dark colour hues ;

Black value ; 0%

danger ; 50%

basic element ;

logo ;

How to use the logo ; logo usage ; The logo appears on all of the company’s visual communications, including the livery, aircraft interiors and signs. The logo represents more than just the brand name – it’s the primary means of identifying the brand company and the brand’s presence in the marketplace. Appropriate use of the logo is necessary for maintaining the integrity of the brand and presenting a unified image of the company.

6mm

10mm

16mm

size ; The RS-44 logo should not be used in any circumstance where the logo is shorter than 10mm height X 16.693 mm wide as shown. Producing the logo at a size smaller than these will jeopardize the integrity of the RS-44 brand. Always use a logo that is properly proportioned to the size of the page or panel to which it is being applied. The minimum size for the reproduction of the RS-44 logo is 10mm, with the exception of business cards and other small items.

114

basic element ;

logo isolation ;

Logo isolation ;

fig.1

logo isolation ; In order to give the RS-44 logo maximum legibility and ensure that it will not be obscured or diminished by other elements, please allow for an area of clearance around the entire logo. The distance of clearance should be equal to the height and width of the [ + ] symbol as shown in fig.1

* This area of separation is a minimum and should be increased wherever possible.

115

1“

1/2 “

1/8 “

3/16 “

5/8 “

1/4 “

1.10236 inch

5/16 “

3/4 “

3/8 “

1.3 “

7/8 “

7/16 “

basic element ; logo size;

1“

1/2 “

1/8 “

3/16 “

5/8 “

1/4 “

1.10236 inch

5/16 “

3/4 “

3/8 “

1.3 “

7/8 “

7/16 “

basic element ;

logo usage ;

Correct and incorrect usage ; symbol ; The symbol must be accurately reproduced as shown. The vectors arrow should always point in 45degree each.

Incorrect usage ;

too thin.

too thick.

angle wrong.

do not stretch.

never add elements.

no special effects.

don’t delete elements.

don’t add outline.

don’t distort.

don’t reflect. [horizontally]

don’t drop shadow.

don’t inner glow and feather.

basic element ;

logo usage;

symbol with lettering; Correct relationship of symbol with lettering.

Incorrect usage ;

RS-44 don’t distort.

too thick.

don’t change typeface

do not stretch.

don’t change original colour.

don’t place on a busy background.

don’t add outline.

don’t delete elements.

letter should align with symbol.

don’t drop shadow.

space

do not place text in symbol.

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basic element ; typeface;

basic element ;

typeface;

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basic element ;

typeface;

Primary Typeface ; This page illustrates the type RS-44 use in all visual presentations of the company. Akzidenz-Grotesk family is the primary font for RS-44 and is an essential part of its brand identity. Over time and through consistent use, the proper font usage will help to strengthen the RS-44 brand. They are mostly used in printed materials such as outdoor advertisements, books and stationery along with folders and such. It is easy to read and communicates simplicity and readability and has been supplied witht the following weights:

* Akzidenz-Grotesk Regular is a light, clean practical font and is ideal for body copy in brochures leaflets, letters and memos. It looks most effective when set in 7, 9, 10, 11 and 12pt type.

* Akzidenz-Grotesk Medium is a slightly heavier font than Akzidenz-Grotesk Regular. It is most effective for longer passages of text at sizes of 14pt upwards.

* Akzidenz-Grotesk Bold has additional weight and can be used for emphasis in small titles, headings and sub-headings.

Akzidenz-Grotesk ; regular

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* Akzidenz-Grotesk Italics should be used within text to give emphasis to a word or a phrase.

basic element ;

typeface;

Akzidenz-Grotesk ; medium

abcdefghijklmnopqrstuvwxyzßæœ ••ABCDEFGHIJKLMNOPQRSTUVW XYZÆŒ&012 3456789*#@+<=> ’”÷±%‰μ£$€ƒ¥¢,.:;... “”‘’«»‹›·‚„!?¿¡( /)[\]{|}®©TMÄÅÂÁÃÀÇÉÊËÈÍÎÏÌÑØ ÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñø óòôöõ úùûüÿ†‡§ao¬•¶°`~^ˆ •-–—_

Akzidenz-Grotesk ; bold

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basic element ;

typeface;

Secondary Typeface ; * Typeface for headlines, subheads and call-outs should be Akzidenz-Grotesk. Typeface for body text should be AkzidenzGrotesk or DIN. If AkzidenzGrotesk is unavailable, DIN may be used as a replacement.

DIN is an acceptable substitute when Akzidenz-Grotesk is unavailable.

* Roboto typeface may also be use for replacement. ; ABCdef

DIN ; regular

abcdefghijklmnopqrstuvwxyzßæœ• •ABCD EFGHIJKLMNOPQRSTUVWX YZÆŒ&012 3456789*#@+<=>’”÷± %‰μ£$€ƒ¥¢,.:;... “”‘’«»‹›·‚„!?¿¡(/)[\] {|}®©TMÄÅÂÁÃÀÇÉÊËÈÍÎÏÌÑ ØÓÔÒ ÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõú ùûüÿ†‡§ao¬•¶°`~^ˆ •-–—_

basic element ;

typeface;

DIN ; bold

abcdefghijklmnopqrstuvwxyzßæœ ••ABCDEFGHIJKLMNOPQRSTUVW XYZÆŒ&012 3456789*#@+<=>’” ÷±%‰μ£$€ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡( /)[\]{|}®©TMÄÅÂÁÃÀÇÉÊËÈÍÎÏÌÑØ ÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóò ôöõúùûüÿ†‡§ao¬•¶°`~^ˆ •-–—_ DIN ; black

abcdefghijklmnopqrstuvwxyzßæœ ••ABCD EFGHIJKLMNOPQRSTUVW XYZÆŒ&0123456789*#@+<=>’” ÷±%‰μ£$€ƒ¥¢,.:;... “”‘’«»‹›·‚„!?¿ ¡(/)[\]{|}®©TMÄÅÂÁÃÀÇÉÊËÈÍÎÏÌ ÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñ øóòôöõúùûüÿ†‡§ao¬•¶°`~^ˆ•-–—_

basic element ;

typeface;

Type usage ;

size ;

type colour ;

Akzidenz-Grotesk regular is most suitable for 7, 9, 10, 11 and 12 pt type for body copy.

Colour may be used to help differentiate between types of information. When placed over a photograph or illustration the colour of the box or type may be taken from the image. Otherwise, colours may be chosen from the RS-44 colour palette.

Akzidenz-Grotesk medium suitable for body copy at sizes 14, 22 pt or upwards Akzidenz-Grotesk bold is suitable for small titles in body copy and for all text used in posters and large titles. * Type should never appear below 5pt. There is no maximum limit to type size.

* place a text box if content un-readable.

basic element ;

typeface;

Bold for title Medium for body text Bold for small title Regular for body copy at 10 point. Regular for body copy at10 point. Regular for body copy at10 point. estimonium peccati sui et testimonium, quia superbis resistis: et tamen laudare te vult homo, aliqua portio creaturae tuae.tu excitas, ut laudare te delectet, quia fecisti nos ad te et inquietum est cor nostrum, donec requiescat in te.

collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals. collaterals.

Logo Application ;

POSTER 01; RS-44

applications ; collaterals;

applications ;

Applications ;

The following section is a guide to implementing the new identity in the medium of print advertising. RS-44 logo must be applied on collaterals, merchandise, vehicles and headgears. The RS-44 collaterals consists of letterhead, envelope, postcard, poster and business card. The RS-44 merchandise consists of cap, patch, shirt, flag, water bottle, lanyard etc. The RS-44 vehicles & headgear consists of space shuttle, land rovers rockets, moon lander, spacesuits etc.

collaterals;

applications ;

collaterals;

logo position ; Variations of the logo position that can be applied to collateral e.g ; poster, namecard, postcard etc.

collaterals ;

posters ;

collaterals ;

posters ;

collaterals ;

namecard ;

corporate stationary ; Business cards This page shows the approved layouts of the rs-44 stationery system for business cards. This example displays all of the signature elements that define our masterbrand. * The standard RS-44 business

Front Side

card is 85mm wide and 55mm tall. The logo is to be positioned as shown. The business card must be two-sided. The back of the card are use to print standard contact information in English.

Sir Stalin

Head Chief of Mars Research center 100 Tsiolkovsky Road Ukraine, VA 23681 Phone: 666-666-6666 Fax: 666-666-6666 Email: kovsky@rs44.info

Back Side

collaterals ;

namecard ;

10mm

Front Side The front side of the logo should just be a white background to achieve legibility and to provide enough contrast. Measurements are exact, keep everything in an equal amout of space all round. The blue square is an enclosed square to indicate where the logo sits.

25mm

Front Side

6.6mm

8mm

6.6mm

Back Side The colors on the back side of the namecard should be white background to achieve legibility and to provide enough contrast. Measurements are exact, keep everything in an equal amout of space all round.

Sir Stalin Head Chief of Mars Research center 100 Tsiolkovsky Road Ukraine, VA 23681

9.6mm

Phone: 666-666-6666 Fax: 666-666-6666 Email: kovsky@rs44.info

3.5mm

Back Side

MARS Research Center 100 Tsiolkovsky Road Ukraine, VA 23681 Phone: 666-666-6666 Fax: 666-666-6666 Email: kovsky@rs44.info

June 20, 2015 Mars Research Center 100 Tsiolkovsky Road Ukraine, VA 23681 Sir Hitler The theory of space exploration had a solid basis in the Russian Empire before the First World War with the writings of Konstantin Tsiolkovsky (1857-1935), who published pioneering papers in the late 19th and early 20th centuries and in 1929 introduced the concept of the multistaged rocket. Practical aspects built on early experiments carried out by members of the reactive propulsion study group, GIRD (founded in 1931) in the 1920s and 1930s, where such pioneers as Sergey Korolyov—who dreamed of traveling to Mars[8]:5—and the German-Russian engineer Friedrich Zander worked. On August 18, 1933, GIRD launched the first Soviet liquid-fueled rocket Gird-09,[9] and on November 25, 1933, the first hybrid-fueled rocket GIRD-X. In 1940-41 another advance in the reactive propulsion field took place: the development and serial production of the Katyusha[10] multiple rocket launcher. The rocket and space program of the USSR, initially boosted by the assistance of captured scientists from the advanced German rocket program,[2][3] was performed mainly by Soviet engineers and scientists after 1955, and was based on some unique Soviet and Imperial Russian theoretical developments, many derived by Konstantin Eduardovich Tsiolkovskii, sometimes known as the father of theoretical astronautics.[4][5] Sergey Korolyov[6] (also transliterated as Korolev) was the head of the principal design group; his official title was “chief designer” (a standard title for similar positions in the USSR). Unlike its American competitor in the “space race”, which had NASA as a single coordinating agency, the USSR’s program was split among several competing design groups led by Korolyov, Mikhail Yangel, Valentin Glushko, and Vladimir Chelomei. Sincerely, Sir Stalin.

* The RS-44 letterhead is 210 × 297 millimeters. The recommended typing format is shown here. Please follow this style for consistency. The recommended typeface for body copy on letterhead is Akzidenz Grotesk Regular, with a type size of 10point and a line spacing of 12.8 points. If Akzidenz Grotesk Regular is unavailable, DIN or ROBOTO in any form is an acceptable alternative.

www.RS-44.gov/info

Mars Research Center 100 Tsiolkovsky Road Ukraine, VA 23681 Phone: 666-666-6666 Fax: 666-666-6666 Email: kovsky@rs44.info

www.RS-44.gov/info

applications ;

merchandise ;

Merchandise & Wayfinding ; * The examples shown here illustrate the application of the RS-44 to promotional merchandise and wayfinding. * When applying the RS-44 to promotional items, please follow these rules: • Always apply the RS-44 in one of the approved colors. • Maintain the quality and resolution of the RS-44 regardless of the production method (e.g., printing, embroidery). • Never place the signature within a shape or on a patterned background. • Size the RS-44 appropriately in relation to the item for maximum visibility.

wayfinding ;

applications ;

merchandise ;

mechandise ;

applications ;

patches ;

merchandise ;

applications ;

merchandise ;

flags ;

applications ;

Aircraft & vehicles ; * The examples shown here illustrate the application of the RS-44 to aircraft, space shuttle and vehicles * When applying the RS-44 to aircraft, space shuttle or vehicles,please follow these rules: • Always apply the RS-44 in one of the approved colors. • Maintain the quality and resolution of the RS-44 regardless of the production method (e.g., printing, embroidery). • Size the RS-44 appropriately in relation to the item for maximum visibility.

aircraft ;

applications ;

aircraft ;

MARS Lander ;

Space Shuttle ;

applications ;

aircraft ;

Satellite ;

applications ;

vehicles ;

MARS Research Center 100 Tsiolkovsky Road Ukraine, VA 23681

bus ;

MARS Research Center 100 Tsiolkovsky Road Ukraine, VA 23681

truck ;

MARS Research Center 100 Tsiolkovsky Road Ukraine, VA 23681

Van ;

applications ;

aircraft ;

RS-44;

Branding ;

RS-44;

Branding ;