Jo Malone
Online Communications What they do Currenltly
What channels they use As far as I am aware Jo Malone currently uses Instagram, twitter, facebook, youtube, and pinterest. These are only some of the channels available to Jo Malone. Although Jo Malone are on some of the main channels they don’t necessarily have a big following, for example their youtube page only has 709 subscribers. What is their purpose
Strengths & Weaknesses Strengths • Communicates effectively with their target audience
Weaknesses • Limited interactivity • Small following • Restricted target audience as they only focus on scent
Our Initial Concept We want to bring Jo Malone into the new branding era. The communications that Jo Malone currently have in place are effective, however we want to make them more up to date. We will achieve this through the use of augmented reality The delivery of samples and sign ups.