From hEre AfteR by Izzy short

The From Here After: Fashion Film Festival, is essentially an eight-part fashion series that evokes key messages with the running theme being a dystopian world masquerading as a utopia. Unearthing real issues unfolding in our lives today but telling the narrative through fashion and creative direction.

What the From hEre AfteR festival publication aims to create: A sense of understanding. We will help you understand each film. The meaning behind the concepts and creative direction. Why the styling made sense in each episode. An education. Detailing why the issues explored in each episode are so significant and relevant today. Presentation of Imagery. Showcasing the stills from each episode. Taking a moment to appreciate everyone who got involved in the festival.

19th to 26th of April the film festival is launched www.fromhereafter.org

Welcome to from here after

Content’s Ep 1 - I See A Woman Ep 2 - In Your Head Ep 3 - Pioneering Women

Ep 4 - You To You Ep 5 - Alone Together Ep 6 - No Human Possesses

14 30

Ep 7 - Falling Through The Gap Ep 8 - Naive Change

DELVE INTO THE FUTURE OF FASHION PRESENTATION

I see a woman Our first episode drop was wholey inspired by the looks created by DeltaOfPhoenix, an independent fashion designer who oozes dream land, fantasy world. The reason we decided to run with this aesthetic is because we linked this to our ‘dream’ future of equal rights for all genders. The men are covered up, sophisticated and smart. Whilst the females in this episode are resembled to be fragile with quaint dresses. This is why we styled black chunky boots for their feet. To convey the sense that the females are rooted to be strong and thriving but in society they are shoved in to the pigeon whole of the house keepers, instead of the bread winners. They are the dominated, instead of the go getters. It’s a familiar story line we have grown up knowing.

In the film, the men walk freely whilst the women are in a uniform line. The women fall down easily because the men find it easier to keep themselves up. The end of the film symbolizes women being able to get up on their own and has the strong core belief of ‘girls supporting girls’.

25% more Women have lost their jobs in comparison to Men since the Coronavirus hit. Women, especially mothers, suffer a more dramatic decline in their well-being. Why? Evidence suggests: one main reason is that women are used to having a heavier workload than men even before the lockdown; doing more unpaid domestic work, and have longer total work hours (paid and unpaid work) than men. These are both causes and consequences of other forms of gender inequalities, such as inequalities in pay, in occupational ranking and so on. Female dominating trades have suffered and have had little to no rescue packages, for example; primary research unveiled an independent beauty business, stating “I feel pushed aside and I’ve been really struggling since the pandemic I have no business and it’s difficult to pay my mortgage since I have no clients and no income” A clear divide has been displayed due to the pandemic and also from the effects of the lockdown, where Women have less liberty than Men and are more obliged to sit in the back-seat and watch the Men take the wheel. 8

"Feminism isn't about making women stronger. Women are already strong, it's about changing the way the world perceives that strength." G.D. Anderson

50 years! That is how long Woman have been cast back in society. Back to being the house wives, who’d dare to dream of something more. Men you are envied. Freedom for you is something you are born with. This episode explores Women still having less pay and less opportunity, Let us end the oppression under the blanket of this patriarchal world stuck in its ways. We saw a difference coming, just slight but it was there. Equal opportunities for all, now matter what you identify as.

The images above conveys the man to be standing tall and strong. He doesn’t have a problem getting what he wants. Life will be handed to him on a plate. To the left, the women in this image tells the story of how she is viewed in society. Weak, damsels in distress. She is poised as if waiting for a man to save her. Look at the two different body languages. This is not an equal perception. 11

@zero.msh 12

In your head Where was your social life? Did you get trapped in a digital world? Did you experience all the mental health issues that came along side of that? Not being able to see your friends outside and the closest thing you had for human connection was through a screen? You weren’t the only one? Mental health issues rose 300% over the pandemic. Lives changed to be the medium on a screen. We saw you there. Living on your phone. Breathing likes and attention. for

Gasping

anyone

who

could relate to the loneliness you were

This episode is showcasing how social media effects someone’s mood. This is why a tear drop has been placed down each of the models eyes in the film. Everything is digitalized with the editing and the clothes giving off a futuristic and techno look. This is in order to convey the message of

preserve your mental health

‘we are heading towards a future full and

screens

suffocating

approvals’

feeling and on top of that not feeling good enough because you felt like you weren’t happy

enough

post so you just fake it. We hope you can escape!

Don’t

cry

Pay attention to what you’re feeding your mind

any longer, breathe some fresh air free of judgement and pain. Take a step out the door and we will see you there too.

Since the pandemic, social life begins with social media. ‘We are online more than ever, working from home, attending school from home, catching up with friends via video calls. And as stores and restaurants around the globe shuttered their doors, we all headed to the internet. The majority of respondents agreed that their social media consumption (72%) and posting (43%) have increased during the pandemic.

The of that

concept the

film

they

entangled

is are and

therefore trapped with

the

conecting

lines

of social media. This is portrayed by using the ladder. Their whole social life is online through the computer screen and phone screens. The editing is made to seem like they are out in the space and can’t get back to reality. Reaching out to find their way back to life before. They are suffering mental health issues, feeling worthless and basing their success and worth off of how many likes and attention they receive from others trapped in social media. Fashion Designs by Anya Sims.

Each butterfly symbolizes a different social media platform. Snapchat, Instagram and Facebook. The bird represents Twitter. All graphic design work by @zero.msh.

@zero.msh 14

more social more social more social

Less media Less media Less media

Pioneering women

“Boys won’t be boys. Boys will be accountable for their actions “ - Willow Smith

This episode is a spin on the olden day, silent films. The film makes a statement with moving image developing from black and white to vibrant colour. This represents time itself and telling the narrative the women have always been the leaders pushing positive change forward. The festival has conveyed women as strong and mighty despite having being portrayed the opposite for so many years. Women have not been feeling safe in society. As we know, you feel fashion has a responsibility to speak and raise awareness and have a positive influence, it is crucial for us to show women in a powerful position. We want to shift the perception of women being less than men. The fashion styling in this film represents 1800 style with corsets and puff sleeves. This is to enhance the narrative of women hood and the link to history. 18

We all came from a woman. The real leaders of change giving life to everything we see through care, patience and love. People say Women aren’t as strong, when they are stronger. It takes courage to continue to thrive in a space which built and received no credit for. They are pioneers do you see it now? We always knew that behind every strong man is a stronger women.

“As Women we are so concerned with being likeable, affectionate enough, smiling all the time. We’re not supposed to age, we have to always be in a good mood, always be sexy. Men are not give this extra homework. How are we going to catch up as a gender - this is Injustice” - Jameela Jamil 19

deja vu I’ve done this already. I’ve been here before. This again. Why do I feel this way? Never felt like that before. OMG this again. I’m so lost. When will this end. This is so fun. I want to cry. Help me. It’s getting dark. Get me out of my head. I need help. Omg I have seen that. WOAH Deja Vu. The lockdown blues.

This episode charts our emotions since being locked up in our houses with nowhere to go. It is an apparent fact that almost everyone who experienced the Covid19 lockdown in summer of 2020 found themselves going through juxtaposing lows and highs. Here we have re-imagined that whole space of time in one day. The hair style is conveying the aesthetic of ‘given up glamour’. Someone who still wants to dress up but feels there is nothing to dress up for. Every where is shut. Every day is the same - hence the title ‘Deja Vu’. The key aspect to this film is the way it was created. Through FaceTime. We have reacted to the times. Showcasing how you can create in a new way and fight the obstacle of the pandemic. Staying fresh and a foot. We give to you a haunted film that still inspires hope. The film is supposed to contrast in every way from tone and lighting to expression and narrative. The lockdown was a confusing time that is why we want that feeling to come across in this episode. Lastly, we have made the point of making our model bored and trapped. This is an innovative new way to shoot and style future films.

pushing creativity to new limits.

Facetime shoot

Alone together 24

The ‘Alone Together’ episode features 3 different characters. Each represents a different time before Covid19 existed. This is because they are each symbolising the mind sets of the different generations going through these new changes and how they are handling these new rules today. We have a 70’s outfit. In the colour scheme of lime green and brown. With an up do hairstyle and graphic liner. Next is out 80’s outfit. The Fila brand was big and men wearing short shorts - hyper feminism - was all the rage in this decade. Lastly, we have our 90’s outfit. A camisole top reading ‘90’s baby’ and flares. The scenes through out this episode is inspired by clueless thoughts. They don’t know how to act. The models can be seen doing unusual poses in public as the don’t know how to act since the new government rules being imposed.

I don’t know how to act anymore So much mystery has lead us here. Now we have to live by so many new rules when most of us just finished learning the last ones. Feeling unsure of what the future holds after lockdown and the new rule of social distancing. Still adjusting to the new guidelines put in place. High numbers struggling with mental health due to loss of loved ones and the drastic changes. Not knowing how to act nervous and apprehensive about returning to work environments. There is so much still going on fromt he after effects of this pandemic. Who actually knows how to act anymore?

you are staying at home.’, ‘Loneliness has less to do with the number of friends we have or how often we see or speak, and much more to do with feeling connected and seen for who we really are. The more we can embrace vulnerability by sharing our struggles and successes.” Ruth Sutherland: CEO, Samaritans. Even after Lockdown, social distancing measures will stay in place. Humans are social animals and we thrive on connection with others – it’s often the driving force behind everything we do. The pandemic has significantly curtailed the way we interact, leaving more people increasingly isolated and vulnerable. No one can be certain of the rules after Lockdown is lifted in England and moreover it is hard for the general public to say when it will

More and more mental health help pages

even be lifted exactly but once everything has

have becoming on the radar for social media

gone back to “normal” it won’t be the normal

ads and being spoken about by various

they are used to.

celebrities. ‘The coronavirus (COVID-19)

outbreak has made it harder to be with

‘Lockdown has affected us all in different ways,

others. Contact with family and friends

and it is only normal to feel uncertain about what

continues to be limited, and social and

the future holds.’ Many people feel confused,

leisure activities are restricted, which can

worried and apprehensive about going back to

cause feelings of loneliness – particularly if

the workplace.

“what a strange time to be alive”

No Human Possesses

“Racism isnt a trend, its a social illness” “Racism isnt a trend, its a social illness” “Racism isnt a trend, its a social illness” 33

The ‘No Human Possesses’ episode is a reference to the delusion that one race should have more power than the other. Every human should be seen as equals and not be judged for differences in our skins but to be celebrated for our diversity. No human possesses a superiority over the other! ‘ALL WERE ASKING FOR IS EQUALITY NOT REVENGE’ - Kimberly latrice jones ... now let that sink in. Racism,

cultural

appropriation

and

decolonization

unfortunately at the heart of fashion. ‘“We’ve already got a black girl,” “It’s not our creative vision,” “Our customer isn’t ready yet.” Prominent fashion people are regularly and credibly accused of racism, labour abuses, and beyond. This is not the only place where fashion is failing to be inclusive, there is also a line where celebrating a culture can become cultural appropriation when treated in the wrong way. ‘If you show love and appreciation for parts of a culture, such as clothing, hairstyles, or accessories, but remain prejudiced against its people, that’s appropriation. On the other hand, if you learn, explore, and understand a different culture and then show that in a style that you’ve developed over time, that’s appreciation.’ Another example of Cultural appropriation can be ‘fetishism’ of clothing e.g. on the A/W18 catwalk designer brands were accused of fetishing the Hijab. “The killing of George Floyd while in police custody and the global outrage and protest that followed is bringing a dawning

collective understanding that white supremacy relies

up for the injustice in the discrimination of race.

on the exploitation of black and brown people. It is seeing a white woman monetising styles that you

The fashion is colourful, no doubt. This is because we

and your peers have been consistently ridiculed for.

want to celebrate colour in all aspects. In the episode,

It is going to a press show and people assuming your

No Human Possesses, our models smash up objects to

business will never be able to afford to stock their

signify the passion they have to change the worlds point

clothing. Yet it is the millions of black and brown

of view. They look up holding their flowers as a symbol

people making our clothes in factories thousands of

of peace, the chaos begins and finally they are holding

miles away who bear the heaviest burden.”

their flowers again and lowering their heads. This is

Black lives matter movement was a landmark

because it is all imagined. This is their feelings being

movement in 2020, huge activism was happening across the world, all sparked initially from the murder of George Floyd - getting people to talk about something else other than covid for once. This conveys how deep routed and problematic inequality is and with the consistent discrimination happening in the fashion industry, they have an obligation to redeem its past wrong doings by making a quick stance and change by being a platform and industry which speaks

poured out about the injustice the world has created againt skin colours. But simularly to the BLM protests, it was never meant to turn ugly. The message is pure, all that is wanted is equality and justice. The episode is a peaceful protest - showcasing how much work needs to be done. These individuals are angry at the world, they want to make these big actions of change but the message is peace and hope. This helps show that this message is a force of good.

falling though the gap Looking at the rich and poor pay gap. Everyone is on the same

planet

but

can be worlds apart. Understanding each other would never be easy and this is what this episode will shine a light on. Showing

different

walks of life from the of how their

perspective incomes that

effects

pandemic

experience.

and

The concept of this episode is all about lack of understanding from both sides. Key issues discovered: Lower income jobs more at risk of losing money and jobs. A divide that has been made more clear with Covid19 widening the gap. Rich wanting to pay for “special treatments” receive vaccines first. Opposite experiences with opposite income (rich/poor) Some left resentful. UK Influencer leaving country to avoid lockdown and to continue lives. THERE IS LACK OF UNDERSTANDING FROM BOTH SIDES. Their clothes convey which side of the spectrum they fall. Three of the six are dressed more lavish and seemingly more wealthy. The other half are dressed more casual in denim, which in the past has been linked to lower income. In the episode they hold signs up to each other showing that the rich feel it is easy for the poor to get out of their difficult position. They view them as lazy. The poor view the rich as ‘out of touch’ with reality. They are spoiled and buy themselves out of difficult situations with lack of empathy for people who are less well off. 37

The The gap gap between between rich rich and and poor poor has has never never been been so so wide wide

Naive Change This episode has the mission of conveying everything we have to fight for. Each person represents a different section of life we need to help, save and preserve. Mother Nature, The Sea, The Sky and The Animals. It is to shine light on how we can not take this planet for granted. We are not visitors on this earth, this earth is our home. We are screaming there is NO PLANET B. The black dress design you see in this image is symbolism of black pollution entering the sea. She is destructive. Our Mother Nature is soft. She is calming force. Just like the Sky. Our Animals can do nothing but wait and hope for people to see the error of their ways. Clothes provided by designer Mcapitalion - She creates sustainable fashion with designs that connects nature to us. Inspired by the beauty of earth.

The most threatening issue of our time, self made by our own species. Out of site out of mind, this slow to notice change could have the biggest impact on our world yet - it already has. The fashion industry is guilty of adding fuel to a fire we all want to stop.

‘Satellite data have revealed a drop in atmospheric levels of nitrogen dioxide (a key air pollutant released by the burning of fossil fuels) over cities and industrial centres across Europe and Asia as traffic and factories have quietened – falling in some regions by 30-40% compared to this time last year. Levels of sooty particles in the air – which, like nitrogen dioxide, also cause respiratory diseases – have also greatly reduced. Consequent reduction in industrial air pollution itself have probably saved the lives of tens or hundreds of thousands of people.

The slowdown of the worlds economy due to Covid19 was beneficial to prevent more

It’s been estimated that the slowdown of the

negative effects against deforestation/global

world’s economy caused by the pandemic will

warming.

reduce global CO2 emissions for 2020 by 8%.

People chose to focus on some positivity through

If we are to limit global warming to less than

out the pandemic - hence this misconception

1.5C above pre-industrial temperatures, as

that we are safe in regards to our environmental

stipulated in the Paris Agreement, we would

climate. The most threatening issue of our time,

need to reduce emissions by this amount each

self made by our own species. Out of site out of

year for the coming decades. Deforestation

mind, this slow to notice change could have the

rates are changing in some places, air pollution

biggest impact on our world yet - it already has.

is diminishing, water quality is improving, and

The fashion industry is guilty of adding fuel to a

snow is becoming more reflective in some areas

fire we all want to stop.

since the pandemic began earlier this year.

Research supporting Covid-19 has improved

Most importantly, with all of this positive change

climate change/global warming:

for the better, it is now a question of will it be

‘Many

city-dwellers

have

noticed

enough to make a dent into what our future

improvement in their urban environments –

could look like? Because the biggest causes for

with cleaner-smelling air, calmer, safer roads

global warming like fashion production, power

and bolder wildlife – which offers a glimpse of

plants, oil drilling and productions have not

what a greener world might be like to live in.’

slowed down.

“The Earth is what we all have in common.” - Wendell Berry