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C O N T E N T
01 ZEITGEIST 02 SYNOPSIS 03 CROSS SECTOR ANALYSIS 04 WOMENSWEAR SILHOUETTE FABRIC COLOUR PALETTE STYLING LIFE STYLE
SIMPLE
ZEITGEIST
&
BASIC
NEUTRAL UNISEX HUMANIZE REST MINIMALISM
SYNOPSIS
“
T
o this moments, gender-neutral culture is moving beyond society issue. It is a chance to people to identify their position, not because the gender or
colour of the skin. People can release themselves, and escape the stress from life.
The word ‘unisex’ was coined in 1960, many brands starting to approach genderless collection for the range of collection, and these trend can be seen on AW16 catwalk. Gender gap is breaking in following years.
Nowadays, people are living in fast-paced environment and using intelligent technology. People should be rest and go for a walk. Let themselves embrace natural and have real talk with others people.
For autumn and winter 16/17, the trend is going to simple and basic formats, and the innovation is coming from neutral culture, humanise, rest and minimalism.
„
CROSS SECTOR ANALYSIS
2017 WOMENSWEAR
Å W √
∩
T
he clothes shapes with simple and clear lines. Back to basic softy way to wear the clothes. Slightly oversized jumpers, wrapped culotte and trousers will be more wearable. These style give a neutral way
to the season, and minimal silhouette will lead womens to purity and modern
SILOUETTE
looks.
Wild-leg trouser
Oversized jumper
Wrapped culotte
▶ ▶ ▶ Oversized drop coat
The coat shape with a-lines and the lengths will over knee. It will gives a sense of security that people can be hold in whole warming coat. It has menswear lapel details to emphasize the strong power of the womens personality, and drop shoulder details looks more relaxed.
Wrapped split skirt
The to The
skirt be
shape
wrapped
straight
is
going
and
midi.
line
makes
silhouette feel comfy and modern. Split details feels flexible even womens wear the wrapped skirt.
F A B R I C S
MOHAIR
WOVEN
CASHMERE
POLYESTER
KNITTED WOOL
VISCOSE
C O L O U R P A L E T T E
S T Y L E I N G
Accessories & Elements
T o c h o o s e s o m e b o w a n d tie details accessories because it is simple and e l e g a n t . T h e s e i n s p i r ation is from menswear tie but also give womens a sense of femininity.
The
clutch
bag
has
paper
bag-
like
silhouette,
and
mini
size
looks
c u t e r . I t t a k e s s o f t leather or other soft fabrics with clutch bag.
L I F E S T Y L I N G
Aesthetic & Interiors
Make the space feel simple. The aesthetic pursuits minimal design. Combining geometrics and line style, it gives a sense of relaxed attitude. The atmosphere has nature structure but simple life style.
BIBLIOGRAPHY WEBSITES WGSN(2016) Available at: http://ezproxy.bcu.ac.uk:2264/home/[Accessed JanuaryMARCH 2016] LSN(2016) Available at: https://www.lsnglobal.com/[Accessed January-MARCH 2016] Trend Hunter(2016) Available at: http://www.trendhunter.com/[Accessed JanuaryMARCH 2016] Vogue(2016) Available at: http://www.vogue.co.uk/?international[Accessed January-MARCH 2016] BOOKS AND MAGAZINES Raymond, M(2010). The Trend Forecaster's Handbook. London: Laurence King Shah, D(2016). View2-Decode. Amsterdam, The Netherlands REPORTS Casey, C. "Unisex Knit." WGSN, 18 Jan. 2016. Web. 20 Jan. 2016. Davenport, S. " Casual Conformist." WGSN, 17 Apr. 2014. Web. 11 Jan. 2016. Sinclair, R. "New Nautical." WGSN, 19 Jan. 2016. Web. 11 Feb. 2016. Walker,D Buchanan,V Stott,R."NEUTRAL CULTURE." LS:N, 24 AUG. 2015. Web. 01 Feb. 2016. Buchanan, V and Smith, J."SEASONLESS STYLE." LS:N, 13 JUL. 2015. Web. 05 Feb. 2016. Smith, J and Manthorpe ,R ."BACKWARDS FORECASTS." LS:N, 14 May. 2015. Web. 05 Feb. 2016.
BIRMINGHAM CITY UNIVERSITY MA FASHION PROMOTION CHIEH-NI CHEN (JENI) S15133375
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