Jose Atencio Copywriter
Target: Sport Enthusiasts 18 - 32yo Format: Print/ Spreads 17x11 Copywriter: Jose Atencio Art Director: Salvador Stamatti There is always that moment at a bar, home or friend’s barbeque when everyone is glued to the TV; screaming from anxiety, shouting bets, and cheering. Moments of such unity are never short of electrifying. This is what it feels like to be sports fanatic
This spread campaign communicates how Wilson is responsible for providing that one small element which enthralls the entire human race.
11 inch long ball, 60mph
an entire nation grilling and screaming
PUTTING THE
BALLS THE IN
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1 yellow ball the size of an apple
a court full of hypnotized spectators
PUTTING THE
BALLS THE IN
GAME
9 inch diameter ball
45,000 wild fanatics losing their minds
PUTTING THE
BALLS THE IN
GAME
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Target: Adults ages 30-55yo Format: Outdoor / Bus Shelter Ads 70�x48� Copywriter: Jose Atencio Art Director: Salvador Stamatti BUTTERY TOAST, RIBS & BEER KEGS. Sure, we all love these. However, our ability to loose weight, elimintate heart burn and live longer are taking a major beating. You should consider giving the other choices some loving too. The Less Is More Campaign is a strategy movement by the American Heart Association to inform Americans on healthy alternatives to their harmful diets.
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Target: Farmers and Agricultarist Format: Print 8x11 Spread 17x11 The process of farming and harvesting is one to be proud of. Your favorite veggies and spices most likely come from crops dating back many generations of personal commitment It is important not to stray away from you roots and we understand that . This trade magazine campaign creates awareness within the agricultural community of how Trimble’s technology is not here to replace but to facilitate their harvesting traditions.
Grow. From dusk to dusk. Time for a farmer is precious. Every minute of sunlight provides the catalyst for growth. Night hours are even as important as they provide time for a crop to mature and yield. However, time constraints due exist, which can reduce or halt harvesting.
The Trimble EZ-Guide 500 offers the most complete cropping techniques 24hr a day.
Target: Adults 30-55 yo Format: Print 8x11 Spread 17x11 Copywriter: Jose Atencio Art Director: Salvador Stamatti Starbucks At Home takes you on a trip around the world and to a place nearest to your heart. These coffee beans have the potential to transport you to exotic and distant places with its remarkable variety. Travel the world at the comfort of your home This campaign’s approach is to take Starbucks aficionados as far and away as their favorite beans come from, all while never leaving home.
Target: Adults 20-35 Format: Print Inserts 5x7 No one truly enjoys a chore, espcially vacuumming. NO ONE. However, everyone loves the feeling of giving. Net time a gifting opportunity rolls on by, consider gifting a Roomba Cleaning Robot to your loved ones. Everyone wants the perfect gift, but rarely get it, until now. The strategy here is to communicate that the Roomba is perfect for any gifting occasion!
This your swVeeatlentine’s day give hea “ILOVE YrtOthe ultimate Roomba 58 U 0 Cleanin”gwith the Robot. Visit for morsetionre.irobot.com formation!
Treat yo u conven ience, rfumom to the gi ft of nctiona p e a l c i e t y o fm Roomba a 580 Cleind that is tnhd aning R e obot. Visit sto for more re.irobot.c informa om tion!
This Christmas give the whole family a gift to remember with the Roomba 580 Cleaning Robot! Visit store.irobot.com for more information!
JoseCopywriter Atencio
P:786.431.7668. E:J.Atencio212@gmail.com