XXXMMIII OLYMPIAD SUMMER 2020
Auckland, New Zealand
XXXMMIII OLYMPIAD SUMMER 2020
Welcome to the City of Sails in the Land of the Long White Cloud
AUCKLAND, NEW ZEALAND
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Dip into the waters of life, experience universal connection, and emerge moving forward as one.
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From the heights of the mountains...
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to where the edges of the seas embrace the sacred earth....
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EXPlorE NEw ZEaland
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+ the verdant peaks that rise above rolling valleys + the pulsing cities vibrant with color and culture + the duality of tradition and modernity as they coalesce
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Ancient volcanic peaks rise behind the modern skyscrapers of Auckland. Glistening sailboats y across cobalt water as sleek wooden canoes propel Maori sailors through the breaking waves. Intricately hand-carved patterns embellish the craft with the beauty of tradition, dipping into the swells and emerging again as the culture surging into a promising future. Tradition and innovation coalesce in the people of New Zealand; cultivating a thriving, diverse, cheerful culture primed to step out onto the international stage.
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Auckland is alivE and pulsEs with ExcitEmEnt For thE olympic gamEs. Prepared and poised, New Zealand awaits to step out into an international stage, ready to share its amazingly rich and unique culture with the world.
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The distinctive Maori style sets New Zealand's culture apart. The Polynesian roots of the indigenous people manifest in a vast variety of media.
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Taking cues from the environment and discerning meaning through form, great symbolism is embodied in the natural shapes surrounding the people.
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Interpretations of the natural world become embedded in the bone, stone, wood, and esh of the people.
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koru :: a spiral shape based on a new, unfurling silver fern frond; symbolizes new life, growth, strength, peace, and suggests a return to the origin; conveys the idea of perpetual movement
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The modern koru spiral for the modern Olympic Games. TRADITION + INNOVATION The manifestation of how the koru symbolizes the way in which life both changes and stays the same. 23
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EXPERIENCE THE GAMES
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Flying into the city at night, Auckland radiates with light and life, beckoning athletes and spectators alike.
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Look into the sky; posters adorn the modern skyscrapers that pierce the clear blue skies. Absorb the energy of the street; banners icker in the breeze, proclaiming the presence of the Olympic visitors.
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The breathtaking sunsets and verdant, luscious landscapes inuence the color schemes throughout the Games.
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The horizontally and vertically aligned Olympic marks create a striking image, both in monochromatic and colorful styles.
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Grab a ticket and head to one of Auckland's state-of-the-art stadiums with thousands of other individuals from around the world. Join together and experience the passion and excitement uniďŹ ed in sport.
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Witness the elation of victory. Handcarved bone combines with precious metals to proudly adorn the triumphant. The winners' medallions transform into priceless symbols of dedication and accomplishment to be cherished.
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The experiences and memories of both the athletes and spectators alike—all participants of the 2020 Auckland Summer Olympics—unite to form the history of the Games. These fleeting moments also merge with experiences from Olympics past, creating another page in our collective global history.
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Colophon Typefaces: Locator Locator Display Paper Stock: Hammermill 32lb Color Copy Digital Credits: Various images are copyrighted by their respective owners. Images shall not be reproduced for intents other than student research. Class: Sign + Symbol Fall 2010 Instructor: Ad Vogele Designer: Jennifer Boxhorn Š 2010