SUPERGA BRAND OVERVIEW
THE SUPERGA STORY
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It's hard to believe that Superga is well over 100 year old. Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born!
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After the war the Superga reopened with a new mission, a mission to bring high quality footwear to the people of Italy. Having established the 2750 as the People's Shoe of Italy Superga increased its product line and added technical sport shoes the City collection, Country rubber rain and outerwear boots.
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The 2750 has been an icon from the beginning. Long a favourite for taking Italians from the city to the beach at weekends. Its ubiquity demonstrates its ease and comfort. The shoe that can be dressed up or dressed down. And just like your favourite jeans can be washed to create your own vintage look.
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The 2750's low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well-dressed whether worn at the beach or at the office.
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Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colours, fabrics, and prints each season.
What are we saying?
THE SUPERGA CAMPAIGNS - FASHION SNEAKER OF CHOICE
Alexa Chung for Superga Spring / Summer 2011
Alexa Chung for Superga Spring / Summer 2012
Rita Ora for Superga Spring / Summer 2011
PAST SUPERGA COLLABORATORS
House of Holland per Superga
Giles Deacon per Superga
The Blonde Salad per Superga
PAST SUPERGA COLLABORATORS
Matthew Miller Spring / Summer 2014 Superga per Oliver Spencer Spring / Summer 2013
Sibling Spring / Summer 2014
CELEBRITIES SEEN WEARING SUPERGA
Cara Delevingne
Emma Roberts
Ashley Olsen
Emma Watson
Alessandra Ambrosio
Jennifer Aniston
Kendall Jenner
Alexa Chung
CELEBRITIES SEEN WEARING SUPERGA
Kelly Brook
Katie Holmes
David Gandy
Douglas Booth
Nicola Roberts
Rick Edwards
Liv Tyler
Guy Richie
What have we been up to this year?
LONDON FASHION WEEK - LOUISE ALSOP (FASHION EAST)
SPRING / SUMMER 2014 CAMPAIGN FEATURING SUKI WATERHOUSE
SUPERGA PER FASHION TARGETS BREAST CANCER
Sunday Times Style
Grazia
THE MAN REPELLER PER SUPERGA
Grazia
Sunday Times Style
VERSUS VERSACE X SUPERGA
MENSWEAR
Monocle
The Independent
Esquire
SPREZZATURA VIDEOS - #SUPERGATALKS WITH FASHION INSIDERS
Gala Gonzalez International Renowned Blogger
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David Hellqvist Menswear Journalist
Zoe Jordan British Fashion Designer, currently showcased at New York Fashion Week
OUR AUTUMN / WINTER 2014 CAMPAIGN
OUR AUTUMN / WINTER 2014 CAMPAIGN - FEATURED IN…
OUR AUTUMN / WINTER 2014 CAMPAIGN - FEATURED IN…
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What the press think‌
Superga growth figures‌
SUPERGA WORLDWIDE Superga Worldwide sales are growing. See figures below for the last 5 years ( pairage).
SUPERGA IN THE UK Superga sales in the UK are growing. See figures below for the last 5 years ( pairage).
THANK YOU