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The bottom line

A winning Charity Champion

In October 2020, mid-Pandemic, the Archant-backed Hertfordshire Community Awards 2020, in association with London Luton Airport, crowned Sarah Free their Charity Champion. We caught up with Sarah this Spring to find out more about her and the Hertfordshire causes which she promotes.

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Sarah holds various Ambassador and Patron roles at several Hertfordshire charities including the Anne Robson Trust, Garden House Hospice Care, the Hertfordshire Community Foundation and Tilehouse Counselling, and channels her energy and enthusiasm to their benefit, chiefly through networking and fundraising, working collaboratively with local businesses and individuals. A highlight of her long-standing partnership with Garden House Hospice Care was fundraising over £12,000 on the Charlie Chicks project at Easter 2020 and, more recently, fully equipping the Anne Robson Trust’s newly expanded office with donated furniture and equipment.

“The extent to which Covid-19 has affected the charitable sector remains unknown. The financial impact has increased demand on many charities, against a significant drop in income through charity shop closures, staff and volunteers stood down, and fundraising events postponed or cancelled. As with businesses, some have been forced to find alternative ways of working (telephone counselling and helplines, e.g.), whilst for others (health-related charities, e.g.) demand has increased but with no alternative mode of operation.

“The Government’s additional support for charities, the Hertfordshire community’s response and the re-opening of income streams have been hugely welcomed, but there is still much to do. We look forward to hearing more from our Charity Champion in future editions.

To connect with Sarah and make a name for your business as being socially conscious, contact her on 07790 656510 sarah@deardsfarm.net

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