Yen Chieh Chu
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Name: Yen Chieh Chu Class: Graphic Design
Advisor: Hsu, Tzu-Ching
Contents
About this book Composition Letterforms 8 Letterforms and words 12 Letterforms, words and text with graphic elements 16 Texture and positive / negative 22
About this book
Concept Composition is the organization or grouping of the different parts of a work of art so as to achieve a unified whole. Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of
these concepts. By forming relationships between Yen the elements, and incorporating visual concepts in Chieh abstract ways, a new and more open relationship with typography is achieved. Shown on the following Chu pages, the exploration of typographic composition started with simple elements--three letterforms--and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we explored positive/negative and texture image use.
C o m p o
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Letterforms These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Baskerville, Bodoni, and/or Didot. By using size, scale, spacial relationships, bleeds and positioning as the variables, I created sixcompositions using only the three letterforms. The final compositions are 18cm x 18cm (standard format throughout).
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Letterforms and words Keeping the three letters from the previous assignment, I have now included three words. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Baskerville, Bodoni, and/or Didot. Using only the three letters and three words, I created the following compositions.
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Letterforms, words and text
Starting with the same three letters and three words from the previous assignments, I am now adding some text. I am setting the text in one of the approved typefaces from before, adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.
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Positive/negative is the relationship between figure andjust Texture is the ability toCombining render typethese in waysother than hard edge black and two allows me toitground. define type in unusual and unique ways-challenging meand to see differently. Starting with thewhite. threefigure letters, three words text used in major the last assignments, Isame incorporated positive/negative and texture as is design the relationship components.. between and ground. ity to render type in waysother than just hard hite. Combining these two allows me toit used define nd unique ways-challenging meand to see differently. same three letters, three words text in the incorporated positive/negative and texture as major is the relationship between figure andjust ts.. lity toCombining render typethese in waysother than hard hite. two allows me toitground. define nd unique meand to see differently. same threeways-challenging letters, three words text used in major the Iity incorporated positive/negative and texture as ts.. s the relationship between figure and ground. to render type in waysother than just hard hite. Combining these two allows me toit used define dincorporated unique ways-challenging meand to see differently. ame three letters, three words text in the positive/negative and texture as major s..
Texture and positive/negative Positive/negative is the relationship between figure and ground. Texture is the ability to render type in waysother than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components..
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Positive/negative is the relationship between figure andjus Texture is the ability toCombining render typethese in waysother than edge black and white. two allows me toitg type in unusual and unique meand to see Starting with the threeways-challenging letters, three words text last assignments, Isame incorporated positive/negative and tex Positive/negative is the relationship between figure and grou design components.. Texture is the ability to render type in waysother than just edge black and Combining these two allows me toit use de type in unusual and unique meand to see dih Starting with thewhite. threeways-challenging letters, three words text last assignments, Isame incorporated positive/negative and textu design components.. Positive/negative is the relationship between figure and Texture is the ability to render type in waysother than ju edge black and Combining these two allows me tog type in unusual and unique meand to see Starting with thewhite. threeways-challenging letters, three words text last assignments, Isame incorporated positive/negative and tei design components.. Positive/negative is the relationship between figure and ground. Texture is the ability toCombining render typethese in waysother than just hard edge black and two allows me toit used define type in unusual and unique meand to see different Starting with thewhite. threeways-challenging letters, three words text in m t last assignments, Isame incorporated positive/negative and texture as design components.. Positive/negative is the relationship between figure andjust ground. Texture is the ability to render type in waysother than hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components..
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Yen Chieh Chu
© Yen Chieh Chu 2018