Catharsis

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JACK COUSENS

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Ca · thar · sis Noun The process of releasing, and thereby providing relief from, strong or repressed emotions. Catharsis is a commercial catalytic publication showcasing the work of Jack Cousens. Art Direction, Photography, Film, Styling and Retouching are all creative skills that have been honed and crafted through the production of this piece.

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As a passionate fashion communicator, my skills lie within creative thinking, conceptual problem solving and visual communications. I aim to produce challenging work within many mediums from fashion film and photography, to editing and launching conceptual publications to online branding. I am dexterous in a diverse range of specialisms and I strive to create innovative experimental concepts and pioneering ideas that capture the attention and influence consumers. Having previously worked in international media representation, trend forecasting, buying and project management, I aim to continue to develop my visionary skills into a creative career in art direction.

. ART DIRECTION . PHOTOGRAPHY . FILM . BRANDING . LAYOUT . CONCEPT DEVELOPMENT . . + 44 (0) 7557 803958 . INFO@JACKCOUSENS.CO.UK . WWW.JACKCOUSENS.CO.UK .

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CONTENT

IRIDESCENT BAZAAR 10 THE STEPFORD WIVES 22 LES ANIMAUX 46 AGRERIA 52 ROSE AND VIOLET 80 A SARTORIAL LIFE 90 AGE OF STYLE 108 SHADOWS OF LIGHT 122 LAVALIERE 138 A DIGITAL CONDITION 156 SINGULARITY 170

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IRIDESCENT BAZAAR photography & styling JACK COUSENS

This elaborate environment is translated through a new vision with colour block styling and highly emotive posing of the model. The bright lighting uplifts the sparse fairground to create a transitional environment. model HAZEL KIDD. makeup CHANTAL YEUNG PAGE

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THE STEPFORD WIVES photography & styling JACK COUSENS

The Stepford Wives is inspired by the lifestyle and fashion of luxurious housewives of 1950’s America. The styling modernises the 1950’s style with sharp tailoring and the coiffed, flawless hair and makeup finishes the look. The models are positioned to be seen as mannequins in their iconic retail environments. models VICTORIA CARTER, REBECCA WALL. makeup KRISTINA FOSTER. hair TONY SIMPSON. PAGE

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THE STEPFORD WIVES photography JACK COUSENS model VICTORIA CARTER model REBECCA WALL makeup KRISTINA FOSTER hair TONY SIMPSON

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LES ANIMAUX photography & styling JACK COUSENS

Les Animaux is a series of photographs styling everyday pets with accessories. With owners starting to adorn their animals with human-like clothes, it is only a matter of time before the transition takes another step. models COCO, CASPER, TILLY, POPPY, CHIP. PAGE

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AGRERIA photography & styling JACK COUSENS

Agreria is inspired by the lifestyle and fashion of the Amish community. This series showcases the apparel through visual experimentation with lighting and location, allowing a strong character to be formed through the photography. model CATHERINE SENIOR. makeup KRISTINA FOSTER

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ROSE AND VIOLET photography & styling JACK COUSENS

Rose and Violet is a photographic series with a humorous slant. The collection of photographs focus on accessories mixed with mismatched floral print. The use of mature models and the styling of hair and makeup adds to the obscurity of the visual narrative. models LILLIAN VIOLET STENNING, MARGARET ROSE COUSENS PAGE

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A SARTORIAL LIFE photography & styling

JACK COUSENS

A Sartorial Life is an editorial photographic series that focuses on the lifestyle of a city dwelling gentleman. Attention is paid to the styling of textures and absence of colour to enhance the sartorial aesthetic. The placement of lighting across the model adds an additional edge to the commercially driven photography. model STUART HATTON PAGE

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AGE OF STYLE photography & styling JACK COUSENS

Age of Style features high-fashion styling for a younger model. The juxtaposition between this styling and the model’s age creates a dynamic narrative which follows through the photography. model POLLY COUSENS PAGE

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Drop It FASHION FILM

{ WWW.VIMEO.COM/64157093 }

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SHADOWS OF LIGHT photography & styling JACK COUSENS

Shadows of Light moves from commercial fashion. The core direction to the series of photographs is the natural body being morphed by lighting and environment, highlighting tone and texture within each frame. model GEORGIA CROCKFORD PAGE

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LAVALIERE photography & styling JACK COUSENS

Lavaliere features a series of images that are altered to induce a state of flux and motion, without distracting from the accessories that are being captured. models NUALA CONVERY, JAMES SUDDICK. makeup KRISTINA FOSTER PAGE

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A DIGITAL CONDITION photography & styling JACK COUSENS

A Digital Condition is a series of fashion forward images. The simple pastel colours of the garments are lost within repetition of image and colour, forming a more in-depth vision and contemporary series. The human quality of the model is altered through a digital filter. model ELIZABETH CHAMP PAGE

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The Devil is in The Beats FASHION FILM

{ WWW.VIMEO.COM/62333325 }

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SINGULARITY photography & styling JACK COUSENS

Singularity strips the identity of the model away from the image. Focus is put purely on colour, texture and posture, creating an interesting dynamic through the overall composition of the image. The Garments are then scanned and paired with an image to form an additional complexity within the final frame. model ANONYMOUS PAGE

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WITH SPECIAL THANKS

I would like to pay a special thanks to all the creative collaborators I’ve worked with, whom without, this book would not have been possible to produce.

I would also like to dedicate this publication and my work, to my unforgettable Grandfather, who has inspired me to persue my passions and aspire to be as great as he.

JACK COUSENS WWW.JACKCOUSENS.CO.UK INFO@JACKCOUSENS.CO.UK +44 (0) 7557 803958

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