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Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors Report Overview
Once an emerging service, prepaid communications is now considered a mature offering.
However, it has evolved beyond communications to
include content, applications and commerce. From a mobile commerce perspective, mobile
shopping is evolving as well with
merchants
increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support
ongoing customer/business relationships.
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The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming� phenomenon.
This report evaluates technologies for prepaid content/commerce, stored value,
and
related
areas.
The
report
also
analyzes
third-party
subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.
Report Audience
Mobile Cellular Carriers
Wireless Device Manufacturers
Wireless Infrastructure Providers
Commerce, Content and Application Providers
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Table of Contents 1. Introduction 2. Prepaid Telecommunications Today 2.1. Prepaid Markets Today 2.2. Why Prepayment Services Must Evolve 2.3. Market Trends in Prepayment 2.4. Prepay Technology Today 2.5. Technology Trends in Prepayment 3. The Next Big Wave for Wireless Prepay: Data and Content Services 3.1. What is Wireless Data? 3.2. Digital Goods and Services over Wireless 4. Introduction to Stored Value
4.1. What is Stored Value? 4.2. Major Market Drivers Behind Stored Value 4.3. A Day in the Life of a of a Stored Value Customer 5. Prepay and Stored Value Technology 5.1. Core Elements of a Prepayment System 5.1.1. Invocation 5.1.2. Signal Channel 5.1.3. Bearer Channel 5.1.4. Account Management 5.1.4.1. Operational Management 5.1.4.2. Provisioning, Administration, and Replenishment 5.1.5. Call Processing
5.2. Technical Solutions for Voice and Data Bearer Services 5.2.1. Device-based Solutions 5.2.2. Network-based Solutions 5.2.3. Real-time Versus Non-real-time Processing 5.3. Technical Solutions for Stored Value 5.3.1. Goods and Services Value Assignment 5.3.2. Value-based Account Management 5.3.3. Real-time Processing 5.3.4. Communications API’s 5.3.5. Managing the Money Flows 5.3.5.1. Managing the Needs of Each Party 5.3.5.1.1. Goods and Services End-user
5.3.5.1.2. Communications Carrier or Service Provider 5.3.5.1.3. Goods and Services Provider 5.3.5.2. Digital Wallet 5.3.5.3. Replenishment/Payment Options 5.3.5.4. Clearing and Settlement Processes
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