Market Research Store Mobile Commerce and Payment Market
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Mobile Commerce and Payments in Retail POS and Shopping
Report Overview
Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming - the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.
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These
technologies
and
solutions
include
mobile
marketing
and
advertising, mobile shopping applications, social networking, referral sales
programs,
presence
and
location
detection,
embedded
entertainment, and more.
This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.
Report Benefits
Understand the issues surrounding online vs. offline shopping
Identify strategies to combat online shopping and showrooming
Learn about technologies and solutions to supplement digital marketing
Understand consumers can become more loyal and prone to purchase in-store
Learn how embedded entertainment known as “gamification” can lead to more sales
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Report Audience
Mobile Cellular Carriers
Wireless Device Manufacturers
Wireless Infrastructure Providers
Commerce, Content and Application Providers
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