the
vibrant place to be.
4
THE CENTER FOR WEST O‘AHU
7
WEST O‘AHU MARKET HIGHLIGHTS
8
CENTER FEATURES
10
SITE PLAN
12
KEY RETAILERS
14
THE GROVE AT KA MAKANA ALI‘I
17
UNPARALLELED LOCATION
19
VISITOR ORIGIN
20
2019 TRADE AREA DEMOGRAPHICS
22
HONOLULU RAIL SYSTEM
24
KO OLINA RESORT
28
KO OLINA RESIDENTIAL GROWTH
30
TRADE AREA CONSUMER PROFILES
31
HAWAI‘I’S HIGHEST REGIONAL TRADE AREA
33
MARKETING SUPPORT
35
VIBRANT EXPERIENCES
3
Ka Makana Ali‘i — The Center for West O‘ahu For years, West O‘ahu residents sought a fresh, new place to work, gather, share, be entertained and call their own. When Ka Makana Ali‘i opened its doors in 2016, our neighbors celebrated. Now serving as the premier gathering place for the community, the Center has earned a reputation for offering hip and trendy fashions, unique shopping, award-winning events and entertainment, exceptional happy hours, one-of-a kind cultural experiences and numerous foodie finds. A strategic partnership between the Center and the State Department of Hawaiian Home Lands guarantees ongoing financial support for programs benefitting Native Hawaiian interests statewide for decades to come, making Ka Makana Ali‘i a true heart of this community.
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EXCITE
EXPLORE
WEST O‘AHU’S BOOMING RESIDENTIAL, EMPLOYMENT, AND LUXURY RESORT MARKET trade area highlights • Ka Makana Ali’i’s trade area covers a 10-mile radius with over 400,000 people within a
15-minute drive • 24.9% population growth over the past 12 years • 80,000+ homes projected to be built through 2030 • 5.9% historical annual (residential) growth rate • 9 public schools with 5 more new school sites approved • A 6.5-mile drive to Ko Olina Resort: 9,200 rooms at full build out
- Anticipated groundbreaking in 2020 of the first Atlantis Hotel in the United States developed by China Oceanwide, with completion expected by 2027 • Ka Makana Ali’i and Ko Olina Resort are two of the largest employers in West Oahu 7
SHOP, DINE, PLAY AND DISCOVER Hawai‘i’s first regional shopping center to be built in the past 30 years, the 600,519 square-foot regional shopping center features:
30+
Restaurants and eateries
125+
Exciting stores
Luxury
State-of-the-art luxury theatres
175-Key
Healthy
Hampton Inn & Suites by Hilton
Daily needs lifestyle center
THE SITE Ka Makana Ali‘i’s tenant mix is a curated collection of local and international shopping and dining experiences that appeal to residents, visitors and our military neighbors. Boasting many unique and international brands, such as H&M, G by Guess, The Cheesecake Factory and Limon Rotisserie, Ka Makana Ali‘i has become a destination among local residents and island visitors for fashion-forward trends, electronics, dining, happy hour and gifts. With limited retail in Kapolei, the trade area is significantly underserved with 11 SF of shopping center square footage per capita versus 23 SF per capita nationally, positioning Ka Makana Ali‘i as the center to shop, dine, play and discover. Ka Makana Ali‘i’s convenient location offers easy ingress and egress and excellent access to major thorough fares. The Center also provides ample parking, a complimentary resort shuttle, safe pedestrian walkways, a taxi service, bicycle racks and free electric car charging.
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Ko Olina Resort
KEY RETAILERS
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FA S H I O N
introducing
The Grove at Ka Makana Ali‘i, a community-centric 131,723-square foot daily needs Center, offers a variety of healthy lifestyle retailers, restaurants and services. The Grove is anchored by 24 Hour Fitness, PetSmart, Foodland Farms, and Straub Medical Clinic, an innovative health and wellness collaboration focused on primary care. With only one hospital serving the Leeward community, the addition of Straub Medical Clinic will provide a much-needed option for families seeking health care. The extensive selections and convenience provided by local gourmet grocer Foodland Farms will help create synergy between the Center and The Grove.
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KO OLINA RESORT Driving time to Ka Makana Ali’i is 10 minutes
ROOSEVELT AVE
KAPOLEI PKWY
THE GROVE at Ka Makana Ali‘i
GROWTH
UNPARALLELED LOCATION EDUCATION
Surrounded by a dynamic, growing community, Ka Makana Ali‘i is neighbored by nine public schools.. The Hawai‘i Department of Education has identified sites for five new public schools within five miles of the Center.
KUALAKA‘I PKWY
Ka Makana Ali‘i is just over a mile from the University of Hawai‘i’s new West Oahu Campus with 3,200 students enrolled and 15,000 expected at full enrollment. Approximately 10 miles East, Leeward Community College has 8,000 students enrolled.
TRANSPORTATION
The future Honolulu Area Rapid Transit rail stations provide local and regional access and will allow Ka Makana Ali‘i to serve an expanded trade area. The Kualaka‘i rail station is approximately a quarter mile from the Center.
TOURISM
Ko Olina Resort, a short 6.5-mile drive away, provides a reliable base of tourists, residents and employees to Ka Makana Ali‘i, The Center’s free resort shopping shuttle has seen consistent increases in ridership month over month. Ko Olina Resort is also the top employment center in the region.
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Kahuku Point Kawela Bay
15 MILES
Kahuku
10 MILES TRADE AREA
Waimea Laie
Top 75% of Visits
Kawailoa Beach
1 2 3
Haleiwa Kaena Point
Waialua
Mokulē’ia
Punaluu
Ala Moana Center Pearlridge Center Waikele Premium Outlets
Kaawa
Waikāne Mililani
Mākaha
Kahalu‘u
Wai‘anae
He‘eia
Kaneohe
3
Pearl City
Mākākilo
Waimalu
Kailua
2
Waipahu Kapolei
Ko Olina Resort
Pearl Harbor
‘Ewa Beach Barbers Point
Waimanalo Kalihi Pacific Heights
Honolulu
1
Hawaii Kai
Ka Makana Ali‘i’s
CUSTOMER ORIGIN $104,966 Annual Household Income
Ka Makana Ali’i has a 10-mile trade area that covers more than 400,000 people within a 15-minute drive Ka Makana Ali‘i’s Customer Origin area extends more than 15 miles to the north and northwest past Schofield Barracks and past the Waianae area along the coast
TOP FIVE ZIP CODES BASED ON PERCENTAGE OF VISITS: 96706:
Ewa Beach
96707: Kapolei 96797: Waipahu 96792: Waianae 96789: Mililani
37.5% of Ko Olina guests visit the Center during their stay
71% of Visitors to Ka Makana Ali‘i live within 10 miles of the Center.
42% Have children younger than 18 living at home
29% Have a college or post-graduate degree
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2019 TRADE AREA
DEMOGRAPHICS
KO OLINA RESORT
four distinct customer segments: trade area residents, tourists, daytime employment/military personnel, college students.
3 Mile
5 Mile
7 Mile
10 Mile
Estimated Population
93,886
164,776
223,658
400,292
Population Projection
100,318
173,030
233,537
414,687
1.33%
0.98%
0.87%
0.71%
$111,448
$110,766
$107,323
$104,966
34
34.6
34.3
35.8
Total Household
25,984
43,935
59,880
114,086
Families
21,460
36,158
48,448
90,252
3.6
3.71
3.63
3.42
5 Year Population Growth Average Household Income Median Age
Average Household Size
Source: ESRI
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750
Ho‘opili (11,750)
Makakilo Homes & Lots (287) Makaiwa Hills (4,200)
UH WEST O‘AHU
Kahiwelo (474)
Year 2019: 3,200 enrollment Projection: 15,000 + enrollment & 1,800 residential units
East Kapolei Phase II (1,000)
KROC CENTER (12,600 members)
Ewa by Gentry (7,223) Kapolei West (2,500)
Villages at Kapolei (513)
93
Mehana (1,175)
Hunt Development (4,000)
Ocean Pointe at Hoakalei (4,850)
76 KALAELOA AIRPORT (John Rodgers Field)
CAMPBELL INDUSTRIAL PARK
THRIVE
HONOLULU RAIL SYSTEM
22
1
Kapolei*
8
Pearlridge Center
15 Kapalama
2
UH West O‘ahu
9
Aloha Stadium
16 Iwilei
3
Ho‘opili
10 Pearl Harbor Naval Base
17 Chinatown
4
West Loch
11 Honolulu International Airport
18 Downtown Honolulu
5
Waipahu Transit Center
12 Lagoon Drive
19 Civic Center
6
Leeward Community College
13 Middle Street Transit Center
20 Kaka‘ako
7
Pearl Highlands
14 Kalihi
21 Ala Moana Center
KAPOLEI
la Ku a
y w H gt on Fa r
rin
Station and Transit Centers:
* 1/4 mile from Ka Makana Ali‘i
2
(No ka‘i Parkway rth-S outh Road)
3
The Honolulu Rail Transit Project is an urban rail rapid transit system under construction in southern O‘ahu. The mostly-elevated system linking Kapolei to Ala Moana Center in urban Honolulu is slated to begin limited service between stations 1 and 9 in 2020. At capacity in 2030, the rail is projected to carry 119,600 passenger trips per day.
Stations Rail Route
Pearl City
6
7
Waipahu
8
5
‘Aiea
4 9
wy
H like e k i L
M
oa na
lua
Pearl Harbor
Hwy
Salt Lake
y
y w iH
11
Pa l
a Hw
meh
ad r Ro ave We Fort
eha
Kam
10
13 14
12
Honolulu International Airport
‘Ewa Beach
Kalihi 15 16 17
HONOLULU
18 19
[
West O‘ahu is the center of growth planning for the state of Hawai‘i, which has invested resources for roadways and infrastructure, including $1.55B in committed federal funding for a regional rail system connecting Honolulu and Kapolei.
[
Kaka‘ako
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Ala Moana 21 Center
KO OLINA
the crown jewel of west o‘ahu Ka Makana Ali’i’s trade area is home to the most concentrated growth in high-end visitor accommodations. Ko Olina Resort alone boasts over 3,000 visitor rooms, villas and condominiums, with a 90% occupancy rate the majority of the year.
Ko Olina Kai Golf Estates and Villas 264 UNITS
Approximately 3,982 new hotel accommodations are planned in the trade area, with 382 units to be constructed within the next two years, and 2,250 units targeted for completion by 2024. Once completed, 9,200 visitor rooms will be available in West O‘ahu. The number of Ko Olina Resort visitors that explored Ka Makana Ali’i during their stay increased from 30% in 2018 to 37.5% in 2019. The Center’s resort shuttle has seen ridership increases month over month.
Ko Olina Resort Expansion Current and Near Future Visitor Units Four Seasons Hotels & Resorts
Aulani A Disney Resort
Beach Villas at Ko Olina
371 units
832 units
247 units
Marriott Vacation Club
Atlantis Ko Olina (to begin 2020)
949 units
1,500 units Source: OmniTrak
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The Coconut Plantation 270 UNITS
Kai Lani 116 UNITS
A S H O RT 6 . 5 M I L E D R I V E
Ko Olina Hillside Villas 174 UNITS The Fairways at Ko Olina 280 UNITS
Malakole Harbor Ko Olina Golf Club
949 UNITS 247 UNITS
$280M $2B 1,500 UNITS (in permitting)
17-ACRE LAND ACQUISITION TO BEGIN 2020
832 UNITS
371 UNITS 5
O‘AHU’S MOST LUXURIOUS GROWING RESIDENTIAL AREA The number of Ko Olina residential units is expected to more than double in the next decade with an additional 3,895 units expected to be added by Atlantis, China Oceanwide, BMX Marina, TH Mauka, Golf Infill and Four Seasons. New Residential Units
Atlantis Ko Olina
China Oceanwide
BMX Marina
775 / 375
250 / 200
545
TH Mauka
Golf Infill
340
1,360
Four Seasons Hotels & Resorts 50
Source: OmniTrak
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OUR SHOPPERS a younger, more affluent shopper compared to the honolulu msa: • 57%
between the ages of 25 – 54 (vs. 47.1% MSA)
• 44%
live in households with >$100,000 household income (vs. 40% MSA)
• 42%
reside in a household that includes children (vs 33% MSA)
• The
average visit duration is 101 minutes – nearly 15 minutes longer than the average of other Hawai‘i regional shopping centers
• 37.5%
of Ko Olina Resort visitors explore the Center during their stay
Source: © 2019 Jones Lang LaSalle IP, Inc. All rights reserved.
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TRADE AREA CONSUMER PROFILES pacific heights •
Composed of upscale neighborhoods
•
•
Median household income and net worth are much higher than US average
Well-insured and invested in a range of funds, from savings accounts or bonds to stocks
•
Favor time-saving devices and anything that enables convenience
•
Trendy residents who buy nice food and clothing, as well as the latest gadgets
enterprising professionals •
Young, fast-growing market
•
Makes over one and a half times more income than the US median
•
Strive to stay youthful and healthy, eat organic and natural foods, run and do yoga
Source: ESRI Tapestry Segmentation
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soccer moms
boomburbs •
Well educated young professionals, 55% are college graduates
•
They are well connected: own the latest devices and understand how to use them efficiently; biggest complaints—too many devices and too many intrusions on personal time.
•
Financial planning is well under way for these professionals
HAWAI‘I’S HIGHEST-INCOME REGIONAL TRADE AREA OVER 400,000 CAPTIVE CONSUMERS 2018 Population
2018 Households
EXCELLENT MEDIAN HOUSEHOLD INCOME $100,000+ Households
$100,000
$98,268
$85,000
$94,397
93,886
25,984
$83,567 $82,900
$90,666
$90,000
Three Mile Radius
HIGH DISPOSABLE INCOME SOLIDIFIES RETAIL MARKET
$80,789
$87,053
$79,267
$75,000
12,766 $80,000
Five Mile Radius
164,776
43,935
20,829
$65,000 $70,000
Seven Mile Radius
223,658
59,880
27,040 $55,000
$60,000
Ten Mile Radius
400,292
114,086
48,975 $50,000
$45,000 3 Mile Radius
5 Mile Radius
7 Mile Radius
10 Mile Radius
3 Mile Radius
5 Mile Radius
7 Mile Radius
10 Mile Radius
Source: ESRI
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CONNECT Social Media
Effectively communicates with today’s time-pressed consumers
Mobile Club
Subscriber based text message program that features tenant specials and Center promotions
ShopPings
Wi-Fi text message program that shares tenant specials when the shopper returns to the Center
Royal Insider
Consumer opt-in email program featuring center and tenant promotions
Website
Tenants are provided independent access to launch their own offers on the Center’s website
Experiential Marketing
Interactive programs designed to drive traffic and sales to the center and storefronts
Public Relations
Proactive services result in media coverage for the center and specific tenants
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MARKETING SUPPORT Ka Makana Ali‘i is recognized nationally as a leader in the shopping center industry for integrating and maximizing its use of technology to share the Center’s news and activities – and more importantly, its tenant’s exciting offerings. With the JLL digital marketing platforms, the Center’s marketing team creates initiatives that drive traffic, build shopper relationships and drive sales. The Center’s marketing team also uses traditional marketing efforts, such as in-Center experiential outreach, public relations, broadcast media interviews and community outreach to create opportunities for tenant success.
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THE VIBRANT PLACE TO BE Ka Makana Ali‘i offers unparalleled opportunities for tenants to participate in our multitude of events and activities. The Center is the premier gathering place and entertainment hub for the community and hosts over 300 inspired promotions and events each year. Some of the Center’s signature events have included quarterly fashion shows, a draft day and football camp featuring Pro Football Hall of Fame Wide Receiver Jerry Rice, a Monster X Tour truck display with Bigfoot driver AJ Straatmann, Holiday Snowing Tree, Hawai’i’s Steel Guitar Festival, Stop Motion Animation Film Festival, ʻŌlelo Hawaiʻi Hawaiian Language Classes, Fam Pajama Party and concert series with fireworks spectacular. On-going programs include:
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• Preschool Storytime
• Makana Kids Club
• Hula Performances
• Royal Insider Loyalty Program
• Stroller Strides
• Military Mondays
• Award-winning Hawaiian music concert series
• Keiki Yoga • Bi-weekly farmers market
5 35
THE STORY BEHIND THE NAME The name Ka Makana Ali‘i pays tribute to Prince Jonah Kūhiō Kalaniana‘ole who conceived of the Hawaiian Homes Commission Act allotting hundreds of thousands of acres of government land to Native Hawaiians. This permanent homeland is a perpetual gift and legacy that lives on today.
Deven D. Higa (S) Vice President, Retail Brokerage Tel 808.247.0616 deven.higa@am.jll.com Lauren W. Stilley (S) Vice President, National Retail Leasing Lauren.stilley@am.jll.com 1585 Kapiolani Boulevard, Suite 1750 Honolulu, Hawai’i 96814
kamakanaalii.com
05.2019