Olympia Style & Branding Guidelines
The Image Behind the Name
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Introduction
The following pages outline the style and branding guidelines of Olympia Healthcare. The standards are a guide to the usage and presentation of the elements and characteristics of the hospital’s brand identity. These guidelines are an essential tool in establishing and maintaining an identity that will properly communicate the brand identity of Olympia Healthcare. They are designed to help you apply the hospital signature correctly. It is important to use the logo and logotype consistently and with consideration for the image the logo projects. It should be used to unify and strengthen all internal and external communications. The design of the logo and logotype has been carefully considered; its form is distinct and should not be altered in any way. It is the responsibility of each staff member to properly follow the standards in order to represent the hospital’s identity with maximum impact. Using the logotype incorrectly undermines Olympia Healthcare’s image, therefore, it is very important that this manual be followed carefully. Any attempts to recreate this icon and logotype should be avoided. Always use the original, electronic files.
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Background
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Olympia Healthcare The torch is a common emblem of both enlightenment and hope. Here at Olympia Healthcare, we not only want our visitors to feel enlightened, but we want them to leave with a sense of vitality and hope. The raised torch also historically represents life, truth and the regenerative power of the flame. The name Olympia derives from the ancient Greek sanctuary, which was the sight of the original Olympic games. Atlanta, home of Olympia Healthcare was also the site of the 1996 Summer Olympics. The colors Olympic Gold and Poseidon Blue give reference to the ancient times from whence the name derives. Gold is traditional known to promote courage, confidence and willpower while blue is often associated with calmness and relaxation. Those are all the elements, which Olympia Healthcare strives to uphold for its visitors. The typeface, Philosopher, was selected for its representation of strength and neoclassical appearance, combining both characteristics of a serif and sans serif typeface.
Organization Name Reference The identity does not have an abbreviation. The name of the hospital is Olympia Healthcare. In printed materials, on second and subsequent reference, it is appropriate to identify Olympia Healthcare as “the hospital” or “the medical center.” The name is never abbreviated with three or four letters. The identity should appear on materials used in the hospital (form, stationery, etc.). We have developed guidelines to help define and delineate appropriate use of our identity. These guidelines are detailed in the pages that follow. All material contained within these pages are the property of Olympia Healthcare and require express permission from the Corporate Marketing or Communications departments for use. The Olympia Healthcare brand identity is built from consistent and creative elements, including a logo and logotype, explicit colors, fonts, imagery and visual elements.
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Logo Guidelines
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Spatial Relationships A minimum clear space must be maintained around the logo at all times. This is to ensure its visibility and protect its integrity. This clear space requirement differentiates the logo from all other elements on the page. The clear space should be kept clear from all other graphic elements such as text, images and graphics. An edge of a page should also fall outside the clear space. A simple rule for determining the appropriate clear space regardless of logo size is based on a constant measurement, which is equivalent to one-half (½ of X) the height of the logotype Olympia.
x
x
When the logo stands alone without the accompaniment of the logotype, the appropriate clear space should remain proportional to the measurement of X.
x
x
y
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Logo: Full & Abbreviated Versions
center
center
The Olympia torch, when used alone is the abbreviated version of the Olympia Healthcare logo. Always use the original and approved art. NEVER alter any aspect of it. Do not attempt to draw or recreate the Olympia torch. The torch combined with the Olympia Healthcare lettering, which has been specially designed and letterspaced, is the full Olympia Healthcare logo.
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Three basic combinations have been created to provide flexibility for use on different printed pieces.
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x
y
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eq
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Incorrect Usage For visibility, impact and overall integrity, it is important to retain a consistent use of the logo. The logo is fundamental to the communications and should never be compromised. Always reproduce the logo from original artwork. Protect the integrity of the Olympia Healthcare identity by being aware of the improper logo usage illustrated here. If questions about usage arise please contact the communications department.
Do not use an unapproved color
Do not use at an angle
Do not distort
Do not create a 3 dimensional version
Do not reverse colors
Do not create a new lock up
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Do not run lettering over symbol
Do not use outlines for symbol
Do not reverse typefaces
Do not use over a busy background
Do not use black on gray background
Do not use mark in other colors
Do not use blue on gold background
Do not use gray on black background
Do not lower opacity
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Color The primary colors of Olympia Healthcare are Olympia Gold and Poseidon Blue. The colors are the foundation of Olympia’s identity and should never be altered. Aside from the primary palette, there are secondary colors that can be used alongside the primary colors. These pantone spot colors are provided to the right, along with their cmyk, rgb, and hexadecimal equivalents.
Primary colors for print and web:
PMS 142
Olympic Gold
CMYK 11
31
83
RGB
227
176
HEX
E3B04A
PMS 7463
Poseidon Blue
0
CMYK
100
78
38
74
RGB
6
51
54
HEX
063354
38
Secondary colors:
PMS 289 HEX 051E39
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PMS 155 HEX EDCC8E
PMS 7545 HEX 51626f
Black
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Usage on different backgrounds Here are examples of of the correct way to use the Olympia Healthcare logo on a variety of backgrounds. It is important to have adequate contrast between the logo and the background for optimal visibility. *Please Note: DO NOT change the dark logo to white. There is a specific white version of the logo that should be used in cases where it needs to be placed on a dark background.
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Typography
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Typography The consistent use of typography is important in helping to establish a unified look among our brand identity. Two type families have been chosen; Adobe Garamond Pro (in four variations) and Gotham (in four variations). Lengthy body text should be set in Adobe Garamond Pro, a serif face. In some cases, it may be used as an alternate for headlines. Gotham should be used for captions, headings, and any important titles. I can be used in certain versionsfor body text. No other type families may be used aside from the two mentioned in this style guide.
Samples
Headline in Gotham Medium Headline in Gotham Bold Subhead in Gotham Book Body Copy in Gotham light. Olympia, a sanctuary of ancient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC. Body Copy in Adobe Garamond Regular. Olympia, a sanctuary of ancient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC. Body Copy in Adobe Garamond Bold. Olympia, a sanctuary of ancient Greece in Elis, is known for having been the site of the Olympic Games in classical times, comparable in importance to the Pythian Games held in Delphi. The Olympic Games were held every four years, dating back to 776 BC.
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Adobe Garamond Pro Regular Adobe Garamond Pro Italic Adobe Garamond Pro Bold Adobe Garamond Pro Bold Italic Gotham Light Gotham Book Gotham Medium Gotham Bold 12
Style & Branding Guidelines
Stationery
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Business Cards 3.5" x 2" Color Front: PMS 7463 Back: PMS 7463 and PMS 142 Stock Cranes Cover, Fluorescent White 90lb Type specifications (General Card) Address and contact information is set in 9pt Gotham Medium with default 0 tracking. The P and E symbols are set in 9pt Gotham Medium – small caps. The Olympia website is set in 9pt Gotham Medium. Type specifications (Staff Card) Employee name is set in 9pt Gotham Medium with default 0 tracking. Employee title and contact information are set in 9pt Gotham Light with default 0 tracking. The P and E symbols are set in 9pt Gotham Medium – small caps. The Olympia website is set in 8pt Gotham Medium.
Front
*All type should be displayed in PMS 7463 with the exception of the website, which should be displayed in white.
General Card
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Staff Card
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Letterhead 8.5" x 11" Color Graphics: PMS 7463 and PMS 142 Type: Black Stock Cranes Crest R Fluorescent White Wove 24lb Type specifications Address is set in 8.5pt Gotham Book with default 0 tracking, displayed in white. The P and E symbols are set in 8.5pt Gotham Medium – small caps, displayed in PMS 142. Department name is set in 8.5pt Gotham Medium Italic. Typing Format All letters should be typed in 10pt Adobe Garamond Pro, with 14pt line spacing. Margins for typing are listed on the example shown to the right. Electronic Letterhead A Microsoft Word Template, with the logo and address line embedded, is available for use when an email-friendly letter is necessary or when printing in-house.
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Envelope #10 Business Envelope 4.125" x 9.5" Color Graphics: PMS 7463 and PMS 142 Type: PMS 7463 Stock Cranes Crest R Fluorescent White Wove 24lb, square flap Type specifications Department name is set in 8pt Gotham Medium Italic with default 0 tracking. Address is set in 8pt Gotham Book with default 0 tracking. Typing Format All letters should be typed in 10pt Adobe Garamond Pro, with 14pt line spacing. Margins for typing are listed on the example shown to the right.
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Folder 12" x 9" folded size Color Graphics: PMS 7463, PMS 142, PMS 289, and white Stock White Gloss or White Dull, 12 pt. coated both sides.
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Signage
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Signage Olympia Healthcare has developed an easy identifiable signage system for both interior and exterior purposes to promote a consistent visual standard for all hospital signage. The following pages outline the specific dimensions and guidelines that should be used in order comply with our standards.
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Sidewalk Use Pedestrian/Visitor Color Graphics: PMS 7463 and PMS 142 Type: White Emergency Bar: PMS 485 (Red) Type specifications Entrance title is set in 275pt Gotham Bold with default 0 tracking. Secondary type following the entrance title is set in 215pt Gotham Light with default 0 tracking. Emergency is set in 335pt Gotham Bold CAPS with default 0 tracking.
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Main Entrance – Roadside Use Vehicle/street entrance Color Graphics: PMS 7463 and PMS 142 Type: White Emergency Bar: PMS 485 (Red) Type specifications Entrance title is set in 335pt Gotham Bold with default 0 tracking. Emergency is set in 335pt Gotham Bold CAPS with default 0 tracking.
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Traffic Circle Use Vehicle/street entrance Color Graphics: PMS 7463 and PMS 142 Type: White Emergency Bar: PMS 485 (Red) Type specifications Entrance title and parking level is set in 300pt Gotham Bold with default 0 tracking. Parking section information is set in 240pt Gotham Book with default 0 tracking. Emergency is set in 407pt Gotham Bold CAPS with default 0 tracking.
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Room Use Room/Office Color Graphics: PMS 7463 and PMS 142 Type: PMS 7463 Type specifications Room is set in 60pt Gotham Medium CAPS with default 0 tracking. Room number is set in 132pt Gotham Medium with default 0 tracking. Type should be placed centered
*Signs should feature numbers represented in braille below printed numbers.
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Directional Use Hallway Color Graphics: PMS 7463 and PMS 142 Type: PMS 7463 Type specifications Directional information is ¬¬set in 240pt Gotham Medium CAPS with default 0 tracking. Type on the left should be left justified; type on the right should be right justified.
Use Wall Color Graphics: PMS 7463 and PMS 142 Type: White Type specifications Directional information is ¬¬set in 39pt Gotham Book with default 0 tracking. Numbers on the left should be right justified. In the special case where directional information may exceed the allotted space, drop the point size to 33pt.
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Directional Use Wall Color Graphics: PMS 7463 and PMS 142 Type: White Type specifications Directional information is ¬¬set in 39pt Gotham Book with default 0 tracking. Numbers on the left should be right justified. In the special case where directional information may exceed the allotted space, drop the point size to 33pt.
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Vehicles
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Vehicles Hospital Fleet In keeping with the hospital’s identity and brand, the following guidelines are provided for use on Olympia owned vehicles. The consistent use of Olympia Healthcare’s identity on hospital vehicles helps to unify the fleet. An uncluttered and professional decal design that is consistent throughout the hospital fleet is provided for use in most applications. Due to the various vehicle body styles and special application requests, variations may be allowed on a case-by-case basis by contacting branding@olympiahealthcare.com. All hospital vehicles that display the logo or other signage should conform to the hospital’s identity standards. Vehicles include, but are not limited to, buses, helicopters, cars, and trucks.
A23 A23
AMBULANCE
DIAL911
Guidelines The preferred vehicle color is white. In a case where that is not practical, alternate logo colors can be provided based on the vehicle’s actual color. Otherwise the official hospital colors of PMS 142 (Olympic Gold), and PMS 7463 (Poseidon Blue) should always be used. The logo and logotype should be centered from left to right and top to bottom and avoid trim and uneven surfaces. Examples of vehicle graphics are shown on the following pages.
N404OM
A AirMed OLYMPIA HEALTHCARE
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Bus 2010 Mercedes-Benz Integro 633.001
10'
1.25'
4.375'
4.125'
1.417'
1.625' 2'
1.25' 9.83" 3.813'
3.43'
3.05'
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3.41'
2.188'
5.25'
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Ambulance 2009 Chevrolet 4500 Ambulance
A23
A23
ECNALUBMA
AMBULANCE
1.198'
A23 A23
6.64˝
5.416'
AMBULANCE
2.23'
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DIAL911
5.34'
3.28'
2.465'
4.88'
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Helicopter MD Helicopters 600N
N404OM 7.94"
2.75'
A AirMed
3.79'
5.36'
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Uniforms
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Uniforms At Olympia Healthcare, the uniform is an extension of the brand. The following outline the specific uniform requirements, which vary based on profession. NuScrubs™ is the official uniform vender. Additional uniform needs can be found on their website http://www.nuscrubs.com.
Doctors White full length or 31” hip length lab coat options (doctors choice). Olympia Healthcare logo is embroidered on left chest pocket. ➢ NuScrubs™ LC 130 (short) ➢ NuScrubs™ LC135 (long) Scrub top should be Poseidon Blue (PMS 7463). Olympia Healthcare logo is embroidered on left chest pocket. This will be worn under the lab coat. ➢ NuScrubs™ W100 (women) ➢ NuScrubs™ M150 (men) Khaki and/or Cream-colored bottoms (PMS 155). ➢ NuScrubs™ WP700 (women) ➢ NuScrubs™ MP725 (men)
31" lab coat
cream bottom
full length lab coat
scrub top khaki bottom
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Uniforms Nurses Cream-colored (PMS 155) scrub top. Olympia Healthcare logo is embroidered on left chest pocket in the full white version. ➢ NuScrubs™ W100 (women) ➢ NuScrubs™ M150 (men) Poseidon Blue (PMS 7463) bottoms. ➢ NuScrubs™ WP700 (women) ➢ NuScrubs™ MP725 (men)
Maintenance Poseidon Blue (PMS 7463) polo with Olympia Gold (PMS 142) collar. Olympia Healthcare logo is embroidered on left chest pocket. ➢ NuScrubs™ W500 (women) ➢ NuScrubs™ M550 (men) Poseidon Blue (PMS 7463) work pants. ➢ NuScrubs™ M725 (men/women)
Nurse
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Maintenance
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Uniforms Receptionist/Administrative Scrub top should be white. Olympia Healthcare logo is embroidered on left chest pocket. ➢ NuScrubs™ W100 (women) ➢ NuScrubs™ M150 (men) Poseidon Blue (PMS 7463) bottoms. ➢ NuScrubs™ WP700 (women) ➢ NuScrubs™ MP725 (men) Cream-colored (PMS 155) or Poseidon Blue (PMS 7463) year-around cardigan. Olympia Healthcare logo is embroidered on the right side. ➢ NuScrubs™ C120(men/women)
cream cardigan
white top with blue bottom
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blue cardigan
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Parking Permits Color Graphics: PMS 7463 and PMS 142 Type: PMS 7463 Stroke weight of border around permit number: 5pt Type specifications Parking Permit is ¬¬set in 20pt Gotham Bold CAPS with default 0 tracking. Permit numbers is ¬¬set in 25pt Gotham Bold with default 0 tracking and should always be placed centered within the gold frame. Expiration date is set in 10pt Gotham Medium CAPS and displayed in white. Type is center aligned. Type specifications (Temporary Parking Permit) Temporary is set in 22pt Gotham Book CAPS with default 0 tracking. Parking Permit is ¬¬set in 16pt Gotham Bold CAPS with default 0 tracking. Permit numbers is ¬¬set in 25pt Gotham Bold with default 0 tracking and should always be placed centered within the gold frame. Expiration time and date is set in 10pt Gotham Medium CAPS and displayed in white. Type is center aligned.
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Applications
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Employee ID Card 2.0625" x 3.3125" Color PMS 7463 and PMS 142 Type specifications Employee name is set in 9pt Gotham Medium with default 0 tracking. The department name is set in 9pt Gotham Light. In the special case where an employee’ name may be too long to fit in the area provided, the type size of both the employee’s name and department should be dropped to 8pt. Employee ID number is set in 6pt Gotham Medium with default 0 tracking displayed in white.
*Uses Smartcard Technology
Front
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Back
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Image Presentation When used correctly, imagery used in communication pieces for Oylmpia Healthcare should present a clear, distinct image that properly reflects the personality of the hospital. For printed pieces, photos should be at least 300 dpi. For web-usage photos should be at least 72 dpi. In other words, do not use low quality images that appear blurry or pixilated.
Correct Usage
When presenting photographs or images do not use unusually shaped frames. Do not use low quality images that appear blurry or pixilated, unusually shaped frames, or thick or colored borders.
Incorrect Usage
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