Add Chat to Website to Entice Customers to Complete an Online Purchase
What is the most probable stage in online purchase process where a customer is more likely to leave your e-commerce website? Market surveys have proven the fact that customers usually quit their website visit at the checkout stage while making an online purchase. This may happen due to your hidden shipping costs, price of the products or any other online purchase issue. Trapped in confusions, a customer would rather think to switch to a better alternative. The modern-day customer, being less forgiving than before, prefers to make an online purchase where he does not come across any ambiguity throughout a purchase process. But this rarely happens, because usually customers show concerns regarding the credibility of a particular website. The main hindrance in completing a purchase on e-commerce websites is the absence of a human touch, which builds customers’ trust in a particular business or brand. However, the problem is resolved by adding chat to website. Live chat is carried out through a chat box window, placed at the most prominent location of your website. The presence of chat box encourages potential customers to make an online approach by enhancing their trust in your products and services to be sold. Incorporating live website support, you can proactively approach visitors navigating through your website. This proactive approach breaks the monotonous look of your e-commerce website and encourages visitors to ask for help if trapped in some confusion. Chat operators provide on-the-spot, more personalized and real-time assistance to their customers from the moment they enter their website to the point where they are about to complete a purchase process. Usually chat operators entice potential customers to make final purchase by helping them compare the prices of their goods and services with their competitors or by providing alternatives with little price difference. Usually when a customer gets stuck in a checkout stage and decides to leave the page, the customer service representatives approach the visitor at-the-spot using a proactive approach. Reaching customers at the right stage, the online reps offer them different discounts, promotions and free shipping costs. Thus proper guidance by the chat reps compels purchasers to complete the online purchase process. On the shorter note, adding live chat to website, retailers running online businesses have been successful in increasing potential customer’s tendency to complete an online purchase.