How Excellent Live Website Support Help you Build Brand Image? Although, customer service is equally valuable for all types of businesses, but for online businesses its value gets double folded. A virtual e-store certainly does not have a physical presence like traditional e-stores that becomes a sign of existence or from which the customers can take perception of a business. Therefore, the only thing left through which an online business can draw a picture of its existence is its ‘customer service’ – the better it is, the more positive perception the customers would have. Is not a website enough for an online business to build its image or make its existence felt? Of course! It does; but it is just for the first time impression or just about the apparent look of your e-store; whereas when a customer comes to make an online purchase, he would build an image of your business with reference to the level of its customer service. What can be the best way through which, an online business can deliver up to the mark customer service? By deploying live website support, a business can help you build your brand image in the following ways. Bring Harmony in your Customer Service Operations and Brand Strategy The major mistake for which online businesses have to pay the price is the lack of harmony in brand strategies and customer service operations. Whatever your brand strategy is, make it compatible with your customer service policies and ask your live chat agents to follow them strictly. Be Always there to Resolve Your Customers’ Queries Staying unavailable for most of the time, or taking time for providing support through emails – is no longer an acceptable trend. Having high expectations and more availability, the customers would immediately switch to your competitors. Moreover, being chat savvier than before, the customers are likely to share their negative experience on the social media sites. However, providing live support, the online businesses can serve customers at their beck and call. Taking the edge of 24/7 availability feature of live chat software, they can offer round the clock service to resolve their customers’ queries on-the-spot. Approach Customers Proactively to Show Your Concern By adding chat to your website, you can proactively approach prospects the moment they land on your page, just as the sales persons welcome the customers entering in their physical store. The proactive approach also reveals that how much concerned you are about every prospect entering your e-store. Moreover, it is also helpful to engage customers in your service. Value them By Providing Personalized Service Personalization is perhaps the most effective way to build a positive image of your brand. Providing live website support, a live chat agent conducts one-on-one conversation with every potential client; he reads every question written by his customer carefully and then responds accordingly. Even the live chat enables your chat reps to provide assistance to your customers
in their native languages. This creates a high level of personalized customer experience that ultimately leads to positive image building for your brand. Maintain a Consistence Online Experience on Your Website A single poor customer experience is enough to ruin your brand image for a particular customer; but when it comes to build a positive perception of your brand, you need to show consistency in all possible ways that ultimately helps you gain your customers’ trust and favor. By providing live support, you can deliver a seamless customer experience by providing realtime, on-the-spot and personalized service to your online customers. For online business, one can say that providing live website support is the best way to maintain its positive brand image.