TEDDY’S PREMIUM BUTCHERS
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The brief was to brand a high street butchers situated in a small village in the English countryside. The brief would allow me to explore branding as a whole including logo design, web design and packaging. The target audience are village folk who are long time residents and new comers who enjoy good quality meat and fine dining.
UM BUTCH
Concept
Jack Neville // OUGD203 // Product, Range and Distribution
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UM BUTCH
Jack Neville // OUGD203 // Product, Range and Distribution
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Premium
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Logo
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A small selection of considered logo ideas and the main logo. Logo - K-77
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The 3 different designs would package the appropriate meats, pork, beef and chicken. This would make it easier for the customer to identify the meats. The package is finished of with opaque paper, rustic string and a tag with Teddy’s logo.
UM BUTCH
Packaging
Jack Neville // OUGD203 // Product, Range and Distribution
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Waiting ticket for customers. Business card doubles as a loyalty card.
UM BUTCH
Business Card & ticket
Jack Neville // OUGD203 // Product, Range and Distribution
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Teddy’s butchers tends to the needs of the customers and the customers love to cook. Teddy’s provide helpful cooking cards that let you know how to cook your meat, recipes and what wines go well with them.
UM BUTCH
Ticket and sign
Jack Neville // OUGD203 // Product, Range and Distribution
I wanted to propose a black board that would sit on the wall in the butchers that would display the specials.
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The open/close sign gives a little friendly humour to the butchers.
UM BUTCH
Open/Close sign and propositions
Jack Neville // OUGD203 // Product, Range and Distribution
I wanted to propose recycled paper bags in which the packaged meat and recipe cards would be carried.
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The website shows the logo, opening times and the soil association and RSPCA logos to show that the meat is good quality. The website shows info about ‘Teddy’s Butchers’, recipes, quality promise and contact details.
UM BUTCH
Website
Jack Neville // OUGD203 // Product, Range and Distribution