Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019 On 22th September 2014
Overview: Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI.
You can buy this Report @ http://www.jsbmarketresearch.com/technology/rMobile-Advertising-Market-Analysis-Outlook-and-Forecasts-122894 This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond. The report includes market analysis, solution assessment, and forecasts 2014 - 2019. The" Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 – 2019" report reviews existing display/UI methods as well as supporting systems and procedures. The report also evaluates the impact of next generation methods including the use of LTE Direct for location-based advertisements. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues youre addressing. This needs to be used within three months of purchasing the report.
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• Traditional media outlets • Mobile network operators • Mobile platform developers • Mobile advertising networks • Marketing and advertising agencies • Smartphone and tablet manufacturers • Mobile search and content aggregators
Other industries we cover: • • • • • • • • •
Advertising and Media Automotive and Parts Consumer Goods Healthcare and Medical Finance and Banking Food and Beverages Travel and Tourism Textiles and Clothing SWOT Analysis
Table of Content 1.0 EXECUTIVE SUMMARY 5 2.0 OVERVIEW 7 2.1 MOBILE ADVERTISING VALUE CHAIN 7 2.1.1 ADVERTISERS 8 2.1.2 MOBILE MEDIA AGENCIES AND BUYERS 8 2.1.3 REAL-TIME MOBILE AD INVENTORY MARKETPLACES 8 2.1.4 MOBILE AD NETWORKS 9 2.1.5 MOBILE ADVERTISING PUBLISHERS AND DEVELOPERS 10 2.1.6 MOBILE NETWORKS AND DEVICES 10 2.2 MOBILE ADVERTISING MARKET SIZE AND GROWTH OUTLOOK 2014 - 2019 11 2.3 MOBILE ADVERTISING IN CONTEXT 14 2.4 TELECOM SUBSCRIBERS GLOBALLY IN 2014 14 3.0 MAJOR INFLUENCERS IN MOBILE ADVERTISING AND MARKETING 16 3.1 EMERGENCE OF ADVANCED MOBILE INTERNET DEVICES AN TECHNOLOGY 16 3.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 16 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
3.2.1 SHORT MESSAGING SERVICE (SMS) 17 3.2.2 MULTIMEDIA MESSAGING SERVICE (MMS) 17 3.3 MOBILE EMAIL TO MOBILE MESSAGING 18 3.4 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 20 3.5 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 22 4.0 MARKET STRUCTURE ANALYSIS 23 4.1 MAJOR PLAYERS IN MOBILE ADVERTISEMENT INDUSTRY 23 4.1.1 GOOGLE 23 4.1.2 FACEBOOK 24 4.2 MOBILE ADVERTISING REVENUE MARKET SHARE BY SPEND 25 4.3 GOOGLE VS. FACEBOOK MOBILE ADVERTISEMENT MARKET SHARE ANALYSIS 26 5.0 COMPARATIVE ANALYSIS OF MOBILE LOCATION BASED ADVERTISING 27 5.1 OVERVIEW OF LOCATION-BASED MARKETING (LBM) 27 5.2 LBM TECHNOLOGIES IN MOBILE ADVERTISING 27 5.3 LOCATION BASED ADVERTISEMENT VALUE CHAIN 28 5.4 LOCATION, SEARCH, AND RETAIL ADVERTISING AND COMMERCE 29 5.5 LOCATION BASED ADVERTISING ECOSYSTEM ANALYSIS 30 5.5.1 MOBILE NETWORK OPERATORS 30 5.5.2 APPLICATION PROVIDERS 31 5.5.3 CONTENT PROVIDERS 31 5.5.4 DEVICE MANUFACTURERS 31 5.5.5 MERCHANTS AND LOCAL COMPANIES 31 5.5.6 MOBILE SOFTWARE VENDORS 32 5.6 GLOBAL LOCATION BASED MOBILE ADVERTISING SPENDING 2014 - 2019 32 5.7 GLOBAL LOCAL MOBILE AD SPEND BY FORMAT 2014 - 2019 33 6.0 FUTURE OF MOBILE ADVERTISING 34 6.1 MOBILE ADVERTISEMENT GLOBAL DEVELOPMENTS TO 2019 34 6.2 ASIA CONTINUES AS GLOBAL GROWTH LEADER 34 6.3 MOBILE MARKETING GROWTH IN EUROPE 36 6.4 GROWTH OF MOBILE MARKETING SPEND IS A BIG CHALLENGE 36 6.5 MOBILE ADVERTISING TAKES OVER: CASE IN POINT IS THE UK BY 2019 38 6.6 UNITED STATES TO SEE STRONG GROWTH 2020 38 6.7 FACEBOOK AND GOOGLE WILL ACCOUNT FOR INCREASINGLY LARGE SHARE 40 6.8 MORE IN-APP ADVERTISING 40 6.9 NEXT GENERATION ADVERTISING OVER CONNECTED DEVICES 41 6.10 NEXT GENERATION PRESENCE AND LOCATION FOR ADVERTISING AND COMMERCE 41 6.11 WEARABLE TECHNOLOGY AND MOBILE ADVERTISING 42 6.12 EXPANSION OF MOBILE SOCIAL ADVERTISING AND COMMERCE 43 6.13 PARTNERSHIP AND M&A IN MOBILE ADVERTISING INDUSTRY 43 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
6.13.1 EXAMPLE: OPERA MEDIAWORKS 43 6.13.2 EXAMPLE: MOBILE SCREEN OFFER IN CANADAS CINEPLAX 44 6.14 KEY CHALLENGES FOR MOBILE ADVERTISING 45 7.0 RECOMMENDATIONS FOR MOBILE ADVERTISERS 46 7.1 ECONOMIC DOWNTURN EFFECTS ON MOBILE ADVERTISING 46 7.2 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 47 8.0 APPENDIX 51 8.1 ADVERTISING EXPENDITURE PER USER: ONLINE VS. MOBILE 51 8.2 ADVERTISING EXPENDITURES IN TRADITIONAL MEDIA 52
List Of Tables Table 1: Global Mobile Advertising Spending 2014-2019 15 Table 2: Global Advertising Spending 2014 - 2019 17 Table 3: Advertising Expenditure per Unique User Online vs. Mobile 17 Table 4: Telecom Subscribers Globally 2014 18 Table 5: Mobile Email Application by Industry Segment 22 Table 6: Mobile Content Consumption on iPhones and Smartphones 22 Table 7: Mobile Ad Revenue Share Globally by Company 2013 - 2014 26 Table 8: Googles Worldwide Advertising Revenue 2014 - 2019 27 Table 9: Facebook Worldwide Advertising Revenue 2014 - 2019 28 Table 10: Mobile Advertising Market Share by Spend 2014 - 2019 28 Table 11: Global Local Mobile Ad Spend By Format 2014 - 2019 36 Table 12: UKs Advertising Revenue by Method 2014 - 2019 41 Table 13: United States Advertising Market Comparison 42 Table 14: Advertising Expenditure per User by Region 54 Table 15: Movie Theater Advertising 55 Table 16: Magazine Advertising 55 Table 17: Newspaper Advertising 56 Table 18: Outdoor Advertising 56 Table 19: Radio Advertising 56 Table 20: Television Advertising 57
List Of Figures Figure 1: Mobile Display Advertisement Methods 7 Figure 2: Mobile Search 8 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Figure 3: Mobile Advertising Value Chain 10 Figure 4: Real-time Bidding for Advertisements 12 Figure 5: Global Smartphones Market Share 2014 14 Figure 6: Mobile Advertisement spending CAGR Globally 2014 - 2019 16 Figure 7: Mobile Internet User share by Region 2014 19 Figure 8: Global Mobile Data Usage 2014 - 2019 23 Figure 9: Share of Global Spending on Mobile Advertising by Ad Category 25 Figure 10: Google vs. Facebook Mobile Advertisement Market Share Analysis 29 Figure 11: Location based Advertisement Value Chain 31 Figure 12: Global Location based Mobile Advertising Spending 2014 - 2019 35 Figure 13: Growth of Global Mobile Advertising by Region 2014 - 2019 40 Figure 14: Facebook and Googles Growth 2014 - 2019 43 Figure 15: Opera Mediaworkss Advertising Global Campaigns 46
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