Mobile Application Marketplace 2014: Market Analysis and Assessment of Future Evolution and Opportunities On 13thNovember 2014
Overview: Less than a decade ago cellular phones changed from primarily communications devices into mobile computing platforms providing a variety of options for application usage. The introduction and usage of mobile applications across mobile/wireless devices (smartphones, tablets, and more recently wearable technology) has significantly transformed end-user expectations about digital communications, applications, content and commerce. This paradigm shift has changed the industry in a profound manner as it has evolved carrier business models, encouraged expansion of mobile/wireless as a key focus of virtually every software and hardware company, and facilitated the need for new standards for business practices and procedures.
You can buy this Report @ http://www.jsbmarketresearch.com/telecommunications/r-mobile-applicationmarketplace-market-analysis-assessment-future-evolution-opportunities133461 This "Mobile Application Marketplace 2014: Market Analysis and Assessment of Future Evolution and Opportunities " report provides a foundation for understanding the state of the market for mobile applications, leading players and strategies, ecosystem dynamics, and the future direction and opportunities for development on mobile platforms. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
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Target Audience: • Network operators • Software developers • Application developers • OTT application providers • Application store providers • Retail electronics distributors • Wireless device manufacturers • Content delivery network providers • Mobile commerce service providers
Report Benefits: • Market data and quantitative analysis • Case study analysis by OS and app store • Gaming and wearable tech app analysis • Understand mobile app market dynamics • Understand OS provider market strategies • Identify high potential mobile app platforms • Identify the future of mobile app development
Other industries we cover: • • • • • •
Advertising and Media Automotive and Parts Consumer Goods Healthcare and Medical Finance and Banking Food and Beverages
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• • •
Travel and Tourism Textiles and Clothing SWOT Analysis
Table of Content 1 Introduction 8 1.1 Executive Summary 8 1.2 Target Audience 10 1.3 Companies Mentioned 11 2 Mobile Applications Overview 12 2.1 Definition of a Mobile App 13 2.2 What Separates an App From a Bundled Device Feature? 14 2.3 Examples of Current Mobile Apps 14 3 History of Mobile Platform Programing 17 3.1 The First Widget 17 3.2 Hardware Widgets 18 3.3 Hardware and Software Evolution 20 3.3.1 Hardware Evolution and Handset Manufacturers Market Share 20 3.3.2 The Smartphone Revolution 27 3.3.3 Development Platform Evolution 28 3.3.4 HTML5 Disadvantages 29 3.3.5 HTML5s Fragmentation 29 3.3.6 HTML and Mini Browsers 33 3.3.7 Adobe, Flash, and SilverLight 33 3.3.8 JavaScript 34 3.3.9 AJAX 34 3.3.10 Development Future 35 4 Platform Architectures 37 4.1 Platform Specific Development 38 4.1.1 Windows Mobile, Windows Phone 8 38 4.1.2 Blackberry OS 40 4.1.3 iOSX 42 4.1.4 Android 45 4.2 Portable App Development 46 4.2.1 J2ME Platform 46 5 Key Development Concepts 48 5.1 Size Constraints 48 5.1.1 Compact Code 48 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
5.1.2 Compact File Space 49 5.2 Display Constraints 49 5.2.1 Display Sizes and Standards 50 5.2.2 Multiple Displays 50 5.3 Input and Controls 51 5.3.1 Input device types 51 5.3.2 Keyboard 52 5.3.3 Touch Screen 52 5.3.4 Thumb Sticks, Roller Balls, and Direction Pads. 54 5.3.5 Environmental Controls 54 5.3.6 Motion and Orientation Sensors 54 5.3.7 Light Sensors 54 5.3.8 Proximity Sensor 55 5.3.9 Gyroscope 55 5.3.10 Accelerometer 55 5.3.11 Peripheral Access 56 5.3.12 GPS Onboard and Off 56 5.3.13 Bluetooth 56 5.3.14 Near Field Communication and S Beam 57 5.3.15 Touch ID 58 5.3.16 Stylus Pen 59 5.4 Network Access 60 5.4.1 Connection Persistence 60 5.4.2 Dial on Demand 60 5.4.3 Always On 61 5.4.4 Connection Types and Limitations 61 5.4.5 Cellular Data 62 5.4.6 WiFi 62 5.4.7 Bluetooth 63 5.4.8 Bluetooth Low Energy (BLE) 63 5.4.9 Processing 68 5.4.10 Platforms and Speeds 68 6 Mobile Application Market 70 6.1 Mobile Advertising 72 6.2 Market Summary 74 7 Application Store Case Studies 81 7.1 Case Study RIM 81 7.2 Case Study Apple 85 7.3 Case Study Android 89 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
7.4 Case Study: Amazon App Store 92 7.5 Case Study Windows App Store 94 8 Market Size 95 8.1 Mobile Application Overall Market 95 8.2 Mobile Sales Potential 96 8.3 Forecasted Smart Phone Sales 97 8.4 Growth Indicators 98 8.5 Market Sizing and Forecast 101 8.6 Application Store Market Performance 104 8.6.1 Apple App Store 104 8.6.2 Android Marketplace Analysis 106 9 Mobile Gaming Analytics and Market Analysis 111 9.1.1 Monetizing Micro Transaction in F2P Model: Creating a Need Approach is Key 118 9.1.2 Game Balancing Method in Micro Transaction Model 118 9.1.3 Potential Risk and Solution in F2P Virtual Economy 119 9.1.4 Pricing Decision Factors: ARPU vs. Average game price vs. Average Gamers 121 9.1.5 Product Life Cycle of Mobile Game: Adoption of Moores Lifecycle Model 121 9.1.6 Game Lifecycle KPI framework 123 9.1.7 Smartphones vs. Portable Game Players 123 10 Wearable Devices Apps and Future Apps 125 10.1 Fitness Apps 126 10.2 Wearable Devices Payment Apps 127 10.3 Future Wearables Apps 130 10.3.1 A Day in the Life of a Celebrity App 130 10.3.2 In my Glass 131 11 Carrier and Vendor Adaptations 134 11.1 Topology and Network Changes 134 11.1.1 Policy Changes 134 11.1.2 Open Network Movements 135 11.1.3 Billing Plan Changes 135 11.1.4 Infrastructure Hardware Changes 136 11.1.5 Location Based Services 136 11.1.6 WiFi Localized Service Hosting 136 11.1.7 Handset Manufacturer Changes 137 11.1.8 Integrating New Handset Features 137 11.1.9 Evolving the Handset 137 11.1.10 Multiple Platform Mobile Operating Systems 138 12 App Publishers Analysis 139 12.1 Gameloft 139 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
12.2 GungHo Online 140 12.3 Electronic Arts 140 12.4 Zynga 141 12.5 DeNA 142 12.6 SEGA 143 12.7 King 143
List Of Tables Table 1: Example of the Most Successful Apps 15 Table 2: Apps Revenues in Apple App and Google Play Stores 16 Table 3: Handset Shipments 23 Table 4: Handsets Manufacturer Market Share 25 Table 5: Key Global Telecom Indicators for the Service Sector 26 Table 6: Software Needed for Each Platform 28 Table 7: Mobile/Tablet Browser Share 31 Table 8: Mobile Platform Market Share 2012 - 2020 78 Table 9: Smartphone Market SWOT 103 Table 10: Key Considerable Mobile Gaming Strategies 112 Table 11: Mobile Gaming Business Model Descriptions 113 Table 12 Game Balancing Methods in Virtual Economy 118 Table 13: Potential Risk & Solution in F2P Virtual Economy 119 Table 14: Revenue vs. Costs in Gaming App Business 120 Table 15: Gameloft most Successful Apps 139 Table 16: Gungho Online Entertainment, Inc most Successful Apps 140 Table 17: EA most Successful Apps 141 Table 18: Zynga most Successful Apps 142 Table 19: DeNa Most Successful Apps 142 Table 20: SEGA Most Successful App 143 Table 21: King Applications 143
List Of Figures Figure 1: First Mobile Widgets 18 Figure 2: Early Mobile Widgets and Hardware 19 Figure 3: The Rise of the Smartphones Era 28 Figure 4: Classic Web App vs. Ajax Web Application Model 35 Email ID- contact@jsbmarketresearch.com Tel No- 91 2241236650 Published by- http:/www.jsbmarketresearch.com/
Figure 5: Windows Phone 8 from Nokia 39 Figure 6: BlackBerry Z10 41 Figure 7: iPhone 6 and iPhone 6 Plus 42 Figure 8: iOS 8 44 Figure 9: Android KitKat 4.4.2 45 Figure 10: Samsung Note Edge 51 Figure 11: Multi-touch Screen 53 Figure 12: Touch ID 59 Figure 13: Blackberry OS 10.1 83 Figure 14: Amazon App Store 93 Figure 15: Apple App Store vs. iTunes Music Sales 105 Figure 16: Mobile Gaming Business Models 117 Figure 17: Monetizing Micro-Transaction in F2P model 118 Figure 18: Adoption of Moores Lifecycle Model in Mobile Gaming 121 Figure 19: Sequential Steps of Mobile Game Analytic Approach 122 Figure 20: Mobile Game Lifecycle KPI Framework 123 Figure 21: Apple Watch Payments using NFC 129 Figure 22: A Day in a Life of a Celebrity 131
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