Li Ning | Way of Wade 10&2 Capital City Sandwich Club Android Homme Google Glass Slow Meat | Slow Food
Interactive Print Ad: Using the Layar app, consumers will be able to purchase Way of Wade merchandise simply by scanning the print ad.
Interactive Billboard: Airport passengers can take of a picture of the text from the billboard, tweet that picture with #MAKEWAYFORCHANGE
and the passengers will recieve a text with the location of the Way of Wade pop-up shop hidden in the airport of the city Dwayne Wade will be playing in that night.
Way of Wade x Blogger Project: Dwayne Wade and Li Ning will hold a trunk show styled event hosted with his friends and sponsors to engage the consumer and introduce his product line while collaborating with The Blogger Project, currated by Marcus Troy to provide the outlet for real-time content from the event from the web’s most influencial bloggers live from the event.
The bloggers will generate content in real-time to share with their followers. By having the bloggers share content live from the event will promote customer interaction and allow the brand to engage the consumers more intimately.
10&2 is the worlds ďŹ rst hands-free mobile assistant that enables drivers the freedom to stay connected without sacraďŹ cing driver safety.
10&2 App Website
10&2 App Mobile Screens
Print Ads for concept sandwich shop: Capital City Sandwich Club.
ANDROID HOMME TWITTER MOBILE ECOMMERCE ANDROID HOMME DIGITAL SLIDING BILLBOARD
A giant Android Homme branded UFO will be suspended above Lennox Mall, drawing customer inside to a special live event and pop-up shop with exclusive Android Homme collections.
ANDROID HOMME UFO AMBIENT AD FOR POP-UP SHOP IN LENNOX MALL.
GL ASS One of the world’s most innovative companies has again created a life altering wearable technology that will forever change the way we see things. The goal is to expose the world to the features and benefits of Glass in multiple environments to generate acceptance and wareness.
Glass Bus Stop Ad:
A continuation of the outdoor visuals to promote the active nature of Glass
Glass Motion Activated Kiosk:
Passers-by will activate the kiosk to show a rotation of three of the Glass explorer videos via YouTube.
Search The World Adventure Race: In an “Amazing Race� style competition, participants will engage in a winner takes all race using Glass to uncover hints and clues, navigate and communicate all while sending real-time video to youtube viewers.
Ambient
Billboard
Augmented Poster:
By scaning the poster, using the Layar app, viewers can enjoy the Hall of Fame video package for the marquee inductee of ceremony.
Interactive TV Programing:
Live event attendees can purchase event speciďŹ c t-shirts that can be scanned to acted as tickets for the live event.
Simply by scanning the tag at the bottom of the t-shirt, the wearer will be allowed access to the event and random upgrades and surprises.
Interactive TV Programing:
While viewers are watching their favorite WWE programing on the WWE Network, they will be able to purchase WWE merchandise that the WWE Superstars are wearing during the program through their smart TV.
WWE Fantasy Booking App:
The WWE Universe can extend their fun with the ďŹ rst ever Fantasy Booking App, which allows users to book their own WWE programming and live events from the comfort of their mobile device. THe user with the highest score come Wrestlemania season will win a family travel package for four to Wrestlemania & the Hall of Fame ceremony.
Instagram Photobomb Contest:
Members of the WWE Universe can show their inner superstar by dressing up as their favorite WWE Superstar photobombing an unsuspecting victim. Post your photobomb attempts to Instagram and gain the most likes to win an all expense paid trip to the Hall of Fame ceremony!
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