Branding is not what we say the clinic is; it is what they say it is.
Customer: Aspirations and Afflictions Experience new things Get out See the world Have an adventure
Anxiety about travel Confusion about health Do you WebMD everything What do I do if I go to ______? Fear about diseases
Focus on words that describe the service How to describe the service Beautiful wording that accesses emotions Develop personality of service
What have other university health services done? What about other travel health things? Precedent studies and competitor research
BRAND POSITIONING & MEANING ASPIRATION:
HOW WE ENCOURAGE WHAT THEY WANT TO FEEL
ADVENTUROUS
AFFLICTION:
INFORMATIVE
EXHILERATED
DEFINING
THRILLING
EXPLORATIVE
HOW WE REMEDY WHAT THEY ACTUALLY FEEL
OVERWHELMED
GUIDING
ENCOURAGE FEELING: EXHILERATED
CALMING
TRAVEL HEALTH CLINIC
REMEDY FEELING: OVERWHELMED
THE MSU COMMUNITY NEEDS RESOURCES FOR TRAVEL HEALTH BECAUSE INTERNATIONAL TRAVEL IS OVERWHELMING.
REASSURING
THE TRAVEL CLINIC EMPOWERS STUDENTS TO EXPLORE THE WORLD BY RELIEVING CONFUSION AND ANXIETY ABOUT TRAVEL HEALTH.
PRECEDENT STUDIES
MOOD BOARD
WHAT DOES THE VISUAL FOR TRAVEL HEALTH FEEL LIKE?
COLOR PALLETES
Energized, excited, exploring, safari
Earthy, calm, natural, easy, wild, comfortable
Healthful, corporate, careful, official, trustworthy
FONTS AND PAIRING Comfortaa Titles
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Avenir Next Condensed Titles
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Travel Health Clinic
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Raleway Titles
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Travel Health Clinic Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas et mi quam. Etiam sit amet augue commodo, pharetra eros id, dapibus tellus. Curabitur dapibus sit Josef Slab Titles
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Lustiana Text
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Travel Health Clinic
Travel Health Clinic
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LOGO BRAINSTORM
PERSONAL PREFERENCE Josef Slab Titles
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Travel Health Clinic Go Well
Travel Health Clinic
Dark Background
Go Well
Travel Health Clinic
Only Blue
Full Color
PERSONAL PREFERENCE
Travel Health Clinic
Go Well
Travel Health Clinic Go Well
Go Well
Travel Health Clinic Go Well
APPLICATION OF STYLE For Text:
Example Poster:
Use the fonts to designate headers and body text. Keeping these consistent will create cohesion in marketing materials so people will associate the materials more quickly with the Travel Health Clinic and be more receptive to the message. I would use these for general office things. If you are running a special event or something, feel free to change them up as needed.
Traveling Internationally? Attend the
MSU Travel Health Clinic! Learn about current travel health and safety issues!
We Offer:
For Additional Graphics: Use the logo and color scheme as inspiration for general office materials. Keep graphics within the general color scheme so people recognize the Health Clinic more quickly and the message is consistent with the Clinic’s objectives. The logo is compromised of several rounded shapes, so it would make sense to have graphics fit in this style. Additionally, you can take the forms and use the lines to create patterns that would look interesting and identify with the branding for consistency.
Travel Health Classes Personal Consultation Vaccinations & Medications
Fall 2017 Classes: One hour long Open to all Free
Tues, Oct 17 Mon, Oct 23 Wed, Nov 8 Thurs, Nov 16 Wed, Nov 29 Tues, Dec 5 Mon, Dec 11
Noon Noon Noon Noon 3:00PM 3:00PM 3:00PM
For maximum benefit, attend 2-6 months before travel.
Classes held at the Office of Health Advancement Conference Room, 1106 S 6th Ave (406) 994-4380 montana.edu/health/medserv/travel
Travel Health Clinic Go Well
Travel Health Clinic Go Well