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PROJECT
CONTENTS
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01
SOUTHWEST
02
CREATIVE CONFECTION
03
WHOLESOME PAWS CO.
04
CRUMBLES COOKIES
05
GOLDILOCKS
06
SAM FENDER
07
PROJECT INTERIOR
08
MR. GREENY’S MISSION
AD CAMPAIGN
BRAND IDENTITY PACKAGING
IDENTITY REBRAND
ILLUSTRATED STORYBOOK IDENTITY REBRAND & ALBUM ART MOBILE APP
EDUTAINMENT APP
SOUTHWEST AD CAMPAIGN
Southwest wants their customers to feel like they can trust and love an airline again. The challenge was to come up with a tagline and three main ads to get this message across. For the first ad, the Southwest plane is surrounded by heart shaped clouds to show a sense of protection and love while they are in the air. The second ad shows the plane seat with a plush heart pillow. The last ad shows luggage to express that you get to check 2 bags for free because Southwest is understanding that sometimes there is a lot to bring on a trip. The Instagram account contains the hashtag #ShareTheLove to get people to come together and think about their positive experience while traveling with Southwest. Every time you use the hashtag, you will win a chance to get a roundtrip ticket to Hawaii. This gives people incentive to share their story and get the message out there. The instagram is branded with mostly blues, all the pictures have the same overlay on them to get a cohesive feel.
The Southwest instagram allows users to use the hashtag #ShareTheLove to talk about their experience with the airline and earn a chance to win a trip to Hawaii. It is a fun way to get people involved in the campaign.
01 | SOUTHWEST AD CAMPAIGN
CREATIVE CONFECTION BRAND IDENTITY
Creative Confection is a modern dessert shop for people who are intrigued by taking basic dessert items to the next artistic level.The goal was to give customers a different kind of bakery or dessert shop that exceeds the expectations of a place that sells desserts and to bring in a creative aspect. Elements of both food and art were incorporated into the logo because of the idea of an artsy dessert shop. A cookie and a paint palette in the middle were set side to side for their mostly round similar shape. Since the palette has an inward curve to it, a bite out of the cookie gave the two objects a balance. The shop is meant to be more modern so the colors are soft pastels, nothing that shouts at you while still maintaining a fun look that would appeal to anyone interested in the idea of mixing art and desserts. The website is a good way to learn more about the shop and contact them.
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02 | CREATIVE CONFECTION BRAND IDENTITY
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WHOLESOME PAWS CO. PACKAGING
Wholesome Paws Co. is a company that sells dog treats based on the size of the dog. Dogs at certain sizes need specific nutrients for their body and mind, especially when they are still growing. These dog treats target dog owners who want a healthy way to reward their dog. The colors chosen for the packaging relate to what flavor the treats are. Vibrant colors are matched with a muted version of the color to add contrast. The handwritten typefaces add to the friendly feeling that this company wants to give off. Each type of dog treat has an illustration of a dog that fits into the size category. A dachshund for the small, a corgi for the medium, and a golden retriever for the large.
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03 | WHOLESOME PAWS CO. PACKAGING
CRUMBLES COOKIES IDENTITY REBRAND
Crumbles Cookies is a company that sells baked goods, mostly consisting of cookies.The goal was to rebrand the company to have more of a fun aspect to it while maintaing a homemade bakery feel. For this cookie package design, the cookie bags are used as to-go bags for the what you purchase at the store. The company’s vision and mission statement are on the package placed in a cookie shape and circle to keep the theme going and shape of the cookie. Warm colors of pink were used to represent the warm feeling of enjoying a cookie. The colors also pair well with the brown tones of all the flavors of cookies. The website contains all of the elements of the rebrand, such as the colors, illustrations, and logo elements.
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04 | CRUMBLES COOKIES IDENTITY REBRAND
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GOLDILOCKS ILLUSTRATED STORYBOOK
This book is an illustrated version of the children’s fairy tale Goldilocks and the Three Bears. The target audience is for children ages 3 to 8. The colors for the illustrations are bright to keep the children interested. The layout of the book switches from full page illustrations with text on the other side, text with single illustrations on the same page, or two illustrations together. This creates a more interesting way to go through the book instead of having an illustration page then a text page, repeat. The typeface chosen is simple and legible, while also having a fun rounded edge so that the words look inviting on the page. The text doesn’t have more than two to three sentences per page. Big blocks of text can easily be skipped over, especially when children are involved so it was important to keep the sentences short.
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05 | GOLDILOCKS STORYBOOK
SAM FENDER
IDENTITY REBRAND & ALBUM ART Sam Fender is a fairly new artist from the United Kingdom that does not quite have a brand that fits his music. The challenge was to develop three covers for three of the songs based on the narrative the lyrics gave and to come up with a new logo. Fender is a popular brand of guitars so the best option was to focus on his firstname: Sam. It is in a script font to portray his smooth soulful voice.His last name is smaller underneath. The typeface is meant to be simple and go along with the more edgy lyrics in his song. Play God describes a Dystopia of being watched all the time and having no control. The use of illustration and texture was used to push the dystopia and the hand shows a sense of stuggle within. Greasy Spoon is a mostly third person narrative description of a woman’s professional life, commute and daily struggles. The cover art includes a woman with their identity covered. The song title is written on a piece of masking tape and placed over the eyes to represent hardship and struggle. Leave Fast is a song that describes Fender’s hometown and his desire to leave it so running into the darkness showcases that feeling.
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06 | SAM FENDER IDENTITY & ALBUM ART
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PROJECT INTERIOR MOBILE APP DESIGN
The challenge was to develop a concept for a mobile app design based on a specific person. This app is essentially an interior design app that allows the user to design their dream room or use their own photos of a room in their house to shop for items. The purpose of this app is to make the user have a fun experience creating a room using furniture/accessories from nearby stores at discount prices. This app is for people who have an interest in interior design and/or want to be able to have a place to create potential spaces.The icon can be seen in different ways. It sort of tricks the eye with the gradient. It can be seen as a floating box or a corner of a room. It is an intriguing visual the pairs nicely with the name. Different versions of Avenir Next are used throughout the app because it is a clean legible font. The combination of different weight and condensed style still allow for hierarchy and variation within the app. A lot of the shapes are treating with a drop shadow to add dimension and to pair nicely with the visual in the icon.
This app allows the user to look at inspiration for their home. Once a profile is created, there is an option to save photos from the feed to the inspiration tab. A location is neccessary for the shopping feature.
Users can connect with professional designers to get feedback on a potential design space or to answer any questions related to interior design. It makes it easier for the user to successfully shop for their home.
07 | PROJECT INTERIOR MOBILE APP
This feature allows the user to take a photo of their own space and virtually set furniture in it to get a better Captions idea if it is the right fit for the space.
PROJECT
Each type of furniture will have the option to compare prices of local stores and show the distance between Captions each one. Once the user is ready to checkout, there are opportunities for big savings.
MR. GREENY’S MISSION CHILDREN’S EDUTAINMENT APP
The concept of this app was to get children learn about recycling while keeping it fun for them. This super hero themed recycling app allows them to gain more knowledge on recycling without it being boring for them. This app is different from what is already out there. It is definitely more engaging for kids by including characters and an overall theme. It allows for the child to do things like be involved in missions and receive rewards. There are other characters known as the Green Team that the child is introduced to and has the option to pick one of them. The logo and icon contain a layered looking mask with eyes to represent Mr. Greeny. Bright fun colors were chosen to make children more excited about what they are doing. Greens and blues that are usually related to recycling and earth were used without being too expected.
The child will be introduced to each member of the Green Team. When a character is shown, a “fun fact” about recycling accompanies them with a visual representation of the fact to keep the child interested,
08 | MR. GREENY’S MISSION EDUTAINMENT APP
Once each character is introduced, the child can pick who they want to be in the game. There are different missions that they can complete and multiple levels with each mission.
Once the child picks a mission, they will get visual instructions for how to play the game. Mr. Greeny will let
them know when they get something right or wrong and encourage them to keep playing while the learning carries on in the game.
When the mission is complete, the child will have the option to see the rewards they unlocked or carry on to the next level. In this case, the reward is a new mask design. They can choose to put it on that character or save it for later. The rewards allow the child to customize their own kind of character.
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PROJECT