Senior capstone
michael conner smith
The Problem Those with CVD struggle with navigating color, especially in fashion.
Color Vision Deficiency (CVD) Color Vision Deficiency is the inability to distinguish certain shades of color. The term “color blindness” is also used to describe this visual condition, but very few peopel are completely color blind. Color vision is possible due to photoreceptors in the retina of the eye known as cones.
Goals • To create an identity system and iconography for those with CVD to navigate colors reliably in fashion • To create an individualized user-experience for those with CVD through web design and packaging
the problem
The Brand
Inspiration
C
C
C
C
NE CO S
olor
O OL R
C
C
c
threads cone & s& es ds cones & rea th th r
& threads nes co o c n
&
&
S
&
s
Threads
ONE
S
Threads
Cones
ONE
S
Cones
CONE S
Threads
C
Threads
Cones
ONES
ONE
S
Cones
ONES
ONES
cones & threa ds ds ea
The Brand
early marks
The Brand
finalized logo
#1B3461 100, 87, 34, 25 27, 52, 97
The Brand
#4772A3 78, 53, 15, 1 71, 114, 163
#DD7348 9, 66, 78, 1 221, 115, 72
#F0E0C8 5, 10, 21, 0 240, 224, 200
The Colors
Red -
Orange -
Yellow -
Green -
Blue -
Purple Brown -
The Brand
color symbols
&T stree t •C
rk • C& wo T T &
i
m T bo h e
•
C&
l • C&T ca a s su
eetw e str ar
T
bo
hemia
n
k • C& pun T &T
T • C& work
un &T p k • C •C
e • C&T g g r un
rk
&T pun • C k
wear • C et re
k n
r • C&T s t ea w
k • C&T w r o o w
T &
m ian • C&
• C&T ge gr un
The Brand
k • C&T pu n pu
C&T ca
work &T •C •C
he
• C& T gr ge un
e • C&T g g r un
l • a u
bo
• C&T c al a su
C&T
• C&T ca al su
an
•
The symbols
&T
T • C& work
rk • C& wo T
rk
k • C&T w o or w
work &T •C •C
T • C& work
rk • C& wo T &T
rk
k • C&T w o or w
Tri-Blend
Color-
Poly • Cotton • Rayon
Brown
Wash Cold
Style-
Dry Low
ColorBrown
Style-
Work
Work
o &T w rk • C •C
Tri-Blend
$24.99 USD
&T
work &T •C •C
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T • C& work
Dry Low
k • C&T w o or w
rk
Wash Cold
rk • C& wo T
Poly • Cotton • Rayon
Tri-Blend Poly • Cotton • Rayon Wash Cold
Clothing tags
Dry Low
ColorBrown
Style-
Work
Early Explorations
Packaging
Early Explorations
Packaging
Early Explorations
Stylist Card
Early Explorations
Symbol Breakdown Card
Early Explorations
Advertisements
Early Explorations
the final products
The Final Products
Clothing tags
The Final Products
packaging
The Final Products
stylist card
The Final Products
Symbol Breakdown Card
The Final Products
Symbol Breakdown Card
The Final Products
Advertisements
The Final Products
Advertisements
The Final Products
Website