Samantha Nguyen . Senior Capstone
capstone proposal
capstone proposal cont.
research paper
research paper cont.
research paper cont.
research paper cont.
research paper cont.
research paper cont.
research paper cont.
the problem
American born Vietnamese/Asians are not often exposed to the language at a young age or sometimes even at all. Many Asian households have their native language as the primary, English second, so communication to elders and relatives becomes significantly more difficult. There are simply not enough opportunities for the younger Vietnamese audience to start learning early.
the solution
Creating flashcards for ages 3-6 as the primary product for the learning experience and then expanding to collateral that still involves the flashcards and is interactive. Make a logo for a company that focuses on creating products educating the Vietnamese language. Design 4 packs of flashcards & their outer packaging. Then expand with posters and advertisements.
the name concept
XIN CHAO BABY
(sin chow baby)
xin chào = hello in Vietnamese + English word baby gives exposure to both languages
logo inspiration
initial logo sketches
logo color variations
After much critique and feedback, a colorful logo seemed too overwhelming, and I was seperating “xin chào” instead of keeping them the same color.
final logo suite
color guide
RED - energy YELLOW - optimistic + youthful GREEN - growth BLUE - calm + intelligence PURPLE - creativity
typography
abcdef ghijklmn opqrstu vwxyz ABCDEFG HIJKLMN OPQRSTU VWXYZ Bold, sans serif typefaces are best for toddlers to read and process information quicker. I created the rounded version to fit my brand aesthetic.
illustration style & flashcards inspiration
illustration pencil sketches
illustration procreate sketches
color illustrations
pack 1 . numbers + colors
pack 2 . foods
pack 3 . animals
pack 4 . useful words
flashcards
flashcards packaging
To reinfornce the idea of the toddler learning and growing with these flashcards, the little girl on the front packaging is getting older with each pack.
animal booklet
animal booklet cont.
These are the spreads of an interactive book where the toddler will find the animal flashcard and place it in the clear pocket on the right page.
animal booklet cont.
animal booklet cont.
1st poster design
2nd poster design
final poster design
final poster
1st magazine ad designs
2nd magazine ad designs
final magazine ad designs
final magazine ad
social media posts
social media posts
Well if you’ve made it this far, that concludes my entire work and process for my senior capstone project! I enjoyed every second designing these pieces and I hope you enjoyed looking at my work! If you have any comments or questions reach me at samantha.nguyen@usm.edu or on instagram @snguyendesign- and view more of my work at snguyendesign.com
thank you,