Parker Estes Portfolio

Page 1


Empire Hotel

This brand project was born of a collaboration with the University of Southern Mississippi’s school of interior design. As research and preperation for this project, my collaborator and I toured several hotels in New Orleans, Louisiana. The core idea of the visual identity of the Empire hotel is the adaption of art deco asthetics to contemporary design conventions.



Visit H’burg Hattiesburg, Mississippi has been a growing cultural center in the state for many years, but during the 2010s, the city experience an explosion of restaurants, music venues, and entertainment. This series of travel posters was designed to showcase the wealth of new opportunities to experience the growing culture of the city of Hattiesburg.



Glenmorangie Dinner In 2019 I had the opportunity to work with a group of restaurants in my local area on the design of social media ads for a Glenmorangie scotch dinner they were hosting. After meeting with clients we decided to lean into ideas of travel and exploration in the overall advertising for the event.



Year in Review As part of my work for the University of Southern Mississippi’s student design agency: rise, I teamed up with two of my fellow students to design this year in review publication for the university’s College of Arts and Letters. The publication was printed in 2015 and sent to all contributing alumni and other benefactors of the College.



Border Trilogy Cormac McCarthy is known for Southern Gothic novels that feature dark violence, dense prose, and stylistic complexity. In approaching designing covers for one of his famous Border Trilogy, I sought to capture

the delicate balance of american frontier mythos and gritty realism. Each cover features an icon from it’s respective book rendered in an etched style but likened to marble sculpture in it’s context. This application blurs the lines between the ephemeral and monumental matches the tone of the novels.



Olympics Infograph This large format ad for the olympics displays the medal count of the 50 winningest countries in the 2016 olypics and juxtaposes it with each countries total population, GDP, and athletes. I designed the individual datasets out of any particular order to encourage viewers to stop and take in the data, to compare and contrast the individual countries and their medal counts.


T he 2 01 6

O l y m pic G am es 525/1,225M/17.5K

450/1,050M/15K

375/875M/12.5K

300/700M/10K

225/525M/7.5K

150/350M/5K

75/175M/2.5K

ITA

NZL

USA

THA

SWE

GER

AZE LTU

SLO

IRI PRK

CAN

RUS

KOR

ROU RSA

GEO

CRO

JPN

CUB NED

CZE

GRE

GBR POL

BLR

BRA

COL

ESP BEL

UKR

ITA

NZL

SRB USA

THA

SWE

MAS GER

AZE

IRI

ROU

JAM CUB

GBR

ESP

SRB

FRA MAS

JAM

FRA

KAZ KAZ

TUR

MEX

UZB

TUR CHN

HUN

ETH

ARG

MEX KEN

AUS

DEN

UZB SUI

SVK

= A th letes

= 2 B ronze

= Population

= 2 S ilver

= GD P

= 2 G old

ARM

CHN

HUN

ETH

ARG

KEN

AUS

DEN

SUI

SVK

ARM

NOR

NOR

= A t hlet es

= 2 Bronz e

= Popu la t ion

= 2 Silver

= GD P

= 2 Gold


Mira Vision Therapy Vision therapy is a lesser known aspect of ocular health. Some vision issues cannot be solved with glasses, that’s where vision therapy comes in. This brand campaign was designed for a hypothetical vision therapy clinic and aims to educate audiences on the necessity of vision therapy for some.



Go Vote MS The Go Vote MS brand was developed to help alle-

viate the structural barriers that young people face

when voting and to educate them on the voting process. The brand identity for Go Vote MS is designed to be familiar enough to be instantly recognizable

in its intent but removed from stuffy, bureaucratic notions of the voting process and contemporary enough to appeal to college audiences. A bright color palette and contemporary digital collage techniques cue enthusiasm in the audience.



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