Portfolio book issuue

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Jacob Bang Jacob Bang

Selected Work Portfolio

Selected Works 2013–2016

Studio Steven Scott Projects

Studio Steven Scott Andersen Bakery Sensus Smart Appliances One-Way Brewery Edge Powder Mix Paint Zephyr Glassware Hunting the Higgs Boson Hypo Magazine Contour Concept Store

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Project 01

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Jacob JacobBang Bang

Selected Work Portfolio

Selected Works 2013–2016

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Studio Steven Scott Projects

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Studio Steven Scott

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Andersen Bakery

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Sensus Smart Appliances

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One-Way Brewery

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Edge Powder Mix Paint

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Zephyr Glassware

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Hunting the Higgs Boson

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Hypo Magazine

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Contour Concept Store


Project 01

Š 2016 All rights reserved. No part of this publication can be reproduced without express permission from Jacob Bang.

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Till mamma och pappa


Project 01

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Studio Steven Scott


Jacob Bang

Selected Selected Work Work

Studio Steven Scott is a Copenhagen based art practice that primarily investigates the perception of light, space, color and time and their effects on human experience. With the use of advanced lightning technology, the studio aim to explore sophisticated and continually shifting color and spatial relationships, over long time periods. Translating these dynamic experiences to a static medium (print) was the central challenge when developing a visual system for Studio Steven Scott.

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Studio Steven Steven Scott Scott

Project Focus: Light Art & Installations Discipline: Branding & Printed Matter Key Words: Vibrant Sophisticated Simple Expressive Instructor: Eszter Clark Class: Visual Systems 2 Duration: 15 Weeks (Fall 2015)


Project 01 Project 01

Process Folder

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Jacob Bang

Selected Work

Studio Steven Scott

Project Focus: Light Art & Installations Discipline: Branding & Printed Matter Key Words: Vibrant Sophisticated Simple Expressive Instructor: Eszter Clark Class: Visual Systems 2 Duration: 15 Weeks (Fall 2015)

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Background Studio & Concept Steven Scott

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Jacob Bang

Selected Work Works

Studio Studio Steven Scott

Background

With loose reins, this project asked to create a visual system for any company or artist. Choosing the Copenhagen based light art practice, Studio Steven Scott, would not only serve as a project in which I could immerse myself into a fascinating field of art. It would prove challenging in how to translate light art within the limitations of print.

Project Focus: Light Art & Installations

Concept

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Studio Steven Scott's light installations are designed to slowly transition over time. With subtle color transitions and by carefully adjusting the brightness and vibrance of light, the studio oughts to evoke dynamic experiences of the one single artwork. The visual system strive to translate parts of these experiences within the limitation of print. Alternating from tranquil, dramatic, subtle and bold graphic treatments allows the system to express the wide range of perceptions intended by the studio's art. The system was carried out through a promotional book aiming to communicate the essence of the studio's work along with an identity that makes a clear reference to the importance of transitions.

Discipline: Branding & Printed Matter Key Words: Vibrant Sophisticated Simple Expressive Instructor: Eszter Clark Class: Visual Systems 2 Duration: 15 Weeks (Fall 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Aa Aa

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GT Sectra Book + Medium Grilli Type

Secondary Font: Foundry:

Graphik Regular + Bold Commercial Type

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuv wxyz0123456789


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System

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular Klim Foundry

Aa Klim Foundry

Aa 34 14

Klim Foundry

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

Klim Foundry

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular


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Andersen Bakery


Jacob BangWork Selected

Selected Work Jacob Bang

The tradition of baking is deeply rooted into the Danish culture, where the emphasis on precise craftsmanship is crucial in order to achieve high quality bread and pastry. Andersen, a global Danish bakery, was however struggling to clearly communicate that spirit and origin of their product. When rebranding Andersen I aimed to reconnect the brand with it's origin, express the craftsmanship behind their product and to convey that almost sacred love toward bread and pastry that is evident in the Danish culture.

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Andersen Studio Steven Bakery Scott

Project Focus: Multinational Bakery Discipline: Branding & Printed Matter Key Words: Quality Craftsmanship Origin Confidence Instructor: Todd Hedgpeth Class: Identity 2 Duration: 15 Weeks (Spring 2015)


Project 01 Project 01

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Jacob Bang

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Andersen Studio Steven Bakery Scott

Project Focus: Multinational Bakery Discipline: Branding & Printed Matter Key Words: Quality Craftsmanship Origin Confidence Instructor: Todd Hedgpeth Class: Identity 2 Duration: 15 Weeks (Spring 2015)

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Jacob Bang

Selected Work

Andersen Studio Steven Bakery Scott

Project Focus: Multinational Bakery Discipline: Branding & Printed Matter Key Words: Quality Craftsmanship Origin Confidence Instructor: Todd Hedgpeth Class: Identity 2 Duration: 15 Weeks (Spring 2015)

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Project 01 Project 01

Process Folder

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Background Studio & Concept Steven Scott

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Jacob Bang

Selected Work Works

Andersen Studio Steven Bakery Scott

Background

This project was to take an already existing company whose identity was considered dated, or a company that in any way appeared unsuccessful in communicating the essence of their brand. After identifying the core values of the brand, the goal was to develop a new identity system that clearly expressed these values.

Project Focus: Multinational Bakery

Concept

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In Denmark, baking traditions are deeply rooted into their society, where buying freshly baked bread and pastry at the local bakery is an everyday routine for most Danes. Growing up with a Danish father I got the privilege to learn the painstaking craftsmanship behind a perfect pastry and to experience an almost sacred love between Danes and their bakeries. With this knowledge at hand it was clear that Andersen bakery was struggling to communicating the essence of their product and it's origin. When rebranding Andersen Bakery it was essential to express the refined craftsmanship behind their product and to transmit the love for Danish bread and pastry. The graphic language for Andersen therefore revolved around drawing attention to the product. The stripped back color palette and the dark and dramatic photography both serve to emphasize the craftsmanship and beauty of their newly baked bread. The organic pattern references the Danish baking technique of layering dough to achieve light and crispy pastry. Lastly, the logo serves as a symbol for that almost sacred love to Danish bread and pastry.

Discipline: Branding & Printed Matter Key Words: Quality Craftsmanship Origin Confidence Instructor: Todd Hedgpeth Class: Identity 2 Duration: 15 Weeks (Spring 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Apercu Light + Bold Colophon

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUV WXYZabcdefghijklmn opqrstuvwxyz0123456789

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Secondary Font: Foundry:

Apercu Mono Colophon

Aa

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmn opqrstuvwxyz0123456789


Jacob Bang

Selected Work

Studio Steven Scott

Typography Graphik Regular

Typography Graphik Regular

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Typography Typography Graphik Regular Graphik Regular


Project 01 Project 01

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

Primary Font: Foundry:

Apercu Light + Bold Colophon

Aa

ABCDEFGHIJKLMNOPQRS

Aa

ABCDEFGHIJKLMNOPQRS

TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

TUV WXYZabcdefghijklmn op qrstuvwx yz0123456789

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

Selected Work

Studio Steven Scott

Secondary Color C–0, M–34, Y–13, K–0

Primary Color C–0, M–0, Y–0, K–0

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Primary Color C–0, M–0, Y–0, K–100


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Andersen Bakery


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Andersen Bakery


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Sensus Smart Home


Jacob BangWork Selected

Selected Work Jacob Bang

Sensus is a series of smart home appliances that integrates carefully designed products with purposeful technology. A sensor that alarms you of water leaks or changes in humidity is one of several solutions Sensus offers in order for consumers to acquire a safer and more functional home. The packaging system for Sensus aims to bridge the gap between technology and home in a way that users effectively could grasp the function and usability of the product.

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Sensus Studio Steven Smart Appliances Scott

Project Focus: Home Appliances Discipline: Packaging & Branding Key Words: Stripped Comprehensive Technological Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)


Project 01

Project 01

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Process

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Jacob Bang

Selected Work

Sensus Studio Steven Smart Appliances Scott

Project Focus: Home Appliances Discipline: Packaging & Branding Key Words: Stripped Comprehensive Technological Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)

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Background Studio & Concept Steven Scott

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Selected Work Works

Sensus Studio Steven Smart Appliances Scott

Background

In this project we were to choose and already existing brand and imagine them establishing a product series on a, before this, untouched market. I choose Volvo cars to penetrate into the market of home ware, with a series of technologically advanced home appliance products. The technical advances of Volvo has not only made their cars safer but also smarter, technology that in many instances could be used for the very same purposes in our home.Through the sub-brand Sensus, Volvo aims to take advantage of already existing technology and combine them with a series of home appliance that reflects the esthetic attributes of their brand.

Project Focus: Home Appliances

Concept

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Sensus main focus is to make your home smarter and by doing so simplifying costumers everyday life. A product that can measure the level of humidity in your home and alarm you of water leaks is not only a smart solution to prevent costly restorations but also a safety precaution, functional for any household. However, when creating the graphic language for Sensus it was important that the technological and complex nature of the products didn’t intimidate the user. Therefore the packaging aim to clearly and effectively answer to the questions what, where and how. This was achieved by dividing the packaging into three components. The split image of the product show the product and where it should be used. Not before the package opens is the technical attribute of the product shown, referencing a seamless integration of technology.

Discipline: Packaging & Branding Key Words: Stripped Comprehensive Technological Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Calibre Regular + Bold Colophon

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Jacob Bang

Typography Graphik Regular

Typography Graphik Regular

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Selected Work

Studio Steven Scott


Project 01 Project 01

System

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

Selected Work

Studio Steven Scott

Primary Color: C–68, M–60, Y–60, K–40

Primary Color: C–0, M–0, Y–0, K–0

Primary Color: C–7, M–6, Y–10, K–0

Primary Color: C–27, M–25, Y–32, K–0

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Secondary Color: C–0, M–32, Y–100, K–0

Typography Graphik Regular

Secondary Color: C–70, M–36, Y–12, K–0


Project 03

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Sensus Smart Home


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Sensus Smart Home


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Selected Work Jacob Bang

Sensus Home Studio Smart Steven Scott


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Sensus Smart Home


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Sensus Smart Home


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Edge Paint


Jacob BangWork Selected

Selected Work Jacob Bang

Edge is a new actor on the paint market who strives to evolve the experience of purchasing and using paint. Their sustainable alternative to conventional liquid paint is powder based, thus manually mixed after need. With a selection of vibrant colors, Edge aim to attract and inspire a generation of DIY creatives who appreciates simple yet original products.

Edge StudioPowder StevenMix Scott Paint

Project Focus: Powder Mixed Paint Discipline: Packaging & Branding Key Words: Creative Bold Sustainable Instructor: Thomas McNulty Class: Package Design 2 Duration: 8 Weeks (Fall 2015)

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Project 01 Project 01

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Jacob Bang

Selected Work

Edge StudioPowder StevenMix Scott Paint

Project Focus: Powder Mixed Paint Discipline: Packaging & Branding Key Words: Creative Bold Sustainable Instructor: Thomas McNulty Class: Package Design 2 Duration: 8 Weeks (Fall 2015)

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Project 01

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Background Studio & Concept Steven Scott

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Selected Work Works

Edge StudioPowder StevenMix Scott Paint

Background

Powder mixed paint is a entirely new product on the paint market. Besides it being a sustainable alternative to conventional liquid paint, powder mix paint is manually mixed after need. The assignment was to bring this new product to the market by creating a fictive brand. The project asked to define a clear target group, establish a lucrative positioning plan and lastly design a packaging system that reflected the brands core values.

Project Focus: Powder Mixed Paint

Concept

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Edge breaks apart from the often wise conservative, overwhelming and unexciting paint market with the belief that the experience of buying paint should be simple and exciting. Through bold, vibrant graphics that reference the creative excitement of using paint, Edge aims to offer an enjoyable experience for consumers. A system of iconography was developed so that consumers step by step could be instructed on how to mix and make use of the paint. The angled structure of the packaging create visual impact, and was primarely designed to facilitate the handling of paint. Most importantly it offers a solution where the paint could be mixed and used within one unit of packaging, cutting down the need of additional trays and descales often used when painting.

Discipline: Packaging & Branding Key Words: Creative Bold Sustainable Instructor: Thomas McNulty Class: Package Design 2 Duration: 8 Weeks (Fall 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Vitesse Book + Medium Hoefler & Co.

Secondary Font: Foundry:

Forza Book + Medium Hoefler & Co.

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Jacob Bang

Typography Graphik Regular

Typography Graphik Regular

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Selected Work

Studio Steven Scott


Project 01 Project 01

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

Primary Color: C–6, M–6, Y–16, K–0

Primary Color: C–10, M–10, Y–17, K–75

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Selected Work

Studio Steven Scott


Project 04

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Edge Powder Paint


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Edge Powder Paint


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Edge Powder Paint


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Edge Powder Paint


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Edge Powder Paint


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Edge Powder Paint


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One-Way Brewery


Jacob BangWork Selected

Selected Work Jacob Bang

Studio Scott ZephyrSteven Glassware Cognac Glass Packaging

One-way is a San Francisco based micro brewery which holds craftsmanship, attention to detail and origin as their core values. This brewery does not take any shortcuts when crafting their high quality beers, with the belief the there is only one way to perfection. Drawing visual references from streets and landmarks of San Francisco, the packaging aims to communicate their urban origin and the meticulous attention to detail, that is imperative for achieving a truly original beer.

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Project Focus: Local Micro Brewery Discipline: Packaging & Branding Key Words: Local Premium Urban Craftsmanship Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)


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Process


Jacob Bang

Selected Work

Studio Scott ZephyrSteven Glassware Cognac Glass Packaging

Project Focus: Local Micro Brewery Discipline: Packaging & Branding Key Words: Local Premium Urban Craftsmanship Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)

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Jacob Bang

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Studio Scott ZephyrSteven Glassware Cognac Glass Packaging

Project Focus: Local Micro Brewery Discipline: Packaging & Branding Key Words: Local Premium Urban Craftsmanship Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)

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Background Studio & Concept Steven Scott

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Selected Work Works

One-Way Studio Steven Brewery Scott

Background

This project was to create a packaging system for a brewery or winery. One-way, a San Francisco based micro brewery, who produces premium ales with meticulous attention to detail and high values on origin was developed from the ground up as a result of this project.

Project Focus: Local Micro Brewery

Concept

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The concept behind One-Way’s packaging system was inspired by San Francisco’s grid-street plan. Throughout the city’s well structured grid plan, minor alleys break apart from the larger streets. These alleys were used as a visual reference to convey One-Way’s belief of exploring the unconventional routes in order to achieve a truly original beer. The name “One-Way” echoes this belief, but also led way to their slogan, “there is only one way for terrific beers”. The detailed nature of the labels reflects the meticulous attention to detail present in their manually crafted beers.

Discipline: Packaging & Branding Key Words: Local Premium Urban Craftsmanship Instructor: Thomas McNulty Class: Package Design 3 Duration: 8 Weeks (Spring 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Gotham Book + Medium Hoefler & Co.

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Secondary Font: Foundry:

Copperplate Regular American Type Founders

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789


Jacob Bang

Typography Graphik Regular

Typography Graphik Regular

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Selected Work

Studio Steven Scott


Project 01 Project 01

System

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

Selected Work

Primary Color: C–36, M–92, Y–100, K–38

Studio Steven Scott

Primary Color: C–87, M–53, Y–27, K–40

Primary Color: C–78, M–48, Y–80, K–47

Primary Color: C–0, M–0, Y–47, K–12

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Primary Color: C–0, M–0, Y–47, K–12


Project 05

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One-Way BreweryScott Studio Steven


Project 05

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One-Way Brewery


Project 05 Project 01

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One-Way Brewery


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One-Way Brewery


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One-Way Brewery


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One-Way Brewery


Project 05

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One-Way Brewery


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Zephyr Glassware


Jacob BangWork Selected

Selected Work Jacob Bang

Studio Scott ZephyrSteven Glassware Cognac Glass Packaging

How can a product, by rethinking it’s packaging, be introduced into a new scope of use? That was the main goal when designing a packaging system for breakable glassware intended to be used on boats. Zephyr, a premium glassware manufacturer, urged for a solution where sailors could be offered an alternative to plastic glassware. By crafting a reusable packaging that could withstand bounced from a rough sea, and by integrating a multifunctional tray that could reduce the risk of glassware slipping and breaking on a boat, Zephyr was able to achieve their goal.

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Project Focus: Breakable Glassware Discipline: Packaging & Branding Key Words: Functional Nautical Premium Instructor: Thomas McNulty Class: Package Design 2 Duration: 8 Weeks (Fall 2015)


Project 01 Project 01

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Process

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Selected Work

Studio Scott ZephyrSteven Glassware Cognac Glass Packaging

Project Focus: Rebrand of global enterprise Intstuctor: Thomas McNulty Class: Packaging 02 Project Duration: 08 weeks Project Finished: Spring 2015 Deliverables: Logo & brand guidelines Key attributes: Confident Proud Craftmanship Origin

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Background Studio & Concept Steven Scott

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Selected Work Works

Zephyr Studio Steven Glassware Scott

Background

This assignment was to design packaging for breakable glassware, mainly focusing on structural thinking. We were asked to rethink how glassware is packaged today and the countless improvements that could be developed from a sustainable or reusable standpoint. Ensuring that the glassware could effectively be stored and shipped without breaking was the only yet essential requirement.

Project Focus: Breakable Glassware

Concept

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The initial ideas for Zephyr came through my experiences as a sailor. Why couldn’t there be an alternative solution to plastic glassware for a target audience that tend to invest a fortune on the highest quality boat equipment. Plastic glassware simply did not seem to do any boat it’s justice. Therefore, by rethinking the packaging of breakable glassware, Zephyr aimed to offer premium glassware that could safely be used and stored on a boat. Furthermore, knowing the risk of glasses slipping, spilling and breaking, the packaging was designed to simplify pouring and serving through a tray which stably holds the glassware in place. The unpolished finish of the wooden structure aims to resemble the handcrafted nature of their product. The graphics enforces the brand’s connection to the ocean with refined typography reflecting the premium quality of their glassware.

Discipline: Packaging & Branding Key Words: Functional Nautical Premium Instructor: Thomas McNulty Class: Package Design 2 Duration: 8 Weeks (Fall 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Tiempos Headline Light + Medium Klim Type Foundry

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Secondary Font: Foundry:

National Regular + Regular Italic Klim Type Foundry

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz012 3456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789


Jacob Bang

Selected Work

Studio Steven Scott

Typography Graphik Regular

Typography Graphik Regular

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Typography Graphik Regular


Project 01 Project 01

System

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

Selected Work

Studio Steven Scott

Primary Color: C–100 M–35, Y–0, K–27

Primary Color: C–0 M–0, Y–0, K–0

Primary Color: C–0 M–0, Y–7, K–0

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Primary Color: C–0 M–31, Y–86, K–0


Project 06

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Zephyr Glassware


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Zephyr Glassware


Project 06

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Zephyr Glassware


Project 06

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Zephyr Glassware


Project 06

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Zephyr Glassware


Project 01 Project 01

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P.39 168

Hunting the Higgs


Jacob BangWork Selected

Selected Work Jacob Bang

Hunting the Higgs is a coffee table book intended to bring readers on a journey throughout the subatomic world, focusing on the new discoveries of the Higgs boson. Visually the book aims to create an abstract yet tangible representation of the complex nature of particle physics, thus deviating from the generic representations of molecular structures. Most importantly this editorial strives to encourage unlearned readers to dwell down into a subject that often time can be perceived as daunting due to it’s many unimaginable complexities.

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Hunting Studio Steven the Higgs ScottBoson

Project Focus: Particle Physics Discipline: Printed matter & Branding Key Words: Experimental Complex Educational Instructor: Ariel Grey Class: Typography 3 Duration: 15 Weeks (Fall 2015)


Project 01 Project 01

Project 01

07

Background Studio & Concept Steven Scott

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Hunting Studio Steven the Higgs ScottBoson

Background

The project here was to create an editorial piece that would explain any form of natural phenomena. I choose the subject of particle physics, focusing on the most recent discoveries of the Higgs bison and the many complexities this discovery came to imply. On July 4, 2012 physicists at the Large Hadron Collider in Geneva made history when they discovered an entirely new variety of subatomic particles, the Higgs. For years, physicists searched for this capstone to the standard model, a theory that describes both the most elementary components that are known in matter and the forces through which they interact. In many ways this discovery is important since it can explain the creation of the universe.

Project Focus: Particle Physics

Concept

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Hunting the Higgs aims to comprehensively explain the discoveries of the Higgs bison and to inspire readers to immerse themselves into a complex subject often wise perceived as daunting. Through vibrant, bold and abstract graphics I wanted to invision an almost tangible world beyond the human eye. Contrasting the bold and dramatic graphics the blocky treatment of typography intends to express how physicists systematically structure parts of information in order to understand this subatomic world.

Discipline: Printed matter & Branding Key Words: Experimental Complex Educational Instructor: Ariel Grey Class: Typography 3 Duration: 15 Weeks (Fall 2015)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Mercury Text G3 Roman + Roman Italic Hoefler & Co.

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ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

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Secondary Font: Foundry:

Geogrotesque Regular + Medium Emtype Foundry

Aa

A B C D EFG H I JK LM N O P Q RST U V WX Y Z a bcde fgh ijklm n opqrs tu v w xyz012 3 4 5 6 7 8 9

Aa

AB C D E FG HI J KL M N O P QRST UVWX YZ abcde fg h i j kl m n opqrstu v w xy z01 2 3 4 5 6 7 8 9


Jacob Bang

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Studio Steven Scott


Project 07

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Hunting the Higgs


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Hunting the Higgs


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Hunting the Higgs


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Hunting the Higgs


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Hypo Magazine


Jacob BangWork Selected

Selected Work Jacob Bang

Hypo is a high performance underwear tailored towards extreme mountaineers who often faces severely cold climates. The underwear was created to reheat the body in any events of hypothermia. Hypo Magazine was established to inspire their core consumer towards future adventures while subtly promoting their product. The name "Hypo" functions as an abbreviation of hypothermia while graphic language aims to express the contrast between heat and cold.

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Hypo Hunting Magazine the Higgs

Project Focus: Performance Underwear Discipline: Printed matter & Branding Key Words: Functional Avant Garde Expressive Instructor: Thomas McNulty Class: Graphic Design 2 Duration: 8 Weeks (Spring 2014)


Project 01 Project 01

Project 01

08

Background Studio & Concept Steven Scott

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Jacob Bang

Selected Work Works

Hypo StudioMagazine Steven Scott

Background

The assignment here was to invent a fictional brand from the ground up that would offer an innovative product not yet available on the current market. Furthermore, the project asked to market this new product towards the intended target audience while maintaining an overall cohesive graphic language. The initial idea for this project was drawn from the many documentaries and articles discussing the immediate threat of extreme mountaineers facing hypothermia.

Project Focus: Performance Underwear

Concept

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"Hypo" is an abbreviation of the word hypothermia and is a direct reference to the initial intent of the product. Hypo is an advanced underwear that reheats the body temperature as soon as the body faces the risk of falling in a hypothermic condition. With advanced micro fiber technology the textile achieves to fully isolate body heat and thus preventing the body temperature to fall below 36 degrees. The visual system uses vibrant yellow and blue as primary colors to reference the heat and cold. The sharp and angled features of the typography reflects the technical aspects of the product.

Discipline: Printed matter & Branding Key Words: Functional Avant Garde Expressive Instructor: Thomas McNulty Class: Graphic Design 2 Duration: 8 Weeks (Spring 2014)


Project 01 Project 01

Visual System

Primary Font: Foundry:

Foundry Gridnik Light + Medium The Foundry

Secondary Font: Foundry:

Brown Light + Bold Lineto

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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AB CDEFGHIJKLMNOP QR S TUV WXYZab cdefghijklmn op qrstuv wxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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AB CDEFGHIJKLMNOP QR S TU V WXYZab cdefghijklmn op qrstuv w x yz0123456789

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Jacob Bang

Typography Graphik Regular

Typography Graphik Regular

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Selected Work

Studio Steven Scott


Project 01 Project 01

System

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

Typography

ABCDEFGHIFKLMNOPQUR ABCDEFGHIFKLMNOPQUR ABCDEFGHIFKLMNOPQUR ST V W X Y S ( . , : ; ? ! @ ) 0 1 2 3 4 5 6 7 8 9 STVWXYS(.,:;?!@)0123456789 ST V W X Y S ( . , : ; ? ! @ ) 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i f k l m n o p q u r s t v x y s abcdefghifklmnopqurstvxys abcdefghifklmnopqurstvxys Graphik Regualar

TypographyGraphik Regualar Graphik Regular

ABCDEFGHIFKLMNOPQUR ABCDEFGHIFKLMNOPQUR ABCDEFGHIFKLMNOPQUR ST V W X Y S ( . , : ; ? ! @ ) 0 1 2 3 4 5 6 7 8 9 ST V W X Y S ( . , : ; ? ! @ ) 0 1 2 3 4 5 6 7 8 9 STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys abcdefghifklmnopqurstvxys

abcdefghifklmnopqurstvxys

Graphik Regualar

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Graphik Regualar Typography Graphik Regular


Jacob Bang

Selected Work

Studio Steven Scott

Primary Color: C–100 M–90, Y–0, K–45

Primary Color: C–0 M–5, Y–100, K–0

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Project 08

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Hypo Magazine


Project 08

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Hypo Magazine


Project 08

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Hypo Magazine


Project 08

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Hypo Magazine


Project 08

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Hypo Magazine


Project 08

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Hypo Magazine


Project 08

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Jacob Bang

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Hypo Magazine


Project 08

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Hypo Magazine


Project 01 Project 09

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Contour Concept Store


Jacob Selected Bang Work

Jacob Selected Bang Work

Contour is a store experience where you can find curated products, each telling its own story of meetings between people, materials and cultures. Forming the store as an exhibition space rather than a conventional retail store, enables the housing of a diverse selection of contemporary designs and products. We believe this will cater toward todays constant demand for evolving experiences and styles. In addition it fills a gap in the market where the large stores often are bound to a specific style and the boutique shops can't achieve to provide a holistic experience. Essentially, Contour is driven by an idea that products where form and function meet, also has a story worthy to share.

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Contour Studio Steven Store Scott Concept

Project Focus: Fictive Concept Store Discipline: Packaging & Branding Key Words: Functional Premium Progressive Sustainable Instructor: Michael Osborne Class: Package Design 4 Duration: 15 Weeks (Spring 2015) Group Members: Rasmus Nilsson Erik Berger Vaage Sewon Chun Daniel Lindqvist


Project 01

Project 01

09

Brand Matrix

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Jacob Bang

Selected Work

Contour Studio Steven Store Scott Concept

Contour

Store Label

Project Focus: Fictive Concept Store

Key Adjectives: Progressive, Sustainable, Functional and Premium.

Product line: Store bags, gift boxes, wrapping paper, etc.

Discipline: Packaging & Branding

Contour Home Key Adjectives: Progressive, Sustainable, Functional and Premium.

Store Label Product line: Kitchen ware, glassware tableware, chinaware etc.

Key Words: Functional Premium Progressive Sustainable Instructor: Michael Osborne Class: Package Design 4 Duration: 15 Weeks (Spring 2015)

Contour Interior Care

Store Label

Key Adjectives: Progressive, Sustainable, Functional and Premium.

Product line: Liquids, soaps and waxes for home interior care.

Contour Essentials

Store Label

Key Adjectives: Progressive, Sustainable Functional and Premium.

Product line: Lightbulbs, Batteries, Tea Lights, Stationery, etc.

Foil Restaurant

Private Label

Key Adjectives: Raw, Refined, Personal, Transparent and Authentic.

Product line: Fresh Produce, Sauces, Sauces, Juices, etc.

Still Skincare

Private Label

Key Adjectives: Sophisticated, Pure, Honest, Intimate and Fresh.

Product line: Wide range of Serums, Toners and Cleansers.

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Group Members: Rasmus Nilsson Erik Berger Vaage Sewon Chun Daniel Lindqvist


Project 01

Project 01

06

The Contour Story Studio Steven Scott

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Jacob Bang

Selected Work Works

Contour Studio Steven Store Scott Concept

We envision a store experience where people come to find carefully curated product lines that tell their own story of meetings between people, materials and cultures.

Project Focus: Fictive Concept Store

Our aim is to develop a multidisciplinary store that functions more like an exhibition space rather than your usual retail store. The brand itself is merely an empty vessel in the beginning that over time acquires meaning and context depending on what is on display at the given point in time. People would visit the store for the experience and in the end select the products that function in their own narrative of life, regardless if the purchase is made in-store or later on online.

Key Words: Functional Premium Progressive Sustainable

We see potential in the American tradition of adopting cultures and combining and transforming them into new interesting ideas or products. It’s not defined by one single aesthetic or style, but rather by the uniqueness of the products in their own right. We live in a time with great possibilities for diverse exposure due to mobility and the easy access to information through digital matters. With these opportunities comes also a demand for a store providing objects out of the ordinary that always are in sync with the current influences. This approach will protect the brand from becoming static and tied to a style, which fills a gap in the market where larger niche players are doing a good job in their own area but have a hard time to expand without constantly having to create new sub-brands.

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Discipline: Packaging & Branding

Instructor: Michael Osborne Class: Package Design 4 Duration: 15 Weeks (Spring 2015) Group Members: Rasmus Nilsson Erik Berger Vaage Sewon Chun Daniel Lindqvist


Project 01 Project 01

Contour Home

Primary Font: Foundry:

Maison Neue Light Milieu Grotesque

Aa

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Jacob BangWork Selected

Selected Work Jacob Bang

Contour’s home decor line is the core of the store striving to make good contemporary design available through a curated selection of timeless and functional products that evoke affection An integral part in the development of the visual system was to create a powerful and flexible packaging system that never would over-power the product nor the design. The solution was to strip the package down to its bare essentials, the product itself, its story, and the designer behind it. This enabled us to bring the components together into one cohesive system of product photography, a pared down color coding, and concise typography. The result is a package design honoring the product while telling its own unique story with clarity and honesty.

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Studio Steven Scott


Project 01 Project 01

Contour Home

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

ABCDEFGHIFKLMNOPQUR STVWXYS(.,:;?!@)0123456789 abcdefghifklmnopqurstvxys Typography Graphik Regular

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Jacob Bang

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Studio Steven Scott


Project 01

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Studio Steven Scott


Project 01

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Studio Steven Scott


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Project 01

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Studio Steven Scott


Project 01

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Project 01

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Studio Steven Scott


Project 01 Project 01

Contour Interior Care

Primary Font: Foundry:

Aa

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Gt Sectra Display Medium Grilli Type

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

Secondary Font: Foundry:

Aa

GT Sectra Book Grilli Type

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz0123456789


Jacob BangWork Selected

Selected Work Jacob Bang

While all Contour products are made to last, the purpose of the interior care line is to ensure the longevity of functionality and ďŹ nish. The product line offers a wide range of liquids, soaps and waxes taking care of natural materials such as wood, stone and leather. The packaging system uses distinct typography. iconography, and imagery of each material intended to be treated, thereby creating a simple and intuitive experience for the consumer. The aluminum structures reflects the contrast between the natural and the man-made. In addition, it provide the packaging with a sense of trust and cleanliness.

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Studio Steven Scott


Project 01 Project 01

Restaurant Contor Foil Home Interior Essentials Home Decor Foil Still

GT Sectra Display Medium

GT Sectra Display Medium

GT Sectra Display Medium

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01 Project 01

Contour Essentials

Primary Font: Foundry:

Platform Bold Commercial Type

Aa

ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Jacob BangWork Selected

Selected Work Jacob Bang

Contour Essentials ties the store together into one cohesive experience by providing basic products of highest quality that functions as a compliment to the other brands. More than being an extension of other product lines, the objects themselves are to be considered stand-alone pieces of design striving to make every day life better through form and function. The visual system consists of a simple line art graphic that illustrates the product and its use in a naively straightforward manner. The line, or contour if you will, has an opening meaning, but for us it is representative of the narrative of each product that together form the story of Contour.

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Studio Steven Scott


Project 01

Contor Contour Essentials Home Interior Essentials Home Decor Foil Still

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Studio Steven Scott


Project 01 Project 01

Restaurant Foil

Primary Font: Foundry:

Superior Title Light MCKL Foundry

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

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Secondary Font: Foundry:

Calibre Regular + Semibold Klim Type Foundry

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz0123456789


Jacob BangWork Selected

Selected Work Jacob Bang

Contour’s private label restaurant and grocery market Foil aim to provide consumers with a personal, transparent and local food experience. With a curated selection of local produce and freshly prepared food from the restaurant, Foil offers a refined alternative to conventional grocery stores. The importance of the produce origin is signified by abstract graphics inspired by the natural surrounding of each product. Contrasting the raw nature and to emphasize the quality of the products, each package is adorned with the calligraphic word mark and a delicate typographic system.

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Studio Steven Scott


Project 01 Project 01

Restaurant Contor Foil Home Interior Essentials Home Decor Foil Still

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Jacob Bang

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Studio Steven Scott


Project 01

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Studio Steven Scott


Project 01

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Studio Steven Scott


Project 01

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01 Project 01

Still Skincare

Primary Font: Foundry:

Caslon Semibold Adobe

Secondary Font: Foundry:

Sweet Sans Medium MVB Fonts

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijkl mnopqrstuvwxyz0123456789

Aa

AB CDE FGHIJ K LMN O P Q R STU VWXYZabcdefghijklmn opqrstuvwxyz0123456789

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Jacob BangWork Selected

Selected Work Jacob Bang

Still creates skincare formulas based solely on natural ingredients free from artificial additives enabling a product that’s kind to both the skin and the environment. The wide range of plant derived serums, toners and cleansers are crafted and filtered by hand. Once filled, the translucent bottles become the quality assurance for the consumer showing the purity of the inside. The sense of honesty and integrity is carried on throughout the identity by the use of a simple yet concise typographic system. To express intimacy the white structures are matched with pastel water colors and floral illustrations.

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Studio Steven Scott


Project 01 Project 01

Contor Still Skincare Home Interior Essentials Home Decor Foil Still

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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Jacob Bang

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Studio Steven Scott


Project 01

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Jacob Bang

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Studio Steven Scott


Project 01

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Jacob Bang

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Studio Steven Scott


Project 01

Thank You,

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Jacob Bang

Selected Work

Studio Steven Scott

My familiy: Mamma Pappa Benedicte Oscar Bestemor Bestefar Chilla Kirsten Jens Karoline Erik Jenny In memory of: Mormor Morfar Lisa Knut Sushi My love: Mandy My design friends: Erik Berger Vaage Rasmus Nilsson Daniel Lindqvist My friends: Hampus F채rdig Christoffer Dohrn Vilhelm Stern Alexander Carabi Christian Bratt Louise De La Motte My teachers: Mary Scott David John Scott Michael Osborne Thomas McNulty 285


Project 01

Cover Stock: Mohawk Loop Smooth Grey 298g Text Stock: Mohawk Superfine Ultrawhite 90g Fonts: Noe Text (Schick Toikka) Calibre (Klim Foundry) Print and Binding: Moquin Press 555 Harbor Blvd., Belmont, CA 94002 Photography: Jacob Bang The Contour Gang Zeynep Zenderoglu Contact: Jacob Bang hello@jacobbang.com (415) 910 2342 jacobbang.com

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Jacob Bang

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Selected Work

Studio Steven Scott


Project 01

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