Media Pack Test by BR3AKTHRU

WHAT TO EXPECT?

I YOU

OUR REAL STORY OK! We lied, we’re not that well hung. But what we are is passionate. We’re like the hopeless romantic. We dream all day about a world where Gang cultture isn’t idealised, where mental illness is taken seriously and where Mila Kunis walks around naked... I think that we’ll just leave you with that image.

The ‘MultiMedia’ Stuff

From our app to spoken articles, have a look at how we take advantage of this technological age.

WE’VE GOT ISSUES

We take a look at the important issues we have already adressed and look at topics we aim to address in the future.

OUR AUDIENCE AND CONTENT

From their age to their favourite kebab joint, we give you the low down on who our audience really are. We also let you in on how we consistently create content which they love!

OUR STORY

HI, HI,

Iâ&#x20AC;&#x2122;m Jacob Mornington and I founded BR3AKTHRU. Iâ&#x20AC;&#x2122;m Jacob Mornington and I 6 months after starting a strict routine Around 5 years ago I was struck down founded BR3AKTHRU. set out by the Adolescent Unit and by a chronic illness called Chronic Great Ormond Street, I began to return Fatigue Syndrome (also known as to school. I then asked other guys my M.E.). I began to feel isolated and age what a magazine like this could detached from the outside world and do to help them and the honesty in the so I searched for a media source which could keep me up to date with informa- answers was shocking. From domestic violence, to sexual abuse, to severe detion which was relevant to my age and Founded by? which could also offer advice on issues pression, to bullying, to violent gangs, to drug addiction and many more pressI was facing. After extensive searching ing and serious issues. more pressing and still not finding anything I decided to set something up myself. I decided to and serious issues. set up a multimedia magazine. Around

This then made me realise that even though I had and still was having a really difficult time, there where many other guys who needed even more help than I did.

OUR STORY

BR3AKTHRU I decided to call it BR3AKTHRU as I wanted to help other guys breakthrough any barriers they faceCalled? (altering the spellWhen? ing to make it more appealing to them).

“What an inspiring story and a great idea!” Andreas Koumi, C.E.O. of Exposure.

“BR3AKTHRU is the future on youth media .” Daniel Pilgrim, established writer.

“Thank you for such a great interview, you have a truly inspiring story.” Tina Jackson, Editor of Writing Magazine. “This is great! BR3AKTHRU is a really big help. ” Connor Howlett, reader.

“Best of luck with what sounds like an excellent project.” Tabatha, GQ Magazine.

“You’re an inspiration to all young people and M.E. suffers.” Ali Pardoe,

“This sounds like a great idea!” George the Poet.

Who for?

M.E. sufferer and writer.

OUR STORY

AUDIENCE AND CONTENT

Why 13-19 year old guys?

Target

There is currently no magazine aimed at this audience. This is an instrumental age where many difficulties arise and this magazine offers a way for young guys to get useful advice and help.

Market

13-19 year olds

What about ethnicity, economic class and geographical location? BR3AKTHRU is indiscriminate to all ethnicites and economic class. While, we currently aim our content at UK citizens, global expansion is a future goal.

THE MARKET

4.2

million

The amount of 11-19 year old males in the UK, according to the government.

AUDIENCE & CONTENT

ÂŁ53.5

The forecasted teenage spending power byy 2017 in the United Kingdom.

percent

The percentage of teenagers who own a smartphone.

IS THE MOTHER “ NECESSITY OF INNOVATION ”

If you’ve watched Breaking Bad, then you know that necessity truly is the mother of innovation. While we don’t cook meth anymore, we do create consistent high quality content across all our platforms which our users just love.

As a previous cook we know that brilliance is as a result of a mixture of high quality ingrediants. While we cant give you our secret blue meth recipie we will let you in on what makes BR3AKTHRU so great...

CRAFTED CONTENT While we have a target market of 13-19 year olds, our content is created with the age range of 15-22 year olds in mind. The teenage years are an awkard age. If your 15 and under you do want to read a magazine aimed at under 13’s because you will see it as childish and the same applies for guys aged 15 years old and above.

EXCITING DESIGN Our audience are extremely fashion concious; teenage boys spend more on fashion than teenage girls in 2013. Therefore from the website, to our magazine, to our mobile app, to our videos, we pride ourself on creating a product the young guys would be proud to be seen using and share.

SOMETHING MORE INTERACTION We’ve got it all! A website, a magazine and even a mobile app. But by interaction we’re also talking about social media. From our Instagram, to our Twitter and Facebook, we’re devoted to interacting with our fans. Making them feel connected to the brand, in-turn creating high customer loyalty.

While other youth media organization only focus on offering entertainment, a large part of BR3AKTHRU is our ‘Exposure’ section where we don’t only address imortant social issues but also help our readers by giving them advice on personal issues. A good example of this is our ‘Agony Brother’ regular.

AUDIENCE & CONTENT

THE ‘MULTI-MEDIA’ STUFF

MAGAZINE MONTHLY PUBLIATION AVAILABLE DIGITALLY DIGITAL INTERAITVE FUTURE PRINT ISSUE

All qualitative researh stressed the desire to atually being able to hold the print edition of the magazine, over online access.

As subscrition is continuous, allows for an endless circulaiton

More respected by writers; resulting in more free content

Much larger advertising revenues for in print advertising in contrast to online advertising. Will result in larger profits

THE ‘MULTI-MEDIA’ STUFF

www.br3akthru.com

Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words

WEBSITE DOMAIN OWNERSHIP 2000+ HITS A MONTH INTERACTIVE WEBSITE INC SOCIAL FORUM

Very high impact landing page, impressive first impression

Interative with social media and other multi-media platforms, for example in built video and audio articles and social media sign in.

THE â&#x20AC;&#x2DC;MULTI-MEDIAâ&#x20AC;&#x2122; STUFF

THE APP We mean what we say when we talk about our ‘multi-media’ capacity. That’s why we saw it as being essential in having a mobile app. According to ‘GoHenry’, in 2012, 85% of teenagers own a smartphone and that number has only risen since. The new app

for BR3AKTHRU creates a more personal experience for the user; from a section of they ‘favourited’ articles and videos to various social logins options, allowing users to share content to their social/business networks. App is free.

- AVAILABLE ON -

All qualitative researh stressed the desire to atu

THE ‘MULTI-MEDIA’ STUFF

All qualitative researh stressed the desire to atually being able to hold the print edition of the magazine, other online access.

Our first series on the BR3AKTHRU

channel based around fitness. We create a friendly and informal vibe and while we aim to help young guys achieve their ideal level of fitness, we also try to stress positive thinking about their current body image. After just two video uploads we gained sponsorship from a UK supplement brand, “Hench Nutrition”. So far they have

AUDI

While we do believe that our audience do like to read our articles, young guys are busy people. From their full-time education, to thriving social lives and their own interestes and hobbies, it can be hard to find time to sit down and read something. Not to forget all the reading they’ve already been doing in school and college already! Therefore, we

VI EO provided us with free supplements which we subsequently feature in videos. We also gain a commision from people who make orders after being referred by us.

All qualitative researh stressed the desire to atually being able to hold the print edition of the magazine, other online access.

thought that it would be a good idea if articles were also available in an audio format. Moreover, our users can download the spoken articles so that they are available offline. A great ability if they wanted to listen to something on their morning underground commute!

All qualitative researh stressed the desire to atu

THE ‘MULTI-MEDIA’ STUFF

WE’VE GOT ISSUES

UK GANGS

Ok, so despite what you’re currently thinking, we’re not perfect. We’ve got issues. However, we’ve past the stages of denial that these issues will just go

away which soothes the majority of people. We’re ready to make a change. Infact, we’ve already started adressing some of our issues.

With Gangs in the UK having a more and more prolific effect on the lives of everyday normal people, We have a look at how gangs have developed over the years and at whether we as young guys really have the choice to decide whether we’re involved in gangs or not...

STOP AND SEARCH

STEROIDS

Young guys are the most likely group to inject steroids. We take an unbiased look at steroids. And where impossible expectations of our masculinetly are what draws young men to them.

WE’VE GOT ISSUES

Following the recent stop and search critism we had a look at both sides of the arguement. We also interacted with our users by having a questionaire, with results from other users so that they can compare their opnions.