Introduction to Graphic Design (GD100A)

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ISSUE NO. 17

ADOBE, MEET NINTENDO

Adobe applications meet video game. What happens when you combine design industry standard applications with the pioneers of video games? You create the best selling game of all time, period. That’s right, our friends over at adobe decided to team up with guru’s of video games, nintendo. Yesterday at around twelve noon, nintendo’s CEO Satoru Iwata announced to the gaming public that the “Adobe Photoshop Bros” would be released in a matter of weeks.

VIDEO GAME SPOILER ALERT

Adobe Photoshop Bros is the first game of it’s kind. It’s based on graphic designers taking back their rightful spot from online photoediting services. The synopsis of the game is about two brothers named ‘Pixar’ and “Pixel” from the planet of design elements. They are on a mission to rescue princes ‘APL’ from n o t o r i o u s v i l l a i n ‘A s c e n d e r ’ a photoshop generated virus meant to shut down all adobe design applications so that online photo editing services can take over. Ascender’s plans cannot be completed without princess APL, so he holds her captive and forces her to work for him. It’s up to Pixar and Pixel to devise and design an escape route for princess APL. In order to accomplish this they must gather photoshop tools required to design the route.

posters better and faster than Pixar and Pixel need to collect five online photo editing services. gradient swatches to design a vibrant background that can be Level Four seen by princess APL. They must collect all before ‘picnik’ pings (major online photo editors) collect It’s time to design the escape route them! for princess APL. Pixar and Pixel only have one chance at this so LEVEL TWO they have to get it right! All of the materials that the brothers The two brothers must then locate collected during the previous levels the Geeosans light font, but be will have to be put to use to produce careful Picasa’s are on the loose and easy to read map. and ready to fight for the online design world. LEVEL ONE

Level Five

Level Three

At the final stage of the game the t w o b r o t h e r s h ave t o d e fe a t It get’s a little tricky at level three Ascender. In order to do this they since its the “wammy” level (a must prove by creating art pieces wammy level is unrelated to the of his choice. This will be the only story of the game but must be way princess APL will be released. completed in order to progress to Once the princess is released she the next level. Pixar and Pixel will be awarded with the route to go move prove themselves as graphic back to her home. designers. They must try to design



SO YOU WANT TO BE A GRAPHIC DESIGNER ?


So You Want To Be A Graphic Designer? ‘DAVID CARSON’ Everyone know that graphic designers are not household names, but when names do come up, David Carson is sure to be at the top of the list.

I.

What is the name of David Carson’s first top selling design book? a.) Fotografiks b.) The End of Print c.) 2nd Sight d.) The Beginning of design

II.

What is David Carson notably known for? a.) Typography b.) Illustrations c.) Composite Imaging d.) Painting

III. Who labeled Carson as the “Designer of the Year” in 1999? a.) Rhode Island School of Art and Design b.) Print Magazine c.) The International Center for photography (NY) d.) High Museum of Art IV. How many magazine and newspaper articles was David Carson Featured in? a.) Over Two Hundred and Fifty b.) One Thousand c.) About Three Hundred d.) Over One Hundred and Eighty V. Which Campaign did Carson do illustration for?


a.) Magic Johnson Aids Foundation b.) Breast Cancer Awareness c.) The Bank of Nova Scotia d.) Boost Mobile VI. Where is David Carson Design Inc. located? a.) Boca Raton, Florida and Cleveland Ohio b.) Del Mar, California and Zurich Switzerland c.) Nassau, Bahamas and Toronto, Canada d.) New York, New York and Austin, Texas VII. In which one of these design books is Carson featured in? a.) A Thousand Treatments for Typography b.) The Layout Book c.) The History of Graphic Design d.) Designers guide to Heroism VIII. Where does David Carson Teach his week long design workshop? a.) The Art Institutes, Atlanta b.) SCAD, Savannah c.) School of Visual Arts, New York City d.) The Art Institutes, Los Angeles, California IX. Of the following names, who has Carson done design work for? a.) Doctors Hospital b.) Microsoft c.) Comcast d.) Taco Bell X. Carson has done a lot since the Nineties, He even has done creative mediums like: a.) Acting and Dancing b.) Films and Commercials c.) Producing d.) Installing Cable


carson’s cheat sheet. :) i. the end of print. ii. typography iii. The International Center for photography (ny) iv. over one hundred and eighty v. magic johnson aids foundation vi. del mar, california and zurich, switzerland vii. the history of graphic design viii. school of visual arts, new york city ix. microsoft x. films and commercials www.davidcarsondesign.com




01. the wrist.

Location:

Education: Bachelors Graphic

Mary-kate Hollister

Los Angeles, California

Design

at

of

The

Art

Fine

Arts

in

Institute

of

Fort Lauderdale

Mary-kate Hollister possesses over ten years in the graphic design world, specializing in logos printed

and

corporate

collateral,

graphics,

identity,

trade

website

invitations.

She

and

has

show

packages, and

museum

special

event

successfully

led

the

graphic design for demanding accounts such as Microsoft, Avid, Cisco Systems, United States Forest Service, Bureau of Land Management and the United States Army. Mary-kate

has

the

tools

to

work

fast,

efficient and effective which are the most important tools in the creative field like design. That’s why when Mary-kate learned that designer Mogul Carin Goldberg was about to cast for her new reality show “The Wrist” she didn’t hesitate a second to try out for the show. “I knew immediately that I was meant on this show, I love Carin Goldberg and if there was no Carin Goldberg there would probably be no me (in the graphic design field of course)”, Mary kate stated in her audition video. “I am a good worker who believe’s in only producing the best and Carin Goldberg deserves only the best assistant. She is my idol, she has practically done everything in the design world. From her days at CBS Television and Atlantic Records to being the leading independent artist for the past two decades, Ms. Goldberg has paved the way for many artists. I have days where I would have little or no inspiration for assignments that I need to complete and I would log on to Ms. Goldberg’s website and an avalanche of thoughts would rush into my head. She is so creative, she really has a gift!”

Does Mary-kate have what it takes? -The Wrist.


02. the wrist.

Location:

Avin New York,New York

Education: Graphic

Bachelor

Design

at

of

the

Fine

School

Arts of

in

Visual

Arts. Avin

is

a

freelance

experienced annual and

with

reports,

multimedia.

named

clients

graphic

corporate

advertising, He

has

from

identity, web

worked

all

designer

parts

design

with of

big

North

America. His clients include Ford, Sony, Fed ex, Brands-mart U.S.A., and a number of other companies. Avin started perusing graphic design as a career because as a child he spent most of his summer’s at his uncle’s office who was the

Art

time.

Director I

was

for

always

Coca-Cola

at

fascinated

the with

arranging items in order based on size and form. I also loved to look at color patterns and the way changing the hue and saturation of an image could make it look almost unidentifiable. Avin learned about “The Wrist” through a close friend of his. “ My friend and I were on a camping trip about three weeks ago and he mentioned to me that there were going to be auditions in the New York area for a reality show called The Wrist. I was hesitant of participating in a ‘silly show’ at first until he mentioned that it was for an opportunity to work Ms. Carin Goldberg. I was so excited I ended the trip two days early just to prepare for auditions.” Avin also continued on to talk about how he discovered Ms. Golberg’s work. “My first recollection of Carin Goldberg was when she designed a book cover for my school’s senior library in 2OO4. She earned a Gold pencil for it and later was included in The American Institute of Graphic Arts. When I saw the work she did I was blown away and knew right there and then one day I would meet her. I guess my opportunity is here!”

Does Avin have what it takes? -The Wrist.


03. the wrist.

Geoffrey Higgs

Location:

Las Vegas, Nevada

Education: Master of Fine Arts in Graphic Design at Rhode Island School of Design.

Geoffrey Higgs has been successful in graphic design for 15 plus years. His approach

is

simple

and

effective.

Shen analyses, creates and adopts a strategic This

process

ensures

to

that

she

all had

clients. a

solid

foundation on which to build durable design solutions. Major

cosmetics,

electronics

and

food,

financial

fashion, clients

have reaped the benefits of Geoffrey’s talents including Concept Development, Art Direction, Graphic design, design strategy, brand and corporate identity, typography and web design. Geoffrey believe’s he can be a great asset to Carin Goldberg. “I mean who knows, with my help I can help ease the stress of Carin’s routines. I mean come on we’re talking about a woman who served two terms as president for the AIGA New York Chapter all while being a teacher at the school of visual arts, serving on the board of the Alliance Graphique Internationale and managing her life as an author. Ms Goldberg needs somebody reliable and I am that individual. I have been in the field long enough to understand the do’s and don’t of the profession. Ms. Goldberg, in my eyes, is a legend of the past twenty years. She deserves the best and the best my friends is, me!”

Does Geoffrey have what it takes? - The Wrist.


04. the wrist.

Location:

Cynthia Clare Dallas, Texas

Education: Bachelor of Fine Arts in Graphic and

Interactive

Communication

at

Ringling

freelance

graphic

College of Art and Design.

Cynthia

Clare

is

a

designer, working with a variety of clients in

the

Texas

knowledge

of

area.

Seeking

graphic

design

to

broaden

she

her

moved

to

London for about two years before returning back to Dallas. Her main areas of design are logos,

brochure

and

program

design,

typography, poster, leaflet and flyer design, corporate identity and web design. She has clientele that includes Wells Fargo Banking, the

McDonalds

Franchise,

Delta

and

Vonage

telecommunications. Cynthia is a member of the American Institute of Graphic arts Atlanta chapter and had the opportunity to meet Ms. Carin Goldberg at a special guest speaking in Atlanta. “I become so proud when I see women paving the way for all things creative. What made me really find interest in Ms. Goldberg was when she spoke about who she has worked with in recent years. She mentioned Warner Bros., Motown Records, Interscope and EMI. She has even worked with brands like AR and

Martha Stewart Living Omnimedia. I mean those

are accomplishments only one can imagine. I would love to work besides someone like that, I mean the learning experience would be unimaginable. I know I have a number of years in the design world but everyday you learn something new and I’m sure even Ms. Goldberg learns something new everyday. Who know’s she can learn a thing or two from me!”

Does Cynthia have what it takes? -The Wrist


05. the wrist.

Location:

San-Francisco, California

Education: Bachelor of Fine Arts in Graphic

Jennifer McDowden

Design at Savannah College of Art and Design.

Jennifer

McDowden

designer

and

is

a

freelance

illustrator.

Her

graphic

clientele

includes a diverse array of businesses and organizations, both large and small. She is thrilled by the interesting design projects she has completed since going into business for

herself.

brochures

to

From

logos

websites,

to she

posters enjoys

to the

creative challenge, working directly with her clients, and pushing herself to produce the best work possible. Jennifer decided at the age of 12 that she wanted

to

painting

be and

a

graphic

sculpture

designer. have

always

Drawing, been

a

passionate focus. For the past ten years she has worked for design firms and publishing houses, where she designed, produced and manage projects. Where did she get her inspiration from? She got it from non-other than Ms. Carin Goldberg. “I admire Carin Goldberg, she has unknowingly been my mentor for the past seven and a half years. I never got the opportunity to personally meet her but I just always felt connected to her. She is a legacy to the design realm, especially for woman. One could only hope to be as good as Ms. Goldberg. Graphic designers may not be household names but when names do come up, Carin’s name is sure to be on the list. “ I would love the opportunity to be Carin’s assistant. I have the right skills to perform well and I have proven it through my clients and I can learn so much from her. Despite all the rules of design, she breaks it every time and creates new ones, not everyone can do that!

Does Jennifer have what it takes? -The Wrist.











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