JACQUELINE ZAVALZA
FM4423, WINTER 2013
SENIOR PROJECT I
SCOTCH INTERIORS AMSTERDAM HOME COUTURE
Scotch Interiors is a brand extension proposal for the Amsterdam based company Scotch & Soda. This Home Collection is inspired by the eclectic style of the company. The line will represent a great opportunity for expansion, allowing the company to reach broader opportunities outside of the apparel and accessories market.
SCOTCH INTERIORS AMSTERDAM HOME COUTURE
ABOUT SCOTCH & SODA CEO & HEADQUARTERS | ABOUT THE COMPANY |
HISTORY OVERVIEW |
CEO: Joep Krouwels Headquarters: Amsterdam, The Netherlands Scotch & Soda is a leading designer, marketer, wholesaler and retailer of contemporary casual apparel for men, women and children. Products are distributed in 39 countries. Scotch & Soda products are rich in detail, high quality and affordable. The company invests in their products, which are enriched with a wealth of inspiration from around the world. - Founded 1985 in Amsterdam - 2008 “Scotch Shrunk” launched (Boys) - 2009 “Maison Scotch” launched (Women's) - 2010 “Amsterdam’s Blauw” (denim collection) and Barfly (Unisex Fragrance) launched.
Information and Images from: www.scotch-soda.com
BRAND EXTENSION My brand extension proposal for Scotch and Soda is a Home Furnishing Collection. This would represent a great expansion opportunity for the brand since it will allow it to reach broader opportunities outside of the apparel and accessories market. The eclectic “Scotch Style� is inspired by classic and vintage pieces, enriched with influences taken from all around the world, and adding a modern twist. The Scotch Home collection would be influenced by the same elements as the apparel collection. Each item will be produced with the best materials and the highest level of quality. Scotch Home will have both, strong and delicate elements, creating a unisex look. Images from: www.pinterest.com
PRIMARY TARGET CUSTOMER
PRIZM |
DEMOGRAPHICS |
VALS |
PSYCHOGRAPHICS |
Urban Achievers Often the first stop for up-and-coming immigrants from Asia, South America and Europe. These young singles, couples and families are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.
• Urbanicity: Urban • Age Ranges: <35 • Presence of Kids: Mostly w/o Kids • Homeownership: Renters • Education Levels: College Graduate • Ethnic Diversity: White, Black, Asian, Hispanic, Mix • Median HH Income: $95,000+ Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers. They seek variety and excitement, savoring the new, the offbeat, and the risky.
• She is an Interior Designer and consultant • Practices professional photography on the side • Paints and attends art galleries • Rides a bicycle and uses public transportation • Eats organic food and is vegetarian
ANNA | AGE 30 LIVES IN PACIFIC HEIGHTS, SAN FRANCISCO
Images from: www.pinterest.com www.scotch-soda.com
SECONDARY TARGET CUSTOMER
PRIZM | Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. They are affluent, highly educated, and ethnically mixed.
DEMOGRAPHICS | • Urbanicity: Urban • • • • •
Age Ranges: 25-44 Presence of Kids: Family Mix Education Levels: Graduate Plus Ethnic Diversity: White, Asian, Hispanic, Mix Income: $150,000+
VALS | INNOVATORS are successful, sophisticated, take-charge people with high self-esteem. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
PSYCHOGRAPHICS |
WILLIAM | AGE 34 LIVES IN HAYES VALLEY SAN FRANCISCO
Images from: www.pinterest.com www.scotch-soda.com
• • • • • • •
He works for an Architectural Firm Owns a Mac, iPad and iPhone 5 Rides a bicycle most of the time, even though he owns a car Has two kids; Emma is 4 and Gareth is 1 year old Enjoys family trips to foreign countries Listens to Jazz, Classical music and Indie Rock Watches Indepent Films and Documentaries
HOME DECĂ&#x201C;R TRENDS 2013
| NATURAL + FEATHER ACCENTS | Vignettes of natural elements and feather accents are another trend for 2013 according to Stylehome.
| NEUTRAL COLORS | A shift towards the use of more solids and neutrals with warm brassy tones and whites is becoming one of the main bases of interior design for this year. (Stylehome)
| AFRICAN INFLUENCES + POPS OF COLOR | In 2013, African influences are said to be a major trend, bringing warm colors and animal skin imitations back into the eclectic interiors of most fashion enthusiasts. (Vogue Home)
| GOLD ACCENTS | Gold accents contrasting with white and black backgrounds bring a sense of upscale design while adding some warm and vintage allure. This color is recommended mostly for decoration and on kitchen hardware. (Blogspot.com)
INSPIRATION
Images from: www.pinterest.com www.blogspot.com
Images from: www.pinterest.com www.blogspot.com www.scotch-soda.com
INSPIRED FROM SPRING 2013 COLLECTION & NATURAL ELEMENTS
COLOR PALETTE
LOGO / HANGTAG |
AMSTERDAM HOME COUTURE
COLOR PALETTE |
TYPEFACE | GEORGIA ABCDEFGHIJKLMNOPKRSTUVWXYZ
R:255, G:255, B:255
R:255, G:255, B:255
R:116, G:118, B:125
C:0, M:0, Y:0, K:0
C:0, M:0, Y:0, K:0
C:20, M:15, Y:11, K:40
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*?/+
BRANDING
SCOTCH INTERIORS
MARKETING Scotch
&
Soda
doesn’t
believe
in
Articles in the New York Times and fashion
advertising. The brand recognizes that
magazines will be talking about the
their best advertising practice is word of
launch of our new home line. Home décor
mouth. They focus on establishing a strong
magazines as well as fashion blogs will also
reputation in the market by delivering
be featuring our new products.
excellent customer service and products of high quality to the consumers.
For the brand’s Home Collection, we will implement guerilla marketing tactics. In
Given their anti-advertising policy, the
order to attract new customers and raise
company will rely mostly on Social Media
the brand’s buzz, we will place Scotch and
and Public Relations to promote the new
Soda furniture samples in unexpected
Scotch and Soda Home Collection. The
places of the city, like a city garden, airport,
company already has a strong online
bars, beer garden malls. This will increase
presence, including their official website,
the customer's interest for our products
blog, Facebook, Twitter and Instagram.
and will attract them to our store. Image from: www.pinterest.com
6 6
6
1
2
1
4
3
5
2
3
4
5 Images from: www.reistorationhardware.com www.anthropologie.com
NOIR RUSTIQUĂ&#x2030; | The first key look is inspired by a rustic home, recreating what a hunterâ&#x20AC;&#x2122;s house would look like and giving it a modern twist. The modern leather sofa mixed with earthy accents such as the wooden trunk coffee tables, deer antlers and ethnic printed chair give it a vintage feel and look but keep it modern and simple at the same time.
PRODUCTS: 1. Arron sofa 2. Zebra rug 3. Antlers 4. Egoiste chair 5. Menlo lamps 6. Rope mirror
WESTERN ROOTS | Western Roots is inspired by the old American look. This modern style incorporates a sense of American heritage. The Old Wild West inspiration meets Native American culture by adding ethnic prints as accents.
KEY LOOKS
PRODUCTS: 1. Hadley sofa 2. Rhys Chair 3. Altered Ego wooden chair 4. Miya rug 5. Rope lamps 6. Mila Ethnic cushions
LINE SHEETS
STYLE: Stripe Rug PRICE: $269 COLOR: Blue,white, red, green DETAILS Woven from thick wool yarns, this flatweave’s narrow stripes add understated detail. The ground is loomed from undyed wool yarns that produce a striated, heathered effect.
STYLE: Navajo Printed Rug PRICE: $210 COLOR: White, Black, Teal DETAILS Printed rug, creating a trompe l’oeil zebra by shaping the hair-on hide and printing it with artfully arranged dark brown stripes.
STYLE: Miya PRICE: $340 COLOR: Cream, Teal, White DETAILS Ethnic jute inpired. This woven rug is made with the best materials including wool, cotton and yute.
STYLE: Talaa PRICE: $356 COLOR: Magenta, Orange, Green, Salmon, Blue, Yellow DETAILS Inspired by ethnic prints, woven from wool, cotton and linen. variety of colors to give versatility and a broad range of diversity.
STYLE: Eiko PRICE: $1,115 COLOR: Brown DETAILS Seven wide drawers, four narrow drawers, one compartment with two shelves Reclaimed pine 68”H, 49”W, 22”D Imported
STYLE: Mayfell Coffee table PRICE: $546 COLOR: Iron DETAILS Handmade of brushed steel over a solid wood frame Features 2 hidden canvas-lined drawers that open on either side Leather-bound corner brackets, leatherwrapped handles.
STYLE: Traveler chest PRICE: $1,100 COLOR: Brown DETAILS Four drawers and one top compartment Reclaimed pine, poplar plywood, steel 48”H, 50”W, 18”D Imported
STYLE:Elena PRICE: $625 COLOR: White DETAILS: Reclaimed elm set in distressed metal Rustic one-of-a-kind character; cracks may be present
STYLE: Crank PRICE: $1,450 COLOR: Iron DETAILS Mango wood, iron 31”H, 104”W, 44”D Imported
STYLE: Riata floor lamp PRICE: $98-210 COLOR: White DETAILS: One of a kind Wood, resin 32”H, 17”W, 17”D Seat: 18”H Made in Italy
STYLE: Factory Cart Coffee table PRICE: $589 COLOR: Borwn DETAILS Made and refurbished in the USA Made of solid hardwoods Original cast iron wheels, bolts and plates End wheels rotate to keep cart stationary Each cart is a vintage original.
STYLE: Menlo Lamps PRICE: $110-289 COLOR: Cocoa DETAILS: Stained finish Mango wood 36”H, 19”W, 18”D Seat: 18.5”H Imported
LINE SHEETS
STYLE: Hadley PRICE: $1,350 COLOR: Amber DETAILS Praline finish Eight-way hand-tied seat construction Leather upholstery Hardwood frame; poly-dacron fill Handcrafted in Amsterdam DIMENSIONS 41”H, 71”W, 36”D Seat: 20.25”H
STYLE: Rhys chair PRICE: $589 COLOR: Black, Brown, White and Mustard DETAILS Walker finish Leather upholstery Kiln-dried hardwood frame; polyfill
STYLE: Cameron PRICE: $1,643 COLOR: Cocoa DETAILS Built of kiln-dried hardwood Double-doweled frames Leather-wrapped legs Attached cushions with polyfiber fill DIMENSIONS Available Lengths: 60”, 72”, 84”, 96”, 108” Available Depths: Classic 33”, Luxe 40” Height: 27”
STYLE: Egoiste PRICE: $613 COLOR: White, Black DETAILS: Natural, unfinished legs Eight-way hand-tied seat construction Coated cotton upholstery Kiln-dried hardwood frame; polyfill
STYLE: Arron PRICE: $1,487 COLOR: Alabaster DETAILS Kiln-dried hardwood construction Double-doweled frame Corner-blocked joinery Plumped with down-blend fill Square legs have coordinating finish DIMENSIONS 52”W x 34”D x 39”H 76”W x 34”D x 39”H 100”W x 34”D x 39”H
STYLE: Eloise PRICE: $278 COLOR: White/Grey DETAILS: One of a kind Wood, resin 32”H, 17”W, 17”D Seat: 18”H Made in Italy
STYLE: Donovan PRICE: $1,560 COLOR: Mahogany DETAILS Lathe-turned legs Mahogany finish Eight-way hand-tied seat construction Leather; kiln-dried hardwood frame; polyfill, down blend Professionally clean 38”H, 96”W, 38.5”D Seat: 21”H
STYLE: Altered Ego PRICE: $310 COLOR: Cocoa DETAILS: Stained finish Mango wood 36”H, 19”W, 18”D Seat: 18.5”H Imported
STYLE: Mila PRICE: $98 COLOR: Multicolored DETAILS Organic multocolored decorative pillows. inspired by the Peruvian and Morocan ethnic prints.
STYLE: Hammock PRICE: $200 COLOR: White,Blue, Red, Black, Cream. DETAILS: Caribbean inspired hammock with ethnic prints and a bright color palette.
STYLE:Antlers PRICE: $110 COLOR: White DETAILS: Molded from real antlers and cast in resin. Hand-colored and finished for realistic detail
STYLE: Rope Mirror PRICE: $289 COLOR: Black DETAILS: Its character reflects equally well on a rustic room or a modern loft, thanks to an oxidized black metal frame The rope serves as a textured accent
Images and information from: www.reistorationhardware.com www.anthropologie.com www.etsy.com
FM3323, FALL 2012
PRODU CT DEVELOPM E NT
ChloĂŠ Anniversaire For Chloeâ&#x20AC;&#x2122;s 60th anniversary, the brand will launch a collection of limited edition handbags. The brand will take inspiration from the sixties, since that was the era which saw the most bloom. It will also incorporate bohemian motifs into their new collection .
Images and information from: www.chloe.com www.blogspot.com
ABOUT THE COMPANY
• Gaby Aghnion, founded Chloé in 1952. • She created soft, body conscious clothes from fine fabrics and called them “luxury prêt-a-porter”. • In the seventies, its bohemian, feminine details made it a favorite of celebrity icons like Grace Kelly, Brigitte Bardot, and Jackie O. • Chloé is also known for launching the careers of young designers, including Kalr Lagerfield in 1966 and Stella McCartney in 1997. • Today the creative director of the brand is Hannah MacGibbon.
PRODUCT PROPOSAL ChloĂŠ is having their 60th anniversary in 2012, and to celebrate, the brand will be launching a limited handbag edition. The brand will take vintage inspiration from the era that saw the company bloom. Romantic and bohemian motifs will be taken in order to create this new line. Some of the already existing products will be reinvigorated and redesigned in order to add a special and unique touch. A new handbag model will be developed, called Gabrielle, in honor to the founder, along with a variety of clutches. Images from: www.Chloe.com
CUSTOMER DEMOGRAPHICS • • • • • • • • •
Gender: Female Age: 25-34 Marital Status: Single Income: $70-100K Education: Grad School Ethnicity: Mainly Asian and Caucasian Income: Wealthy Social Status: Elite House ownerships: Renters, and home owners
SHOPPING HABITS The customers that shop for Chloe in San Francisco, are usually very conservative on their shopping choices. They are not keen on following trends, instead they like to play it safe by purchasing a classic handbag that will always be fashionable. Customers are mainly concerned about the quality and craftsmanship of the handbags.
PSYCHOGRAPHICS • • • • • • Images & information from: www.blogspot.com www.pinterest.com www.quantcast.com
Into yoga and Pilates Likes to go to trendy lounge bars, restaurants and cafes Likes to travel to exotic places Enjoys reading fiction novels and bestsellers Likes to attend art exhibitions, and she is an art collector herself. She is a sophisticated, feminine, strong and independent woman
PRIZM: YOUNG DIGERATI VALS: INNOVATORS
HANDBAG TRENDS 2012
CLUTCHES Clutches and small bags are one of the main signature trends for 2012. Every designer is coming up with a unique collection of clutches rich in details and appliques.
METAL ACCENTS LASER CUT LEATHER Laser cut leather is a trend right now. Designers are using it for jackets, coats, and handbags mainly. (Stylesight)
Decorative metal accents on handbags move forward with a more pared-down aesthetic this season. Metal plates on bag faces become more architectural. Corner treatments on the bottoms of bags get a facelift with sleek bars replacing plates on soft or structured silhouettes. Both gold and silver tones work in these smooth metals. (Stylesight)
TEXTURED FABRICS Textured fabrics popped up in the form of smooth leather paired with fur, exotic skins, velvet paired with leather, synthetic fabrics paired with faux leather and real leather paired with brocade and embroidery.
FALL/WINTER
COLOR PALETTE 2012
SPRING/SUMMER
Source: Stylesight
BRANDING - HANGTAG TYPOGRAPHY
Minion Pro- Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
COLOR PALETTE PANTONE 871 C C;8 M;10 Y;34 K;14 R;193 G;131 B;137
abcdefghijklmnopqrstuvwxyz
Exmouth ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
C;4 M;7 Y;16 K;0 R;238 G;226 B;202
PANTONE 422 EC C;20 M;13 Y;13 K;35 R;155 G;157 B;157
LOGO / HANGTAG
Chloé Anniversaire
60
th
PRODUCTS • Top left wall shelf features the classic Chloe handbags in a reinvigorated design • The bottom table features the "Gabriel" hobo handbag and laser cut wallet • The shelf at the right features the new line of clutches Source: www.Stylesight.com
LINE SHEET
STYLE: Wallet PRICE: $550 MATERIALS: Leather COLORS: Color blocking in 6 different combinations DETAILS: Base tone color and the decorative lines will be in 2 different tones of a contrasting color
STYLE: Clutch PRICE: $1,650 MATERIALS: Leather, metallic trimmings and plastic COLORS: 4 differnt colors DETAILS: The studs wil be in a different tone of the main base color to create a contrast. It will ony be offered in metallic colors and a muted beige.
STYLE: Clutch PRICE: $1,225 MATERIALS: Leather and Metallic golden trimmings COLORS: Offered in 6 different colors DETAILS: Color blocking in three different tones of the same color.
STYLE: Clutch PRICE: $1,550 MATERIALS: Leather, Metallic trimmings and plastic COLORS: 6 different colors DETAILS: The studs wil be in a different tone from the main base color to create a contrast
STYLE: Clutch PRICE: $1,450 MATERIALS: Leather and Metallic golden trimmings COLORS: Offered in 6 different colors DETAILS: Pleads on brigheter color than the inside
STYLE: Clutch PRICE: $1,550 MATERIALS: Leather, metallic trimmings, plastic COLORS: 6 different color blocking combinations DETAILS: Main part will be a muted tone like beige and the side and central part will be of 2 different tones of a contrasting color
STYLE: Clutch PRICE: $1,250 MATERIALS: Leather and golden metallic appliques COLORS: Color blocking in 6 different combinations DETAILS: Base tone color and the decorative lines will be in 2 different tones of a contrasting color
STYLE: Clutch PRICE: $1,450 MATERIALS: Leather and metallic golden trimmings COLORS: Color blocking in 6 different combinations DETAILS: Inner part of pleats in muted color. Outer line in bright color
STYLE: Wallet PRICE: $550 MATERIALS: Leather COLORS: Color blocking in 6 different combinations DETAILS: Base tone color and the decorative lines will be in 2 different tones of a contrasting color
STYLE: Clutch PRICE: $1400 MATERIALS: Leather and golden metallic appliques COLORS: Color blocking in 6 different combinations DETAILS: base made of metal and designs of leather, fur or metal in a contasting color from the backgound.
SPEC SHEET GABRIELLE
GABRIELLE WALLET
Hobo/Vintage inspired handbag in honor of Gaby Aghion, Chloeâ&#x20AC;&#x2122;s founder.
Limited edition wallet with laser cut leather detail.
A. 5.25 Inches
PRODUCT DESCRIPTIONS
INSTRUCTIONS
PRODUCT DESCRIPTIONS TITLE: Limited edition line SEASON: Fall/Winter
B. 4 Inches C. 1.5 Inches
PRICE: $1650 STYLE: Gabrielle DESCRIPTION: Hobo handbag
D. 2.25 Inches
STYLE: Wallet PRICE: $550
A. Wallet Height
MATERIALS: Laser cut leather and Metallic golden trimmings
C. Wallet Width
B. Wallet Lenght
COLORS: Color blocking in 6 different combinations
FABRIC: Laser cut leather, silk lining TRIMS: zipper, top-stitching, handle and logo in gold metal E. 13.5 Inches
DETAILS: the leather will be a single color and the inner part of the cut areas will be a brighter tone
DIMENSIONS A. Handle Width B. Handle Height
F. 3 Inches
A. 3 Inches
C. Trim Measurement D. Top of Handbag Height E. Handbag Height - Laser cut Detail F. Bottom of Handbag Width
C. 0.50 Inches G. 10 Inches
B. 7.25 Inches Flats from: www.Stylesight.com
Michelle Williams
Fashion Show on V.I.P event
EXCLUSIVITY
For the new limited edition line Chloe will enhance the sense of exclusivity by giving priority to their loyal customers: • Customers will have the option to customize their bag by selecting the colors and lining of their handbag. • There will be a V.I.P event for the launching of the new handbag line. Only celebrities and loyal customers will be invited. They will be the first ones to see the new line and be able to purchase it. • A luxury handbag will be auctioned during the event, and the money will go to a charity organization that specialized on helping abused women.
Preview of T.V commercial
Garance Dore Source: www.garancedore.fr www.wordpress.com
ADVERTISING
Michelle Williams will be the spokesperson for Chloeâ&#x20AC;&#x2122;s limited edition line. We will create billboards, magazine ads and a series of T.V. commercials. The advertising will evoke romanticism and glamour. Garance Dore, Fashion Blogger and winner of The CFDA Eugenia Sheppard Media Award, will be the producer and director of the commercial series for the brand. Based on her past work with brands such Dior, she will be the perfect director of our brand's mini series.
FM 2224, WINTER 2013
BUSINESS MANAG E M E NT
S OCIA L S A N C TUM Social Sanctum is an innovative concept store that merges a bar with a clothing store. The companyâ&#x20AC;&#x2122;s main objective is to support the artistic community of the Bay Area, by offering a space to showcase their work. And our mission is to become a part of our customerâ&#x20AC;&#x2122;s lifestyle.
ABOUT SOCIAL SANCTUM
MISSION| Social Sanctum is a menâ&#x20AC;&#x2122;s boutique that gives them a place to shop and socialize, catering to all aspects of their lifestyle. The company is inspired by free spirited men who live to dream, and this reflects throughout our merchandise assortment and brand image.
SOCIAL SANCTUM | Social Sanctum is a fashion boutique targeted to young and artistic men who have a distinctive personal style. What makes Social Sanctum unique is that it has an adjacent bar in the store, giving our customers a place to socialize and meet others who share their same interests. We are also focused on promoting local artists and creating a space where they can showcase their work. Our goal is to create a community and become an intrinsic part of our customersâ&#x20AC;&#x2122; lifestyle.
VALUE PROPOSITION| FEATURES & GOALS: 1. Social Sanctum caters to all aspects of our customer's lifestyle 2. Supports the artistic community of the Bay Area. 3. Offers unique clothes, accessories and art created by local artists 4. Includes an adjacent bar where local bands perform every week
VALUES: - COMMUNITY: We strive to create a space for the artistic community - COMMITMENT: Committed to support local up-and-coming artists - INTEGRITY: We are a transparent and genuine company - PASSION: We love what we do and bring that passion into our work - DIVERSITY: We embrace diversity and the merging of different cultures
LOCATION: Mission District, Valencia street between 17th and 18th streets
Images from: www.blogspot.com www.pinterest.com
TARGET MARKET PRIZM|
BOHEMIAN: Bohemian Mix represents the nation's most liberal lifestyles. Its residents are an ethnically diverse, progressive mix of young singles, couples, and families ranging from students to professionals. In their funky row houses and apartments. Bohemian mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.
DEMOGRAPHICS|
• Income: Upper-Mid $50,000+ • Income Producing Assets: Moderate • Age Range: <35 • Presence of Kids: None • Homeownership: Renters • Employment Levels: Professional • Education Levels: College Grad • Ethnic Diversity: White, Black, Asian, Hispanic
PSYCHOGRAPHICS|
AARON/ 24 years old
• Rides a bicycle or uses public transportation • Attends music festivals • Bar Hopping on weekends • Unique fashion style • Studies Graphic design • Loves photography • wSpeaks Spanish, French and English
Image: www.scotch-soda.com
BRANDING
FONT|
LOGO|
ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 COLOR PALETTE|
ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 R=205 G=140 B=17
R=95 G=56 B=41
C=15 M=39 Y=100 K=0
C=40 M=67 Y=75 K=35
BRANDING EPHEMERA|
SIGNATURE PRODUCTS|
2.
1. 3.
1. Signature whiskey bottle 2. Wooden iPhone cases with different textures 1. Cardboard vintage hangtags with the Social Sanctum logo imprinted on them
3. Leather bottle holders
SPECIAL FEATURES
ENTERTAINMENT|
• Social Sanctum will have a fully stocked bar adjacent to the store. Local music bands will perform live weekly.
• Trunk shows every season showcasing the new merchandise assortment.
• Screen printing, presenting artists' designs. • Art shows presenting local artists' work
UNIQUE PRODUCTS|
• In a section of Social Sanctum we will offer limited vintage products. • Screen print t-shirts created by local artists, along with other art objects available for purchase.
• Social Sanctum will carry clothing designed by American designers to support the local talent.
ONLINE PRESENCE|
• Social Sanctum will have an online website and blog. •
We will rely heavily on Social Media and our mobile app as strategic marketing tools to promote our brand. Images: www.blogspot.com
ONLINE PRESENCE
SOCIAL SANCTUM SHOPPING | ART GALLERY | EVENTS | GRAPHIC TEES | SHOPPING BAG | ACCOUNT
| SHOPPING | ART GALLERY | EVENTS | GRAPHIC TEES |
about us | contact us | connect with us |
MOBILE APP INTRO SCREEN |
INTERACTIVE MAP | SELECT TEE DESIGN TEE
SELECT COLOR
SELECT GRAPHIC
SS ART
ART GALLERY
SS ARTIST
MEET THE ARTIST
SS MUSIC
DOWNLOAD MUSIC
SHARE A BEER
SELECT BEER
CHECKOUT
EVENTS
LIVE MUSIC
ART SCENE
LOGO/INTRO PAGE
Social Sanctum will offer a mobile app. Since we understand that our customers spend a great part of their time using their smart phones, we believe this will be a great tool for reaching them.
ART EXHIBITS FOOD TRUCKS
APP SCREENS MAIN MENU|
CHOOSE A GRAPHIC
MUSIC BANDS
SHARE A BEER
CHeck out
sIGN IN
SATURDAY, MARCH 2
FIRST NAME
THE BRUISES
LAST NAME
FRIDAY, MARCH 8 THE BLACKS
SATURDAY, MARCH 16
PASSWORD
DEATH CAB FRIDAY, MARCH 22 MAYA DORN
HEINEKEN
SATURDAY, MARCH 23
Bottle: $3.68
DRUNK HORSE
Pint: $4.75
SATURDAY, MARCH 30 SAVE
CHECKOUT
TEE
BEER
HOME
ART
CALENDAR
TEE
BEER
HOME
ART
CALENDAR
1
DESIGN TEE
THE JANK
PAY AND SHARE
ART SCENE TEE
BEER
HOME
ART
TEE
CALENDAR
2
BEER
HOME
ART
CALENDAR
3
TEE
BEER
HOME
ART
CALENDAR
4
SHARE A BEER
EVENTS
SIGN IN
NAVIGATION SCREENS| 1. DESIGN A TEE: Allows customers to customize their tees and order them in advance 2. SHARE A BEER: It allows our customers to "share a beer" with a friend, by purchasing it in advance and sending to their friends through their phone 3. EVENTS: Calendar showing the up-and-coming events at Social Sanctum as well as other events going on in the city 4. SIGN IN: Customer information database
SECONDARY MENU| ART SCENE
MUSIC ARTISTS
SS gallery
featured artists
meet olivia
LOON IN THE LION BY LEVEK
JUSTIN
OLIVIA ABOUT LEVEK
SOCIAL SANCTUM ART
ABOUT ARTIST
PLAYLIST
With their choirboy vocals and panoramic pop/ rock sound, the Temper Trap began building an audience in San Francisco CA, where the band first rose to local acclaim after playing St. Jeromeâ&#x20AC;&#x2122;s
ANNA
Chief Look on the Bright Side
ART GALLERY
KEVIN
SOCIAL SANCTUM MUSIC
FEATURED ARTISTS
TEE
BEER
HOME
ART
CALENDAR
BEER
HOME
1
ART
TEE
CALENDAR
BEER
HOME
ART
2
CALENDAR
TEE
BEER
HOME
ABOUT OLIVIA Con ta manulissid sentrarbi publis sesimis, cendum ocae publiam is omnistio egilia perunum poentia Si commo vercemus; C. Us mori posus. Oximus ex moveri pratam continc re crese tertus o utum
CONTACT ARTIST
DOWNLOAD PLAYLIST
TEE
Charmaine Olivia; Oil Pinter
Loon and the Lion
ART
CALENDAR
TEE
BEER
HOME
ART
CALENDAR
TEE
BEER
HOME
ART
CALENDAR
3
NAVIGATION SCREENS| ART SCENE|
1. SS ART: Online gallery showing all the art work being currently featured at Social Sanctum 2. SS MUSIC: A playlist from local artists will be available through our app for customers to listen & download 3. MEET THE ARTIST: It allows our customers to learn more about the featured artists and be able to connect and network with them
T h a n k Yo u