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DESIGNER - ARTIST - ADVENTURER
hello there, I’m
jacqueline ryanne
it’s lovely to meet you
Two + two is always going to equal four. A combination of certain chemicals will have a reaction. Every paper has to have a thesis. This book has to be read by this date. Restrictions, rules, etc, are such prominent foundations of school. Such was every subject for me, except for when it came to art and design. Sure, there are rules when it comes to design (or are there?) but there is also a sense of liberation with designing and creating that I cannot find anywhere else. It was the process of creation I especially fell in love with. I have to focus to create, but there’s room for me to let my mind wander: open, curious, free. There is a constant push and pull with design that only makes me want to work harder, try harder and constantly be making. Art and design are the vehicles through which I can be myself.
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St Augustine Beekeepers Association Wedding Invitation Suite OREO Typeface Design
IKEA Textile Design St. Augustine Lighthouse Giftshop Lavender ‘N Lace Tearoom The Kindness Movement Fiesta Jack’s Mexican Grill Origami Calendar
1 . . . st augustine beekeepers association
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COLOR PALETTE
DESIGN ELEMENTS
The St Augustine Beekeepers Association is a local non-profit group of individuals with an interest in the environment and supporting the bee population. The logo and subsequent designs for their seed packaging reflect the interests of the club with a repeated honeycomb pattern, imagery typically associated with bees. The packaging of the seeds is roughly the size of a standard packet of seeds but with a perforated spout to support both form and function. A stationery set complete with business card, letterhead, and envelope was created as well to reflect the professional, quirky, and sweet qualities of the brand. An interactive component of the business card is its plantable seed sleeve, which supports both their environmentally conscious mentality and encourages receivers to actively participate in supporting the bee population by planting their sleeve.
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Kim and David wanted a wedding invitation suite for their summer nuptials, a total package that supported their vision for their wedding. The typefaces include a handwritten font and a classic serif font. This way, Kim and David get the best of both worlds: the handmade and rusticinspired look they imagined for their wedding, but also strong legibility for guests. Grocery bag envelopes were chosen to accompany the suite to further support the rustic vision for the couple’s wedding. The illustrations are simple line drawings of lovebirds and a birdcage - both of which are some of Kim and David’s favorite things. Yellow is the main color of their wedding and the color palette of the suite extends to include pink and black - a minimal color palette for a very clean and sweet design. Aside from consistent color, type, and imagery throughout the suite, another feature is the rounded corners of all the pieces. The rounded corners give the suite an added friendliness and makes it all the more memorable.
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COLOR PALETTE
DESIGN ELEMENTS This typeface design was created with the Oreo brand in mind. Oreo is milk’s favorite cookie and arguably the World’s. It was inspired by the quirky and fun nature of their existing “Wonderfilled” campaign. Oreo’s “Wonderfilled” campaign uses mostly handwritten fonts of a variety of weights from thin and light to heavy and bold to promote their cookies. Anyone from the ages of 5 to 105 enjoys Oreos, but this particular campaign is targeted more towards an audience from the ages of 5 to 15. They have active imaginations for being youngins and get excited over the littlest things... such as a plate of Oreos waiting for them on the kitchen table when they get home from school. The typeface should remind viewers of Oreos and the posters should reflect the magnificence of their cookies.
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IKEA is known for their unique products and affordable pricing. These textiles were inspired by the four elements: wind, earth, fire, and water. This collection fits within the IKEA aesthetic with their organic attributes. The patterns and colors are also as fun and bright as the brand they were designed for. These patterns are applicable to a variety of home accessories.
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The St. Augustine Lighthouse is one of the most popular sites in St. Augustine for both tourists and locals, but the current website of the online shop does not reflect the incredible culture of the lighthouse and museum. A priority of redesigning their website is to translate as much of the character of the on-site store and museum grounds to web. The main business goal of the website is to offer users an opportunity to shop from home by providing customers with navigable online access to St. Augustine Lighthouse merchandise. Consumers will want to see high quality photos of the products, detailed information about those products, an easy way to place orders and make transactions, and contact information if there are any questions. Overall the website should reflect the feel of the lighthouse attraction and its current branding.
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COLOR PALETTE
DESIGN ELEMENTS The design challenge is to rebrand the Lavender ‘N Lace Tearoom, a restaurant and tearoom located in Lake Alfred, Florida that serves lunch, holds tea-time, and banquets. The overall aesthetic of the brand should reflect the feminine, simple, and elegant atmosphere of the setting, a restored cottage from the 1920s. The popularity of the Tearoom stems from its cute decor, polite staff, scrumptious menu, and the experience of enjoying quiet tea-time with a friend. The components of this project include a logo, stationary set, and menu that all work together visually to present the tearoom as a lovely, enjoyable place to eat and catch-up with friends.
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Everyday people are battling the countless stresses of life. With one simple act of kindness, we can transform someone’s day and put a smile on their face. Paying it forward will enable participants to make a difference in a small way. In collaboration with designer Chelsea Du Bois, the main goal of this project is to encourage people to partake in random acts of kindness, resulting in a global chain reaction recognized as “The Kindness Movement.� This movement targets young adults and college students. It is a bold and memorable cause propelled by action, thoughtfulness, and the desire to spread kindness.
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Fiesta Jack’s is a new restaurant located in Downtown St Augustine. It serves Tex-Mex cuisine made with only the freshest ingredients. The target audience for this restaurant is college students who want affordable, high-quality meals. Families are also targeted, as food items can be picked up and taken to-go for those with an itinerary. The design goals and objectives were to brand this new restaurant by designing their logo in collaboration with illustrator Charlotte Johnson, as well as a menu and a website that all work together to reflect the fun nature of this restaurant and the modern, cool atmosphere it creates for its guests.
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COLOR PALETTE
DESIGN ELEMENTS
This origami calendar is designed with creative souls in mind who are interested in learning origami. This product is fun enough to keep a child entertained but minimal enough for working adults to have in their cubicle. The calendar is meant to be tear and go, with each page accompanied by vector diagrams on how to create an origami shape that relates to a corresponding month. The perforations on each page allows owners to practice each form twice. This origami calendar is a practical product that allows users to keep track of important dates and also pick up new origami skills. This product will bring inspiration to whoever purchases it!
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