The
C K A 's U Q 43 Street Bakery Media Plan rd
2014
Part II
T
e l b a of
Contents 3 4 5 6 7 8 9 10 11 12 14 16 18
The Media-ologists Executive Summary Communication Platform Media Objectives & Measurement Flight 1 - Get Quackin’ FLight 2 - The DUcklings Flight 3 - Fowl Ball Flight 4 - Quackin’ All Day Continuous Media MEDIA MENU BUDGET RECAP & Media Mix FLOWCHART CALL TO ACTION
AGE NCY
Credentials
Account Planner
Who We are KAtRINA CONRAD Media-ology is a full-service media agency that strives to help clients take advantage of communication opportunities across a wide array of media channels. In today’s media world, consumers have an increasing number of ways to access messages and media. We want to ensure that our clients are able to effectively use those channels in a manner that is innovative and competitive.
Events Coordinator
The agency formed in September 2014 at the University of Texas at Austin. It is comprised of seven students in the Stan Richard’s School of Advertising and Public Relations who are all passionate and informed when it comes to today’s evolving media landscape.
Account Planner
Here at Media-ology, we seek to build long-lasting relationships with our clients. We consider a wide range of options when structuring media strategies for our clients to ensure that they take advantage of every media option that can help their brand get ahead. Our commitment to hard-work and innovation is what drives Media-ology to remain a pioneer in the media industry.
Faraz Hemani Media Strategist & Buyer
Ivana Huacuja
Brian Hwu Account Services
Abel Ibarra Creative Director
Adam Kotel PR Director
Bao Nguyen
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Executive SUMMARY Media-ology has been appointed to introduce Austin’s beloved Quack’s Bakery to the Omaha, Nebraska market. As the first coffee shop established in Austin, Media-ology aims to keep the original vibe of Quack’s that has been known and loved throughout the decades while tailoring it specifically to fit the Omaha community. With eight months and a budget of $52,000, Media-ology will establish a unique and effective media plan that will give Quack’s a home in Omaha while retaining its Austin roots. Quack’s will be located under the zip code 68108 in the Old Market District, a community full of history located downtown. After conducting secondary research, Media-ology has identified the primary target market as both men and women that are newly college graduates and working professionals who are driven by success and prestige but miss homemade comfort foods of their childhood. They may stop in on their own or bring clients in for a gourmet dessert experience. In addition, we have determined a second target market, suburban mothers in their mid-thirties to early forties who might bring their children in for an after school snack or meet up with other mothers for a relaxing cup of coffee. We will begin the campaign with strategies designed to inform consumers about the Quack’s brand and their line of products. This will be done through booths giving away free Quack’s samples in conjunction with social media efforts promoting the new store and upcoming events. We will paint a mural in the Old Market district to advertise the store and integrate the Quack’s brand into Old Market culture. Radio will be used to promote the new store and the promotional strategies in upcoming flights. The second flight’s objective is to engage consumers and drive traffic during the store’s initial opening. The grand opening will be promoted through radio advertising and newspaper advertisements in the Omaha World-Herald daily. Coupons and sales promotions will be introduced in this flight to drive in-store traffic. Special events, including a baking
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workshop and a social coffee hour, will help bring customers in the store and give them a positive interaction with the Quack’s brand. We also want Quack’s to be present at the “Taste of Omaha” food festival to help the brand integrate with Omaha culture. To continue the integration of Quack’s brand with the Omaha community, the campaign will have Quack’s be present at the College World Series of Baseball in June. This annual event is native to Omaha, and Quack’s will use the opportunity to promote its products. Quack’s workers will also help sponsor and volunteer at the event to demonstrate their support and enthusiasm for culture in Omaha. In August, Quack’s will sponsor a rubber duck race event and invite the entire community to come out and participate. This will help the brand integrate with the community and position the brand favorably in the minds of consumers in Omaha. There will be several activites at this duck race event, and the proceeds from the winnings of every event will be donated to the local Heartland of America Food Bank. Throughout the campaign, social media will be used to promote the brand, various events, and to interact with the Omaha customer base. Other digital tools, including search engine optimization and Google AdWords, will be used throughout the campaign in order to compete digitally with established vendors. Media-ology will focus on integrating digital media with traditional through social media and promotional events. The Omaha community will soon become familiar with the Quack’s name. Our goal is to take Quack’s motto “Meet me at Quack’s” and seamlessly blend it into Omaha culture. We want consumers to get to know Quack’s on a first name basis, this is their new home and the community’s go to for whatever their hearts desire.
ê
Communication Platform
Media-ology will introduce to Omaha the Quack’s Bakery name, its products, and its culture. By demonstrating the consumer and community-oriented nature of the brand, the city will have something exciting to ‘quack’ about.
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J B E O C TI VE A I D S ME & Measurement
Inform
Our objective is to inform our target market about the opening of Quack’s Bakery in the city of Omaha and introduce Quack’s products. This will be done through a mix of traditional and social media that are targeted to reach our desired audience. Guerilla tactics will also be used to introduce the Quack’s brand and their products in Omaha. Our goal is to attain 30% awareness of the Quack’s name and location across our target audience and area.
Incentivize
Our next objective is to incentivise the target audience to visit the new Quack’s storefront and try the products. This will be done through a series of events that draw customers to the shop and give them an opportunity to interact with the brand and products. Sales promotions and coupons will also be distributed through broadcast and print media to incentivize purchases in the short term in the first weeks of the store’s opening. Some of these promotional tools will also be established as part of Quack’s long-term marketing strategy. The goal is to achieve an average of 500 visitors a week.
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Inspire
Once customers have had their initial interaction with Quack’s brand and products, it is important to ensure that they are satisfied with their experience and become part of a loyal Quack’s customer base. The objective is to inspire the target audience in Omaha to build a relationship with the Quack’s brand that helps create repeat purchases and brand loyalty. This will be done through social media and other continuous media efforts, in addition to events and workshops that reinforce a positive brand image for Quack’s. The goal is to establish regular, bi-monthly interaction with a loyal customer base, and build a loyal customer base of about 800 people within the first year.
Integrate
Our final objective is to help establish a sustainable marketing strategy for Quack’s by integrating their brand image into the Omaha community. This stage will position the Quack’s brand as being a part of life in Omaha, and as being a brand that truly cares about its community. This will be done through special events that give people a chance to interact with the Quack’s brand in a positive, community-oriented fashion. These events will also be charitable, allowing Quack’s to give back to the community and further build a positive brand image in Omaha that will sustain sales and brand loyalty beyond the length of this campaign.
Get
QU ACK IN'
Flight 1 The focus of this flight will be to introduce the Quack’s brand name and product line to the Omaha community who has previously had little to no interaction with the brand. This will be done through social media and events that both inform the public about the new storefront, and excite them about its opening.
SPECIAL EVENT
Small booths that give out samples of Quack’s products will be placed in Wohler’s Grocers, a local Omaha grocery store, as well as outdoors in areas near office buildings in the Old Market district. The location allows us to have conversations with both “soccer mom” and “working professional” target audiences, as well as people who frequently visit the Old Market area. Giving samples allows us to inform consumers about Quack’s product offerings and let them know that the new storefront is opening soon.
Social Media
In order to promote consumer interaction with Quack’s, we will use social media in conjunction with the events planned for this flight. Consumers who receive free samples from grocery store booths can enter a social media contest by following Quack’s on Instagram, Twitter, or Facebook and posting a picture of themselves making their best “duck face” with the hashtags #OmahaGetQuackin. The winner of the contest will get to name a new sandwich at Quack’s. This will help Quack’s gain subscribers from Omaha on their social media, and it helps consumers in Omaha start having online conversations with Quack’s. By having consumers post pictures that reference Quack’s, they spread information about the new store and products through word-of-mouth conversations on social media. This strategy’s effectiveness can be measured through the number of times #OmahaGetQuackin is used, and by how many new followers are gained on social media platforms.
Radio
Radio will be used to inform customers about the new store location, its opening date, and its products. The radio spots will also inform customers about upcoming special events sponsored by Quack’s in future flights. The messages in the 60 second spots will intend to inform as well as guide customers towards social media and owned media run by Quack’s. Radio will be effective in reaching working professionals who use radio on their daily commute. This strategy is measured by the station’s ratings and CUME.
Guerilla
We will place a painted mural promoting Quack’s bakery on the Old Market Village wallscape, an area where stores and organizations paint murals promoting their company. This helps inform people walking around Old Market about the new Quack’s bakery. It also helps integrate the Quack’s brand into Omaha and Old Market culture, as this wall of murals is unique to Omaha businesses only. The mural will also have information that helps direct consumers towards Quack’s social and owned media, helping increasing traffic on those media platforms We will also distribute QR codes promoting the new storefront. This will be done by placing the QR codes on t-shirts that display Quack’s branded slogans and logos on it. Customers will be promoting the new store just by wearing the t-shirt displaying Quack’s imagery. Putting the QR code on a free t-shirt also incentivizes customers to actually use the code. The code will direct customers to a Quack’s website page that gives them information about the new store opening. It will also provide customers with a coupon for one free dessert if they visit the store during its opening week and display the coupon on their phone, further incentivising sales and driving traffic during the store’s opening week.
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The
Ducklings
Flight 2 The goal of flight two is to reach out and engage with the customer by focusing our efforts on events. We will have the opportunity to interact with the people of Omaha and show how our brand personality fits well into our new location. By participating and adding to the flavor of the community we can become a local favorite in no time.
We will place print ads in the Omaha World-Herald daily newspaper. It will announce that Quack’s Bakery has finally opened and will offer a coupon for a free coffee with the purchase of any bakery item. There will also be a notice inviting readers to our upcoming Quack’s Class event. The desired result is to increase store traffic. This will be measured by tracking the number of coupons that are redeemed, and the increase in customers.
Radio
Through local radio stations we are able to create a connection with members of the community. By tailoring its stations to promote Quack’s Bakery, we will be able to expand our audience reach through 60 second spots informing listeners of the new bakery and the upcoming in-store workshop. This will be measured by calculating the reach and frequency of local radio stations.
Special events
The Grand Opening event will take place a week following the opening of the store so that the week prior we can inform customers of the details and ask them to spread the word by inviting friends and bringing their families. In the morning hours we will offer free coffee and t-shirts to the first 100 customers at our Grand Opening Coffee Social Hour. Throughout the day we will invite customers to follow our Facebook, Twitter and Instagram accounts and
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encourage them to take pictures with their tasty treats using the hashtag #MeetUsAtQuacks. Our pages will be decorated with pictures of our new customers enjoying our delectable menu items and will create online buzz. This effort will be measured by looking at the number of posts under our hashtag and increase in followers. Quack’s will host an all day cupcake-decorating workshop. Families can purchase a plain cupcake for $1 or get one free with any purchase at the counter. A staff member will be there to demonstrate proper decorating techniques and provide a photo opportunity for guests to post and share on Facebook, Twitter and Instagram. T-shirts will be given out to participating guests to spread brand awareness. In the evening, we will host a baking class on location which will teach participants how to make our very own raspberry torte. The purpose of this will be to engage with the local customers. We will measure this according to event attendance as well as track our social media analytics. Quack’s will host a booth at the 18th annual Taste of Omaha food and entertainment festival. We can offer samples of our product as well as offer some for sale, because once they try it, they’ll want more. By participating in a local event and meeting the people of Omaha in their own environment we will improve our brand image, as well as have the opportunity to add to our customer base. We will again encourage our visitors to take pictures and use the hashtag #MeetUsAtQuacks. The event will be measured by the number of visitors the booth received over the weekend and by looking at social media analytics.
Social Media
Throughout this flight we will encourage our guests to post and share on our Facebook, Twitter and Instagram pages. We want our customers to have fun with us, but we also want them to share how much they enjoy Quack’s Bakery! The hashtag #MeetUsAtQuacks will be our main focus and we will measure its effectiveness throughout by looking at the number of posts that fall under the tag.
FOWL Ball
Flight 3 This flight will take advantage of one of Omaha’s largest annual events: the College World Series of Baseball. By participating in this longstanding Omaha event, Quack’s will further exhibit itself as a regular installation in the city’s culture. The demographic of such an event is also incredibly diverse, providing us with the opportunity to reach even further than ever.
Special event
We will be holding a refreshment stand at the 2015 College World Series on the opening day, June 13th and the closing day, June 24th, because these two days will have the most attendees. The College World Series or CWS is an annual baseball tournament held in Omaha, Nebraska, that is the culmination of the NCAA Division I Baseball Championship, which determines the NCAA Division I college baseball champion. We will be selling pastries and various coffee/juice drinks at the stand. Quack’s will also be giving out promotional t-shirts with each purchase.
help us target our main target markets, which includes young professionals and soccer moms as it’s an event they’re likely to attend. We will become a contributor to the College World Series of Omaha and play a part of every event that they choose to hold. Although we will not receive a whole lot of recognition, it is important to show our support so that fans, volunteers, as well as staff truly see that we are supportive of the event. This will allows us to expand our brand awareness to a small audience. In addition, on June 12, the College World Series will host their annual BBQ dinner for all 8 participating teams before the ceremonies. We will be donating cupcakes and baked goods as a special gesture directly to the players themselves. Sources: College World Series of Omaha, Inc.
We have the potential to reach over 300,000 people including thousands of Omahanians. This event will
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QUACKIN' All Day
Flight 4 The final flight comes at a time when Quack’s has now made a night for itself in the Omaha community. This flight holds a special duck race at its center, along with other promotional efforts to aid in continuing to build on pre-existing relationships and foster new ones, as well.
Special Events
What’s more appropriate than having Quack’s sponsor Omaha’s own duck race? The O! What a Duck Race will makes its return to Omaha to once again benefit the local Heartland of America Food Bank. The event will make its return at the Heartland of America Park on Saturday, August 8, 2015. Everyone in the community is encouraged to “adopt”, or sponsor, a rubber duck by donating to the Foodbank of the Heartland. Quack’s will be one of two presenting sponsors for the event, which will garner additional exposure through the media efforts of the event itself. With anywhere between 20,000 and 50,000 ducks sponsored in past years, this is a large-scale event that is sure to bring Quack’s some positive attention.
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Flight 3
At the event, Quack’s will have a booth as a vendor. There will be a collection of samples for attendees to try, as well as coupons that will be redeemable upon either tweeting or sharing the Quack’s page on Facebook. These coupons will be “Buy One Get One Free” coupons and will be valid through the month of September. Quack’s will also hold a pie eating contest, which will have a $10 entrance fee, the proceeds of which will also go to the foodbank. The contest will generate excitement amongst the attendees, as well as give some daring individuals the chance to try some of what Quack’s has to offer.
During the weeks leading to the race, we will employ in-store promotional print efforts in the form of storefront posters and point-of-purchase flyers.We will advertise Quack’s’ presence at the event as a presenting sponsor, as well as the pie eating contest.Customers will also be given the opportunity to adopt a duck in the store. Sources: Food Bank for the Heartland, GAME Derby Duck Races
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CONT INUOUS Media
In addition to our specified flights, Media-ology has multiple forms of continuous media that will begin with the start of our campaign and end at year’s end. Through these, we will keep the Omaha community quackin’ about Quack’s.
Promotion
Quack’s would like to reward repeated customers and establish relationships by using the app Belly, which allows customers to earn points and redeem those points for rewards after repeated visits. This will incentivise customers to make repeat purchases, shorten the purchase cycle for Quack’s products, and help create a loyal customer base.
Web
In order for Quack’s to be found more often during online search and to create exposure, we will use Google AdWords Express to allow users within a 20 mile radius googling for “bakeries” to be able to see Quack’s Bakery’s location, phone number, website, and a link to the directions to get there. This will help direct traffic towards other media efforts, including social and owned media. Having a strong digital presence is also critical to compete with other vendors that have had an established presence in Omaha.
storefront is new in Omaha. This will be done through contract services for site content auditing through an external vendor.
Social Media
The goals for social media include promoting and directing customers towards other media and events sponsored by Quack’s. Social media also allows Quack’s to visually promote their products through pictures place on Instagram, Facebook, and Twitter. Finally, social media will be used to interact with the target audience to help better integrate the Quack’s brand name with life in Omaha. The hashtag #MeetMeAtQuacks will be part of the continuous media strategy and will be used across different social media platforms. This is an extension of marketing efforts in Austin, where “Meet me at Quack’s” was a successful and effective slogan. Counting the number of times the hashtag is used, in addition to subscribers, likes, and responses from consumers, is how social media performance will be measured. Source: Search Engine Watch
SEO
For Quack’s to better compete with storefronts in the Old Market district that have been around for years, it is important for Quack’s to establish a strong digital presence. Having a high ranking in organic search results allows customers to easily find out about Quack’s even though the
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MEDIA
Menu Magazines Title High Plains Publisher Inc. Family Marketing Network
Circulation 48,104
BW ½ Page 7,796.60
BW ¼ Page 3,898.30
Circulation 9,736,000
4-Color ¼ Page 215,000
4-Color ½ Page 140,000
2-Color ½ Page 8,346.60
4-Color ¼ Page 9,446.60
Source: SRDS Estimates
NEWSPAPERS Publication
M-F Circulation
M-F Open
M-F 80000
Omaha WorldHerald
113,941
$177.00
$153.56
Sat Morning Sunday Circulation Circulation 114,220 145,941
Thursday Circulation 45,122
BW 1”-15” 15.00
BW 16”-31” 13.85
BW 32”-63” 12.50
T/F Circulation
BW ½ Page $360.00
BW ¼ Page
American Classifieds Omaha
Nebraska CIty News
2,100
Sunday Open $222.00
Sunday 80000 $192.60
$240.00
Source: SRDS Estimates
Radio Daypart AM Day PM Evening
TV CPP 49 49 51 36
All cost-per-points are for 60 seconds commercials for Adults 18+. All cost levels are average. AM represents M-F 6AM10AM. Day represents M-F 10AM-3PM. PM represents M-F 3PM-7PM. Evening represents M-F 7PM-12 Midnight. Source: SQAD Spot Radio Cost-Per-Point Estimates for Omaha-Council Bluffs, NE-IA
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Daypart Prime Access Prime Late News Late Fringe
CPP 103 150 113 94
All CPPs are average. Source: SQAD TV Cost-Per-Point Estimates for Omaha-Council Bluffs, NE-IA
OOH Location Old Market Village Dodge Street Advertisement Eppley Airfield Airport
Type Wallscape Clean Ads Poster Billboard
Size 60” x 60” 12” x 12” 22’8” x 10’5”
Price $10 - $35/square foot $10 - $35/square foot $700 - $3000/ad per month
Backlit Diorama
62” x 43”
$1500 - $8500/ad per 4 week period
36” x 24” 40” x 50” Varies according to location 40” x 50” Varies according to location 48” x 14” 48” x 16”
$290 for 6 $750 - $2500/ad per 4 week period $75 - $350/ad per 4 week period $750 - $2500/ad per 4 week period $75 - $300/ad per 4 week period $200 - $500/ad per 4 week period $200 - $500/ad per 4 week period
Mounted Posters Westroads Mall Backlit Diorama Table Top Ad Oakview Mall Backlit Diorama Table Top Ad Taxi Advertisements Taxi Top Taxi Trunk
Source: Billboardsin.com - Omaha, Blue Line Media - Airport, Mall, & Taxi Advertisements, UPrinting
Miscellaneous Social Media Intern Web Google AdWords Local SEO
Rate $10/hour at 20 hrs/week for 20 weeks $2/click for 1125 clicks $500 for contract
Source: Search Engine Watch
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Budget BUdget Recap
Flight 1 Item
Flight 2
Flight 1 Cost
% of Flight % of Total Budget
Sample Booths
$500
2.96%
0.96%
Booth Workers
$200
1.18%
0.38%
Item
Grocery Store Licensing
$300
1.78%
0.58%
Newspaper Ads
$0
0.00%
0.00%
Radio
Baked Goods (Quack's Products)
Cost
18.02%
6.81%
$14,250
73.00%
27.40%
$14,250
84.32%
27.40%
Opening Day
$420
2.00%
0.81%
Mural Wallscape
$100
0.59%
0.19%
Quack's Class
$620
3.16%
1.19%
Artist for Mural
$200
1.18%
0.38%
Taste of Omaha
$820
4.17%
1.58%
$1,350
7.99%
2.60%
$19,650
100%
37.79%
16900
100%
32.50%
Radio
T-Shirts TOTAL COST
Flight 3 Item
TOTAL COST
Flight 4 Cost
% of Flight % of Total Budget
Item
College World Series
Cost
% of Flight % of Total Budget
Sponsorship
$2,500
57.67%
4.81%
$1,000
23.07%
1.92%
$150
3.46%
0.29%
$80
1.85%
0.15%
Rent for Space
$2,000
43.37%
3.85%
Duck Race Prizes
Rent for Stand
$1,000
21.68%
1.92%
Pie Eating Contest Prizes
$600
13.01%
1.15%
In-Store Flyers
Baked Goods (Quack's Products)
$0
0.00%
0.00%
In-Store Poster
$85
1.96%
0.16%
Coffee/Juice (Quack's Products)
$0
0.00%
0.00%
Coupons
$160
3.69%
0.31%
T-shirts
$512
11.10%
0.98%
Banner for Vendor Booth
$140
3.23%
0.27%
Donation
$500
10.84%
0.96%
Banner for Pie Eating Contest
$220
5.00%
0.42%
$4,612
100%
8.87%
4335
100%
8.34%
Workers (3 workers at $10/hour)
TOTAL COST
TOTAL COST
CONTINUOUS Item
Cost
Belly App Licensing Google AdWords Express Search Engine Optimization Social Media Intern TOTAL COST
Contingency Cost GRAND TOTAL
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% of Flight % of Total Budget $3,540
% Of Flight % of Total Budget
$130
2.90%
0.25%
$2,250
50.22%
4.33%
$500
11.16%
0.96%
$1,600
35.71%
3.08%
4480
100.00%
8.62%
$2,023
3.89%
52000
100.00%
Media Mix
Flight 1 Medium
10% 7%
Cost
% of Flight
% of Budget
Events
$1,200
6.88%
2.31%
Radio
$14,500
83.09%
27.88%
$1,750
10.03%
3.37%
17450
100.00%
33.56%
Guerilla TOTAL
Events Radio
Flight 2 Medium
Cost
Events
% of Flight
$1,860.00
Newspaper Radio
9%
% of Budget
9.47%
3.58%
$3,540.00
18.02%
6.81%
$14,250.00
72.52%
27.40%
19650
100.00%
37.79%
TOTAL
Flight 3 Medium
Cost
Guerrilla Events
Total Cost
Non-traditional TOTAL
Total Percentage
$512
11.10%
0.98%
$3,600
78.06%
6.92%
$0
0%
0.00%
$500
10.84%
0.96%
$4,612
100.00%
8.87%
Publicity
Flight 4 Medium
Total Cost $3,650
Print TOTAL
Medium
84.20%
7.02%
$685
15.80%
1.32%
$4,335
100.00%
8.34%
Cost
Events Newspaper Radio
0% 11% 11%
Guerrilla Events Publicity
78%
Non-‐tradi;onal
% of Flight $130.00
Events 84%
2.90% Promo1onal
% of Budget 2.90%
0.25%
Web
$2,750.00
5.29%
5.29%
Social Media
$1,600.00
35.71%
3.08%
$4,480.00
43.90%
8.62%
TOTAL
73%
Total Percentage
CONTINUOUS Promotional
18%
16%
Cost
Events
Guerilla
83%
35.71% 61.38%
Web Social Media
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Flowchart flowchart Month Week Day
March 1 2 3 4 5 6 7
1
8 9 10 11 12 13 14
2
3 4 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Guerilla Mural QR Code T-‐Shirts
500 IMPs
Special Events & Sponsorship Grocery Store Booths Grand Opening Event Cupcake Decorating Class Taste of Omaha College World Series Duck Race Pie Eating Contest
29 30 31 1 2 3 4
April May 5 6 7 8 9 10 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14
500000 IMPs
800 IMPs
500 IMPs
Print Omaha World-‐Herald Duck Race Flyers
113941 IMPs
Radio
1000 IMPs
1000 IMPs
Promotion T-‐Shirt Coupons Duck Race Coupons Social Media/Web Facebook Instagram Duck Face Contest Google AdWords SEO
500 IMPs
3000 Followers 1000 Followers, 2000 Mentions 1125 Clicks 8000 IMPs
400 IMPs
24 25 26 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
16
150 IMPs
September 30 31 1 2 3 4 5
27
6 7 8 9 10 11 12
28
30 29 13 14 15 16 17 18 19 20 21 22 23 24 25 26
31 27 28 29 30 1 2 3
October 4 5 6 7 8 9 10
32
33 11 12 13 14 15 16 17 18 19 20 2
11 12 13 15 1617 18 19 20 21 22 23 24 25 26 27 28 29 30
60,000 IMPs
June 31 1 2 3 4 5 6
14
15 16 17 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
300,000 IMPs
28 29 30 1 2 3 4
18
July 5 6 7 8 9 10 11
19
20 21 22 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1
BBQ: 800 IMPs
November December 34 35 36 37 38 39 40 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5
August 2 3 4 5 6 7 8
23
20,000 IMPs 500 IMPs
500 IMPs
1000 IMPs
6 7 8 9 10 11 12
41
42 43 13 14 15 16 17 18 19 20 21 22 23 24 25 26
27 28 29 30 1 2
44
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Call TO
A c ti o n
Flight 3 Thanks for taking the time to consider Media-ology as a partner for assisting you with your media and promotional needs. Our team is excited to see Quack’s Bakery take a big leap in expanding their market to Omaha, and Mediaology wants to be along for the ride. We firmly believe that our research and planning will help Quack’s quickly establish a strong brand presence in Omaha. Our strategies were crafted and tailored with Quack’s business objectives in mind. These strategies will ensure Quack’s becomes competitive and excels in its new market Let’s work together and see Quack’s thrive in Omaha! x
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3